Emarketing articles
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- 2007-11-13 22:16:19 - Fundraising: how to avoid three common mistakes
- I'm a board member of a local nonprofit and we are about to launch our annual campaign. Like other nonprofits in our community, we are facing a very competitive funding environment. There are more agencies seeking more money from more sophisticated donors.It's enough to make you run for cover.The reality is that fundraising is not easy, but it isn't impossible. There are some mistake...
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- 2007-11-13 22:16:19 - Your elevator speech ? have you updated yours recently?
- Do you have an elevator speech? Does it get people's attention? Do they ask you lots of questions when you tell them what you do?Every great elevator speech needs to answer these key questions:1. Who am I? (introduce yourself)2. What business am I in?3. What group of people do I service? (be specific ? do you have a niche?)4. What is my USP (Unique Selling Propos...
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- 2007-11-13 22:16:19 - How to turn a marketing calendar into marketing success!
- Do you have a list of marketing ideas that you'd like to implement, but just never seem to get around to actually doing some of them? Who has the time?Creating a marketing calendar is the only way to make sure you stick to your plans. Take it seriously ? don't forward today's marketing to-do into tomorrow's list or you'll fall behind right away. Here are some tips to keep you on track:...
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- 2007-11-13 22:16:19 - Assumption based marketing vs. fact based marketing
- One of the most common mistakes in marketing is making decisions based on assumptions rather than fact. You think of an idea for a marketing piece and believe that it is a great idea.You start using the idea with no tracking mechanism that would allow you to measure the results of that piece. Then if business happens to come in you assume that it must be working and continue to spend time a...
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- 2007-11-13 22:16:19 - Happy hunting!
- Before you ever get on the telephone, send a marketing piece or set up an appointment with a potential customer, you must first identify whom that customer might be. To do that, you will need to create an "ideal customer profile"-a profile of who would be the best possible prospect for you and whatever you are selling.Be very specific. You are creating the model to which you will match all ...
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- 2007-11-13 22:16:19 - Burnout
- Today I want to share a question from a reader who writes:How do I keep from being burned out while cold calling? My job is to call current customers and also call new business prospects. I have a quota of 60?80 calls to make per day, but it seems as though I cannot stay focused long enough to make even 50 phone calls. By the time I get finished calling my current customers and servicing th...
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- 2007-11-13 22:16:19 - Forward thinkers stay ahead of the curve
- What is it like from a marketing perspective to be yesterday's news? We rely on what is tried and true in marketing because it is usually safe, tried, and tested. It saves us time, as well, since we don't have to put on our creativity cap to craft an innovative strategy.But, there's a certain attractive quality around someone who markets his or her business on the edge. They stretch their t...
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- 2007-11-13 22:16:19 - Marketing apathy solutions: 10 solutions for overcoming apathy beginning today
- Are you suffering from feelings of indifference or a lack of concern when it comes to marketing your business? Do you lack the passion that's necessary to attract customers to your business?Marketing apathy, characterized by feelings of passiveness, disregard, and a lack of interest is widespread among today's businesses. This attitude is like putting a roadblock between you and your succes...
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- 2007-11-13 22:16:19 - 13 lessons in marketing, super bowl style
- Each year, the Super Bowl provides marketers opportunity to study and learn from the games' advertisers, players, and coordinators. Super Bowl XXXVI (February, 2002) was no exception. Foremost, of course, was The Game's appropriately patriotic theme. America's mettle and proud heritage were showcased to the world through this year's red, white, and blue logo; music selection by the performers; and...
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- 2007-11-13 22:16:19 - Survival strategies
- 1. Do the moneymaking things first.For an entrepreneur, generating income is the most important job. Without income, your business will cease to exist.2. Develop a sales and marketing plan.What are you selling? Who is going to buy it? Where and how will you find them? Establish your sales goals, and then view your plan as your map to reach those goals.3. Follow your sal...
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- 2007-11-13 22:16:19 - Whats in it for me?
- Sometimes, one of the most difficult things to teach beginning sales professionals is the difference between features and benefits. All too frequently, sales people list their product or service features, without articulating how those features will ultimately benefit that prospect or customer. Unfortunately, your prospects or customers are not always able to make that leap for themselves. And whe...
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- 2007-11-13 22:16:19 - Networking: the cost of a connection
- "Networking is a waste of time," said JoAnne, owner of a busy print shop. "Besides, I advertise in the daily paper.""Wow, that must be expensive," I exclaimed. "Are you getting results from that investment?""I sure hope so! My advertising budget is about $475 a month but I've never really tracked the results. I guess I should do that.""You should." I replied. "A small business...
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- 2007-11-13 22:16:19 - What are people buying online?
- Benefits, that's what!Whether you're selling in print or in person, it's a universal truth.And success in both worlds requires a counterintuitive approach.Allow me to explain.As human beings, we are all pre programmed from birth to behave in certain ways. And one of the strongest things that drive us is an awesome pre occupation with our own self-interests.You re...
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- 2007-11-13 22:16:19 - How to perfect your marketing message!
- When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do you just wake up one morning & decide that you need to re ...
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- 2007-11-13 22:16:19 - Learn how to market your ebusiness in real time: dissect, study, emulate
- Everything you will ever need to know about internet marketing is plainly available to you everywhere you go on the internet. All you need to do is dissect, study, and emulate these methods and you invariably will become just as successful as the people who created them.How do I know this? Because I use this exact pratice to make money with my own online businesses and newsletters. Whenever...
