Emarketing articles
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- 2007-11-13 22:16:19 - How to add warmth, color & texture to your advertisements
- "?A powerful agent is the right word?" --Mark TwainAnd what true words those are! Your marketing efforts have the ability to succeed?or to fail?based on the words you choose to represent your products, services, and yourself in your ads.You have the ability to choose any words you desire. The problem is, sometimes, we draw a blank. Our minds seem amiss of anything creative to say. Th...
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- 2007-11-13 22:16:19 - The 4 p s of marketing: effective marketing programs depend on them
- There is no shortage of marketing programs, many with great profit potential. The challenge is to sift through and choose the ones that are right for your situation -- the ones that have the greatest potential to grow your business.A key to knowing which marketing programs to choose involves thoroughly understanding how to leverage the 4 P s of marketing -- price, product, promotion, and pl...
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- 2007-11-13 22:16:19 - Let your survey write your business plan
- Most entrepreneurs first write their business plan and then develop their services or products. This causes them to generate and fulfill a marketing plan that requires them to swim upstream using the backstroke. To save the stress, consider placing the business plan on hold until first completing a few customer surveys. Okay, some of you are saying, "Catherine, how can you do a survey before you k...
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- 2007-11-13 22:16:19 - Guide to a profitable marketing mix
- You may have heard the term Marketing Mix used in connection with marketing planning.Marketing Mix means the combination of promotions, products, places (distribution channels), and prices you chose for your business. Including both short term and long term strategies in the marketing mix can make for a more profitable business.Long term strategies build brand/company awareness and g...
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- 2007-11-13 22:16:19 - What to include in your marketing plan write-up
- For those new to marketing planning, the thought of completing a plan from start to finish may feel daunting. It need not. The level of detail you choose to include in your marketing plan will depend on your resources and situation. If you have extremely limited manpower or other resources, you may be constrained to a "broad brush" approach. If your plan must support your Website's validity to oth...
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- 2007-11-13 22:16:19 - Todays definition of marketing. has it changed?
- With the continued proliferation of the Internet, the meaning of the word "marketing" also seems to proliferate. Cyberspace has opened up a whole arena of new marketing technologies, techniques, and twists. Amidst the online exuberance, it seems each online marketer or salesperson changes the definition of marketing to suit his or her preference.Many times, ill-conceived notions and percept...
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- 2007-11-13 22:16:19 - 5 steps for developing a marketing tag line for your product, business, or website
- A marketing tag line is the one or two line descriptor that often comes after a product logo or company name. It is one of those things that looks simple but isn't. Large companies pay advertising agencies a lot of money to develop tag lines for their companies and brands.Many companies, however, do not have a large enough budget to hire an advertising agency. If you belong to one of these ...
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- 2007-11-13 22:16:19 - Swot analysis -- strengths, weaknesses, opportunities, and threats
- When conducting strategic planning for any company -- online and/or offline -- it is useful to complete an analysis that takes into account not only your own business, but your competitors' activities and current industry happenings as well. A SWOT is one such analysis.Completing a SWOT analysis helps you identify ways to minimize the affect of weaknesses in your business while maximizing y...
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- 2007-11-13 22:16:19 - Two kinds of advertising for a marketing strategy
- Advertising is the lifeblood of any business. If you do not learn how to advertise your products and services both efficiently and effectively, you won't be in business long. While the Internet has lessened or eliminated many of the costs normally associated with starting and running a small business, and it's now easier than ever, you'll never realize significant profits if you don't grow your bu...
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- 2007-11-13 22:16:19 - Identifying, creating and using your usp?
- What's your USP? Don't know, or worse still, you've never heard of it.USP is an acronym for Unique Selling Proposition. It's vital for every business to identify its inherent USP or if it can't identify it, to create it.If yours is a firm that sells gold coated widgets and there are NO other firms selling the same product, then you need not worry about your USP - you have one by defa...
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- 2007-11-13 22:16:19 - 10 tips to grow your business plain & simple
- "Try not to become a man of success but rather to become a man of value." Albert EinsteinRecently I heard a statistic that the majority of businesses operate at 60% of their potential. While I was unable to obtain the source of that statistic it seemed rather accurate or maybe even high. The Small Business Association reports that "2/3 of new employer firms survive at least 2...
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- 2007-11-13 22:16:19 - Brainstorming techniques as new product development strategies
- When developing new products and strategies, coming up with unique ideas is often a struggle. It is one of the reasons why, in any industry, there is so much repetition. One way to generate new ideas and "get the creative juices flowing" is by completing brainstorming exercises using props. There are several ways to incorporate brainstorming into a new product development session. Two of my favori...
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- 2007-11-13 22:16:19 - Creating a marketing plan for your website
- Have you created a marketing plan for your Website? If not, it is time to think about developing one. An Internet marketing plan helps you make the right day-to-day and long term decisions. Without a marketing plan, it is more likely your Website will be a drain on finances rather than a business builder.Creating a marketing plan need not be scary or difficult. It does not require a marketi...
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- 2007-11-13 22:16:19 - Four keys for successful foundation and corporate fundraising
- Earlier in my career, I worked for a training and technical assistance service provider with significant revenue from foundations and corporations. What was the key to success? It was targeted fundraising based on the needs of the donors.Unfortunately, many organizations take another approach. They send a shower of requests hoping one might land in the right spot. As a board member of a gra...
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- 2007-11-13 22:16:19 - Marketing to success on a zero budget
- TOP 10 TIPS TO GET YOU MARKETING TO SUCCESS ON ZERO DOLLARS!I come across so many people that absolutely freak out when they think about having to market their business. Heaps of questions come up like, 'Where do I start?', 'I hate selling', 'How do I market my business when I don't have any money?'?.. Most of these people absolutely LOVE what they do, but detest having to 'sell' their serv...
