Emarketing articles
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- 2007-11-13 22:16:19 - 10 steps to a great newsletter
- A newsletter can be a wonderful, economical way to communicate with prospects, customers, employees or distributors. Just follow these ten easy steps for newsletter success.1) Define Your Audience -- Who are you publishing for? Clients (customers) ? present, past and prospective? Employees? Your audience will define your content.2) Set Objectives -- Create a solid foundation for your...
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- 2007-11-13 22:16:19 - Creating customer value
- The purpose of business is to create and retain a customer.Much has been written about customer orientation, customer relationship management (CRM), Customer Lifetime Value (CLV) metrics, Customer Centric organization models, customer retention, customer care?add any high sounding word with 'customer' preceding or succeeding that word and you have a new model, a new theory. Headline hitting...
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- 2007-11-13 22:16:19 - You?re in charge. now what?
- For years now, you have been waiting patiently for that first opportunity to be put in charge of a group and show what you can do. It has finally happened. You are giddy with excitement and your head is full of ideas. You can't wait to implement, create change, and leave your mark. Before you charge up the hill, possibly leaving everybody else behind, there's something that you really need to hand...
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- 2007-11-13 22:16:19 - Using a marketing calendar template
- Owning a small business isn't easy, especially if you are running it alone. Between moving products, taking orders, paying bills, and taking care of family, it is easy to lose track of everything you need to do. Using a calendar template to organize and manage your marketing strategy will ensure you don't drop the ball with one of the most important parts of your business.Developing a Ma...
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- 2007-11-13 22:16:19 - Business card design - how to stand out and get noticed
- One of the most powerful, yet over looked weapons in your marketing arsenal is your business card. If designed properly this little 3 x 2.5 piece of paper will not only let people know how to contact you it will also tell them why they should contact you. In order to be effective and get you more business your Business card must stand out, and get noticed.How a distinctive business card ...
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- 2007-11-13 22:16:19 - How to be a first class marketer?
- Did you now how to follow up a new customer with less phone calls?First thing for you to know that you only have about 5 minutes for first follow up in the phone. The rest of that is a meeting arrangement.So what should I do to follow up my customers as quickly as you can?#1 doesn't waste your time for non related conversations during the calls. Bring your...
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- 2007-11-13 22:16:19 - Preventive marketing offers small-mid sized business owners an ideal way to maximize their results
- As the owner of a creative services boutique - I have realized that at least 9 out of 10 prospects/clients have suffered from one or all of the following (very detrimental) symptoms of trying to grow their businesses:Trouble defining their "BIG PICTURE"Little to no understanding of "evolution focus"Overwhelming feelings of "being stuck", "spinning wheels", "not knowing what to...
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- 2007-11-13 22:16:19 - Copy soapnet and make money
- Whether you want to admit it or not, soap operas may hold the key to your home business success. This article includes a few home and small business principles I learned while watching SoapNet.Be really, really good looking. I don't know if you've had this experience, but every time I turn on SoapNet I feel overweight, ugly, and hopelessly average. There is no way I could ever compet...
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- 2007-11-13 22:16:19 - Why referral business is so valuable
- With so much money invested on innefective advertising, it's time to look at some good old fashioned ways of generating new business. One tried and tested way is by referral.Here are three reasons why referrals are so valuable?1. Customers who refer are more likely to stay with you and as a result, spend more, adding to their lifetime value.2. Referrals are more likely to beco...
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- 2007-11-13 22:16:19 - Open doors by building relationships
- "You can make more friends in two months by becoming interested in other people than you can in two years by trying to get others interested in you." - Dale Carnegie -"The same could be said for increasing your professional network." - Heidi RichardsBuilding your Network is an ongoing process. Increasing your "Circle of Influence" must be constant in order to achieve and ma...
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- 2007-11-13 22:16:19 - Increase your response with multi-step marketing
- "There is only one way to judge the effectiveness of a marketing piece, and that is by the number of responses you get." - Heidi Richards -Multi-step marketing is a simple yet extremely powerful strategy when you use it to its full potential. Multi-step marketing is selling people who have contacted you and asked for information about your product or service; a great way to build your ...
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- 2007-11-13 22:16:19 - Out of sight, but not out of mind
- What's black and white and read all over? A newsletter of course! And while there are perhaps hundreds of ways to market your business and increase your bottom line, one of the singlemost effective tools in marketing is your own business-building newsletter.The Power of Newsletters:Newsletters show the customer you care - even when you can't be there.Newsletters answer basic w...
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- 2007-11-13 22:16:19 - Top 5 ways to generate qualified leads for your small business
- Do you ever wonder if you could be doing a better job marketing your small business or professional service firm? Successfully marketing a small business is hard work. There are several key skills required to consistently develop new business that you, as a small business owner, must master in order to succeed.The first skill you need to have is the ability to regularly generate qualified l...
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- 2007-11-13 22:16:19 - The top ten ways to get beyond networking and generate cash-building exposure
- Gain the exposure you need to succeed with these ten tips:1. Present yourself as a specialist and/or an authority in your field. Identify where you excel and use your skills, core competencies, knowledge and experience to become a valuable resource.2. Be clear on the services you provide, the target markets you serve and the kind of results you can deliver. Create an effective oral i...
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- 2007-11-13 22:16:19 - Marketing with business cards
- Many businesses today overlook the importance of business cards as a very powerful marketing weapon. Their business cards contain just a name, company, address and phone number. But smart and savvy marketers know that an effective business card should also contain the company theme and it's prime benefits.Business cards are fabulous marketing tools, so make them stand out. For example you c...
