Emarketing articles
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- 2007-11-13 22:16:19 - First to market theory
- AGE OLD QUESTIONBusiness scholars throughout the planet keep asking the same question and have come to the conclusion that being first into the market place is preferable. Preferable to what? They say every product has a life cycle? What about milk? If that is true and many academia will classify products and services in order to make a point and simply lump them all together. Is this corre...
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- 2007-11-13 22:16:19 - Mortgage marketing - how to write a mortgage marketing sales letter that gets results!
- Have you ever sat down to write a sales letter and been at a complete loss where to start? It happens to all of us.Sales letters are hard to write. And writing a good one takes a lot of time, research and effort. But?a good letter will make you money.The best place to start is with research. You want to know everything you can about the product or products you're selling. At this poi...
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- 2007-11-13 22:16:19 - Mortgage marketing - viral-email, referral marketing strategy
- This is a devastatingly powerful way to extend your marketing reach. For this to work right you need a website that promotes your business.It doesn't have to be complicated, just professional looking with good content. It is vital, however, that there's a place for visitors to sign up for a free mortgage consultation.If you don't have a site you can still make some money with this em...
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- 2007-11-13 22:16:19 - Mortgage marketing - what your client wants
- Your business depends on the success of your marketing efforts. If your marketing works, you'll get rich. If it doesn't you'll go broke. It's simple.The key to pursuading your customers is knowing them. You have to understand them inside and out. While I don't pretend to know your market as well as you do, there are a few things every customer wants.Your customers want a good deal. S...
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- 2007-11-13 22:16:19 - Marketing got you stumped?
- It's not unusual for entrepreneurs to find the whole idea of marketing intimidating. Even seasoned business owners often feel their marketing efforts aren't working.Don't let marketing intimidate you. At its core, it's really not much more than common sense ? the key elements that form your plan. Add some creativity. This is what you'll use to implement your plan and make it work. That's th...
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- 2007-11-13 22:16:19 - Ten ways to market your business by doing what you love to do
- Most business owners get so involved in the work of the business that there never seems to be enough time to do the necessary marketing. Even when business is good the owner must continue marketing because if he/she stops, the business eventually will stop too. Marketing your business simply means to nurture good relationships with your customers and potential customers so that they will buy from ...
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- 2007-11-13 22:16:19 - Step by step guide to an sms campaign
- SMS is good for:? Short lead times and immediacy ? Cost effective personalised communication ? Ongoing 1 to 1 relationships ? Automated data capture and compliance ? Direct revenue and uplift opportunitiesBasic Rules for SMSIn addition to permission, there are five key elements that differentiate SMS marketing from traditional marketing. These are also the key ...
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- 2007-11-13 22:16:19 - Newsletters - a great way to build business relationships
- This is an excellent way to grow your business using your mailing list (which I trust you are constantly building). However, you have to accept that there are people who'll read your newsletter and there are those who won't.It does, however, help to build brand recognition and keeps your name in front of your existing and potential customers. People are also more likely to read a newsletter...
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- 2007-11-13 22:16:19 - 9 highly effective marketing tips
- Here are 9 low-cost but highly effective marketing tips to help you boost your sales and profits fast.Tip 1: Look for some low-cost ways you can enhance the perceived value of your product or service. Then test raising your price. Don't be surprised if both your sales and your profit margin go up.Tip 2: Try to limit your customer's decision making to either "Yes...
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- 2007-11-13 22:16:19 - 4 steps to successful offline event booths
- A great way to gain more local sales is to rent a booth at a fair or bizaar. These can be a fun way to spend the day, and if done correctly a profitable one at that. The following are steps you can take to ensure you receive the most sales within the hours or days of the event.Step 1 - Locating EventsOf course if you don't know where any are, the rest of the steps are useless! Findin...
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- 2007-11-13 22:16:19 - 4 steps to successful offline drawings
- There are many different ways to market offline, each important to your success. One of these being drawings. Not only does having a drawing bring attention to you and your product/service, but also brings you leads.Step 1 - Choosing the LocationTo get started, you will need to first decide where you will be placing your drawing box. Make a list of a few local businesses that your ta...
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- 2007-11-13 22:16:19 - The great direct marketing conundrum
- Many a home business owner has spent sleepless nights thinking of ways to turn his venture into a higher profit-making unit and build it to be his primary source of income. This is never easy for a home business because most start-ups face initial lack of money and cash flows. A small cash strapped business would also find it a little uphill to get outside funding. The best way, anybody will tell ...
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- 2007-11-13 22:16:19 - Promotional freebies
- What's a promotional freebie? A promotional freebie is something you can give to your customers, visitors or subscribers. Giving away "freebies" is an excellent marketing tool. Who doesn't love freebies? Having something to offer your visitors or ezine/newsletter subscribers for free can be very helpful. Often giving away freebies will increase your website/ezine numbers.1. Give free gifts ...
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- 2007-11-13 22:16:19 - How to pick a winning business name
- What's in a name?Think of your business name as an external mask for your business. If it's something your target audience like, they would consider checking it, if they don't, in most cases you have lost a customer even before you could tell them what your product or service is. Your marketing campaign is usually like a beautiful outer covering for your business which attempts to portray i...
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- 2007-11-13 22:16:19 - Beware: marketing sinkholes ahead!
- Life provides your business with enough opportunities for failure. Don't help it along by creating sinkholes to consume your limited financial resources. There are seven key mistakes most businesses make in the game of marketing. Learn to avoid them!Marketing Sinkhole #1: Indiscriminate LustMany companies want as many customers as they can handle (and then some). Because of this indi...
