Emarketing articles
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- 2007-11-13 22:16:19 - The forgotten market
- There are a great many online business people who are forgetting the potential that this particular forgotten market can be providing them. The forgotten market I am referring to is the off-line market and as for the potential, it could prove to be quite profitable for you. What you need to do though, is take the blinders off and focus on "all potentials" NOT JUST the one track mindset of setting ...
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- 2007-11-13 22:16:19 - The 5 minute marketing plan
- If I were to ask you right now, what marketing tactics have you used, umm, say in the last month, could you tell me?Chances are you probably could rattle them off quickly enough.Now, say if I asked you if you knew the results those tactics brought. Meaning do you know specifically what each tactic brought in as far as sales, new leads and/or new subscribers, could you tell me that?...
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- 2007-11-13 22:16:19 - 5 tips to heat up your on-line marketing using off-line tactics
- The internet of course brings a huge arena of marketing opportunities for you. The ability to do business with people around the world has now been made readily available through a web site and email. It truly has leveled the playing field and has provided ALL of us with the opportunity of taking our business to the global level.How powerful is that!!While everyone is focusing on the...
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- 2007-11-13 22:16:19 - Connect to your customers with superb sales letters
- In the age of e-newsletters and e-mail, you may not consider a sales letter, sent through the regular old postal service, as a viable means of contacting your target market. But the traditional sales letter has not gone completely by the wayside. Need proof? Just look at your own mail. Chances are you get some form of sales correspondence (read: "junk mail") in your box every day....
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- 2007-11-13 22:16:19 - Seven common marketing problems solved by marketing operations
- Corporate marketing groups - especially bandwidth-challenged small-to-mid-sized departments - can be so focused on tactics and fire fighting that they jeopardize their marketing investment. There is a tendency to overreact to events, to tackle symptoms rather than underlying fundamental problems and to jump at the opportunity to please the boss. Many times, this kind of tactical knee jerking may b...
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- 2007-11-13 22:16:19 - Are your marketing efforts working...or could they use a little help?
- Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, and promotions. Generally, you will find that people often confuse sales with marketing, when in fact the two are quite different. Marketing is all about getting a product or service into the market, promoting it, influencing behavior, and encouraging sales turnover. Sales, ...
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- 2007-11-13 22:16:19 - Niche marketing: the affiliate angle
- If you're just dipping your toes into the waters of Niche Marketing for the first time then Affiliate marketing is the ultimate low risk choice to get you started.Affiliate programmes cost nothing to join and present an almost infinite choice of products and services from which to build a niche business.If you're not familiar with Affiliate marketing, let me quickly explain.An...
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- 2007-11-13 22:16:19 - The you factor
- I don't mean you, I mean the YOU that is your client.Let's examine memorable tag lines in advertising.You deserve a break today. - McDonaldsDo you eat the red ones last? ? SmartiesYou've always got time for Tim Horton's ? Tim Horton'sFor all you do, this Bud's for you ? BudweiserLet your fingers do the walking ? Yellow PagesWe never stop working for...
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- 2007-11-13 22:16:19 - 7 tips to grab new clients
- As a business professional, you probably realize the value of writing articles for print publications to telegraph your expertise. Have you considered that writing articles for online publications can build even more buzz for your business?Some professionals dismiss online articles because they lack the prestige of the Wall Street Journal and New York Times. Yet online articles have a disti...
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- 2007-11-13 22:16:19 - Create a business card that sells and is effective
- Why does your business need a business card?Business card is a powerful piece of card handed out to your clients or given to you by someone which has all that information in such a small space. Business cards are an important part of any business and that gives a first impression of your business to anyone. So customize the card in such a way to make a good impression about it to others....
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- 2007-11-13 22:16:19 - The key to success
- Good business is about communication... not just what you say but...Early Monday morning the phone rang in my office; it was very early for a business call. I answered "Good morning,? Nancy Fraser" there was a short pause on the line and then a voice asked, "Is this Gloria?". When I said no, she hung up. Good communication is also about listening.Unfortunately thi...
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- 2007-11-13 22:16:19 - Are you guilty of interruption marketing?
- You muted the commercials on the TV last night because you were fed up with interruption marketing. Ditto if you went through your mail to find most of it is junk. Ditto again, if a stranger phoned you (usually at dinner time) asking you to answer a survey, or give to yet another worthy cause.Interruption marketing does just that. It interrupts you, and steals your time.And it is the...
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- 2007-11-13 22:16:19 - Keeping marketing simple / ten simple steps
- 1. Business CardsIt is very important to market yourself via business cards. You should be making a conscious effort to hand out ten per day at the very least. Have them on you at all times, and keep a supply in your car just in case. When doing business with someone, don't give them just one business card, give them two, and ask them to refer someone to you.2. Mailers and Reminders...
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- 2007-11-13 22:16:19 - Trade show promotional products ? boosting booth traffic
- I was about seven or eight years old when I learned the value of promotional items at trade shows. I just didn't know it yet. I was at a home show with my parents. As we walked through the hall it was held in, I noticed people walking around with yardsticks. I really had no need for a yardstick, but seeing them made me want one. So, to make me happy, my parents kept an eye out for the booth passin...
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- 2007-11-13 22:16:19 - Promotional marketing products ? selecting the perfect item
- People are known to shop on impulse- buying an item just because it is on sale, or purchasing something because it looks great in the store. When shopping for promotional items, you really can't succumb to impulses. Instead, you must carefully decide on an item that will help meet your objectives.A career school admissions representative who worked with the high school market once wanted to...
