Emarketing articles
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- 2007-11-13 22:16:19 - Quick and instant marketing soup
- Everything happens Quickly and Instantly on the Internet. In the blink of an eye your easily transported around a whole planet. It's a smorgasbord !! The web site you just visited could be in Singapore, the e-mail your reading now could have come from Alaska. The Internet is just one big Soup Bowl of Information just waiting for you to come and gobble it up.We live in a world of "Everything...
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- 2007-11-13 22:16:19 - Maximum marketing - minimum budget
- Two years ago I started my small Virtual Assistant business with a non-existent marketing budget. I borrowed marketing books from the library, read countless articles on the Internet and joined a professional trade association of my peers. I learned hundreds of marketing techniques and one valuable lesson. The lesson I learned is that the financial ruin of large companies is often achieved by incr...
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- 2007-11-13 22:16:19 - Five new 5 ps!
- NO! When I say "5 P's", I'm not talking about the big 5 P's of marketing everyone's familiar with.Here I'm NOT referring to Product, Price, Place, Promotion and Package!But I'm talking about the FRESHEST 5 P's I believe will be extra useful for your websites and newsletters.Are you ready to discover the hottest 5 P's?1. P.S.This writing technique alone will shoot...
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- 2007-11-13 22:16:19 - Fundamental strategic marketing mistakes to avoid
- This is a pretty tough global economy and it is critical for a company to leverage every bit of their marketing resources. So, if this is the case, why are so many companies shooting themselves in the proverbial foot by breaking some of the most fundamental rules of marketing? It's a very simple question with complex answers - here are some of the pitfalls to avoid:1) Believing a second rat...
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- 2007-11-13 22:16:19 - Forget conventional marketing - embrace the web!
- Tactical marketing processes are once again undergoing fundamental shifts from traditional to web-based processes. Many traditional marketing firms/agencies are still touting the tried and true to their clients; i.e. Tradeshow attendance, Print, Traditional PR, TV and Radio. However, these conventional marketing processes work best for broad market awareness and/or branding, especially for a Fortu...
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- 2007-11-13 22:16:19 - Your company need more marketing? or just better marketing?
- Many sales problems can be solved by improved marketing. Selling harder is often not the solution. More . . . or just better . . . marketing may be what's needed. Marketing presents a special problem for any company that has not yet developed a professionally staffed marketing department. This article looks at the various marketing functions. It describes some successful approaches to determining ...
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- 2007-11-13 22:16:19 - Feature your benefits
- Sales Copy? eventually every small business owner must consider what needs to be included in order to produce a successful advertisement or piece of marketing material.You begin with a fancy graphic, your company logo, a slogan, and perhaps a special offer. However, more needs to be included in your sales copy to actually get your customers to buy. You need to include some your product's fe...
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- 2007-11-13 22:16:19 - E-commerce : the bottom of pyramid approach
- For centuries and most of the decades in the 20th century (i.e when computer was invented) access and communication was the tool of rich and ultra rich people, prohibitively expansive to 'not so rich' and 'not at all rich' people. All marketing research and development was focused on the 20% of the market based on the management principle 80:20, ignoring the vast 4 billion people who are at the bo...
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- 2007-11-13 22:16:19 - Questioning the data of demographic off the shelf marketing products
- I have been working on a direct mail campaign for our team in many areas and we are finding that the yellow page listings and business list CDROMS contain so many closed companies that we are spending too much on the mailings which are opened a little less because of the anthrax scare. Even customized lists are of little value. No one is keeping these lists fresh and deleting the ole data. Book of...
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- 2007-11-13 22:16:19 - Do you know where your marketing dollars are going?
- We all know the importance of marketing to increase sales and bring in new business.But, do you honestly know where your marketing dollars are being spent most effectively.Knowing which campaigns are producing the results you want and which are not can make a huge difference in where and how you spend your marketing dollars.There is a diversity of means by which you can advert...
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- 2007-11-13 22:16:19 - Non-profit success requires ongoing marketing
- In a crowded marketplace of ideas, it is important for non-profit organizations to establish a well-defined niche. While most non-profits are not selling products, they are selling their organization's mission, their ideas, their programs, and their services. In a world where everyone is inundated with information, a strong image is the key to community awareness. Developing and maintaining a visi...
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- 2007-11-13 22:16:19 - What does your business card say about you? - making a great first impression!
- Interesting article in USA Today that I read this week that I've also read about on Scott Ginsberg's blog. Think about this: What does your business card say about you? If you work in a company that requires you to conform to the corporate standard, obviously you don't have much choice. For the rest, what are you doing to stand out in a crowd of many?A few suggestions from me that may or no...
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- 2007-11-13 22:16:19 - Marketing tips - ten quick marketing actions
- It is often difficult to manage to do marketing tasks when you have a busy business or professional practice. Here are 10 ideas each of which take 5 or 10 minutes and can be done between appointments or when you take a break from working on a large project.1. Call a former client to ask for referrals. Staying in touch with former clients can be a great way to get referral business. C...
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- 2007-11-13 22:16:19 - Growing your business with your marketing priorities
- None of us have enough time in the day to get everything done, but small business owners and entrepreneurs like you are particularly pressed. You wear so many hats; there is a seemingly infinite list of tasks to accomplish each day, from providing services to clients, managing product distribution and delivery, to keeping accounting in order.You try to fit in some marketing when you can, bu...
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- 2007-11-13 22:16:19 - How toyota captured the #1 market share . . . through solid decision-making!
- How Toyota Captured the #1 Market Share . . . Through Solid Decision-Making!Toyota is arguably one of the most recognizable brand names in the world. Toyota captured the Number 1 spot in automotive sales, by creating high standards for quality, reliability and customer acceptance.In short, the name Toyota has become synonymous with the standard of excellence to which many aspire....