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- 2007-11-13 22:16:19 - Networking events ? lose the fear and gain the benefits
- "Kevin, are you saying I need to go to Networking events? I hope not because I hate them."No, of course you don't have to go to them. You could stay home or sit in your office. But if you choose to not go, you won't have the chance to learn something, to help others, to get new ideas, maybe generate some new Clients, and yes, meet new people."But Kevin, I don't do well...
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- 2007-11-13 22:16:19 - Networking the media
- The media is a business's absolute best friend. It is THE source of information distribution to the masses. Even "bad" press has been known to stimulate business.The media is a "business" just like any other business. It has a "product" (air space, print space or television space) and therefore must sell this product. And it is a "perishable" product. Most people don't think of the media as...
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- 2007-11-13 22:16:19 - So what do you do?
- Once you have the attention of a business prospect, at some point in the conversation, the prospect will ask you, "So what do you do?". In most cases, you will only have 60 seconds, to catch the interest of the prospect. Therefore, your response to this questions needs to be specific enough to tell what you do, but interesting enough for the prospect to ask for more information.Here is wher...
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- 2007-11-13 22:16:19 - How can i break into cliques?
- Have you ever gone to a networking function and seen THE person who you feel could help you most there, except that person is surrounded by people ALL the time? Have you ever tried to enter into a conversation with that circle of people, only to have gotten the feeling you were intruding? How do you get an audience with a person who is constantly surrounded by "gatekeepers"? This happens often at ...
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- 2007-11-13 22:16:19 - 10 effective ice breaking questions
- Whether you go to a Chamber of Commerce event, a PTA meeting, the racquetball court, the local health club, or practically anywhere else, opportunities to network present themselves constantly. But there are fears which present themselves as well. For example, we ask ourselves if we are in a situation where talking business might be considered tacky. Will I be considered a 'hard sell' type of sale...
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- 2007-11-13 22:16:19 - How would you handle this?
- We have been talking about choosing groups to participate in that meet your needs and goals as a business professional. Once the decision is made on which groups to belong to, then a certain level of participation is required in order to achieve the individual goals set by the business professional.Whenever I attend a function, I always have a goal of meeting ten people whom I do not alread...
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- 2007-11-13 22:16:19 - Choosing networking functions
- Time is a concern for all of us. We only have so much of it to give to our work, and then some to our families, our churches and some to ourselves. In today's business climate it is essential to spent our time wisely to maximize our productivity and satisfaction with our lives.One way that you can ascertain that the time you spend networking is most effective for you and the accomplishment ...
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- 2007-11-13 22:16:19 - Using a contact list profitably- part two
- Besides a survey, your contact list can be used to generate sales directly. Some of the following ideas must be done one-on-one and others can be done to large quantities of prospects at a time. They all have varying levels of effectiveness. A general rule of thumb is:The more personal the contact, the greater the chances of a sale. That means that an in-person interview has a better succes...
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- 2007-11-13 22:16:19 - Using a contact list profitably part one
- In previous articles, we discussed the generation of a contact list. This time, we look at one idea on what to do with that list once you have it.The SurveyYour contact list can be used as a great source of information, especially about the importance and need of specific products or services. This type of survey is most effective when asking what are called "probing" questions- ques...
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- 2007-11-13 22:16:19 - Developing a contact list- part two
- In a previous installment, we spoke about how to come up with a list of persons you currently know. Although everyone on that list will not necessarily become your client, everyone can lead you to clients. In this section, we will talk about how to get referrals from all of the people on your contact list and what to do once you have those referrals.Most people will not feel comfortable giv...
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- 2007-11-13 22:16:19 - Customers are like vampires
- No, customers aren't bloodsuckers (well, maybe a few are!) and they don't come out only at night. According to legend, vampires don't come in until they are invited. And that's true of customers, too.You may think you've invited your customers. After all, you put up signs identifying your store, got a web site, placed ads, sent press releases, networked, put out fliers, etc.Those thi...
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- 2007-11-13 22:16:19 - 10 awesome ways to attract more orders
- 1. Create a free ebook directory on a specific topic at your web site. People will visit your web site to read the free ebooks and may see your product ad.2. Turn part of your web site into a members only web site. Instead of charging for access, use it as a free bonus for one of your products.3. Add a free classified ad section to your web site. You could then trade banner ads with ...
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- 2007-11-13 22:16:19 - Why you dont need a marketing plan
- If you pick up a copy of the November 2003 issue of Entrepreneur magazine, you'll see my Web site listed on page 10, along with a good amount of promotional copy.How did I get featured in a major, national magazine?Do I have a great PR person? Did I know someone at the magazine? Was this part of my carefully-crafted marketing plan?No, no, and um, no.I'll tell you exactl...
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- 2007-11-13 22:16:19 - What you must understand about your web numbers
- Two years ago, when I first started selling online, I focused on doing what I did best: generating useful content that people would want to pay for. But I quickly learned that selling a product online required me to have to learn about ......my Web statistics."Yuck! Why should I have to do this?" I thought. "I'm not a numbers person. Such small details! I want to spend time on big id...
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- 2007-11-13 22:16:19 - Make your e-mail signature file work for you!
- You're probably familiar with e-mail signature (or "sig") files - they're the few lines of contact information that many of us put at the bottom of every e-mail we send. Most e-mail software programs allow you to create and use sig files - even the newer versions of AOL.I've heard some people who don't use sig files defend their position by saying, "All my clients know my info - I don't nee...
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