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- 2007-11-13 22:16:19 - Ten easy marketing tasks you can do now
- Who says scientists can't market? Here are 10 easy marketing ideas that a group of folks at the National Institute of Standards and Technology came up with today during our monthly Marketing Action Group:1. Listen to (and write down!) the questions your clients ask. They're clues to the problems you can help them solve. They're also topics for your next article, talk and e-newsletter. Don't...
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- 2007-11-13 22:16:19 - Networking, inetworking, what is the first rule?
- Networking on the Internet is the same as networking in person, or is it? Let's take a conversational tour together on this topic.At an in-person networking event you wouldn't just attend not to network. Or would you? Normally everyone is there for a purpose, even if they haven't totally defined that purpose, they have a vague idea why they are there. Wouldn't that work the same for iNetwor...
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- 2007-11-13 22:16:19 - Joint venture: 50 power secrets of joint venture marketing, exposed
- What is a Joint Venture?A joint venture is an agreement in which two or more businesses work on a project for a set period of time.Joint ventures can be long-term, like promoting a product together, or some can be short-term, like bartering (trading) products and services.Joint venture ideas are virtually endless.Here are 50 Benefits Of Joint Venture Marketing:1....
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- 2007-11-13 22:16:19 - Case study: how to get a big boost in response by taking your marketing to the extreme
- Want a big boost in response and quick sales from your next direct marketing effort? Then take your marketing to the extreme. What do I mean by extreme? I mean unconventional, break the mold, out-of-the-box, reaches-out-and-grabs-people-by-the-lapel marketing.When you take your marketing to the extreme a lot of people will love it and a few will hate it. But hardly anyone will be able to to...
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- 2007-11-13 22:16:19 - Break even on your next direct mail campaign...and still generate huge profits
- With direct mail, you can break even and still claim success. The reason for this can be understood only when determining the lifetime value of each customer brought in and the likelihood of those customers responding to subsequent offers. Here is a concrete example to illustrate my point.Joe's Civil War ShopJoe owns a Civil War souvenir shop. Yes, believe it or not there is a rather...
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- 2007-11-13 22:16:19 - How simple, small changes can add real money to your pocket
- I want to share with you a story. This story happens everywhere and everyday in America . If you grasp the simple lesson from it, you can make more money each month without working harder or spending more.I just bought a printer. My trusted ink jet printer finally gave up and sputtered to an untimely demise. Poor thing.You see, I needed a printer fast, so I went to a local, well-know...
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- 2007-11-13 22:16:19 - The marshall plan -- or, customer aftercare: how to spend less & sell more
- My wife likes to shop at the local Safeway. Is it because of the competitive prices? Yes, that's part of it. Is it because of the convenient location? Yes, that's part of it too. She also likes their produce department. But the biggest reason she likes to shop at the local Safeway is "Marshall."Now Marshall is very good check-out person. He's fast, efficient and seldom makes a mistake. But ...
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- 2007-11-13 22:16:19 - The importance of a marketing plan
- There aren't many things in life that you would get into with out a plan. Marketing is no different. Your overall marketing plan should cover about a six month period, and should be made up of weekly and monthly marketing schedules.This is how you do it:1. Figure out how much money is in your budget.As we all know, marketing of any kind costs money. How much money you are will...
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- 2007-11-13 22:16:19 - Specialized mailing lists make all the difference
- If there is one thing I can't say enough it is that the most important part of your mailing campaign is your mailing list. It is vital that you put the right amount of energy into learning about lists ? who to mail to ? so that your mailing efforts aren't wasted. There are a few different ways that you can get an adequately targeted list.As always the first step is to determine who your tar...
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- 2007-11-13 22:16:19 - Rising postal rates? don?t cut down the direct mail
- The United States Post Office in the past had some trouble with its finances and their solution was to raise the postal rates. Whether or not you agree with this approach to trying to stay in business, like the weather and government in general, it's something you have to live with.Many companies have used this as a reason to send out fewer or smaller mailings in an attempt to keep their co...
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- 2007-11-13 22:16:19 - Raise your income!
- How often do you sit around and wonder how to make more money and get more people to buy more from your company? It's one of the most basic problems every company faces.The answer is astonishingly simple. Too simple maybe. But I've seen it work over and over again with our customers in every line of business you can imagine.You have to promote. Your income is governed by the size of ...
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- 2007-11-13 22:16:19 - Marry your marketing plan
- Make a vow to keep up your marketing schedule in good times and not so good times.I have said it time and time again that marketing, no matter what type you choose, is a building process. Here is the whole thing summed up in one situation:Assume for a moment that you had never heard of this thing called "Cola". You go to your mailbox and get your mail only to find a postcard that say...
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- 2007-11-13 22:16:19 - Marketing ? like a game of chess
- Have you started thinking about your Valentines Day Promotion yet?It may sound like a strange question on the day before Thanksgiving but it really isn't. When scheduling your promotions it is like a game of chess. You should always be thinking at least 3 moves ahead.In this case each "move" should be one month. Therefore you should have been thinking about your Valentines, or Februa...
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- 2007-11-13 22:16:19 - Make your mailing a home run, not a strike out!
- You can use great design and copy to get a better response.When you send a mailing to your customers or prospective customers you are counting on making considerably more money in new business than you spend on the mailing, right? It is obvious that if you were not going to profit from the mailing, you wouldn't send it out.A little less obvious is that it costs almost the same amount...
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- 2007-11-13 22:16:19 - Increase new customer traffic to your business
- One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.You have a great company and you provide the highest level of customer service. But as the old cliché says: "A happy customer tells a friend, an unhappy customer tells 10 friends." You don't have to worry about the unhappy customer telling 10 f...
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