Emarketing articles
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- 2007-11-13 22:16:19 - Target market - 3 big reasons you need to know yours
- Rule Number One when writing marketing materials is "Know Your Target Market." There's a lot of foundational work to do before you ever put a word on paper but this is the place to start.What happens when you define your target market and become intimately acquainted with their needs and problems?1. Prospects who read your materials will know exactly why they need youThere's a...
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- 2007-11-13 22:16:19 - Small business pricing strategies
- Think the best way to get more customers is to have the lowest prices in town? Think again. Think the best way to create a successful business is to try to appeal to everyone? Wrong again.The only good thing about having the lowest prices and trying to appeal to everyone is that you'll fail quickly and be out of your misery.This is a really hard concept for many business owners to co...
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- 2007-11-13 22:16:19 - Multicultural marketing ? taking care of business at hand
- Multicultural marketing mirrors the changed face of America and is getting the attention of small-business and other organizations looking for an edge in diverse ethnic markets. "Gone are the days when businesses succeed with a 'one size fits all' approach to marketing. It's a 'mass market' no longer," insists Rhonda Albey, a diversity consultant with Allen Associates in Los Angeles, &qu...
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- 2007-11-13 22:16:19 - Your marketing plan - prerequisite to success
- Marketing is a vital aspect of a business' operations. It has been said that, "Nothing happens in business until a sale is made". Marketing is about how sales are made and marketing planning is about being proactive in determining how sales are to be made. Developing a marketing plan is the tool businesses use to overcome weaknesses in competitiveness and to increase sales.Without...
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- 2007-11-13 22:16:19 - Marketing is more than advertising
- Marketing is a business process about which much is written, however is often not completely understood. Many think that "marketing" and "advertising" are interchange-able words. This is not the case. Marketing is really a complete, integrated approach to doing business.Many businesses operate on the basis of a "product driven" approach. That is, the business h...
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- 2007-11-13 22:16:19 - Why target the matures
- The "Matures" are the generations that came along between 1909 and 1945. Born to and tempered by economic uncertainty, older Matures were nurtured by the New Deal and served in the mightiest armed force fielded by any nation. The Matures' core values are a roll call of traditional American culture: Honor; optimism, selflessness, dedication to a higher purpose (self-sacrifice equals virtue)....
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- 2007-11-13 22:16:19 - Effective lead generation
- How to Gain your Prospective Clients' Attention and Generate the Leads You Need to Make Your Business a SuccessIf you've ever tried to get a child who is engrossed in their favorite video to do another task you know you must first get their attention. Often the best way to do this is to use their name so they realize you are speaking directly to them. The process of effective lead generatio...
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- 2007-11-13 22:16:19 - Marketings nuclear weapon
- Three seconds. That's what you have to convey your message. Creativity is the strategic weapon that allows us to capture those few precious moments of attention from busy consumers in our increasingly competitive, time-crunched environment.Focus groups tell us that time is a precious, yet dwindling resource. Attention spans are dwindling, as well.Many forces condition people: competi...
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- 2007-11-13 22:16:19 - Second dose of marketing vitamins
- Organizations often get stuck in neutral when it comes to marketing. Sometimes, you just need a kickstart. Here are 14 ideas to push you into high gear.1. Do what you say you're going to do and do it on time. If you do nothing else, this is the one that can make a real difference in your business and in your life.2. Hold a monthly session with employees or associates to discuss marke...
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- 2007-11-13 22:16:19 - Market research ? how good is the data?
- "Make money for taking surveys"," Cash for your opinion", "Make easy money at home".Everywhere you look there is a company willing to pay people to participate in their surveys. It seems like a win win situation, the participants get paid for providing their opinion, the market research company gets paid for conducting the research and the companies, that fund the research, gathers valuable...
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- 2007-11-13 22:16:19 - Encouraging contact
- The small time promoter has to work hard and on a shoestring to get an audience of a few hundred people to fill a venue. Flyers, word-of-mouth and media name checks are some of the tools promoters use to fill small venues or club nights. Building a loyal following from grassroots is no easy task. Considering the amount of effort that can be required to fill even the smallest of venues it is surpri...
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- 2007-11-13 22:16:19 - Baby boomers - marketing to the me generation
- Unless you've been in a dimly lit cavern for the past several decades, you know that "Baby Boomers" is the collective name given to the 76 million people born in the United States between the end of World War II and 1964. Often described as the largest, most knowledgeable and most fiscally influential demographic group in American history, their motto could very well be: Where does a 750-pound gor...
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- 2007-11-13 22:16:19 - Marketing for profit - 6 critical traits
- Develop These Six Critical Marketing Traits...And Success Will Surely Follow.If you are marketing for any other reason than 'for profit' ? STOP! That's right, stop right now. The only reason you market your business is to cause action: make more sales, make the phone ring (and make more sales), make someone visit your website (and make more sales)? Are you seeing a pattern here? Good. The r...
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- 2007-11-13 22:16:19 - Do you make these 5 common marketing mistakes?
- The famous P.T Barnum once said, "Without promotion, something terrible happens, NOTHING!" And marketing (or promotion) is all about combating that dreaded 'nothingness'. The question is? are you doing it right?Gone are the days where you could open up shop, hang out a sign, and people would beat a path to your door. It just doesn't work like that any more (if it ever did). No, th...
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- 2007-11-13 22:16:19 - Why market to generation x?
- Generation X"--the 40 million or so people born between 1965 and 1976--understands it is living in a world of uncertainty where neither the govern¬ment nor private employers offer lifetime financial security. This is, however, the next generation of responsible adults, bright young people with families to protect and educate...and nearly 40 years until retirement.Generati...
