Emarketing articles
Showing page 59 of 99 - There are 2959 Emarketing articles
-
- 2007-11-13 22:16:19 - Eight no cost ways to market your business
- Are you trying to promote your business with a tiny marketing budget? Opportunities are plentiful for low or no cost marketing. Here are a few that won't cost you a cent. Publish articles about your specialty. "How-to" articles are always welcome. Ensure you include your contact information. Write letters to the editor of publications your target market reads. Get inv...
-
- 2007-11-13 22:16:19 - Three simple keys will make your customers stick
- Do you spend a lot of time and energy courting prospective new customers, hoping to pump up your bottom line? If so, you're probably missing an untapped source of sales that exists right inside your company -- there's truth in the statement that your customer list is your most valuable asset.There's a gold mine of opportunities to make easier sales and create a loyal following of customers ...
-
- 2007-11-13 22:16:19 - To web or not to web?
- Do I need a web site? That is the question often asked by business owners. The answer will usually depend upon the type of product or service offered and what the business is trying to achieve. Some products/services are more suited to the web than others. Plus, a well designed web site can be a superb tool for communicating with customers, prospective customers, suppliers and the wider com...
-
- 2007-11-13 22:16:19 - Self-promotion on a zero budget
- Recently, I've received a few e-mails from people asking me for advice on how to get started in the writing biz. When I stop to think about it, maybe I've been lucky to accomplish this much writing in a short time. I have accidentally discovered a way to self-promote my work. It starts with an interest in Web design and a friend who needs a Web site for her professional organization. I volunteer t...
-
- 2007-11-13 22:16:19 - Getting into marketing momentum ... the accelerated way
- GETTING INTO MARKETING MOMENTUM: The 5 Power Principles for Getting Your Business into High GearDo you know the #1 reason why most businesses fail and why you could become a fatal statistic as well?The answer is ... MARKETING, MARKETING, MARKETING.Marketing is the "life blood" of any business. Without marketing, there are no revenues. Without revenues, there is no bu...
-
- 2007-11-13 22:16:19 - Cave paintings, baseball and connecting
- There's no such thing as a captive audience--any of us can tune out at will. It may surprise you, then, to know that keeping people's attention in this high-tech age takes the same know-how we had in neolithic days.The evidence of cave paintings points to our ancestors' grasp of the power of image and symbol. Their striking use of imagery was likely matched by equally powerful storytelling....
-
- 2007-11-13 22:16:19 - A questionnaire for businesses
- As best you can, answer the following twenty-five questions. There's no scoring. But you'll know whether you should be satisfied with your answers, or not. If you aren't, perhaps you have some work to do.1. What are the benefits you offer?2. What do you think motivates your clients to buy? Are they driven by Fear of Loss, Desire for Gain, Self Preservation, Safety, Health, Security, ...
-
- 2007-11-13 22:16:19 - Testing your way to prosperity
- I have always enjoyed talking to a Realtor friend of mine about his Father-in-laws business. His business is Gold Mining and he has been involved in it full time for nearly his whole life. My friend has a good relationship with his Father-in-law and often spends time helping him in this business and has learned a lot about prospecting and mining and the other facets of this extremely risky industr...
-
- 2007-11-13 22:16:19 - Are you marketing backwards?
- Marketing is like rowing a boat. When you know how the pointed bow moves smoothly forward through the water encountering the least amount of resistance. Rowing backwards, the square stern of the boat pushes against the water, requiring more effort and increases the risk of having a wave come over the transom (back) and swamping it. Yet most people market backwards, trying to grow their business wh...
-
- 2007-11-13 22:16:19 - Mission statement impossible
- Dant dant da da dant dant da da. Dant dant da da dant dant da da. (That's the theme from "Mission Impossible"...)FADE IN.Your mission, should you chose to accept it is to create a fail-proof proclamation, a road map, that not only serves ALL your business needs but also provides you an endless source of fuel so you can thrive in your business. Beware of the well- intentioned imposter called...
-
- 2007-11-13 22:16:19 - Defining moment
- Do you know your audiences? I mean really know them. I've just been working on a project for a client to help him position his financial planning business and to determine who his key audiences are. Common traits and common media habits are a couple of the characteristics we uncovered. In this particular case, the audience was high net worth individuals who tend to be conser...
-
- 2007-11-13 22:16:19 - Adapting blog technologies to corporate e-newsletters
- Every January, trade publications put out a list of predictions for the coming year. They discuss products, services and trends that they think will change the way business is done, labeling these "disruptive technologies." The idea of disruptive technologies comes from Clayton Christensen's 1997 book, The Innovator's ...
-
- 2007-11-13 22:16:19 - Determining visitor types
- The trade show floor is full of different types of people with different agendas. Some people have specific goals for attending the show; others do not. As an exhibitor your observation and questioning skills will be your key to determining who may be a viable sales prospect. Familiarize yourself with the various visitor types likely to frequent the tradeshow floor. 1. Definites. If you have d...
-
- 2007-11-13 22:16:19 - Most wanted response... how to make it work
- "When I walked into the grocery store last Saturday, I was just 'browsing.' But... their MWR was obvious. Because,... I could smell the 'hot fresh baked bread' in the bakery department. They must have arranged to circulate that aroma all over the store. Yep... I knew at that moment, their MWR.What is MWR?... MWR means Most Wanted Response.Copy Writers say MWR's the starting point for...
-
- 2007-11-13 22:16:19 - Looking for sky in all the wrong places
- Ever sit with a single puzzle piece of clouds and wonder how you will ever put the entire sky together? Life as an entrepreneur is often just like that-- lots of the little pieces, creating products, taking care of clients, wrestling with computers, finances, taxes, etc.-- and a whole lot of sky. The big open space where you create a successful and enjoyable business. There were many pieces of 'pu...
