Emarketing articles
Showing page 47 of 99 - There are 2959 Emarketing articles
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- 2007-11-13 22:16:19 - When the stars align - choosing the right entertainment
- Savvy event producers follow the Golden Rule: know thy audience. When they set out to create a special event, the first thing they do is slip into the shoes of a typical guest. Understanding their audience helps them choose the right location for the event, determine ticket prices, and select the proper advertising and promotional vehicles.The same measured approach should go into selecting...
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- 2007-11-13 22:16:19 - Celebrity product placement: a primer
- With more and more companies wanting to integrate their products into the lives of celebrities, now seems like a good time to take a closer look at Celebrity Product Placement, describe three common approaches, and outline what steps can be taken to guarantee results.The term "Celebrity Product Placement" is used to describe several related techniques, but its definition applies to each: fr...
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- 2007-11-13 22:16:19 - Global market in the cyber world?go and get it !
- With the Internet opening up the doorway to the global market, everybody is up and running to reap the maximum benefit of this widely used medium. Not only has Internet gained importance as an important medium of communication but also has given a platform to thousands of people to nurture their entrepreneurship and realize their dreams of self-employment.The designer community is the group...
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- 2007-11-13 22:16:19 - 10 proven ways to accelerate your profits
- 1. Make copies of your web site in many different languages. This'll allow foreign speaking people to read your web site and advertisements.2. Give your customers a surprise bonus for buying. When you give customers more than they expect, there is a good chance they will buy from you again.3. Send greeting cards offline or online to customers on holidays. You'll get the chance to inc...
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- 2007-11-13 22:16:19 - Are you playing checkers or chess?
- When you think about how to attract more clients for your professional services, are you playing checkers or chess?You're playing checkers when you...* Attend a networking event and expect it to generate business* Invest thousands of dollars in direct mail and expect prospects to eagerly call about your services* Treat your vendors poorly by not paying them on time or n...
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- 2007-11-13 22:16:19 - Top 7 ways to get your products in the hands of celebrities
- Celebrities are the tastemakers that drive brand awareness and usage. Celebrities drive the direction of trends. For example there has been a huge resurgence in the Pabst Blue Ribbon brand. They are the second fastest growing beer in the US and they have not spent a dime on advertising. How did they resurrect this brand without spending a fortune on re-branding efforts? Pabst Blue Ribbon Beer has ...
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- 2007-11-13 22:16:19 - Natural marketing for full business success
- Is your mind muddy on marketing? Do you wake up each day and say, "I get to share myself and my great message with others" or do you say, " I have to market, or I will fail."Natural marketing refers to the action you take to get the word out about your service and product that rings true to your heart. It feels effortless without struggle, where ideas pop out, you lose track of time engagin...
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- 2007-11-13 22:16:19 - Consistent marketing provides big rewards
- Being inconsistent when it comes to marketing your business can be a recipe for disaster. Nothing is more irritating to a potential customer than inconsistency.When we consciously create consistent messages, brands, systems and communications, our customers begin to relax and know that we are trustworthy and reliable. This consistency enhances our marketing messages and fuels our marketing ...
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- 2007-11-13 22:16:19 - Marketing hesitation costs dearly
- Timing is everything. Hate to be late? The early bird gets the worm.Hesitation, when it comes to marketing, can mean the difference between making a sale and walking away empty handed. Success in many things we do is dependent on how fast we can process information in order to do something. Response time can be critical when you're trying to start a business and while you're trying to stay ...
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- 2007-11-13 22:16:19 - Marketing without ego
- Our ego can get in the way of marketing our business. From our need to be right, to talking about ourselves incessantly; coming from an attitude of arrogance to getting attached to the outcomes of what we do, these are just some of the ways our ego can get in our way.If it's all about us, then it isn't about our customers. It's imperative that we are aware of how we conduct our selves and t...
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- 2007-11-13 22:16:19 - The top 10 ways to market your business or professional practice without advertising
- Every business and professional practice MUST be in the public eye. You need customers! Folks need your goods and services -- it's a mutual alliance for mutual benefit! But if potential clients and customers don't know you exist, or can't find you, you will go bankrupt! They won't benefit from your services, and you won't make any money. So, marketing is a necessity. Advertising is one form of mar...
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- 2007-11-13 22:16:19 - The top 10 ways to market your business or professional practice without networking
- While focused, strategic networking is usually the most efficient way to build your professional practice, there are many other ways to market your business. Personal networking may not be appropriate in some areas, or for certain types of services, and some people simply don't like to do it. The following are the Top 10 methods my clients have used to increase sales and grow their practices witho...
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- 2007-11-13 22:16:19 - Top 10 tips to market & build your professional practice
- In building and running a professional practice (or any small business or a home-based business), there are many items that must be monitored closely. As a small operation, you can't afford to find out too late that a critical aspect of your business has gotten off-track! This list looks at 10 items to emphasize at the start of a new year, or any time you want to rapidly grow your business in a sh...
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- 2007-11-13 22:16:19 - Top 10 dos and donts for an effective business referral network!
- Every business - particularly small, entrepreneurial or professional businesses - must have a powerful referral network. It is very unlikely (and terribly expensive) to "advertise your way to success". Without tons of capital, it can't be done. It is far more effective, and more fun, to create an effective network that sends you clients, supports your business, and makes you money. Unfortunately, ...
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- 2007-11-13 22:16:19 - Top 10 ways to create and manage opportunity
- Most of us are used to the concepts of risk management or time management. Many of the same principles can be applied to creating and responding to opportunities. Instead of thinking of opportunities as just "coming along", you can actually increase the number of opportunities available to you, and there are specific principles you can use to assess whether a "possibility" has real "probability" a...
