Emarketing articles
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- 2007-11-13 22:16:19 - Build your business through networking
- Here's one of the most important success principles you'll ever learn. It is this: The more people you know and who know you in a favorable way, the more successful you will be in your business or profession.When you look around at the most successful people in your city, industry, or profession, you will find that they are the ones who are known and respected by the greatest number of peop...
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- 2007-11-13 22:16:19 - Positioning for success
- According to military historian David Chandler the campaigns of Napoleon Bonaparte consistently rose above the expected. For more than 20 years Napoleon showed genius and skill as a general on the field of battle.To what did Chandler attribute Napoleon's great string of successes? First, he was a master of translating theory into action. And second, in addition to being a man of action Napo...
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- 2007-11-13 22:16:19 - Growing your brand assets
- Okay. Raise your hand if you think brand management is just for BIG companies (like Target, McDonalds or Ford.) Wow! That's a lot of hands! Well, guess what? You're all wrong.Brand issues are important to ALL companies for the simple reason that people buy from other people. People have personalities. Branding establishes and communicates a company's personality (sometimes referred to as co...
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- 2007-11-13 22:16:19 - Top 9 strategies to attract more clients now
- 1. Advertise in trade journals, ezines, and web sites that cater to your ideal client.One secret for gaining substantial increase in sales is to communicate where your clients who buy the most of whatever it is that you sell hang out.Focus the majority of your advertising on communicating with the people who will generate the best sales for you.2. Write ArticlesWriting ...
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- 2007-11-13 22:16:19 - Tooting your own horn
- "If he who has a thing to sell Goes and whispers in a well, He won't be so apt to make the dollars As he who climbs a tree and hollers!" -- AnonymousEvery day in your business, something happens that others should know about. You give exceptional service to a client; you reach out to a new type of customer; you demonstrate your expertise on an important topic. Yet most of the time, the only...
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- 2007-11-13 22:16:19 - Guerilla marketing lesson 2: why do people call me?
- Before we begin, I want you to think about how many times you actually sought out an advertisement. How did you know where to look for it? Why did you choose that one? Whether you know it or not, the number of times you were exposed to the message has a huge impact on you. Also, the message and how it made you feel had a large influence on your response.On the other side of the table, how d...
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- 2007-11-13 22:16:19 - Build relationships
- Personal marketing makes it easier to sell, by building relationships nurtured on awareness, value and trust. Make your relationships more fruitful by making them personal. Use these powerful yet simple tips from the book, Secrets of Power Marketing; Canada's first guide to personal marketing for non-marketers.Say thank youEveryone wants to hear 'thank you'. The easiest way to say th...
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- 2007-11-13 22:16:19 - Creating great charts for persuasive trade show presentations
- A well-designed chart can be one of the most persuasive elements of your trade show booth display and literature. It illustrates to your customers why your product is the obvious solution to one of their specific needs. It can communicate major benefits or features more clearly than words can.To make a great chart, you need to create a clear, compelling picture of the data that will call yo...
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- 2007-11-13 22:16:19 - Five tips for trade show success on a small budget
- No matter how small your marketing budget, your business can afford to have a successful presence at trade shows without incurring big expenses. Here are five tips for exhibiting in trade shows inexpensively:1) Have a sales representative exhibit your line at a trade show. If you can't afford a booth and travel expenses, a sales rep who exhibits in trade shows or gift marts in your industry...
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- 2007-11-13 22:16:19 - Free marketing tips
- Dumb Excuse #1"I'm not sure I want to invest any money in my internet business right now."Yes, it's sad to say but I hear this one from time to time. Let me be very frank with you. If you've already checked out my own top search rankings and still don't quite understand just what a top search engine ranking would mean for your business, then you have some more learning to do! Please ...
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- 2007-11-13 22:16:19 - Powerful direct marketing numbers
- Direct Marketing works!Why? It works because it's personal. It carries a message, answers questions and gets orders. Direct Response Marketing works because it is "conversation in writing".It works because, no matter what you have heard, read or believe ... most people look forward to personal communication. They like being treated as a person - as an individual.So, if Direct ...
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- 2007-11-13 22:16:19 - The added effectiveness of promotional products in your marketing plan
- Recently, I stopped by a new car wash in my town and while preparing to insert my six quarters into the machine to start the cleaning process, the owner came over to me and thanked me for stopping in. He also handed me a pen that had the name and address of the car wash imprinted on it.The fact that the owner was going around passing out free promotional pens to patrons impressed me. I stop...
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- 2007-11-13 22:16:19 - Everybody loves raymond....you should too!
- Popular TV Series Provides a Powerful Marketing LessonSmall Business owners spend a great deal of mental effort and time trying to dream up the next big marketing idea for their business. I'm all for that. It's a good time investment for any small business owner to think about ways to promote their business. While you're thinking, keep in mind that some of the most successful ideas aren't n...
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- 2007-11-13 22:16:19 - Mobile marketing a new age strategy
- More and more companies seem to be looking for new and innovative ways to market their products. Overlooking most of the traditional marketing techniques, more companies are pioneering the relatively new mobile marketing campaign. Mobile event trailers and vehicle graphic wraps are bringing the products directly to the consumers. With an array of games, giveaways, contests and twenty-five foot pro...
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- 2007-11-13 22:16:19 - Whats your marketing attitude?
- Entrepreneurs pay a lot of attention to the mechanics of marketing. They take workshops, read books, and hire consultants to find out how to do the best job they possibly can. With my own clients, I often discover that their knowledge of marketing techniques is quite good already. What they might lack is the right kind of marketing attitude.Do any of the attitudes described below sound fami...
