Emarketing articles
Showing page 41 of 99 - There are 2959 Emarketing articles
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- 2007-11-13 22:16:19 - Good marketing pays for itself
- Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"If your company spends $1000 per week on marketing then you could save $1000 per week by not doing any marketing. That is true but it is the simple and shortsighted view of the situation. However, if th...
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- 2007-11-13 22:16:19 - Effective list management can save you big
- Let's talk about how to keep your postage costs down.So far you have been following my advice and mailing to the same list more than once. At some point you find lists that will produce returns continually, but you notice that you are receiving more returns than when you started mailing to those lists.You may see things like "Undeliverable as Addressed" or "Forwarding Order Expired."...
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- 2007-11-13 22:16:19 - Comprehensive marketing details not found in beginner books
- If this is the first marketing article you are reading, go find some other more basic articles that I have written and then come back. This data is for the intermediate to advanced marketers.I want to go over a three-step outline for your marketing which are:1) Surveys2) Getting Attention3) PostageMarketing surveys save you from flying blind in your business mark...
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- 2007-11-13 22:16:19 - People pleasing postcards
- Why are more businesses turning to full-color postcards as a key form of promotion? The biggest reason is the simplest: You don't have to open a postcard. It won't get lumped in with all the direct mail envelopes that people toss without opening.If the postcard shows a very glossy, well-photographed picture of an attractive product, the recipient will very likely look at the picture and tur...
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- 2007-11-13 22:16:19 - Direct marketing ? brand identity guru tips
- If your company doesn't have a direct marketing program in place, a direct marketing agency can create one for you. A direct marketing company provides small to very large customizable ranges of business-to-business and business-to-consumer direct marketing options sure to fit your needs. From database creation and maintenance to data analysis and creative program execution, a direct marketing com...
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- 2007-11-13 22:16:19 - Five steps to partnering with companies to build your client base
- Wouldn't you love a simple formula for easily growing your small business? Here is something that could be just what you are looking for:1. Create an information product based on your expertise.2. Sell or license many copies of the product to a large company.3. Guide the company in using your product as a promotional item to sell more of their products or services.4. Be...
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- 2007-11-13 22:16:19 - The magic of using booklets for tradeshow giveaways
- Candy, squeeze balls, pens, and key chains -- these provide questionable value to anyone visiting or staffing a tradeshow booth. More and more meeting and marketing professionals are considering something a little different - booklets. They are a way to attract higher quality prospects, reap a handsome return on the investment of time and money in attending shows, and help set a company apart from...
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- 2007-11-13 22:16:19 - The 5 musts of marketing
- For most of the small business owners I work with, marketing has become the equivalent of a four-letter word. Inevitably, when I ask the question, "Do you have a marketing plan?" or "What marketing activities do you engage in?" I get the full gamut of responses from the proverbial deer in the headlights stare, to a vociferous, "I hate marketing, it's the least favorite part of my business!"...
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- 2007-11-13 22:16:19 - Website marketing: 10 uncommon bonuses that will help make your product hotly in demand
- Giving away free bonuses is an important website marketing secret that can ignite your sales.1. Consulting-Give your customers advice on topics related to your product or service. You can consult via e-mail, message board or chat room.2. e-Book-Compile related product information or instructions into an ebook. You could publish it in text, pdf, html or exe format.3. Customer's...
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- 2007-11-13 22:16:19 - How to create a complete referral marketing system
- These steps are taken from the Referral Flood Marketing Program. Referral Flood is an insider's shortcut to referral marketing and features over 4 hours of audio training, 54 real-world referral marketing systems, and a host of referral marketing tools, letters, postcards and forms.Step #1 - Create a referral target market(s) ? you must create a target list of companies and individuals who ...
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- 2007-11-13 22:16:19 - Joint venture marketing: what and why
- What is a Joint Venture? A joint venture is an agreement in which two or more businesses work on a project for a set period of time. Usually with a specific project or goal in mind. Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering or trading products and services. Ideas on how to joint venture ideas are boundless.Why you want to s...
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- 2007-11-13 22:16:19 - Direct mail leads - brand identity guru
- Direct mail can be one of the most effective tactics to reach your target audience. Developing a strategy for direct mail is critical to obtaining the best ROI. If you just roll out any piece without a clear plan you are throwing your good marketing money away.Here are some tips I recommend:Get Direct Mail Sales Leads...You can't go wrong with these Brand-Aid tips:1) Le...
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- 2007-11-13 22:16:19 - Is your marketing working...
- That is the question, you should be asking yourself. Many feel that it is I'm sure. But is it really!Which scenario is better or best for your business, marketing and advertising everyday spending more than you marketing budget allows each month. Or marketing your business based on last years marketing cost for five months straight where after five months you market your business no more....
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- 2007-11-13 22:16:19 - Leverage the power of using flyers to advertise your online product or service offline
- One commonly overlooked method of advertising offline is flyers. Flyers are extremely easy to create. They also allow you to exhibit some of your creative side, making it just that much more fun to make money.In some areas, you may be able to put up over 1,000 flyers! The more flyers you put up the better chances you have of making money.Just go to the web site of the product your pr...
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- 2007-11-13 22:16:19 - Five cheap tricks for promoting your business
- If you're like me, you're always looking for ways to promote your business - without spending a ton of money. Well, you're in luck. This article lists five of my top 10 favorite ideas for promoting your business or organization for next to nothing (and in some cases, completely fr*e). While these ideas are a start, there are plenty of other ways to get the word out about your product or service an...
