Emarketing articles
Showing page 50 of 99 - There are 2959 Emarketing articles
|
Google Snatch 2 The Free Click Formula 3.0! |
Top Secret Magic Code Add Just 1 Simple String Of Code To Any Website Money Magically Starts |
Get Google Ads Free! When Added To Any Site Makes Google Pay-Per-Click Ads Costs Go To Zero |
-
- 2007-11-13 22:16:19 - Getting your services used
- Every day I talk with professional service providers who do great work, have a valuable service that really helps people?and struggle to get their services used as much as they'd like.They get a lukewarm response after an initial conversation while networking, the referrals come in but don't convert to real business as often as they'd like, and they can't seem to get prospects to see them a...
-
- 2007-11-13 22:16:19 - Like brushing your teeth
- What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.The same g...
-
- 2007-11-13 22:16:19 - How to profit from your expertise (part 1 of 2)
- Are you looking for a natural way to market your professional services? What if you could exponentially multiply the number of motivated, pre-qualified prospects you reach in a fraction of the time that networking and referrals require?Now what if you could be the person in a crowed room with whom everyone wants to talk about your services? And no, they don't want to sell you something?they...
-
- 2007-11-13 22:16:19 - Differentiate or die
- Sounds pretty harsh, doesn't it? Well, I can tell you from personal experience with both my own business and with my clients, "differentiate or die" is not an exaggeration. Whether you're a small one-person shop or a large government agency, solvency and the future of your business rely on you standing out in a competitive marketplace.Everyone is vying for the same client dollars,...
-
- 2007-11-13 22:16:19 - The m-word (marketing) phase 2
- Last month we looked at what you need to do before you spend money on marketing brochures, a website, advertising or even go out to network. During Phase 1, it's all about crafting your message. Key steps include getting clear about your market niche, developing a clear message about how you solve your target clients' problems, articulating what makes you their best choice, packaging your services...
-
- 2007-11-13 22:16:19 - Your secret marketing weapon
- As a professional service provider, you're paid for what you know. People come to your firm for the expertise you offer, first and foremost. Did you also realize that this is also your secret marketing weapon?By sharing what you know, you actually attract people to you and build their confidence in you as the right solution for their problem. Now many professionals are afraid to "give ...
-
- 2007-11-13 22:16:19 - Marketing brain trust
- Rest assured that no matter how smart you are, you do not know everything about marketing. You don't even know anything about marketing your product! You can't figure everything out yourself, or see all the angles, or provide every bit of critical thinking.The solution? Create a marketing brain trust.Use the mastermind principle which says more brainpower brought to bear on an issue ...
-
- 2007-11-13 22:16:19 - A successful solution: 10 things to consider
- A provocation for the coming year, decade, century or millennium.By now, you've set a working direction for the year, established clear-cut objectives. Your first-iteration plan to reach them should be in place. This now seems like an ideal time to rethink the whole thing, doesn't it? After all, one of the effects of internet time is that plans are subject to change just as soon as - or per...
-
- 2007-11-13 22:16:19 - Crm star wars: when marketing is from venus and it is from mars
- Inherent tensions exist between marketing and IT. This is often compounded by lots of cross-talk, with each function on different channels. When tension becomes unresolved conflict, CRM strategy is impossible to execute. To avoid clashes, it helps to understand that CRM is not just about the exchange of information, it's about the exchange of relationships. And every effective relationship include...
-
- 2007-11-13 22:16:19 - The first rule of crm for financial services
- Things have to change. Cross selling is not going to happen simply by installing new CRM technology. A corresponding movement from a transaction mentality to the underlying CRM principle of focusing on the long-term relationship is required. What does this mean for financial services? Stop pushing products and start building relationships.The Consumer's PerspectiveLet's take a look f...