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- 2007-11-13 22:16:19 - Service marketers; how?s your packaging?
- When a shopper picks up a product in a store, what's the first thing they notice? The packaging, right? The same holds true for someone buying a service.Yet instead of a folded carton with colorful graphics, you are the packaging for your service business. Intangible points of contact, including your clothes, your briefcase, maybe even your breath, all burn a lasting image in your buyer's m...
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- 2007-11-13 22:16:19 - The top 10 marketing tools to grow your business in 2004
- Looking to grow your business? Make sure you have these marketing tools in place:#10 A powerful taglineIn 10 words or less, a good tagline reinforces a company's reason for being. And smaller companies will find it to be one of the hardest working tools. To get one, first boil down to a single sentence, the benefits of doing business with your company. Then, take write up a few versi...
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- 2007-11-13 22:16:19 - How to set (and get) the right prices
- Which product feature of yours is every buyer keen to know about? Which sales tool closes prospects instantly? Your price. Yet, despite the far-reaching consequences of a company's pricing, I'm surprised at how little time small business owners spend on it. Here are a few ways to bring pricing to the forefront of your marketing plan.Price is a promiseLet's say you're shopping for cer...
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- 2007-11-13 22:16:19 - Writing to overpower your competition
- "We don't have any competition. We're a truly a one-of-a-kind company." I've heard that line from clients for years. I wish it were true, but it's simply not. In fact, it wouldn't matter if you held a monopoly on your particular product or service; you'd still have competition. How? Because your competition doesn't come from a singular source.There may be no other businesses that sell the p...
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- 2007-11-13 22:16:19 - Marketing hat for graphic designers or wannabe?s
- Many people think that the quality of any graphic design is determined by how aesthetically pleasing it is: Although making the card look good is important, this couldn't be further from the truth. The only true measure of any design, at least commercially, is "How well does it pull?". By pull we mean what type of response does it elicit? Does it pull in calls, or pull people into the store? In es...
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- 2007-11-13 22:16:19 - What the heck is a campaign and why do i need to do one?
- Many people ask me, "What is a postcard campaign, exactly?" "And why do I need one?" As I have been educating my clients one on one for years now, I suddenly had the bright idea that I needed to explain this for more than just one at a time and in further detail. So here goes?Campaigns for marketing are, in a nutshell, a series of repeat mailings that are strategically p...
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- 2007-11-13 22:16:19 - Starting small business promotional campaigns
- So you're starting a small business. You figured out what you wanted to sell or do and went out and got it all set up, had your DBA framed and on the wall and now all you need is for someone to buy your product or use your service. Right?How are you going to go about getting your public to know you even exist?Promote! Promote! Promote!Well that all sounds simple, but say you'r...
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- 2007-11-13 22:16:19 - Direct mail marketing done correctly, cannot fail
- So how do you do it?Direct mail marketing. When it comes to marketing your product or services there are two basic challenges:1. How do you obtain new customers or clients?2. How do you get your existing customers to come back for more?Direct mail/direct response marketing answers both these challenges admirably (it's not the only way to do it but it is a proven method ...
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- 2007-11-13 22:16:19 - Postcards ? picture perfect promotion
- There is a simple but almost mystical law which governs promotion and marketing and their relationship to the amount of business generated: business will come in to the degree that you get your message out, promote, let people know you are there, advertise, write to people, call people, e-mail people and generally communicate to existing or potential clients.It isn't a fact that registers e...
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- 2007-11-13 22:16:19 - Postcard marketing done right
- Say it with a post card. A well designed, colorful, high impact postcard in the mail box of your prospect is your best ticket to a new customer. For your existing customer, a marketing campaign which includes frequent post cards is the perfect start to new sales - this is one of the key small business marketing strategies.For the recipient:? You don't have to open a post card!...
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- 2007-11-13 22:16:19 - There?s more to marketing roi (return on investment) than meets the eye
- All too often people look at marketing ROI in terms of response rate: in other words, "I sent out 10,000 pieces of direct mail and only got 39 responses which is terrible." This is wrong think.When it comes to marketing ROI, you have to realize that the term means Return On Investment and the return is measured in dollars (or your local currency). Let's say you spend $2,000 to get...
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- 2007-11-13 22:16:19 - Who is your market and where are they?
- An important part of planning your business is to know who will use your products/services.The vast majority of small businesses will rely on their communities for sales. It is in your best interest to get to know everything you can about your community, or the people who will use yor business.Please don't spend advertising dollars on people who don't want or need your products/servi...
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- 2007-11-13 22:16:19 - What does marketing mean?
- You can have the best little business ever with wonderful potential, but if you can't market it, you don't have a business at all.Learn how to market yourself, because you are your business. Don't confuse the terms "marketing," "advertising," and "promotion." These terms carry a different tune.Marketing means informing your potential clients about your products or service, and findin...
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- 2007-11-13 22:16:19 - Attract your dream customer
- Have you clearly defined your target audience? These are the prime buyers of your products or services. It is the people or organizations you are pursuing actively as customers. You don't need every customer in the world! You need the ones who are a good match for YOU. The more specific you are, the more effective your marketing campaign will be.But, let's take this concept one step further...
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- 2007-11-13 22:16:19 - Winning at business with your marketing game plan
- Stuart from Colorado had talked to a number of marketing firms and gotten estimates for designing and printing his marketing materials and building a web site for his business producing promotional cds. One firm quoted $100,000 to build his web site alone. He sensed something was missing or wrong, but couldn't put his finger on it, so he called me.I asked Stuart how the various marketing pi...
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