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- 2007-11-13 22:16:19 - 5 ways to entice your parallel market to trade links
- Lots of people get confounded when attempting to exchange links, you're not alone. The people who have the spot you want are competitors. The people who don't aren't worth exchanging links with. What to do?It's not necessarily the method you're using, it may be the approach.If you know anything about SEO, you know you need relevant links to your site, preferably more in than you have...
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- 2007-11-13 22:16:19 - Have you sold your internal customers?
- You can make the sale. You know your core message. You know your target market inside out, right?But if you have even one employee than you've got another sales job to do. Everyone in your organization must also be sold on the dream you have. Everyone who answers the phone, walks the sales floor, attends that Chamber event, or follow-up on a sales lead in your company's name must be sold fi...
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- 2007-11-13 22:16:19 - The top 10 the top ten signs that your marketing message needs a facelift
- Is your marketing plan dull, flat, and downright boring? Is it lacking the zest and appeal which can penetrate the consciousness of your buyers? If so, you may be driving away folks who could easily buy your products or services. If so, these ten signs from The 90 Day Marketing Marathon Blunders from A to Z: B is for Boring will support you in raising your awareness of what drives folks away and t...
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- 2007-11-13 22:16:19 - Did you know your mind-set is your problem?
- How To Save Yourself From The Pits of Marketing Cyber Hell!"Your Mind-Set IS Your Problem!"Did you know that the one major thing that stands between You and Success is Your Mind Set? Yes it is true. Sometimes our "Own Stinkin' Thinkin'" gets in the way of our Success, or our ability to achieve success. Try as we may, we just can't get any further ahead than we were yesterday. Frankly...
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- 2007-11-13 22:16:19 - Systems - marketing your business successfully
- Business Systems that work for anyone, are a fundamental necessity for any networking venture. While most people rely upon their own company business system or plan for success, there is always a different option.The three fundamental elements of any system are; Replication, Duplication and most of all Retention.A newbie or seasoned veteran, should be able to replicate with a good sy...
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- 2007-11-13 22:16:19 - How to use business cards to network and market your business
- You've had one thousand of the finest, most eye-catching business cards printed. Now, what do you do with them?Networking with business cards is one of the most cost effective means of marketing your business--and yourself.Get those business cards out!Don't leave them sitting in the box, they do you no good there. Get them into the hands of your prospects! If you...
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- 2007-11-13 22:16:19 - Are you sabotaging your marketing success?
- What?!? Sabotage your own success? Who would do that? Well, you'd be surprised how many small business owners think they are effectively marketing their business, when in fact they are cutting their own throat.Yes, they may be running ads that are pulling in leads or customers. And yes, they may be writing a regular column for their local newspaper so they are perceived as the expert in the...
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- 2007-11-13 22:16:19 - How well do you know your prospects? find out with this 10-point quiz
- It's crucial to know your prospects if you want to market effectively to them. Take this quick 10-point quiz to see how well you know and understand your prospects.If you can't answer these questions, how can you be sure you are connecting with your audience in a relevant and meaningful way?How can you be sure you are reaching them with a compelling message about your product or serv...
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- 2007-11-13 22:16:19 - Marketing with special reports. 5 ways to develop content your prospects cant wait to read
- So you've decided to start publishing an e-newsletter, or you'd like to develop a Special Report as an added-value for your customers, or maybe you've even decided to teach a teleclass or a seminar as a way to bring prospects into your business.So now you have to decide what you're going to write or speak about. So just how do you come up with content for your free information products that...
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- 2007-11-13 22:16:19 - 4 easy ways to get free marketing exposure
- Are there really ways you can get valuable marketing exposure without spending any money? You bet there are. The trick to uncovering these methods is to think of creative ways you can get your products or services in front of, or in the hands of, your prospects. And that last part is critical. It is only valuable marketing if it is targeted at the people you have identified are most likely to buy ...
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- 2007-11-13 22:16:19 - Does your marketing pass this 10-point test?
- Good marketing, whatever form it takes, always meets certain criteria. That's what makes it good. The following 10-Point checklist will help you determine if your marketing passes the test. I challenge you to evaluate one of your recent ads, promotions or other marketing activities to see how it measures up.1) Does it focus on the solution or benefit you provide?Too often ads simply ...
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- 2007-11-13 22:16:19 - Marketing lessons from tv?s the apprentice
- Can we actually learn a marketing lesson from reality TV? In the case of Donald Trump's "The Apprentice" I'd say we can.Advertising and marketing are creative disciplines. That's one reason I love working in marketing. Finding creative solutions that help clients sell their products and services is a fun way to make a living. Creativity is one of the great things about the marketi...
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- 2007-11-13 22:16:19 - Eliminate your competitors with 2 simple steps
- In business, having competitors goes with the territory. There's almost always someone selling the same product or service you are selling, or at least trying to solve the same customer problem you solve.Not only can competitors out-market you and steal your valuable prospects and customers, they can put you out of business if you're not careful. Trying to fight back by out-marketing your c...
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- 2007-11-13 22:16:19 - How to use your newsletter to research your market
- A few decades ago, in the early days of automatic banking terminals, the management at Citibank made a somewhat reluctant decision to introduce automatic tellers. They were anxious to cut costs, but they assumed that customers would rather deal with human tellers, had they the choice. Therefore, they compromised and reserved human tellers for people with more than $5,000 in their accounts....
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- 2007-11-13 22:16:19 - Marketing person you think you arent
- Have you thought about starting your own business? Have you started one and are having challenges with marketing, fear of failure, fear of success?I could go on and on. Has the question, Now what? ever entered your mind? If so, I would like to share my story with you. A journey, from corporate to business owner and everything in between.After working in the corporate field for 25 years, an ...