-
- 2007-11-13 22:16:19 - How to up-sell change
- As Freud cautioned, it's insanity to keep doing the same thing and expect different results. You know things have to change. Business as usual is a guarantee to fail. Your boss supports you, but is fairly lukewarm about resources and time commitments. Your staff agrees but then claim they are too busy. Activity traps, inertia, disinterest, ambivalence, fear? people fabricate (consciously or uncons...
-
- 2007-11-13 22:16:19 - Crm: strategic engine or just another tool?
- CRM?strategic engine or just another technology tool? How would you answer this question about your company's CRM initiative? It depends on how honest you are in answering some other questions, including:Do your people have real decision-making power to provide great customer service?Do you have the right people with the right knowledge and skills?Are you including people acro...
-
- 2007-11-13 22:16:19 - Painless marketing for people who hate to market
- Face it?you know you've got to do something to keep a steady stream of clients coming to your professional service firm. But when it comes to the m-word (marketing), you'd rather not. Do any of these statements sound familiar?If we're good enough, clients will find us or we'll get plenty of referrals.We don't have time ? we're busy enough and have to maximize our billable hours....
-
- 2007-11-13 22:16:19 - Why smart people dont know how to market
- As an educated professional, your success is based on what you know, your education, your intelligence, and your creativity. Even if you're just starting out, you've achieved success just to get your many degrees and pass those licensing exams! Your clients return and refer because you apply your expertise and insight to guide them to appropriate answers for their unique situations.But who'...
-
- 2007-11-13 22:16:19 - Shine a spotlight on your professional service firm
- As a life-long dancer, I know a bit about the importance of good preparation before performance. Before a dancer is ready for the spotlight, she has to master the basics including alignment, strength, flexibility, balance, choreography, and artistry.The same is true for successful marketing. When you send a brochure, run an ad, promote a website, give a talk, or just tell someone what you d...
-
- 2007-11-13 22:16:19 - How to earn the right
- "How to Earn the Right..."Marketing your professional services is a lot like dating: you have to earn the right to be intimate.In both endeavors, you can't skip or rush through levels of intimacy for the relationship to work. Whether it's a new flame or a new client, you have to build trust that leads to deeper levels of commitment.Think about it: people that you want for clie...
-
- 2007-11-13 22:16:19 - If my work is good enough
- "If My Work is Good Enough, I Shouldn't Have to Market, Right?"Don't you think that good work should speak for itself...that if you're good enough at what you do, you shouldn't have to hustle up business?I've been working with a lot of really Smart People lately. Physicists, Economists, Chemists, Electrical Engineers, Programmers, Researchers and highly educated professionals of many...
-
- 2007-11-13 22:16:19 - Love my dentist
- I love my dentist! When is the last time you could say that about yours?True, dentists do tend to get a bad rap (remember Steve Martin's sadistic character in the movie, Little Shop of Horrors?). But even real-life visits to the dentist aren't high on the list of relaxing things to do.So what does my dentist have to do with marketing? Everything. And the reasons why my dentist has mo...
-
- 2007-11-13 22:16:19 - Sum of its parts
- I just spent a week at the beach with my family and, as much as I vowed not to think about work, stumbled onto a highly relevant lesson for marketing professional services.It was actually my mother who inspired this lesson, thanks to the following beachy quote she had on the refrigerator:"Saltwater taffy, for example, does not taste good. Seagulls are not pleasant birds. Most people ...
-
- 2007-11-13 22:16:19 - Marketing strategy - whats your system?
- Where Do Most of Your Clients Come From?Is it from your marketing and sales system?When I meet people for the first time and they understand that I'm a marketing consultant, I'm frequently asked, "Where do most of your clients come from?" Many times I believe the question is asked innocently enough. But, quite often I feel like the person asking wants to know if I have a magic...
-
- 2007-11-13 22:16:19 - Marketing planning - preparation and accountability
- We all know the saying, "Failing to plan (prepare) is planning (preparing) to fail." I truly believe in this statement and I hope you do as well. Building your service business, including marketing it must be planned and does take work.I don't happen to believe that there really are magic bullets or black magic boxes. My advice ? quit looking. This stuff does take wo...