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- 2007-11-13 22:16:19 - Unique selling proposition - your competitive advantage!
- To capture a larger market share and be viable, sustainable and profitable, you absolutely need to differentiate or distinguish your business, products and/or services from your competitors.In other words, you need to make your business special in the eyes of your customers and/or prospects.You can do this by creating what's called an Unique Selling Propostion or USP and then effecti...
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- 2007-11-13 22:16:19 - Marketing messages: your 10 most important business principles
- As a self-employed professional, you have two basic strategies for your marketing efforts: Writing or Speaking.No matter whether or not you do both of these activities or only one of them, you need to know what messages you want to convey to your audience.That's why you need to create a list of your 10 Most Important Business Principles (MIBP). Without them, your marketing efforts wi...
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- 2007-11-13 22:16:19 - 11 powerful marketing tips
- Each of these 11 marketing tips is based on a marketing strategy or tactic proven to boost sales. How many are you using?Tip 1: Your customers buy your product or service to feel a certain way after their purchase. Keep this in mind as you develop your ads, web pages and other sales tools. Use vivid word pictures to dramatize the pleasant feelings your customers experience when they ...
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- 2007-11-13 22:16:19 - Whats your selling sentence?
- What's your Selling Sentence? If you have a business, you need a selling sentence.Sometimes called the Defining Sentence or the Secondary Statement, the Selling Sentence is the group of words that clarify and refine the the nature of your business when seen or heard with the name or logo of your business. You tell 'em what you do for them' with your Selling Sentence.The Selling Sente...
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- 2007-11-13 22:16:19 - What does your business address say?
- If you are operating a business from your home and your post office address clearly indicates a home address, you may want to re-think your marketing strategy.A Rural Route 2 address can plainly say your business might be in a bedroom at home, or worse, in the barn. Does 27 Sleeping Beauty Circle look like a business address to you?If your business is still at home and your address s...
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- 2007-11-13 22:16:19 - Name the top cable network
- When Cable began as Community Antenna Television in 1948, all it did was collect over the air TV signals and send them down a cable.When Cable networks began, so did Cable advertising. The fledgling new networks sold (or gave away) ads in their programs. Memories are etched in our brain; The Amazing Slicer-Dicer, and "so you don't forget, call before midnight tonight". Eventually local cabl...
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- 2007-11-13 22:16:19 - Build lifelong networks with your own barter group
- I don't know if you have ever seriously considered bartering. If you haven't considered it, it's probably about time that you did. Why? Well, besides the fact that both parties involved in a barter leave feeling satisfied, it can also build lifelong personal or business connections. Building a network of contacts with other people not only increases the number of acquaintances and friends you have...
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- 2007-11-13 22:16:19 - Financial services marketing insights: a marketing compass
- What we now call "marketing" began long before the name was coined. In the mid-1800s, traveling salesmen dressed "snake oil" and other tonics in fancy packaging and extolled their virtues to a gullible public. New marketing applications soon proliferated in the belief that marketing could make many new things possible in virtually any business situation. For more than a century, imp...
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- 2007-11-13 22:16:19 - 7 proven tips to market your cleaning business
- Marketing your cleaning business is something that you will already have an idea about when you start your business plan. Nothing is better for an emerging cleaning business than a really good marketing strategy. This is when all of your research will work to your advantage. Cleaning business or any other type of service business cannot survive without a proven marketing plan, In order to build a ...
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- 2007-11-13 22:16:19 - Three simple ideas that increase profit? fast!
- Are you spending more time trying to get new clients than actually working with them?If the answer is yes, then these three simple ideas will help you.First, have you ever asked for something and got something different to what you thought you*d asked for? Or have you ever thought you had asked for something and got a blank expression or worse... just got completely ignored? Or even ...
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- 2007-11-13 22:16:19 - Voice mail can be your buddy
- Voice Mail is a classy name for "answer Machine". Problem is, people at home had answer machines long before most businesses. When the answer machine industry finally figured how work to their machines into business systems with more than one extension, they called it "Voice Mail"This article focuses on what you say TO the voice mail, not the welcome greeting you might put on your voice mai...
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- 2007-11-13 22:16:19 - How to recover your almost customers
- You'll always need to find new prospects for your business. But don't overlook the prospects you already attracted. Many are close to buying. Use these four simple procedures to convert those "almost customers" into paying customers.1. Make A Memorable ImpressionCreate a reason for prospects and customers to notice you ...and to think of you when they encounter a competitor....
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- 2007-11-13 22:16:19 - 10 important marketing tips
- Each of the following Ten Marketing Tips is based on a highly effective but often overlooked marketing tactic. How many are you using? How many have you overlooked?Marketing Tip #1: Insulate yourself against the impact of change by increasing the number of products and services you offer ...and by using a variety of different marketing methods. Only a small portion of your total ...
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- 2007-11-13 22:16:19 - 3 simple selling tactics
- The following 3 simple selling tactics produce sales by responding to the way customers normally think and behave. They work for any business - regardless of what you sell, how you sell or where you sell it.1. Pay Attention to Getting AttentionCan you remember the last 3 advertising messages beamed at you? Can you remember even one of them? Most people can't ...including your ...
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- 2007-11-13 22:16:19 - Low-cost marketing with postcards
- Here's a simple way you can generate lots of sales leads ...or traffic to your web site. Use postcards. They're highly effective and very low-cost. Plus, postcards provide the following 6 unique advantages over most other types of advertising.1. Maximum Exposure for Your Sales MessagePostcards are delivered "ready to read". Even people who usually ignore other advertising will...