Emarketing articles
Showing page 46 of 99 - There are 2959 Emarketing articles
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- 2007-11-13 22:16:19 - A seven letter word that helped a 3 month marketing newbie to online success
- Who would have thought that a three month newbie and marketing dummy with no list, no product, no contacts, can actually make money online? Me neither.I had no idea what to do, how to do or why.Until I gained clarity.Clarity means:1. To know what you want2. To Know why you want it3. Most importantly, to know what you love to do.There are many ways t...
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- 2007-11-13 22:16:19 - Networking magic
- YES-- it is true that Networking is an art that must be mastered. However, for those of you that are new to the networking game and the art of mastering it, please READ ON. While you do not want to be in a position at social function of hanging with the same person all night, if you really want to make your network work for you, there are some surefire tactics that you must employ. Networking is m...
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- 2007-11-13 22:16:19 - Wealth knowledge & power ? lost secrets from ancient masters
- Behold! He with the light cometh!He shall light thy darkest night, illuminate thy muddled confusion, and he shall uncover all that hides from thou. He who holds the knowledge of the ancients comes quickly to you. Be not afraid, for he brings hope. Tremble not, for he will calm you. You shall see as a blind man cured. Riding close behind comes with him the mysteries of wealth, knowledge, and...
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- 2007-11-13 22:16:19 - Whats in a business card?
- Over the years as I have attended trade shows, networking meetings, chamber events and more; I have noticed a few things about the successful and the not so successful. First of all, do you have a business card? If you belong to a large corporation, you were probably issued business cards as a matter of course, almost as if it was a company perk. If you are in a small or home-based busi...
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- 2007-11-13 22:16:19 - Marketing strategy - getting the marketing groove
- Wouldn't it be great to have a year where your marketing efforts were streamlined and got the results you were after? None of us want to struggle with marketing, and yet this is the one topic that continues to be highest in the minds of small business professionals.Let's really consider some of the reasons that can sabotage our marketing efforts, and how we can turn that around.La...
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- 2007-11-13 22:16:19 - Attracting new business on a shoestring budget
- In a recent marketing workshop I attended, I discovered that most business owners rely on just two or three strategies to attract new business. Even well-established companies tend to rely on one or two strategies. However, there is a multitude of ways to drive new business to your door. Here are a few:Networking. Perhaps the most commonly used approach by small business owners. However, it...
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- 2007-11-13 22:16:19 - Time for marketers to clean up their act!
- Some years ago, a prominent Australian hi-tech company launched a product called Maestro that bundles community-building features like chat rooms, file sharing and instant messaging into one application. The company envisaged smaller Internet service providers (ISP's) as their main target market for the software. The company president contracted with a sales/marketing person to ha...
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- 2007-11-13 22:16:19 - Discover 7 hidden profit producing secrets
- Would you like to learn the lessons of the businesses that struggled last year without having to follow in their footsteps? I’d like to share with you seven of the mistakes that are among the most common that are made. This information is value critical if you intend to see marketing efforts drive sales increases.Since all successful relationships, professional and otherwise are based...
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- 2007-11-13 22:16:19 - Where should i network?
- Building business relationships through networking is a great way to build your business. The caveat? It's a slow process.What are some of your options? There are many leads groups, different chamber mixers, other focused networking events and even online networking where you can meet people.What's the best route for you? It depends. Make sure that the groups you attend include your ...
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- 2007-11-13 22:16:19 - The apprentice: 5 lessons in marketing
- Donald Trump's hit reality show, The Apprentice is a godsend for marketers around the world.Why?Because all of the tasks that the prospective apprentice's go through each week and each season involves some sort of marketing skills. So, the Apprentice is a great media channel to show how important marketing is in everyday business and especially if you want to be successful in busines...
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- 2007-11-13 22:16:19 - Your marketing message - could you wring more cash out of it with this ancient japanese discipline?
- When it comes to your marketing message, the little things count. Trouble is, you'll never come to respect how much, until you make a commitment to science.Let me ask you something. Do you practice Kaizen?Kai what?Kaizen is a Japanese word meaning gradual and orderly, continuous improvement. Sound like you?Or do you just wake up one morning & decide that you need to re ...
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- 2007-11-13 22:16:19 - Maslows marketing filter
- One of the basics of all marketing and advertising training is a teaching of "Maslow's needs pyramid". This pyramid shows the different motivators and needs in a person's life and how they are built one upon the other. Supposedly this is presented to help the marketing student understand consumer motivation and thinking. The problem is I've never seen it applied, in the text books. It's ...
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- 2007-11-13 22:16:19 - Supply and demand and marketing
- According to Dough McCormick, Chariman and CEO of iVillage, Inc, "Technologists focus on supply but they don't understand advertising is focused on demand. Just because we have an available ad doesn't mean we have to sell it."What in the world does that mean? It means not every product online is going to sell. Online retailers and marketers are not going to succeed just because th...
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- 2007-11-13 22:16:19 - Consider consumer psychology
- In your marketing efforts, be they on or offline, it's wise to consider the psychology of the consumer you are targeting. If you've done your homework you've developed a profile of your ideal customer and how your unique selling point speaks to them. Now, as you begin to develop a marketing strategy, writing ad copy, developing radio copy, and creating web copy, it is an understanding of consumer ...
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- 2007-11-13 22:16:19 - Consumer thinking and search marketing
- 12/20/04According to a recent article by ComScore Networks, about three-quarters of all consumer product research is initiated through a generic search term, such as "televisions" or "Adoption Services". The report goes on to say that in subsequent research efforts consumers tend to re-initiate the search with generic search terms.Consumers who are actively search...