-
- 2007-11-13 22:16:19 - Marketing strategy - shift the focus
- Most of the service providers I've worked for or with don't like marketing or selling. In fact, a lot of them will say they "hate it." At the very least, they'll tell me they don't think they are very good at it.If you ask them why it is they feel this way, you're most likely to get some common responses such as:"When do I have the time? I'm busy enough as it is...
-
- 2007-11-13 22:16:19 - Marketing strategy - spell out your unique value
- I attended a "Sales Focus" seminar a few years back in which the speaker asked this key question. "Why, based on all the competitive alternatives available to me, would I want to buy from you?" What a great question.Most of the participants in the room couldn't come up with anything beyond ? "We've only got experienced professionals on staff."; &q...
-
- 2007-11-13 22:16:19 - Marketing strategy 101: 10 marketing strategies i learnt from my oral surgeon
- This is how the conversation went on my follow-up visit to the oral surgeon, 10 days after he removed 2 lower wisdom teeth."Go down the hallway, enter the second door on the right and take a seat in the dentist's chair," said the receptionist after calling my name out to the 5 people in the waiting room."How is it all going?" asked my oral surgeon slapping on a pair of examination gl...
-
- 2007-11-13 22:16:19 - Grow your business by getting your customers buying from you more often - 35 ideas
- 35 Ideas to Spark Your Creativity:There are 3 ways to grow any business. Just 3:- Get more customers- Get more from each sale- Sell to each customer more frequently.That's it - everything else boils down to some variation of these 3 activities.Most owners and managers want to grow their business. Most of them concentrate exclusively on getting more new cus...
-
- 2007-11-13 22:16:19 - Create your own rumors
- A consultant new in the city asked me how I managed to get business so fast. Working for that marketing company definitely gave me a jump start. That's because I already knew about press releases. Only in business a few months and I already had been in two of the local papers. However, it was my male mentors who introduced me to telemarketing.At the suggestion of calling strangers on the ph...
-
- 2007-11-13 22:16:19 - 8 lessons in strategic marketing a la daddy daycare
- I bet you thought the movie "Daddy Daycare" was a kiddie comedy, right? Wrong...It's a marketing strategy film! When Charlie and his friend Phil are fired as Product Development/Brand Managers for a cereal company, they decide to fill a need in their community.Along the way to success they demonstrate several solid marketing strategies -- equally applicable to online, offline, and integrate...
-
- 2007-11-13 22:16:19 - Maximize your lead generation efforts by recycling your leads
- The basic lead generation process is pretty much the same from company to company. Inquiries come in?they're qualified?and then sent to the sales team. Some turn into customers. Some don't.Which means that, over time, every organization ends up with a pile of prospects that either disengaged during the sales cycle (for whatever reason)?or decided to go with a competitor.So here's the...
-
- 2007-11-13 22:16:19 - A tool for selling new ideas!
- Imagine tossing a pebble into a crystal clear pond on a still day, & watching the ripples make their way to the shore. A tiny cause has a massive effect.But on a windswept stormy day, you could hurl the largest boulder into the same pool, and the effect would be felt for no more than a few feet.And so it is with your sales message.Your prospects are in a trance that is like a ...
-
- 2007-11-13 22:16:19 - Marketing and advertising techniques of super bowl advertisers
- Each year, advertisers with super sized budgets sink millions of dollars into Super Bowl advertising. While most of us do not have a large enough budget to advertise on the Super Bowl, the commercials -- both past and present -- demonstrate several marketing techniques we can apply elsewhere.Here are some lessons for us all, as demonstrated by Super Bowl advertisers:Make Advertis...
DoublingStocks - Stock Trading R
Read The Sales Page. Enough Said...
Google Nemesis
The Beast Is Back.
Paid Surveys Etc.. #1 Survey Sit
Insane Conversions With New Sales Copy... Must See. ##
Make Money Taking Surveys
Discover How to Make as Much Money as You Want
