Emarketing articles
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- 2007-11-13 22:16:19 - What our cat taught me about marketing!
- Toby is one of our two family pets (both cats). He is quite astute, and he has learned one of the most basic tenets of selling - stick with what works!Many of Toby's days are spent perched on the top of my monitor as I work here on my computer. As a matter of fact, he's here right now as I write this article. Toby is a very personable creature. He enjoys being in the company of humans, and ...
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- 2007-11-13 22:16:19 - Powerpositioning: willyouacceptthisrose.com
- Positioning is a powerful concept in marketing. To illustrate, have you ever visited a fast food restaurant, and, in a rush to complete your order asked for a coke when you "perhaps" meant to order some other soft drink? The Coke brand and its owners have achieved a top of mind awareness. Their brand name has become synonymous with a commodity that has a strong demand. A lot the brand's success ma...
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- 2007-11-13 22:16:19 - Use a guarantee in your headline to increase trust
- Sometimes you can use a guarantee effectively in your headline. Doing so often creates increased trust in the reader. After all, if you guarantee it, you must believe in whatever it is you are guaranteeing. Remember Domino Pizza's unique selling proposition (USP), which was also used as a headline? 'Fresh Hot Pizza, Delivered To Your Door In 30 Minutes Or Less - Guaranteed!' That hea...
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- 2007-11-13 22:16:19 - Clever headlines usually flop! are you being too clever for your own good?
- Copywriters that try to be clever, humorous, abstract, or use double entendre with their headlines and ads will normally find that they flop and are thus a waste of both time and money. Many of the Super Bowl ads fall in this category. While they are often funny to watch, most people don't remember what company the ad was promoting. Ted Nicholas tells the story of how a book that he had wri...
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- 2007-11-13 22:16:19 - Your headlines are key to your success or failure. do you know what to write?
- Most professional copywriters would say that headlines account for 80% percent of more of the effectiveness of an ad or sales letter.After all, it's the headline that gets your reader to stop and read further into your sales copy. If the headline fails, then the entire ad or sale copy fails.So with headline creation being of such importance, are you giving your headl...
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- 2007-11-13 22:16:19 - Top 3 reasons why your headlines fail
- Many professional copywriters estimate that the headline contributes to 80% or more of the success of any ad, article, or sales letter. One direct marketing expert goes so far as to credit the headline with 100% of the success or failure of any ad or sales letter, because if the headline fails to pull the reader into the main body of the ad or sales copy, then there is no chance of success...
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- 2007-11-13 22:16:19 - The building blocks to effective marketing
- The Building Blocks to Successful MarketingIt's More than Sales and AdvertisingBy Julie ChanceWhether you're a Fortune 500 company or a one person shop, to be successful, you must have a marketing strategy and you must implement it consistently. However, it doesn't have to cost a fortune and you don't have to be a creative genius.The key is developing a marketin...
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- 2007-11-13 22:16:19 - 10 beer budget event marketing tips
- Are you planning an event or participating in a trade show any time soon? If so, consider the following 10 low-cost marketing tactics before mailing your payment.Event Marketing Tactic #1 -- Is the purchase decision-maker attending the event? Are you certain? Let's say you sell gifts that help increase employee moral and you're considering exhibiting at the National Association of Human Res...
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- 2007-11-13 22:16:19 - The top 10 wild and wacky ways to market yourself for big visibility
- In today's competitive world of business, it takes moxie and pizazz to sell a great product, idea, or service. This list will provide you with ten unusual and creative marketing strategies which will help you to stand apart from the competition and to increase your visibility.1. Celebrate the Wacky World Holidays with your Clients and/or Customers.Did you know that August 17 is Numbe...
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- 2007-11-13 22:16:19 - Marketing the real you
- I often wonder how the practice began of pretending to be someone else in order to market your business. You know what I'm talking about -- it's the marketing face, the selling voice, that you often put on in order to attend a networking event or make a sales call. Who taught you to do that?I have a suspicion where we learn this behavior. Most of us spend a lifetime observing showroom sales...
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- 2007-11-13 22:16:19 - Chill out with a summer time marketing plan
- Is your business experiencing a summer time slump? Traditionally only industries related to travel enjoy a boost in business during the warmer months. The rest of us tend to take vacations, clean up our desk and while away the time playing computer games while we wait for business to pick up.Summer time can and should be a time when business owners prepare for the marketing they will do for...
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- 2007-11-13 22:16:19 - Selling to your affiliates
- While success with any internet marketing program falls on the head of the marketer, what the program offers in pay outs and products plays a big roll. What I am going to focus on is the product side of the business. The products that you sell make the difference on who is going to buy them. Either you sell to people outside your own affiliate base. You sell to people within your base. Or you try ...
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- 2007-11-13 22:16:19 - 4 dynamic marketing tactics
- Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.1. Focus on Your Best ProspectsImagine how profitable your business would be if more of your new customers were like the best customers you have now. Here's how you can make that happen...Take some time to analyze your current...
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- 2007-11-13 22:16:19 - Marketing success - marketing strategy - brand identity guru
- Marketing message x Credibility x Visibility = Marketing SuccessThese three variables, when working positively together, create success. Period. But determining how to get those variables to work together is the trick.Your marketing message isn't a static entity. It can have a high or low impact on your customers. There are numerous factors at work. Often times, it's your message tha...
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- 2007-11-13 22:16:19 - Direct mail strategy - brand identity guru
- 1. Know your purpose: What do you want your direct mailer to accomplish? Do you want to be remembered? Do you want to educate prospects about benefits? Recently, Brand Identity Guru was hired to expand a clients direct mail efforts, so we created a direct mail piece to showcase our clients related capabilities. Now direct mail accounts for nearly 30% of our clients new business.2. Research ...