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- 2007-11-13 22:16:19 - Ten deadly proposal preparation pitfalls
- Let's face it, the name "proposal" is a great misnomer, but since many businesspeople take it literally, they often paint themselves into a corner of chasing buyers, many of whom requested the proposal to collect idea for in-house implementation. Yes, it is a scumbag approach to drag honest folks arounf by their noses, but apparently there are many scumbags who practise this dishonest technique kn...
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- 2007-11-13 22:16:19 - Color part 2: formats and systems
- There are several color formats and systems available for mixing and specifying colors. Here, we explain three of the most common systems: RGB, CMYK, and Pantone colors.RGB color"RGB" refers to the colors of light that mix to create colors. There are three basic colors of light - red, green and blue. When combined, they create an entire rainbow of colors, either by reflecting off, su...
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- 2007-11-13 22:16:19 - Color part 1: accuracy
- Color is one of the most difficult parts of a design to show accurately to a client.Color perception can be affected by many factors, including:Human perception:The way each person sees color can vary, depending on the structure of the individual's eye. This is particularly true in the range of the color blue. Colorblindness is another factor in an individual's perception of c...
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- 2007-11-13 22:16:19 - Digital printing vs. press printing ? a comparison guide
- When it comes time to print your brand identity materials, there's one overarching question for you to consider - whether to print the resulting materials on a digital printer or traditional press. There are many differences between the two processes, some of which are outlined below.Digital PrintingLess expensive - Digital printing is a direct-to-paper printing process. As a result,...
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- 2007-11-13 22:16:19 - Off the shelf software for making business lists
- Available to all small businesses are business lists, which come on CD ROMs. This off the shelf business list software can help you in your small business. You can see what is in your marketing area and target those business customers which could be potential clients. You can also use it to make a list of all those companies which might be competitors of your. Any small business can have at their ...
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- 2007-11-13 22:16:19 - Off the shelf small business mapping software
- All small businesses can benefit from inexpensive off the shelf CD Rom mapping software. If you own a business you need to where your customers are coming from, where you would like to expand your sphere of influence to, where your competitors are located and how to route your delivery vehicles. We recommend the following companies and CD ROM mapping software:Rand McNallyBusiness Map...
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- 2007-11-13 22:16:19 - Mobile auto detailers and newspaper companies as clientele
- If you are a mobile auto detailer or mobile car wash company you might wish to think of attaining the local newspaper as a strategic client for your services. Usually newspapers have large staffs, especially daily newspapers. They do everything in house to save costs. They obviously have lots of cars to clean and this means plenty of customers. In fact as a mobile auto detailer or car washer this ...
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- 2007-11-13 22:16:19 - Earning the right to sell with stats ? 10 steps to greatness
- We could learn a thing or two from pro sports.Baseball players use stats to tell the story of their season and their career. Scorekeepers keep track of every at bat, every hit, every strike out, every run scored and every base stolen.Those stats are cited by commentators during the game, sports reporters after the game and they are featured on the backs of baseball cards to they tell...
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- 2007-11-13 22:16:19 - Business marketing for consultants, coaches, speakers, and trainers: how to be noticed and trusted
- Business marketing is essential for professional services, such as consultants, coaches, speakers and trainers.Creating trust with prospects and clients is essential. How do you do that?A Reader's Digest survey has found burns specialist Dr Fiona Wood is Australia's most trusted person, followed by singer Olivia Newton-John and Tasmanian-born Crown Princess Mary of Denmark.The...
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- 2007-11-13 22:16:19 - Distinguish your business from the competition
- You followed time-honored online marketing techniques to the letter: you have a great web site, the site has a high search engine rank, and you created a compelling marketing message that showcases your unique selling proposition. Unfortunately, your competitors are reading the same playbook and are implementing the same marketing strategies. The net result is that a potential customer found your ...
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- 2007-11-13 22:16:19 - Strategic internet marketing
- I met Sue at a recent networking event. She is an author and speaker, and promotes her products by speaking at events and selling her products after the talks. Sue has a web site, whose primary purpose is to sell her products and make more people aware of her expertise. She isn't happy with the web site, though. "I have a great product, but I only had 2 sales in the last twelve months from the sit...
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- 2007-11-13 22:16:19 - How to promote yourself or your company through award competitions
- There isn't a day that goes by that I don't receive some sort of announcement about an awards competition. We get so many, in fact, that I have created a special place on my website where you can learn about what opportunities are awaiting.http://www.womeninpackaging.org/With all the awards programs out there, how many of you incorporate that into your marketing plan? Yes, I know it'...
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- 2007-11-13 22:16:19 - The importance of interpersonal communcation skills
- Interpersonal Communications is the transmission of information from one person to another and their understanding of it through the use of common language or symbols. It is a way of interacting and happens always at all times whether you want it to happen or not.However, just because you transmit a message, it does not presuppose that communication happens. Without both information and und...
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- 2007-11-13 22:16:19 - Sell more online by offering a big fat bonus!
- I don't know about you, but I secretly love watching infomercials. I enjoy dissecting how they sell, how they get people excited, how they entice people to take action now and pick up the phone and order something they completely don't need!As you know, these programs always offer a huge bonus or multiple bonuses for people who buy. Often the bonus is worth even more than the featured produ...
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- 2007-11-13 22:16:19 - Up your income next week: 13 ways to have a sale
- Nothing gets people buying products or programs like a special promotion in your e-zine. Now, I know right now you're thinking, "I can't have a sale on my products or services. That's sooo cheesy!"Au contraire, mon frere. It's all how you position it. Here are 13 ideas to consider. Choose one that would work for your business and give it a try.IMPORTANT: You'll need to put some type ...
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