Emarketing articles
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- 2007-11-13 22:16:19 - Data map charting for mobile businesses
- As we study the demographic regional variations for small service businesses we see many things. Let us take a mobile auto detailing business and break down the data and look at what drives sales and growth. We must search for areas with similar demographics in any new territory whether we are putting in one unit of one single unit owner operator or many units to blanket a region. Proper data mapp...
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- 2007-11-13 22:16:19 - Chamber of commerce meetings
- If you run a small business you should be a member of the local chamber of commerce. Most cities which 50,000 people in them have 5000 small businesses. Yet these same cities only have 500-1000 people in their chambers of commerce. There are many reasons for this. Some say it is a huge expense, which is somewhat short sided because you will get a good return on your chamber membership business thr...
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- 2007-11-13 22:16:19 - Collecting customer data the easy way
- Market research is a critical component of any marketing strategy. There are many expensive sources of customer information available today. But, if you don't have a large marketing budget for market research, what can you do? There a four easy and inexpensive ways to gather marketing data by using your existing customer base.You will start with the commitment to collect data constantly....
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- 2007-11-13 22:16:19 - Business cards and business etiquette
- One of the very basic conditions of being a successful businessman is to get people (your existing or prospective customers) to like you and a very basic requirement for being liked by people is to have proper business etiquette. We all like to be in companionship of well-cultured people and etiquette is one of the most important components of culture.Understanding business etiquettes help ...
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- 2007-11-13 22:16:19 - Making more with existing clients
- Have you ever put on a jacket you haven't worn in a while and found a twenty-dollar bill in one of the pockets? You'd forgotten all about it, so discovering it is like getting a gift. If you've been in business for a year or longer, you may have gifts in forgotten pockets - sources of additional revenue waiting to be discovered and tapped.There are four ways to increase your net profits: re...
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- 2007-11-13 22:16:19 - Testimonials - free quality advertising for you!
- Every business person who has any kind of product or service, and the merest beginning of marketing sense, invites TESTIMONIALS. These might be called "reviews" or "peer reviews" or "customer comments" but they are all testimonials - a third party endorsement as to the merits of a product which helps another potential customer decide whether they wish to engage with this product or servic...
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- 2007-11-13 22:16:19 - Unleash the powerful promoter within
- Dear Friend,You're ripping me off.How? You may be thinking, "We just met. How could I possibly have stolen from you?"But you did! The fact is that you have valuable information inside you. You have golden nuggets that can make other lives better. Maybe you have already developed them into products, services, seminars, newsletters or email lists. But if you do not mar...
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- 2007-11-13 22:16:19 - You cannot - not market
- Everything you do - or don't do sends a message and marketing is about sending messages. You can market well or you can market poorly, but you cannot - not market!What message are you sending with your dress, stationery, phone message and printed materials? Is it the message you intend to send? Your prospects don't listen only to the message you want to send - they observe and interpret you...
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- 2007-11-13 22:16:19 - Mailing lists ? keeping it simple
- The right direct mailing list targets people who want your product or service.The direct mail mailing list is a key factor in a successful direct mail marketing campaign and a major point to consider in small business marketing strategies where marketing ROI (Return On Investment) is a key concern.What really makes your direct mail marketing and advertising campaign successful?...
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- 2007-11-13 22:16:19 - Find the goldmine within your business
- Doing a current customer breakdown can help you find the goldmine within your business by determining who you should be targeting in your marketing efforts in the future. There is a goldmine right there and you may or may not see it?it's your customer base! But is it all of them? No ? definitely not. Then what the heck am I talking about?You probably already have some great customers, proba...
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- 2007-11-13 22:16:19 - 20 power marketing tips
- Use these powerful yet simple tips from the national best-seller, "Secrets of Power Marketing: Promote Brand You" - the first guide to personal marketing for non-marketers.Create and grant an annual award.Send hand written congratulations and thank you notes.Send greeting cards for some occasion other than Christmas.Send postcards when you travel and even when you are a...
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- 2007-11-13 22:16:19 - Market yourself as the expert
- As a small business how do you compete with the big guys and their big budget advertising campaign? The big guys don't read this magazine so we can share these low budget yet high-impact marketing secrets with you.Use these tips to market yourself as the expert in your field.Write tips sheets - for your clients, prospects and the media.Write and publish articles in magazines, ...
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- 2007-11-13 22:16:19 - Small business marketing; abstract philosophical discussion
- Our bodies work like our small businesses. They work best by word of mouth, networks, referrals, etc. The Internet also works this way to serve the most good thru networks, portals and referral links; of course the Internet could work better, but all in all we are well served by using such systems and we are most hurt when those systems are used against us. For instance a virus in the blood stream...
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- 2007-11-13 22:16:19 - Your ultimate competitive advantage
- The biggest secret to success in business is to always maintain a competitive advantage in everything you do. One of the best ways to get and maintain a competitive advantage is to always make it as easier for your prospect or customer to say yes than to say no. The way you do this is by taking away the risk by offering a powerful guarantee. When you remove the risk for anyone who is deciding whet...
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- 2007-11-13 22:16:19 - 5 tips to help you identify who to market to
- If you have your own small business, it's important to decide exactly who you will be marketing your products or services to. After all, you probably don't have the time or the money to market to everyone. And even if you did, it is not recommended.You'll want to select what is called a "target audience." This is an identifiable group of people you believe will be the best prospects for you...