-
- 2007-11-13 22:16:19 - A point in every direction is the same as no point at all
- Ever try to be something for everyone and find no one wants it? Do you have trouble finding the time to focus on your business? Do you do so much for so many that you find it's difficult to make any financial progress in your business; much less make an indelible mark in the mind of your potential customers? I found myself on that road so many times, that I could be a tour guide for Please-want-me...
-
- 2007-11-13 22:16:19 - The newest marketing course
- Certainly the newest earth quaking event in Internet Marketing insider circles is the release of John Reese's New, Traffic Secrets marketing course. I say certainly because I suppose to know what for you as Small marketer is more important. The newest study made by DoubleClick.com about how much more considered and sophisticated people became in their online shopping...
-
- 2007-11-13 22:16:19 - Avoid the duds: 10 strategies for selecting the perfect speaker
- Today, more than ever, the success of meetings relies heavily on the strength of program content and presentation. Nothing can spoil a meeting more than hiring the wrong speaker. That's because speakers do more than just convey the overall meeting message. You look to them to provide insights, awareness, and cutting-edge information in an energetic, motivational, entertaining, and professional man...
-
- 2007-11-13 22:16:19 - The real marketing genius
- I spend a lot of my time reading books and listening to tapes about business and marketing. I guess that's understandable.Many of the authors of these materials are known as experts, gurus or marketing geniuses. However, a few weeks ago I was listening to a discussion about marketing and one of the participants made a point that struck me like a ton of bricks.He said: "The only true ...
-
- 2007-11-13 22:16:19 - At the speed of light
- How many times has someone you've called said, "Why don't you send me some information on your company"?Ask yourself, before you send anything: How will this be dealt with once it arrives at that person's desk. Aren't they already suffering from information overload? On the one hand, people say they they need more information in order to make the decision just to meet with you, let alone to...
-
- 2007-11-13 22:16:19 - Good news travels fast
- This newsletter is full of opportunities staring you in the face. If you don't believe me, write and tell me so--and by doing that you'd be proving me right.That would make you a proactive marketer: spotting a marketing opportunity in an everyday activity.For instance: Something most of us do every day is read the paper, and though they may not seem like business issues at first glan...
-
- 2007-11-13 22:16:19 - Getting paid to promote yourself
- We all know we can pay a magazine or a newspaper to run ads for us. Businesses do it all the time. In many cases, you're obliged to advertise to survive. But wouldn't you rather promote yourself and your company in a number of publications, and get paid for it?You can. Simply by writing magazine articles. When you write articles as a business person, you gain on three levels: 1. You demonst...
-
- 2007-11-13 22:16:19 - Nice guys finish first
- Volunteering your services can be an excellent way to form new business relationships and raise your business's profile while lending a hand to a good cause. However, unless you take care, it can also become all-consuming, with little return (besides creating good karma).There is nothing wrong with good karma, or better yet, feeling good about lending a hand in the community. The whole poin...
-
- 2007-11-13 22:16:19 - Target your market
- Your market is not everybody, as so many small businesses assume. It is the people/organizations who need, want, have the money--and the willingness--to pay for what you are offering. Identifying them can be complicated and expensive, or it can be relatively painless and cheap.How much do you need to know about them? Enough to have all the clues on how to reach them, and what to say, when y...
-
- 2007-11-13 22:16:19 - Your marketing message
- Your message is first among your weapons in the battle of perceptions.Your message allows you to accomplish many things. Your message can educate the masses, convert the non-believers or separate the wheat from the chaff. But not all three.Your first clue to your message comes from where in the Awareness Scale? your target sits. (See my article titled "Target Your Market" for further...
-
- 2007-11-13 22:16:19 - The silver bullet for success: revealed
- Looking for the magic formula or the whiz-bang approach that will unlock your business success? Are you willing to pay hundreds for it? How about thousands? Guess what, you are not alone. Just as people, for ages, have searched for the fountain of youth, entrepreneurs and small business owners around the world are looking for the silver bullet for success: that one sure-fire way to achieve ...
-
- 2007-11-13 22:16:19 - A quick guide to finding reciprocal links
- Trading reciprocal links is one of the best ways to build traffic at your website. A reciprocal link is where two websites agree to host a link to each other on their websites. These usually are placed on a special, 'links page', but sometimes in articles or other areas.Often, people have a hard time finding sites to exchange links with. The following is a guide to the practice.1. De...
-
- 2007-11-13 22:16:19 - Heres a robust, turnkey, interactive. best of breed, mission-critical solution to kill buzzwords
- Fellow Publicity Insiders, what does this phrase mean? "We envision a center of excellence where our accelerated changeagents can maximize their core competencies." Huh? - or - "The company is a global leader in pressure-sensitivetechnology and innovative self-adhesive solutions for consumerproducts and la...
-
- 2007-11-13 22:16:19 - Postcards: awareness tool or selling tool?
- Are postcards better for building awareness or for selling?In my opinion, the answer to the above question is, "They can do both jobs. It depends on what type of business you're in."My own perspective is that of the Web and graphic designer who must distinguish herself from the hordes of other designers out there. I do this by keeping my name in front of my clients and prospects wi...
-
- 2007-11-13 22:16:19 - Website promotion strategies for targeted web site traffic
- If you're looking to drive more targeted traffic to your web site, you'll want to pay close attention to the website promotion strategies presented in this article. As an internet marketer, or a want to be internet marketer, you know that web site traffic is your livelihood. Without it you have nothing. No traffic - no sales - no profits. You'll continue to be stuck in a dead end job or wor...