Emarketing articles
Showing page 44 of 99 - There are 2959 Emarketing articles
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- 2007-11-13 22:16:19 - Boost profits: market to the gay community
- Research shows that the gay and lesbian market is worth cultivating, no matter what your product or service. Despite the cultural changes during the past fifty years the gay and lesbian market is still relatively untapped. According to GLINN (the Gay/Lesbian International News Network) from 1996-1998 the annual value of the gay and lesbian market was 514 billion dollars. Online research conducted ...
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- 2007-11-13 22:16:19 - Build a dynamic business - 10 steps to start you off
- It's where your employees are in a 'special place' when they work together. And to get there, they have to be in a culture that is very special - and you can create it in your business too!Here are ten key points that will make a big, big difference:- Build Great RelationshipsTake the time to engage with your people. Enjoy conversations with them. Listen more than yo...
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- 2007-11-13 22:16:19 - 2 step marketing
- Do it Right.I receive postcards all the time. The other day I received a postcard trying to sell me a copy machine. It had tiny, tiny lettering slathered all over the front and a large portion of the back of the card.It was extremely hard to read, so hard in fact that I threw it away.Several days later I received a postcard with 32 words on it telling me that I could get compl...
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- 2007-11-13 22:16:19 - Are you a marketing octopus, or a marketing worm?
- One of the greatest challenges to effectively marketing a business is determining which marketing method is best for your business.Most people look at what their competitors are doing to market their businesses and then simply imitate that, whether good or bad.The best marketing strategy does not involve selecting only one or two marketing approaches that we see others using. The bes...
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- 2007-11-13 22:16:19 - Whats your niche market ? iii ?
- What effect are the baby boomers having on the economy I hear you ask. Folks, in 2005, the economy IS the boomers!Boomers represent the vast majority of the work force. There are 76 million of boomers in the US alone; they ARE the economy. (That is not an exaggeration; that is a statistical reality.) Baby Boomers represent only 28 percent of the US population ? yet they represent 50 percent...
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- 2007-11-13 22:16:19 - Business leads
- Anyone who runs their own business can tell you how challenging it is to generate business leads on a consistent basis. Finding good leads and generating more sales is vital to the long term growth of any business. There are many well documented sources of business leads ? we will try to cover some of the best in this article.As any job seeker can tell you, networking generates far more job...
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- 2007-11-13 22:16:19 - Writing marketing copy that sells
- When your prospects see your marketing materials, your brochure, your web site or your ads you want them to read them. You want prospects to read not just the first sentence but the majority of your copy. Once they've read it, you want them to decide that they need your product or service and either make a purchase or contact you for more information.When prospective clients and customers s...
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- 2007-11-13 22:16:19 - How to use the og in all of us to make more money
- 5000 B.C. -- somewhere near a cave in MontanaOg the Deer Catcher and Flam the Wild walk up to a cave. They have never seen this cave before. Flam turns to Og and says "maybe there are some tasty rabbits inside, let's go inside and take a look. Og disagrees. He says, "nobody from our tribe mentioned this cave before, I don't think we should go in!".Flam is not swayed. He barrels into ...
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- 2007-11-13 22:16:19 - Set your business apart with a unique selling proposition
- Unless your company has absolutely no competition now or in the forseeable future, you're well advised to find and develop a unique selling proposition (USP) that differentiates your business from all of your competitors.For you to succeed, you have to identify and understand what you or your business does or can start doing for your prospects and customers that provides them with a result ...
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- 2007-11-13 22:16:19 - Direct mail - dont assume, just test and track
- Where to Start:Most novice marketers have definite fixed ideas about direct mail that are way off base - most often in the area of what to spend and how much to do. You should determine what you are able to spend for your marketing budget, spend it, and determine the maximum number of leads that you can create. For instance, I've heard this statement quite often: "We aren't that large of a ...
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- 2007-11-13 22:16:19 - Rules of thumb for marketing to your past customers
- Keeping in touch can dramatically increase business, when done properly.It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one. These are the two reasons that using...
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- 2007-11-13 22:16:19 - More marketing dope
- Direct marketing can make you very successful, but you've got to understand the basics. Here are some more gems of the industry that can take you from being a diamond in the rough to the luminous bling-bling.When advertising your product or service, honesty is not only the legal and ethical path, but also the path to the highest amount of repeat business.Many times companies fall int...
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- 2007-11-13 22:16:19 - Basic marketing dope
- Sometimes the simplest data is the best. Marketing is not complex if you know the basics ? that's true with anything by the way. Here are some tools that are brilliantly simple and with them you really won't have to sweat the small stuff.Hot Dope #1) The more that your potential customers see your name in front of them, the more likely they are to call your number (and not someone else's) w...
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- 2007-11-13 22:16:19 - Take the test: do your marketing materials really grab attention?
- Today's constant bombardment of marketing messages means your materials must grab your prospects attention in the first few seconds, or your efforts are wasted.How do you know if your marketing materials will prompt prospects to keep reading? Take this simple test: hold each of your marketing pieces at arm's length and answer the following questions:1. Got white space? If your materi...
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- 2007-11-13 22:16:19 - Take the test: does your marketing copy sell?
- Your marketing materials must grab your prospect's attention long enough to convince them to investigate further. Assuming you get past this hurdle, your piece's message must next convince the reader to call or buy.To make the copy in your marketing materials pull its weight?and then some, take this simple test: pretend you're a potential buyer who knows nothing about your product or servic...