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- 2007-11-13 22:16:19 - Making a hit with your marketing campaign
- Considered a vital link in a show's promotional plan, direct marketing is vital only if it's done right. It's certainly not as simple as typing a letter, adding an address and stamp, and popping it in the mail. Direct marketing specialist Debbie Bermont, president of San Diego-based Source Communications, offers her golden rules for creating that vital, highly successful direct marketing campaign....
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- 2007-11-13 22:16:19 - The a-z of exhibiting overseas
- Exhibiting overseas is one of the fastest and most cost effective ways to identify the best foreign markets for your products/services. International trade shows and fairs offer opportunities for multilateral contacts and business deals. They allow you to test your product's export suitability; explore the strength and scope of your competition; and gain exposure to potential suppliers, in-country...
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- 2007-11-13 22:16:19 - Beyond fear and greed: emotions that sell
- Fear and Greed. The stock-in-trade of sales. Appeal to them, and your success is assured. But isn't there more to life than those two emotions?Yes, there is. And your marketing would do well to expand its emotional horizons! Let's take a look at a few of the other response-generating feelings:Curiosity: "What never? ever to eat on an airplane!" That headline is from the sup...
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- 2007-11-13 22:16:19 - The path to your prospects wallet begins at his heart
- You want your prospect to make the decision to buy your product or service. So you show him what you have to offer in your sales letter, web page, ad or commercial. You lay out the facts, and he comes to a rational decision based on them. Right?Wrong.People buy things based on emotion. And if you're not connecting emotionally with them, they aren't going to buy from you. It's that si...
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- 2007-11-13 22:16:19 - Plant a seed and watch your business grow
- Do you have all the business you could possibly want or need? If you're like me, you're still growing your business. Marketing is an ongoing item on my agenda, and I'm always looking for new ways to market my services. Where do you begin the process of attracting more business? How do you get the ball rolling in the direction you want your business to be heading? Well, it's really simple. Start pl...
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- 2007-11-13 22:16:19 - Marketing to the affluent - with wine
- With its association to an affluent, sophisticated lifestyle, wine can make a good accompaniment when marketing to an affluent audience. However, I am not talking here about ordering expensive wine at a client diner. Wine can be used more creatively and productively to connect to this target audience.For example, wine proved to be a powerful marketing element for a startup magazine targetin...
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- 2007-11-13 22:16:19 - An internet marketing strategy that works
- You can't put up a beautiful (or any) web site and hope that people will just arrive. You have to let them know, IN EVERY POSSIBLE WAY, that your web site is there. This HAS to be part of any Internet marketing strategy you develop. This is actually a basic marketing principle. Customers are not going to look for you, you have to look for them.Promoting your web site on-line and building tr...
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- 2007-11-13 22:16:19 - How to tie a tie and how to kiss - what do they have in common?
- How to Tie a Tie and How To Kiss - What Do They Have In Common?Now before you decide I've gone totally bananas, there is a connection between these two subjects but it's not perhaps obvious straight away.For most - men anyway - they learn how to do one of these before the other. Individual cases may vary, which one were you in?So you wanna know?Both of these term...
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- 2007-11-13 22:16:19 - Standing above the crowd
- In today's highly competitive business environment it is critical to find ways to separate yourself from the other companies who sell the same ? or similar ? product and/or service. Here are several strategies that can help you accomplish this:Help your clients achieve their goals. Virtually every business person has specific goals they are striving to achieve. These can include everything ...
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- 2007-11-13 22:16:19 - Universal principals that guide business growth
- Universal principals are those "self-evident" truths that have guided brilliant minds and withstood the test of time.Today, however, most of us forget to apply them consistently. As a reminder, here are a few Universal Principals based on genius thinking past and present that Baby Boomer Business Owners can use to inspire consistent accomplishment.Today, I have reflected on...
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- 2007-11-13 22:16:19 - Unleash the power of post cards
- Direct mail marketing is essential for a business to survive.Choosing the correct materials can make the difference between success and failure of your marketing campaign.Postcards are visually appealing and one of the most affordable means to market your products and services.What makes an image smarter marketing post card different from all the other direct mail pieces and p...
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- 2007-11-13 22:16:19 - For market breakthroughs, put timing on your side
- In today' s marketplace, the pressure for immediate bottom-line results forces many companies to give knee-jerk reactions to economic fluctuations. While this management style may produce some immediate short-term gains, it is self-sabotaging because it handicaps the development of creative inspiration, which is the cornerstone of long-term marketability.Successful enterprise building requi...
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- 2007-11-13 22:16:19 - Marketing from both sides of the ball
- In the world of business, marketing is often conveyed as a game. It is not uncommon to hear or read of a company "playing the marketing game" or "establishing a marketing game plan". In many ways, referring to marketing as a game is an accurate way to explain it. In fact, it could serve as a highly effective way to convey the importance of it in any business model.First ...
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- 2007-11-13 22:16:19 - Standards for dry washing and pressure washing in mobile car care
- The industry standard for mobile washing is completing the car and removing the dirt so it is clean as promised to the customer. Some would say this is not a standard but rather the minimum required. The environmental standards for run off are simple in that no used wash water is allowed to enter a storm drain. Which is fairly simple and straightforward. Customers obviously prefer a clean car....
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- 2007-11-13 22:16:19 - How to use flyers to increase your business
- What benefits will you get from flyers?Flyers are much different from postcards in that they convey product sales to the consumer. Safeway, Costco, Albertsons and other grocery chains are excellent at putting out flyers. Many consumers will look at the specials and head out to purchase them either when they need them or simply to stock up. Do flyers work in this respect? Yes, or they would ...
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