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- 2007-11-13 22:16:19 - How to handle jargon at your web site - and why
- If you sell a technical product or service, you probably know you have jargon at your web site - specialized terminology that the average person doesn't understand. While jargon does help you communicate precisely with peers, it seriously gets in the way if potential and actual customers aren't as conversant with it as you are.Plenty of heart patients, for instance, don't know what a "myoca...
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- 2007-11-13 22:16:19 - Top web site blunders by coaches, consultants and experts
- Of all the web sites belonging to coaches, consultants and experts that I have reviewed, more than three-quarters shared a very serious marketing blunder: Their potential clients wouldn't understand from their home page precisely what they do. Jargon gets in the way.Many specialists believe that they need jargon to communicate their expertise. Without it, they'd sound incompetent, they thin...
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- 2007-11-13 22:16:19 - Resume writing service marketing
- Marketing A Resume BusinessWhen starting a resume business, your marketing campaign is the most important aspect of your business plan. Without clients being able to find your services, you will not have orders! We suggest starting out with local advertising. Get one-line ads in your local newspapers, colleges, unemployment offices, and yellowpages. You will be shocked how far a one-line ad...
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- 2007-11-13 22:16:19 - Cook up something special: how to create a wow experience for your clients
- My niece recently graduated from high school, and my family spent the entire morning, evening, and night celebrating this wonderful once in a lifetime event with her.Our final celebration was dinner at a restaurant chosen by my niece. Since this was our first time at this restaurant, we didn't know what to expect. The restaurant had a good reputation, so the most we expected was a good meal...
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- 2007-11-13 22:16:19 - How to go from under dog to top dog by unleashing the power of a postcard
- The Tale of Two Dentists...Dr. Namel and Dr. Ivory are two Dentists located across the street from each other in a high traffic area that is surrounded by affluent neighborhoods.Both Dentists were certain that having the right location would mean automatic success for their businesses. To their dismay, patients were not lined up at their doors. Business was not booming.In fact...
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- 2007-11-13 22:16:19 - Flesh eating spiders and other marketing horrors
- After a friend was bitten by a spider, I decided to do some research to find out more about the spider.I came across a website that decided to create a marketing message that focused on fear based selling and over the top lies.To emphasize the fear based factor, the website was illustrated with pictures of spider bite 'victims' that had huge holes in their skin from where the small s...
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- 2007-11-13 22:16:19 - T.e.a.m profit
- As you network and meet other business owners, keep this philosophy in mind: "Together Everyone Achieves More Profit"Remember this when you meet someone with a business that serves your target market. Think about how each of you can work together to achieve more and grow your businesses.The following case study shows how to grow your business using the T.E.A.M Profit concept:T...
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- 2007-11-13 22:16:19 - Competitive research and google
- It all started out with an email message: "I am starting a new one of a kind company ... at least I think I'm one of a kind ... how do I find out who else out there might have beat me to the punch? And how do I build a web page to advertise my hopefully one of kind new business?" This is a rather vague question but I'll try to be as helpful as possible with my answer. First off, I have to say ...
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- 2007-11-13 22:16:19 - Cd rom business cards - offline marketing for online promotion
- It's a great concept, - and it has a 'cool factor' of 300%!Many people will pop these into their drive just because of image appeal alone. What's really neat is when one is so well done, so informative, so interactive, that everybody wants one.This type of viral marketing can be very effective and create residual traffic to your business. The point I would like to make here is, don't...
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- 2007-11-13 22:16:19 - Url everywhere? offline marketing for online success
- Your URL (www) should be everywhere and more.I know many of you are going to think this is common sense, but how many of these are you using? Your web address should be on every piece of anything your business does, period.Your customers can come from anywhere, at anytime. Yep, the airport at 3:32 a.m., or how about the car behind you?Below is a list of some of the obvious and...
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- 2007-11-13 22:16:19 - Real estate investing - writing killer postcards to attract motivated sellers!
- So many of you have been telling us that you're ready to get started investing, but "you can't find any deals! and what are the steps and secrets to finding great deals?" Some of you have even written asking us if there still ARE any deals left? OF COURSE there are! We find them all the time. But you ain't gonna find them looking at for-sale ads in the paper, for-sale signs in the yard, or by conc...
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- 2007-11-13 22:16:19 - Network your way to success- 12 tips to jumpstart your business
- Lots of people network but few reap the rewards of zeroing in on their potential when it comes to networking. Here are some tips to help fill the gap between where you are now and where you can be.1- Be Generous- Give without expectations and you will be surprised at how it returns to you. It may not come from the same source but a new client, referral, or opportunity will show up because o...
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- 2007-11-13 22:16:19 - Create a blueprint for your success
- Having a strong foundation enables you to build a thriving, profitable life and business. A simple method to create this foundation is with Discovery, Vision, Planning and Benchmarking, the four cornerstones of your life as well as your business.Discovery is defined as examining where are you now and where are you going. It helps to look at everything as if you were a beginner. Always know ...
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- 2007-11-13 22:16:19 - Marketing for just cause
- Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business.According to the IEG Sponsorship Report, this category grew to $733 million in the US in 2001. There are a number of reasons for that growth. A Cone Communications survey found that:- 80 percent of Ameri...
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- 2007-11-13 22:16:19 - Marketing success defined
- How do you personally define success? High income? Substantial net worth? A fine home? Peer recognition?On a personal basis, there are likely almost as many definitions of success as there are people in the world.In marketing, though, there are just four measurable elements of success:Profitability, Market Share, Customer Satisfaction and Customer Retention.Profitabilit...
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