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- 2007-11-13 22:16:19 - How to size an emerging market
- In developing their business plans, companies of all sizes face the challenge of determining the size of their markets. To begin, companies must present the size of their "relevant market" in their plans. The relevant market equals the company's sales if it were to capture 100% of its specific niche of the market. Conversely, stating that you were competing in the $1 trillion U.S. health...
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- 2007-11-13 22:16:19 - Get results: start with your marketing message and objective
- Recently I was talking with a very bright traditional marketer on the value of integrating Internet marketing into an enterprise's marketing mix. Personally, I have witnessed significant and measurable increases in the online results of an enterprise when they include traditional marketing strategies like direct mail, radio, television or publicity with their internet marketing strategies.A...
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- 2007-11-13 22:16:19 - Boost your business with testimonials
- When used correctly, testimonials can boost your response dramatically. They help build the prospect's perception of believability, stability, honesty, and value in your product or service. When prospects see all those testimonials, especially from people to whom they can relate, they gain confdence in you. They become less worrried about making an error in buying what you sell.Before you c...
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- 2007-11-13 22:16:19 - Make it a threesome
- What if -- every time you had a networking appointment with someone -- you invited a third person. Sound like a ridiculous concept? Why on earth would you want to do this? Aren't you taking the focus off of your business and putting it on someone else's? Here are 5 reasons why multiple meetings are beneficial:YOU CAN MAKE MORE PROFESSIONAL CONNECTIONS IN LESS TIMENetworking can becom...
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- 2007-11-13 22:16:19 - Focusing your marketing efforts
- One of my favorite quotes is often used to describe goal-setting -- but it applies equally well to your marketing efforts. We start with Alice lost in the woods in Wonderland, where she comes upon the Cheshire-Cat..."Cheshire-Puss," she began rather timidly, "Would you tell me, please, which way I ought to go from here?" "That depends a good deal on where you want to get to," said the Cat. ...
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- 2007-11-13 22:16:19 - Connecting with your clients
- Many service professionals tell me that they are uncomfortable with the idea of marketing -- like marketing is a bad word! For some, "marketing" brings up images of telemarketers, aggressive sales people, and feelings of resentment at being invaded. But marketing is really about connecting with your customers. In service businesses -- particularly ones where you are very personally involved with t...
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- 2007-11-13 22:16:19 - Web site marketing: 10 little known upsell strategies that will magnify your profits
- What is Upselling?It means pre-selling any additional features of your products and services even before your customers make a purchase.For example, let's say you're selling a computer with a 15" monitor for $600.You can tell your customers that they can upgrade to a 17" monitor for only $100 more.That's upselling!The trick is to pre-sell your customers on any ad...
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- 2007-11-13 22:16:19 - Why instant gratification marketing condemns businesses to losing 90% of their potential customers
- Most businesses target only people "ready-to-buy". These hot prospects are "Now Buyers" because they've been inching closer to a decision for some period of time. They're just about ready to spend cash. Advertisers target "Now Buyers" because the pressure is on to make sales immediately. And, they know these prospects are most qualified, from a timing standpoint.The selling situation gets m...
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- 2007-11-13 22:16:19 - Strategic marketing and tactical marketing know the differences and profit
- Most people mistakenly assume that when you talk about marketing, you're automatically talking about "Tactical" marketing - placing ads, generating leads, sending out mailers, attending trades shows, creating brochures, implementing a follow-up system, and so forth.They fail to realize that the "Strategic" side of the coin - what you say, how you say it, and who you say it to ...
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- 2007-11-13 22:16:19 - How effective customer surveys will help innovate your business
- Have you ever wondered why the phones aren't ringing the way they should? Or maybe sales are flat and you're not achieving the revenue and profit targets you set for your business. There's one sure-fire way to uncover the problems to get your company back on track. The answers are right in front of your nose.b>Why Your Ads May Say Nothing & Everything About Your Business!Many bus...
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- 2007-11-13 22:16:19 - Motivate your market force
- IntroWant me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and common sense. Tell me.A critical question: How simple, motivational and forceful are your communications and marketthrust? Is it all creativity, hi-tec...
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- 2007-11-13 22:16:19 - Alarming marketing trend
- One key discipline of successful direct marketing has been to test marketing communications tactics to continually improve results. There is now an alarming trend according to a recent survey that we conducted among business-to-business marketers who are readers of Sales Lead Report.Only 24% of the marketing professionals surveyed said they usually or always test their marketing communicati...
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- 2007-11-13 22:16:19 - Great marketing is like making a great movie
- KNOW YOUR AUDIENCEThe Oscars will be handed out soon, and it's a perfect time to keep this in mind: If you're a business owner or manager, it's wise to think of yourself as a great film director who's telling a story. Having directed films, stage, television, and stage productions we noticed that the principles of great directing or filmmaking apply exactly to great marketing.OK, so ...
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- 2007-11-13 22:16:19 - Prepare your communications for growth
- As the American economy emerges from recession, many businesses are now reexamining their marketing materials and realizing that their communications are outdated, ill-prepared for the return of a robust, competitive, growing economic environment. Strategies developed to survive hard times are often the wrong ones for profiting in good times.Here are five strategies for ensuring that your m...
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- 2007-11-13 22:16:19 - Tie-in with others to maximize your business leverage
- One of the most rewarding, inexpensive, under-used, and effective methods of marketing is to tie in your marketing efforts with the efforts of others.The cost of acquiring a new client or customer is enormous. The average business will spend thousands of dollars in marketing, sales, and advertising to build goodwill and develop loyal clients or customers. Most businesses spend their marketi...