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- 2007-11-13 22:16:19 - Marketing and patience
- "Get your positioning and your programs implemented properly, and the numbers will come. But you've got to have some patience." ? Jack Trout with Steve Rivkin"The New Positioning. The Latest on the World's #1 Business Strategy"One of the biggest derailers of successful marketing is the process of continually changing your marketing strategy. According to Jay Levin...
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- 2007-11-13 22:16:19 - Simplicity in marketing
- In a world that is spinning out of control; with consumers being bombarded with hundreds of advertising messages per day in a variety of mediums, it is imperative to develop an understanding of the consumer's thinking to develop an edge in advertising.Consumer's get confused with excessive stimulus. Consumer's also become very selective in their perceptive processes given the amount of adve...
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- 2007-11-13 22:16:19 - 10 steps to getting paid for your marketing materials
- How many times have you heard the same sound bites come out of your mouth to your clients, prospects, and audiences, almost boring yourself to tears in the process? Imagine generating money directly from those sound bites, from those pearls of wisdom that effortlessly trip off your tongue. Yes, it is completely possible, and here's how to do it.1. Capture those tidbits of information as soo...
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- 2007-11-13 22:16:19 - Spring cleaning: how to do it in your business to make more room for success
- With the arrival of Spring, I decided to get outside and into my garden. I had neglected to do some basic maintenance during the previous months and wondered if my plants suffered any permanent damage as a result.My flower bed was full of dead foliage and there wasn't a sign of new growth anywhere. I spent a considerable amount of time removing the dead foliage in order to allow room for th...
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- 2007-11-13 22:16:19 - Take a leap! how to take your business to new heights
- Take a moment to reflect on the current reality of your business. Is it everything you dreamed it would be or is it more like a nightmare?Regardless of the current reality, your business can always improve. But how do you grow your business from its current reality to the business of your dreams?In order to take your business to new heights, you can't just take steps towards improvem...
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- 2007-11-13 22:16:19 - Youre halfway there!...or not part 2
- Now that you have had a chance to create a game plan for accomplishing your business goals during the third quarter of this year, let's focus on the fourth quarter of this year.These last three months of the year are not only crucial for meeting business goals for this year, they are also crucial for making sure you head into the next year on track towards meeting and exceeding future busin...
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- 2007-11-13 22:16:19 - Youre halfway there!...or not part 1
- The year is almost over and the last half of this year will fly by just as fast as the first half. Are you on target for meeting your business goals for this year?If you answered yes, congratulations! Keep reading for ideas that will help you stay on track.If you answered no, don't panic. Keep reading to find out how to get back on track so you can meet or exceed your business goals ...
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- 2007-11-13 22:16:19 - The 7 commandments of marketing
- Marketing is the key to success with any business, online or traditional. You can have a website or business location. You can have a great product. However, if no one has heard about your business or your product, you have NOTHING!Marketing is everything you do to promote yourself and your business. Without an aggressive marketing effort, your website is just one of EIGHT BILLION listed on...
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- 2007-11-13 22:16:19 - Online magazine subscription services make shopping online fun for magazines
- If recreating the old experience of subscribing to magazines by filling out a subscription card is essential to the success as an Internet retailer, then MagMall.com takes top awards. The retailer has created a web site with all the ease of use of the original pop out cards through fast loading graphics, and an intuitively designed layout that is both easy to follow and navigate."Visitors t...
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- 2007-11-13 22:16:19 - Why insight and flexibility is more important than perseverance in marketing
- Marketing successfully requires not only insight into how a product or service can be successfully marketed but also flexibility into the marketing of a product or service.This is one of the marketing principles that doesn't seem to be taught successfully. Too many times, the "marketing gurus" will promote a type of marketing that has worked for them to the exclusion of all other types of m...
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- 2007-11-13 22:16:19 - Top 5 tips for media selection
- Marketers have a wide variety of media at their disposal. Most of us think first of the advertising troika of newspapers, magazines and TV. But there are a number of other options depending upon what you are trying to accomplish.1. Create a sense of urgency. Direct marketing offers that contain a deadline for consumer action can create that sense of urgency that motivates your customer to b...
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- 2007-11-13 22:16:19 - Use the neglected weapons in your marketing arsenal
- Business marketers have a lot of weapons in their arsenals but they often overlook some very important ones. So, let's do a quick inventory.Of course, you already have a company name, a positioning statement, logo, stationery, business cards and a website. Right?The next thing I suggest is an employee survey. Ask them about what's happening where the company meets the customer. Find ...
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- 2007-11-13 22:16:19 - Don?t put all of your eggs into one basket
- I vaguely remember a particular story from my childhood. It had something to do with transporting eggs to market. The main character, a little girl who thought she knew more than she really did, put all of the day's eggs into one basket, and when she tripped and fell on the way into town to sell the eggs, all of the eggs broke. It seems that her grandmother (the voice of experience and wisdom) tri...
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- 2007-11-13 22:16:19 - Directional (not direct) marketing
- Those who believe the web is not a direct response medium should think again. A recent study conducted by AdKnowledge and published in their recent "Online Advertising Report" suggests that 60 percent of total website conversions occurs in the first half-hour. In other words, based on the study the bulk of your visitors will likely buy within the first 30 minutes.While that's pretty much co...
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- 2007-11-13 22:16:19 - 5 tips to grow your business globally
- Entering into Global markets is a great way to organically grow your business. However, many small to mid sized businesses have a hard time, if they even venture to go global at all, entering global markets. Here are 5 tips for businesses looking to expand their business by entering global markets:Revise your pricing strategy to suit local purchasing power. I like using this example: Mi...