Emarketing articles
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- 2007-11-13 22:16:19 - Brochures that generate sales leads (and how to write them)
- One rule in direct mail is that your letter sells your offer and your brochure sells what you're selling. For example, let's say you mail a classic direct mail package to generate sales leads for your enterprise software product. Your classic package will consist of a #10 mailing envelope, a sales letter, a brochure (perhaps an 8 1/2Ãâ€â€Â11 sheet folded twice), a reply device...
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- 2007-11-13 22:16:19 - Nurture sales leads with direct mail marketing
- Direct mail is a cost-effective way to make sales and generate leads. But it's also an excellent way to keep your brand name in front of customers, and to nurture leads until they become customers.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the authority to buy Readiness: They are ready to buy ...
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- 2007-11-13 22:16:19 - Qualify prospects using direct mail marketing
- When a prospect responds to your lead generation sales letter, how do you know if the prospect is a qualified lead or not? By qualifying them before they respond.At my direct mail lead generation firm, our definition of a qualified lead is someone who meets four criteria:Authority: They have the authority to buy Readiness: They are ready to buy now Budget: They have the budge...
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- 2007-11-13 22:16:19 - Direct mail sales letter mistakes to avoid
- Some companies that use direct mail to sell their products and services are like the blind man in the dark room looking for the black cat that isn't there. They repeat the same mistakes, and enjoy the same poor results. Here are their eight most common misdemeanors, and a cure for each.1. Wrong list The most important part of any direct mail campaign is not the copy. It's not the art di...
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- 2007-11-13 22:16:19 - Business to business direct mail sales letters need an offer (and heres why)
- In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing. In business-to-consumer direct mail, for example, a magazine publisher will offer a yearly subscription to its magazine at 60% off the newsstand price. The discount is the offer. It motivates prospects to subscribe now and save 60%.Offers are vital to ...
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- 2007-11-13 22:16:19 - Direct mail response devices and how to craft them
- Successful direct mail packages contain three things: an attractive offer, a call to action, and a response device. The offer is the Incentive. The call to action is the Imperative. And the response device is the Instrument.The most well-known reply device is the business reply card. But today it could also be a landing page on a website. To make sure your mailing generates the kind of resp...
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- 2007-11-13 22:16:19 - Direct mail marketing generates sales leads: heres how
- 1. Personal Unlike an advertisement in a trade publication, which can be read by anyone, your sales letter arrives at your prospect's place of business as a piece of personal communication from your mind to his. Also, unlike any other medium, direct mail can be personalized (Dear Mr. Smith) and customized to each reader ("As an IT manager, you know that . . ."), showing your prospect...
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- 2007-11-13 22:16:19 - Is it time to revisit your marketing strategy?
- Small & Mid Sized Business owners, have you revisited your marketing strategy lately? Your Marketing ROI? Some of you have spent this past year just trying to get by-maintaining the web site, sending out occasional press releases, attending various networking events. Yes, you've endured our slow-to-grow economy, but how far have you deviated from your marketing strategy in order to survive? And to...
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- 2007-11-13 22:16:19 - The power of a story
- If you want your marketing to be effective, you absolutely must connect emotionally with your prospects. And one of the best ways to do that is by telling a story.A good story disarms your reader or listener. He forgets for a moment that you are trying to sell him something and instead relates with what is happening in your story. He connects emotionally with what is happening, and eventual...
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- 2007-11-13 22:16:19 - Do you really know your prospect?
- I'd like to introduce you to someone. I don't actually know his name, but I'm hoping you do. I'm hoping you know quite a bit about him.He's your target customer ? the person most likely to buy what you have to offer. He is the person responsible for your paycheck. He pays your rent and feeds your kids. Or at least, he will, once you convince him to buy from you.But to convince him, y...
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- 2007-11-13 22:16:19 - Making the intangible real
- How do you make the intangible real? How do you take an idea or concept, something that can't be seen or touched, and convey its essence to others, quickly and easily?That challenge faces many of us in this age of information and knowledge marketing. In advertising and other marketing communications, we have to convince prospects to respond to words and ideas. Intangibility is a challenge I...
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- 2007-11-13 22:16:19 - The marketing plan and the four p?s
- The Marketing Plan section of the business plan demonstrates how a company will penetrate the market with its products and services. The Marketing Plan should include "the four P's" ? Product, Promotions, Price, and Place.Products and/or ServicesThe first "P" stands for Product, but includes all products and services that the company offers. This section of the bu...
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- 2007-11-13 22:16:19 - Creative marketing: just your style
- You've enlisted some of the traditional marketing methods to sell your services: you received some publicity in your local paper; your website is up and running; and you're listed in the Yellow Pages. So why isn't the phone ringing off the hook? Maybe you're marketing strategies need to get more creative!Creative marketing will allow you to attract new clients, as well as remind past client...
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- 2007-11-13 22:16:19 - Top 5 design tips to create eye-catching marketing materials
- Great graphic design looks effortless, but it requires lots of attention to details. Think back to an eye-catching advertisement, publication, or flyer you saw recently. Do you remember why you liked it? Perhaps it was something specific like the use of a cool graphic or font. Or, more likely, the layout and the words worked together to create an eye-appealing, memorable message that you're still ...
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- 2007-11-13 22:16:19 - 30-minute marketing
- Marketing your small business takes tons of time, years of experience, and lots of money, right? WRONG! Anyone can learn effective marketing techniques that are simple, inexpensive, and best of all, quick! This summer, get in the habit of regularly marketing your biz! The following are some marketing techniques that you can accomplish in 30 minutes or less. Pick a few that appeal to your style. Th...