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- 2007-11-13 22:16:19 - Discount promotional items ? how to save money
- It takes money to make money is an adage we hear everyday in the business world. So, when it comes to getting promotional items, you've got to budget for it. Or do you?There are several ways you can save money on your promotional item order. If you are planning to kick off a campaign, create an item to woo existing customers or create an exciting event giveaway there may just be a way to pi...
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- 2007-11-13 22:16:19 - Unique gift items ? 3 creative ideas
- With promotional items there are standards: t-shirts, mugs, note cubes, calendars, magnets and keychains. Then, there is the really creative. Sometimes with a specific campaign, you may want to go above and beyond and really start a buzz about your company.This is not to say that creativity always costs more money. In fact, a really cheap promotional item can go a long way if the right mess...
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- 2007-11-13 22:16:19 - Business promotional items ? how to stimulate word of mouth advertising
- If the promotional items you give out end up in the attic or shoved in the back of a desk drawer, they are probably not doing what they are supposed to be doing. However, if items you passed out to clients and customers are being seen again and again, chances are, word-of-mouth advertising is stimulating your business.With media (radio, televisions and newspaper), messages can come and go. ...
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- 2007-11-13 22:16:19 - Trade show display booth ? a marvelous contact system
- Trade show booths are one of the best direct contact systems with end consumers. The face to face meeting opportunity with customers can provide some excellent results?provided you have a good communication strategy in place. Keep in mind that there are at least a hundred other advertisers at the same trade show vying for the attention of the consumer, you have a small window to make an impression...
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- 2007-11-13 22:16:19 - Trade show events ? do?s and don?ts
- You can love it or you can hate it but there is no escaping trade shows in a business environment. If you happen to be in the Sales and Marketing division in an industry where trade shows are a part of the marketing plan, it is more than likely than not that you will be involved in them sooner or later.Trade shows have been an excellent forum for generating awareness of the products and ser...
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- 2007-11-13 22:16:19 - 4 sales strategies with your trade show exhibition booth
- Trade show booths can act as an excellent source for generating sales enquiries in the short run. Companies are able to demonstrate their products or services and get instant enquiries at the booth which on timely follow up can result in sales. Some of the tips on how to maximize the benefits of a trade show booth as a sales tool are mentioned below:1. On-Spot promotion schemes: This is an ...
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- 2007-11-13 22:16:19 - Trade show exhibit booth ? 7 tips to improve yours
- Once you have decided to participate in a trade show, half your work is done. The other half starts with exploring ideas on how to get the maximum out of the event both in terms of brand building as well as sales enquiries. Here are seven easy to follow and cost-free implementation tips which would help you improve your trade show booth.1. Balanced décorThe size of y...
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- 2007-11-13 22:16:19 - Trade show marketing ? getting prepared for the big event
- With the increase in number of tradeshows being held across the world, it has become imperative to check the trade shows' credentials before you commit participation. Here are some quick tips on checks to ensure that you are not heading for a dud trade show:1. Check previous history and years of experience including backing by any large industrial groups: This is the most obvious way to res...
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- 2007-11-13 22:16:19 - Service marketing - a relationship building approach
- Can we imagine a place in the world today without a marketing activity. It looks remote. When we all move from one place to the other, we need an interactive or a Communicative Response System (CRS) to facilitate a marketing activity and enable the market to respond. When this Communicative Response System (CRS) eventually reaches a market, there are buyers and sellers waiting to respond.Ma...
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- 2007-11-13 22:16:19 - Contrarian marketing at benettons
- Perhaps, with apologies to Dale Carnegie, we should call this article: "How to make enemies AND influence people."The subject: United Colors of Benetton's campaign to promote its clothing, using photos and stories about death row prisoners in the U.S. It's what journalist James Bone of the Times of London called the "latest in a string of deliberately provocative campaigns".In an age...
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- 2007-11-13 22:16:19 - 4 ways to get a prospects attention fast
- Can you remember the last dozen advertising messages beamed at you today? Can you remember even one of them? Most people can't.This illustrates a major obstacle you need to overcome before you can successfully promote your product or service. You have to capture a prospective customer's attention in the first few seconds or your sales message will be ignored. This is especially important on...
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- 2007-11-13 22:16:19 - Dont advertise your business - market it!
- Too many business owners believe that marketing their business means just paying for a few ads. What few understand is that Advertising is not the same as Marketing. Too many clients have come to us only after they have wasted large sums of money by copying their competitors with "me too" advertising. And the media and advertising agencies love it. When you approach an advertising agency, their mi...
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- 2007-11-13 22:16:19 - What is a marketing plan anyway?
- Building a business that grows steadily in size and profits is like building your dream house. First, you identify what kind of home you want, then you and your architect plan and create blueprints for your house, then you'd build it, move in and enjoy it.Now imagine that you didn't have the time to plan your home but went ahead and hired a builder to get started. How would he know what to ...
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- 2007-11-13 22:16:19 - Stretching the string: five tips to maximize your marketing when you are on a shoe string budget
- "I know I need to market my business in order to grow my business, but right now I can't afford it."I have heard this statement numerous times from business owners that are struggling to stay in business. They are hanging on by a frayed string that will break at any moment, resulting in any chances at a successful business to come crashing down.But it doesn't have to happen that way....
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- 2007-11-13 22:16:19 - 10 essential criteria for choosing your target market
- A specific group of people you will focus on selling your services to is your target market. This is not to be confused with the problem you will be solving for this group.Why choose a target market? You need to decide exactly who your audience is before you sell your services. Deciding on your target market lays a critical foundation for your business. When you get clear about who your tar...
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