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- 2007-11-13 22:16:19 - Marketing copy - brand identity guru
- Tips on writing great copy for your marketing efforts.It's just four steps that I call the Writing Path1. I create a deadline for something to be produced. This creates pressure that I think is very important. Because I write this e-newsletter-BIGNews every other week, I must find an idea and the time to write. If I didn't have a deadline looming, I think procrastination would be a l...
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- 2007-11-13 22:16:19 - Direct mail postcard rules
- It's a fact that your customers are your best leads. This means that the most likely people to purchase your products and/or services are the ones who have paid for them before. It's also a fact that it costs far less money to keep a customer than it does to go out and get a new one.These are the two reasons that using direct mail postcards to keep in touch with your customer database is a ...
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- 2007-11-13 22:16:19 - How to conduct effective online surveys
- Although they are inexpensive and product fast results, online surveys still need to be conducted properly to be really effective. The key steps for conducting effective online surveys are:Identify your objectiveDecide what information you needDevelop a questionnaireConduct the surveyAnalyze the responsesRecommend a cours...
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- 2007-11-13 22:16:19 - Tips for developing an effective questionnaire
- Developing the questionnaire is undoubtedly the most important part of conducting a survey. The quality of the questions will determine the quality of the results and the effectiveness of your survey. Here are 12 tips for developing an effective questionnaire.1. Write a good introduction - The beginning of your survey should have an introduction of the survey. It should state your objective...
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- 2007-11-13 22:16:19 - Understanding survey software features
- If you take a look at the features that different survey softwares offer, you will quickly realize that understanding all of them is no mean task. But it is very important that you do because only then you can choose the right survey software. It is important for one other reason, it determines your price. More features invariably means more dollars. So if you don't choose the right survey softwar...
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- 2007-11-13 22:16:19 - Use events to market on the internet
- Having difficulty knowing what to offer people online? Worried that your prospects are too bombarded by sales pitches to pick yours out from the hundreds they get every day?Try something different ? an event!Events have a number of benefits over standard marketing approaches. Some of these benefits include:Events are perceived as informational and are often more...
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- 2007-11-13 22:16:19 - Boost your direct mail response rates with mapping technology
- On Superbowl Sunday, Domino's Pizza delivered more than 900,000 pizzas-and mapping technology helped. How do 60,000 pizza outlets serving 3 billion pizzas per year compete in an industry where reputations and dollars are dependent on "fast, hot and delivered to the door?" Global Positioning System (GPS) technology!Here's how you can use this great invention to increase your direct mail resu...
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- 2007-11-13 22:16:19 - Turbocharge new sales with a marketing database
- What is the most valuable asset your company owns? Inventory? Equipment? Employees? If you've got customers, your number one asset is your customer list.You've heard the old adage, "It's 5 times easier to sell an existing customer than to find a new one." Selling an existing customer is easy because you've got the right message at the right time going to the right customer. There ...
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- 2007-11-13 22:16:19 - Utilizing your best hidden asset to increase sales
- You probably already have in your possession one of the most valuable and powerful assets you can possibly own. But if you're like most business people you probably aren't using it to its full potential.It's very easy to tap into its power -- and it is very powerful. What could this valuable asset possibly be?Your mailing list. (You do have one don't you?)Your mailing list is ...
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- 2007-11-13 22:16:19 - The biggest problem with your marketing is...?
- What is the biggest problem most marketers have? Who knows. We don't, and they certainly don't either. That is exactly the problem. Most marketers don't know whether or not their campaigns are working because they don't know how to track the results.I can't count the number of people I know who create a marketing campaign and spend hundreds or thousands of dollars implementing it, then don'...
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- 2007-11-13 22:16:19 - 3 strategies to market your business even when there?s no money
- Many small and home based businesses know they need to market and yet, have little or no money to do so. Sadly, many use this as a reason not to market. Even on a limited budget you can promote and gain visibility for you and your business.The following three strategies have proven extremely effective for countless businesses as they can for you.1. Press Releases ? Very effective and...
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- 2007-11-13 22:16:19 - The marketing recipe: money, marketing and me ? 3 keys for success
- You have a great product or service? Now, how should you market it?You have to make others know about what you have to offer. There is no good in having a great idea if you don't know how to sell it, right?Your motivation is financial independence (MONEY); you establish a quality product (your service), and you go out into the harsh competitive world and sell it (MARKETING) while you...
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- 2007-11-13 22:16:19 - Tackle a newsletter and come out on top
- Unlike any other marketing vehicle, newsletters give you the opportunity to contact your audience and convey your expertise in a way that offers value and information. Newsletters provide a reason -- and a structure -- to maintain ongoing contact. One of our clients has even said that recipients call if her newsletter is a few days late.A newsletter can include all kinds of information you ...
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- 2007-11-13 22:16:19 - Viral marketing with a powerful twist
- What would you do with 500, 1000 or more additional visitors each day? Imagine how your web business will grow with an extra 2000, 5000 or MORE leads each month . . .Okay, I'll stop teasing you. . . But what IF those extra leads and visitors cost you NOTHING? Let me tell you a story a friend of mine named Paul Galloway shared with me...The Brilliant WebmasterOnce upon a time, ...
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- 2007-11-13 22:16:19 - Cause-related marketing
- Altruism. Corporate responsibility. Philanthropy. These are often used to describe cause-related marketing, an activity in which businesses join with charities or causes to market an image, product, or service for mutual benefit.Embracing a cause makes good business sense. Nothing builds brand loyalty among today's increasingly hard-to-please consumers like a company?s proven commitment to ...
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