Emarketing articles
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- 2007-11-13 22:16:19 - Knowing when to charge more and to charge less
- More And MoreIt was notable that when I started my business twenty years ago, I came up with a certain "minimum" profit I wanted to make. Within a very short time I didn't feel that profit was enough and I gingerly started to charge more. Then more. I kept stretching and kept raising my profit requirement.NOW THIS IS THE MOST INTERESTING PART: The more I raised my prices, the ...
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- 2007-11-13 22:16:19 - Marketing on the cheap: join the what?
- Your local Chamber of Commerce.Now before you stop reading, I assure you this really works, and no, this is not an advertisement for the Chamber of Commerce although it may read like one.What seems now like a hundred years ago I owned and operated a company that was made up of three components: a monthly magazine that we converted over to the Internet (http://www.sbmag.org); a graphi...
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- 2007-11-13 22:16:19 - Network marketing is definitely a relationship business
- Heavily branded websites like amazon.com are household names and carry an implied trust with visitors. However, the vast majority of websites are not well known and are found and visited as a result of search engine searches. In these instances, the visitor is probably arriving at the website for the first time and human nature often dictates fear or suspicion of the unknown.If someone is s...
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- 2007-11-13 22:16:19 - How to create urgency so people buy now
- ..products or services now. They may not revisit your web site or see your ad again.How do you do this? You must use a limited time offer. Limited time offers stop people from putting off buying your products or services. It stops them from procrastinating.There are many different types of limited time offers. Here are a few.Limited Time Price Offers For example, Order Now...
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- 2007-11-13 22:16:19 - Misrepresentation - through silence!
- We're back to the subject of ethics, more specifically, business ethics.But unlike ethical dilemmas we've discussed in the past - when people are confronted with bizarre, freak circumstances they had never planned for, and then face agonizing choices regarding how to react - I'm now talking about cases where people willfully and proactively steer events in a certain direction.Take th...
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- 2007-11-13 22:16:19 - Reverse the risk and boost your profits
- As a business owner or marketer, if you don't reverse the risk in your product and/or service offerings, you're really missing out in what can be one of the most powerful weapons in your marketing arsenal.Risk Reversal DefinedRisk Reversal, in essence, means that you, the business owner, assumes all the risks associated with the business transactions, and your customers none....
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- 2007-11-13 22:16:19 - New years planning critical success factors
- New Year's is a good time for strategic planning or re-planning your business. But don't think that's the only time. If you feel the need to re-consider your strategic plan - by all means - go ahead. Whatever time of the year it is, you have probably set a working direction for the rest of the year, including clear-cut objectives. Your first-iteration plan to reach them should be in plac...
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- 2007-11-13 22:16:19 - Secret of strategy - part 2
- How to Create Strategies That Work In Today's Markets. Of course you've heard that when you do what you've always done, you'll likely get what you've always got. In this case that means playing the tactical game: coming up with acceptable--or worse--comfortable options and executing them as time permits. Likely, what you'll get is business as usual, and things will be... well, the...
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- 2007-11-13 22:16:19 - Secret of strategy - part 1
- A step-by-step guide to creating a growth strategy based on your current situation and future possibilities. I'll bet you think you already have a strategy. And well you may, but strategy as a concept is just like love: much used and little understood. Many businesses (and that includes small entrepreneurs, large corporations, non-profits, community organizations, governments, NGOs...
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- 2007-11-13 22:16:19 - A common - yet easily avoidable - marketing mistake
- December is a month in which many organizations make plans for the coming year. Now is a great time for you to look at your marketing systems for attracting and retaining customers.Although front end systems such as advertising, public relations, press releases, direct mail, sales letters and promotional items are important, equally as important as what you and your staff do after you gain ...
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- 2007-11-13 22:16:19 - Communicating our attitude
- The goal of successful marketing is to create long lasting relationships with your prospects by marketing your business with passion. When you're not excited about what you're doing, no one else will be either. Our passion for what we do in business is communicated through our attitude. Our attitude comes shining through in a variety of ways. How can you create an attitude that paves the way to su...
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- 2007-11-13 22:16:19 - The real key to successfully marketing any product!
- The REAL key to successful marketing of any product is building relationships. The most successful tools for this strategy are forums, communities, coops and the new form of media desktop software, i.e. "Your Easy Street's" new Media Pilot. In order to properly build product sales, you must gain trust and understand the needs of the people you are selling to, or you'll get poor returns on your eff...
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- 2007-11-13 22:16:19 - Develop your curiosity and increase profits
- If anyone was to ask me what my greatest strength was I'd say curiosity. The reason I would say that is because curious people learn a lot. On the internet there is stacks to learn. Curiosity will help you learn what you need to know.Here's some of the common things internet business people want to know:- How can I get more traffic to my site? - How can I get more sales from my ...
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- 2007-11-13 22:16:19 - How to bond with customers so that they stay with you longer
- How many of your customers are loyal customers? More importantly do you know why they are loyal customers?Customer loyalty has been a buzz term in marketing for some time and with good reason. Estimates suggest it can cost 5 times as much to get a new customer as it does to keep an existing one.Think about your business as having a bucket of customers. The customers you lose leak out...
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- 2007-11-13 22:16:19 - The most important marketing principles of all time
- As you have probably experienced there is a lot of hype in the business and marketing world. New concepts, revolutionary methods and the like land in our in boxes every day. But I'm going to confirm something you probably already know - the fundamentals of marketing haven't changed for decades. Here's my summary of the marketing principles that have stood the test of time.1. Know your custo...