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- 2007-11-13 22:16:19 - Creating a marketing timeline that works: 17 simple ideas for marketing your small business
- "Goals are dreams with deadlines." -Diana Scharf HuntWhen clients come to me for marketing help, the first thing I ask is, "What's your plan?" If I'm greeted with a blank stare, then I know we have work to do!In order to set up a great marketing strategy, you need to write it out in black and white. I highly recommend a 12-month plan, which you can set up in your favorite spreadsheet...
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- 2007-11-13 22:16:19 - Five joint venture marketing skills a small business owner must have
- Joint venture marketing is a lucrative way of leveraging the assets of two or more businesses. It is the fastest way for businesses to achieve certain business goals and benefit their clients at the same time.For the joint venture partners, this usually translates into more visibility, more clients and more profits than they could create on their own. For the clients, the benefits include s...
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- 2007-11-13 22:16:19 - Five most common mistaken beliefs about joint venture marketing
- Apart from being the fastest, easiest, and most profitable strategy for attracting clients and boosting profits in any small business, there are so many other advantages of joint venture marketing for all parties involved. So, why aren't all small business owners implementing joint ventures?Here's a partial list of the most common mistaken beliefs about joint venture marketing. I've picked ...
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- 2007-11-13 22:16:19 - How do you get past the gatekeeper?
- The best joint ventures are with people in your own network ? those that already know, like and trust you. However, there's nothing to stop you from partnering with "cold" contacts ? those you've never associated with before, and you would therefore need to build a relationship with. This simply means it will take a bit more time to execute the joint venture because any "cold" ...
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- 2007-11-13 22:16:19 - Marketing ideas without action will get you nowhere!
- Marketing Ideas Without Action Get You NowhereYou want to grow your small business, but how do you do that? Many of the small businesses I work with are not really sure what works best, or how, or where to get started.We're all familiar with the term Marketing, but what in the heck is it really supposed to do for us?* Build brand awareness * Build name recognition...
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- 2007-11-13 22:16:19 - Successful surveys: 10 tips for better results
- Why would you use an email or online survey when you could simply call your clients and customers and ask for their input?Lots of reasons.- standardization - easy to get large numbers of responses - easy to tabulate, analyze - easy (and often fun) for your clients and customers - inexpensive - non-intrusive - time-efficient (for you, and for your clients and c...
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- 2007-11-13 22:16:19 - Mastering the abcds of small business marketing & selling
- I believe that small business marketing and selling follows a certain flow. The pace of the flow may differ depending on what you're selling, but I still see the flow for virtually every small business. If you acknowledge and understand the flow for your own business then you can implement processes and systems to work within the flow. I call it Mastering the ABCD's of marketing and selling....
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- 2007-11-13 22:16:19 - Fail your way to small business marketing success!
- Are you willing to fail your way to great marketing Success?Success is a learning process. It's an ongoing process - a continual quest.Do you believe that marketing success is a learning process? Then you must be willing to accept that you'll stumble (i.e., fail) along the way - sometimes a whole lot. But if you're willing to pay attention to what works and what doesn't, you c...
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- 2007-11-13 22:16:19 - How to write irresistible promotional pieces that attract more and better clients
- Whether you're creating a sales letter, a brochure, a newsletter, or any other business promotional piece, you need to write in a way that not only explains your product or service, but that also compels your prospects to contact you. A well-written promotional piece entices people to seek out more information, whether it be via a phone call, an e-mail, or an in-person visit. A good promotional pi...
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- 2007-11-13 22:16:19 - Words that sell
- We all know the English language contains hundreds of thousands of words. But did you know that only 21 of them can easily sell your clients? Yes! It's true. When you know what these proven words are and how to use them to your company's benefit, you'll save both time and money when selling to prospects. In fact, once you master the use of these 21 words, your business will quickly get the results...
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- 2007-11-13 22:16:19 - Go guerrilla
- Jay Conrad Levinson coined the term guerrilla marketing, which I define as low-cost, creative and typically self-implemented public relations techniques.Here are a few thoughts that might spawn some ideas for your own business.* When you can't get in to see a prospect, try clipping half a $20 bill in a note to her. You get 20 minutes of her time and she gets the rest of the $20 when ...
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- 2007-11-13 22:16:19 - Helping your prospects overcome ?buying fears? by using testimonials
- You DO use direct marketing for your small business? right? If so, you're taking advantage of the most cost-effective means of advertising available. (Yes? I'm biased? I admit it!)Let's talk for a minute about how you can make your sales copy and direct marketing more effective.One of the simplest yet most powerful ways to strengthen your sales copy is to include testimonials. The pu...
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- 2007-11-13 22:16:19 - Corporate gift tips to wow clients & associates
- 1) Know the company and their culture. Are they trendy and artistic or conservative and elegant? Your gift giving should reflect this. Also, global customs vary significantly. Ensure you understand the proper gift etiquette to avoid offending overseas clients.2) Know the client - their likes, hobbies, and interests. When possible, personalize your gift. A theater or sports buff would really...
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- 2007-11-13 22:16:19 - How to get celebrities to endorse your product
- How would you like celebrities to endorse your product?Perhaps that sounds crazy. Well, here's the info...But before anything else - let me stress that when I say "celebrities", I'm not talking about Tiger Woods or Tom Cruise!Who I'm talking about is celebrities in YOUR market. People who are very highly thought of and well known in the market you're selling to. People who you...
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- 2007-11-13 22:16:19 - Niches - the path to more profits
- Hey, as business owners we CAN'T be all things for all customers. I mean it would be fantastic if we could, however, you just can't meet the needs and wants of everyone, you would run yourself ragged trying :o(BUT ... that doesn't mean you throw your hands up in dispair and give up ;o) Stick with me for a few minutes and we'll go over a few ideas that come to mind and see if they get your c...
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