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- 2007-11-13 22:16:19 - 5 great ways to reach your target market
- There are many ways to reach out and find the people you are trying to attract for your business. Here are just a handful of ways to get you started:1) Attend organization meetingsWhere do people in your target market hang out? Research this, and then plan to attend a meeting or two to mix and mingle. What better way to meet and get to know these individuals while learning mor...
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- 2007-11-13 22:16:19 - Spike tv - know your audience
- What do Klingons, giant rubber bands, and monster trucks all have in common? They hold the fascination of every male on the planet - and they make frequent appearances on Spike TV. Spike TV, which totes itself as a network for men, is the perfect example of the power of knowing your audience and giving them what they want.In one week of watching Spike TV you can expect to see poker, ultimat...
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- 2007-11-13 22:16:19 - 15 commandments of creating a wealth pulling niche
- Niches are like bathrooms; you never notice them until you need one." - Primm (From NicheBrain.com)Fact: The person who finds or creates a special niche gets the cream of our society's financial rewards. Whether you're Bill Gates or Joe Average.The niche, and the person who creates them, is the main factor that separates one ...
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- 2007-11-13 22:16:19 - Dramatically improve your marketing results with these 6 simple steps
- What if there were things you could start doing now that could help you to market more successfully in the future? Even if you didn't have your marketing act together over the past year. Well, there are.(1) Review your past marketing activities and resultsTake some time to review all of your marketing activities and try to understand which ones worked best. And when I say "worke...
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- 2007-11-13 22:16:19 - Getting the maximum marketing mileage out of your nametag
- As a small business owner, you must always explore creative ways to promote your products or services. One of the most effective yet underappreciated tools you can use to keep your company "on stage" is your nametag. Especially when you attend meetings, events or if you're out in the field representing your company, your nametag is your best friend. Not only will it remind people of your...
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- 2007-11-13 22:16:19 - The seven deadly sins of ineffective nametags
- Your nametag can be your best friend. It can be a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It will also identify you as well as your company in the minds of others. As a result, you will become more approachable and transform strangers into valuable connections. Unfortunately, nametags can become useless and ineffective when they are ...
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- 2007-11-13 22:16:19 - When business cards arent enough: unusual, unexpected, and uncommon networking tips
- There comes a time in every small businessperson's life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the point that they become insufficient.But how many times have you gained new business, created a great relationship or watched your we...
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- 2007-11-13 22:16:19 - Referrals - how to get them
- Referrals are an extension of Networking. If people like you and like the sound of your product or service, then there's a good chance they'll tell other people about you.If they already use your product or service and are totally satisfied, then there's also a good chance that they'll recommend you to others.However, that won't always happen - people won't necessarily go around sing...
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- 2007-11-13 22:16:19 - Should you clap for your customers?
- Does it make sense to clap for your customers? It does not, you answer. You may be right, for the conventional way is for an audience to clap for a speaker, preacher, performer, artiste, player, or marketing professional making a presentation.Can this be reversed? Yes it can, and whoever pioneers it will certainly blaze the trail for a new communications order that can bring profitable resu...
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- 2007-11-13 22:16:19 - 5 tips for getting the most out of exhibiting at trade shows
- Exhibiting at trade shows can be a cost-effective way to generate business, whether you are a new entrepreneur or have been in business for years. Some exhibitors, however, do not experience the success of others. The success of the exhibitor is the responsibility of the exhibitor, not the trade show organizer. The organizer's responsibility is to promote the show, fill the exhibits and fill the s...
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- 2007-11-13 22:16:19 - How to avoid giving away free consulting
- After spending 30 minutes in a coffee shop with a potential client, I realized that the sheet of paper they were writing on was almost full; full of ideas that I had just given away for free. If you consult, coach, or are in the advice-giving field, you may have had a similar experience. Here are some valuable techniques to practice that will prevent you from giving away free consulting.In ...
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- 2007-11-13 22:16:19 - Marketing vs selling - why theres a difference
- Marketing is something that we do to let people know what products we have to offer.Selling is something that we do to show people that the products we have to offer are of value to them.In the high tech world of today, much of what we consider marketing is very inconspicuous. Messages are moving at the speed of light, and we are hardly even aware of what we saw or heard that ever ma...
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- 2007-11-13 22:16:19 - Niche with passion and reap your financial rewards
- One of the keys to creating a successful business is finding a market niche that is small enough to corner the market but big enough to make money. Let me tell you about a few people who have done that well, and why it works for them.Tony Cox, Catalog Solutions: Tony only focuses on small specialty foods catalog companies. He's found a niche that is very profitable and he has developed a na...
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- 2007-11-13 22:16:19 - Six essential principles for marketing to women business owners
- Marketing to women entrepreneurs is not difficult. You just have to follow six easy, but essential, principles.As of 2004, there are an estimated 10.6 million privately-held firms in the U.S. that are 50% or more women-owned, accounting for nearly half (48%) of all privately-held firms. These firms generate 2.46 trillion in sales and employ 19.1 million people nationwide according to the Ap...
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- 2007-11-13 22:16:19 - Why trying to get the appointment can be a recipe for dis-appoinment
- Why Trying to "Get the Appointment" Can be a Recipe for Dis-AppoinmentLast week, this e-mail from Jack arrived in my inbox:To: Ari Galper From: Jack Subj.: Help! I need to get more appointments Dear Ari,I've just coined a new disease for the medical books, and I'm hoping you can help me cure it.Have you ever heard of "freezing-up-on-the-first-call paralysis...
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