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- 2007-11-13 22:16:19 - Marketers vs consumers predators vs prey
- The distance between marketing consultants and the real world can truly be mind boggling. When a marketing consultant tells someone to send out 10,000 postcards in order to get a 3% response rate and that the actual sales will be something less than that ...and then asks the client to pay him for that golden nugget... there has to be a problem!One subject I have heard precious little about ...
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- 2007-11-13 22:16:19 - Where are your leads coming from?
- Most B2B marketers spend a great deal of time analyzing the performance of their programs and initiatives. The reason is obvious: With the growing pressure on marketing to produce measurable results, it's critical that every marketing dollar is invested wisely.That's why I'm surprised when I come across companies selling complex products or services that fail to accurately track their lead ...
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- 2007-11-13 22:16:19 - Are your prospects walking out on you?
- After 11 years in sales, I've put together and delivered more sales presentations, briefings, and demos than I care to remember. But the nice thing about repetition is that after a few dozen presentations you get very good at reading body language.You can easily tell when the audience is engaged, when they're confused, when they are bored, uninterested -- even angry and inpatient. (And that...
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- 2007-11-13 22:16:19 - Lead generation: what is it worth?
- Our business environment has changed dramatically. Companies must now be disciplined and market-driven if they want to stay alive. They must do more - much more - than create a buzz, or have a well-known brand. Just read the papers: the stock and balance sheets of brand names have plummeted faster, in some cases, than the unknown companies.As a result the sales discipline is moving into a n...
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- 2007-11-13 22:16:19 - Bedroom marketing
- Hopefully we are all adults here, so let's talk about sex for just a minute. No, I'm not talking about porn sites, I'm talking about taking a look at what I call 'Bedroom Marketing' and applying the same principles to Internet marketing.I don't care if you're a female or a male. Play this scenario out in your head:You walk in the door and yell "Honey, I'm home. Take off your clothes ...
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- 2007-11-13 22:16:19 - Overview on qualitative data collection techniques in international marketing research
- This article is meant to be a brief review and reminder of some valuable yet often bypassed techniques to collect data on international markets and consumers.When thinking of market research, surveys are most likely the first technique that comes to ones mind. However, surveys are a quantitative research and, in order to understand customer behavior and the social and cultural context in wh...
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- 2007-11-13 22:16:19 - Sell big ticket items now! - 1 simple step to keep your fears from holding you back
- First, some background on today's topic. I've had a terrible week. Not terrible as in I got nothing done because I did actually get quite a bit done. But man, I struggled. And I didn't even really understand why. I have to admit, most of what I got done happened between Thursday and Sunday. Have you ever had a week like that where you struggled to get things done? ...
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- 2007-11-13 22:16:19 - Marketing miracles - do they just happen?
- A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.According to most successful marketers, those that write down their goals are more likely to succeed tha...
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- 2007-11-13 22:16:19 - Five deadly small business marketing mistakes
- Here are some marketing mistakes that take a heavy toll on small businesses. They have been very harmful to businesses at any stage, but especially harmful for new businesses.1. Not having a marketing plan.Studies show that having a marketing plan equates to a 24 to 30% improvement in sales over those without a marketing plan. Writing a comprehensive marketing plan takes time, though...
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- 2007-11-13 22:16:19 - How to successfully launch a new business activity
- I often talk with business owners who tell me how excited they are about a new product or service they are offering ...or a new business they are launching. Their comments usually include something like, "Everybody needs this. I know I'm going to make a lot of money with it."They sincerely believe it will be easy to generate hordes of paying customers for their new venture. Unfortunately, i...
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- 2007-11-13 22:16:19 - High response marketing with low-cost postcards
- Postcards can drive a huge amount of traffic to your web site, generate a flood of new sales leads or produce a surge in any business activity you want. And you don't have to spend a lot of time or money on them ...if you apply these four little-known postcard marketing secrets.Postcard Marketing Secret #1: Keep Your Message Very BriefDon't try to close sales with postcards. Y...
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- 2007-11-13 22:16:19 - Why market research will help your business
- Do Crucial Market Research For Free, On Your OwnIs market research only for big corporations with deep pockets? No-actually, any business can put simple market research into place, and get about 80% of the benefit of the big, complex, expensive methods-without paying a penny.In my own one-person business, I've used informal market research to:Determine where ad dollars were ef...
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- 2007-11-13 22:16:19 - Motivating shoppers with online coupons (part 2 of 2)
- Last time we discussed how online coupons and promotion codes can motivate buyers. We discussed examples of coupons and some of the aspects of these offers that can boost sales and generate urgency to a purchase. Today we'll focus on how to create great landing pages and the use of affiliate programs to further enhance your marketing efforts.Creating good online coupons to offer customers i...
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- 2007-11-13 22:16:19 - Hispanic market reality and purchasing power
- How many Hispanic people live in the US currently. Well there are 35.2 million who are here legally and have 100% undebatable legal rights. Of that 35 million; 59.8% were born here or 21.1 million. There are 40.2% here legally who were foreign born or 14.1 million.That is a hell of a lot of potential customers, isn't it? You could actually have a business and only cater to the Hispanic Crow...
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- 2007-11-13 22:16:19 - Grab your audience by focusing on benefits
- Have you ever chosen to pay attention to someone just because they were so self-absorbed they didn't even know you were in the room? Of course not! We pay attention to people who take an interest in us. If we want our readers to pay attention to us, we better pay attention to them!The people we come in contact with through the course of our jobs are human beings with feelings, needs, wants,...
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