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- 2007-11-13 22:16:19 - Professional marketing
- Have you looked for marketing advice on the internet recently? There is no shortage of self-proclaimed 'gurus' from which to choose. But what kind of advice are they shilling out? Too often, it's over-the-top hype, blatant commercial ad copy and other tips designed for selling an inexpensive product to the general public.When your target market is other businesses or involves a costly produ...
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- 2007-11-13 22:16:19 - Putting your website to work
- Websites have replaced the brochure as the "must have" marketing tool for businesses large and small. While virtually every business has a website, few are harnessing the potential of their websites and the Internet in general to promote and grow their businesses. So how can you be sure your website is working for you?First, you must look at the role you want your website to play ...
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- 2007-11-13 22:16:19 - 25 ways to get more business
- Special Requirements for Reprint: we ask only that you include Pauls name and resource box, and keep all hyperlinks as live links. Complete Article with Resource Box at end: Need more business? Who doesnt? Thankfully, new business is pretty easy to get, but you do have to do something to get it. Usually something you aren't currently doing. Here are 25 ways you can brin...
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- 2007-11-13 22:16:19 - To be successful sell to wants not needs
- My mother used to tell me, tongue in cheek, that I never wanted anything in my life- everything I asked for was something I needed!! Think about it. We say, "I need a new car." "I need to go on vacation." "I need someone to clean my house." When was the last time you heard someone say, "I want a new pair of shoes." I bet even Amelda Marcos said, "I need a new pair of shoes."As consumers we ...
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- 2007-11-13 22:16:19 - Too much to do: four keys to effective delegating
- Never tell people how to do things. Tell them what to do and they will surprise you with their ingenuity. General George S. PattonMany people think they have too many important things to do, but thats not the real problem. The real problem is either 1) you are trying to do them all yourself, 2) you have no way for anyone else to do them, or 3) all of them simply aren't that important....
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- 2007-11-13 22:16:19 - Are you losing business?
- As a small business owner, you are grateful for all of your clients or customers. But did you know that small business lose over 62% of sales because they don't follow up? You are caught up in the business of running your business you don't take the time to follow up with your clients.After moving to a new city recently I've been, of course, searching out a new hair salon. The first place I...
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- 2007-11-13 22:16:19 - Matrix web sites - scam or not?
- While I am not talking about the movie "Matrix", you may be wondering like many others if Matrix Web Sites are Legal!Before answering this, you may know that there are some wonderful deals offered on the net, that will make you want to jump at it. Keep your shirt on. While you may be thinking that this one could be legal, the FTC may be knocking on your door. Let me assure you, when you par...
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- 2007-11-13 22:16:19 - More scams! do you really believe it?
- Quit spreading those chain letters, nothing is going to happen to you if you don't mail it to the next person. However, there is a better chance that if you continue mailing, you may have the FTC on you. Chain letters are illegal even when they do not make a profit. But, this is another story. Most chains never make a profit except for the guy that starts it.1. Big companies don't do busine...
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- 2007-11-13 22:16:19 - Ten effective ways to capture market
- 1.Evaluation of Existing Products / Therapies2.Assessment of New Products3.Market assessment of products for the defined markets ofBF- RoW with the objective of providing insight and directionfor short term and long term business planning.4.Planning of the required Sales Force according to the ROI5.Optimize field sales force by providing motivational semin...
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- 2007-11-13 22:16:19 - Effective marketing
- For any business to be successful whether on or offline it has to be marketing effectively. You are going to need more than a great looking site with fabulous products or services to obtain success. You will need to run an effective marketing campaign and for this you will need a marketing plan.To obtain online success you will have to be involved in planning from day 1 and you will have to...
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- 2007-11-13 22:16:19 - How to take your law firm to the next level
- How to Take Your Law Firm to the Next Level Third in a series of three articlesSO you've done such a good job at bringing in new clients to your firm that you're swamped with business, your firm is large and growing, and all parts of your marketing system are in place and running smoothly? Congratulations!If you can confidently answer "yes!" to the following metrics, then you're ...
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- 2007-11-13 22:16:19 - How to leverage your most powerful marketing tool
- Second in a series of three articles:What if you could reach thousands of prospects, build fruitful, pro-active relationships with them, and stay top-of-mind with them on a regular basis?and not spend a fortune in the process?If this sounds too good to be true, then you've not mastered the art of leveraging your firm's online strategy. A web site is one of the most unique and powerfu...
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- 2007-11-13 22:16:19 - The m-word
- It was a real eye-opener to hear the perceptions people have about what it means to market professional services, as well as the anxiety the "m-word" (marketing) conjures up. It reminded me that, just because professional service providers have a lot of expertise in their chosen field, it doesn't mean they have the same level of understanding about the business of growing a practice.As a ma...
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- 2007-11-13 22:16:19 - How to put law & order into marketing your legal practice
- First in a series of three articlesRegardless of your law firm's focus ? criminal, civil, corporate, family, business, etc. ? the greatest challenge most small to mid-size firms face is the lack of a strategic and disciplined approach to business development. Relying on referrals does not a strategy make! And waiting to get serious about marketing until that major case is wrapped up is way ...
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- 2007-11-13 22:16:19 - The role of marketing for boards of directors
- Small and emerging companies often do not put together a board of advisors or board of directors for many reasons. Some entrepreneurs believe that businessmen and women would not be willing to serve on their board of advisors for the little or no compensation that the new company can afford. Another reason small and emerging companies do not have boards of advisors is that often the entrepreneur d...
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