Emarketing articles
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- 2007-11-13 22:16:19 - Your plan for marketing success
- The most important, yet overlooked aspect of marketing is an actual written marketing plan A business simply cannot succeed without marketing. Whether you are a one person business or have 50 employees, you simply must have a marketing plan to succeed.Just as a business plan is a blue print for the overall success of your business, your marketing plan is the blueprint for your marketing suc...
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- 2007-11-13 22:16:19 - Top ten blunders exhibitors make in expos/tradeshows
- Triple your response from expos by avoiding the top ten blunders at expos. Turn disappointment into sales success!If you are like most exhibitors, you were disappointed from the results at your last expo. There is only one reason for dismal results from an expo and that is not knowing how to maximize the opportunities from an expo/tradeshow.Here are some amazing facts from expos/trad...
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- 2007-11-13 22:16:19 - Effective use of promotional products and ad specialties
- 1. Determine the goals of your promotional products program. Do you want to create awareness? To attract new customers? To reward or provide incentives to existing customers? Remember to determine a means for measuring the results.2. Plan ahead. At minimum, you'll need two to four weeks for production and delivery of standard products. If you wait until the last minute, your choices will be...
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- 2007-11-13 22:16:19 - Free publicity for restaurants
- One of the best ways to get a restaurant free publicity is by taking advantage of events and seizing the opportunity. For example, February 5th is Television Weather Persons' Day! Bet you didn't even know such a day existed, but it does, and it can give you free publicity. How? Weather people are the forgotten people at television stations. Deliver one of your specialties at the station. There's a...
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- 2007-11-13 22:16:19 - Marketing manual sample outline
- The key to success in any business relies a large part in your ability to market your product or service. Often MBA students spend years studying marketing as it encompasses and relates to nearly all business operations. If you own a small business you know the value of marketing, even if you do not have an MBA or a specialized MBA in Marketing.One thing I found helpful in our company was t...
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- 2007-11-13 22:16:19 - Timing and the right product will make your dreams come true
- Are you looking to erase your debt, buy that new luxury vehicle, or impress that special person?You can, if the timing is right and you market a product everyone needs!Here's a blueprint that outlines the 6 steps to start earning big money today.Step #1: Find a product everyone needs. I've found the product everyone needs and the timing is perfect.Step #2: Market it...
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- 2007-11-13 22:16:19 - Communication breakdown - dont let it happen to you
- Do you have Communication breakdown?How are you communicating with your contacts?We need:Contacts we can send emails to regarding our business opportunities.Contacts we can build up a good working relationship with, similar interests as far as business opportunities go.Contacts we can share how we are going with our business opportunities.Contacts we can t...
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- 2007-11-13 22:16:19 - Hermey wants to be a dentist
- December marked the 40th anniversary of the original broadcast of the classic "Rudolph The Red-Nosed Reindeer"©, network television's longest-running, highest-rated holiday special. From my earliest childhood memories, watching Rudolph has been a tradition, one that continues today with my own family.While Rudolph never crosses my mind during the year, a few day...
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- 2007-11-13 22:16:19 - Postcard direct mail marketing works (its cheap, quick, affordable and more)
- Used the right way and with the right audience, postcards often outperform their mailbox "competitors" in money saved and revenue generated (the competitors are sales letters, self-mailers, unaddressed flyers, dimensional mailers and catalogs). Here's why postcards are so effective.QUICK Postcards are quick to produce. You have only two sides to write on, two sides to design. ...
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- 2007-11-13 22:16:19 - Value proposition is the key to success
- Value proposition is treated as the standards or service that the organization is planning to offer or deliver to targeted group of customers with the help of some effective strategic planning.In today's multifaceted technologically driven and extreme competitive business atmosphere, the ability to successfully run your business and to have precise and timely insight into t...
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- 2007-11-13 22:16:19 - John kerry, amazing direct-marketer!
- If you want to uncover a little secret about how John Kerry and the Democratic party is "building their e-mail list", with literally thousands of qualified leads... then listen closely!I know nothing about John Kerry, and I know even less about his running mate, John Edwards. But, I do know this:They've got one heck of a smart marketing team on their side!Check this out: Befor...
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- 2007-11-13 22:16:19 - How to sell to howard stern... oprah winfrey... and paul mccartney!
- Do you know what Howard Stern... Oprah Winfrey... and Paul McCartney all have in common?Well, the simple truth is... they're all... "Baby Boomers"!The "Baby Boomer" generation accounts for all of us born between January 1, 1946 and December 31, 1963.Here's a few interesting facts about the baby boomers in general:First, they control 70% of the entire net worth of the Un...
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- 2007-11-13 22:16:19 - How to put the profit producing power of couponing to work for you
- Coupons have proven themselves to be highly effective sales tools for every conceivable size and type of business.Because coupons "pull in the business" they have gained remarkable acceptance and popularity among astute marketing managers. A simple explanation for their acceptance by advertisers is their overwhelming acceptance and use by the consuming public. In fact, Advertising Age (the ...
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- 2007-11-13 22:16:19 - Are corporate awards and corporate gifts beneficial for your business?
- With the increased challenges that all companies are faced with, many corporations have implemented various initiatives to continue to grow corporate earnings and shareholder value, some have discovered the strategic value of corporate awards and corporate gifts. From the boardroom to the frontlines to the client across the country, corporate awards and gifts offer many benefits to enhance perform...
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- 2007-11-13 22:16:19 - How to turn more referrals into paying clients
- 60% of all small business owners, sales and solo-professionals claim that more than half of their new business comes from referrals. Yet when asked about the process they so successfully use to get those referrals and turn them into paying clients, most will have a puzzled, deer-in-the-headlights, stupefied look on their face, and keep quiet. Only a handful of professionals can clearly arti...
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- 2007-11-13 22:16:19 - 8 secrets to marketing success
- The profits of a business are totally dependent on marketing. Otherwise few, if any, sales will be generated. But what is marketing anyway?Marketing is doing what it takes to convince enough customers to pay the necessary price for your products and/or services to produce the desired profits for the business.Let's discuss the 8 Secrets business owners can use to greatly improve their...
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- 2007-11-13 22:16:19 - How to give your biz a boost with a summer marketing makeover
- Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.1. Clarify Your Objectives (some prefer to call it goals)Are y...
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- 2007-11-13 22:16:19 - How important is your marketing?
- Bob called last week from Phoenix, Arizona with some stunning news about his web site. He first contacted me in the fall of 2003. He had a web site that was helping him generate a healthy income but he sensed he could be doing even better. He wanted to get more visitors to his web site and get more of them to contact him about his retail liquidation services.Are you interested in getting mo...
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- 2007-11-13 22:16:19 - Who is your perfect client
- When I started my coaching practice I believed that I could coach anyone. My marketing wasn't targeted. Taking a few clients that were "wrong" for me cured me of that. I began to define my "perfect client" and then started to notice flags that told me that someone didn't fit my definition.Have you ever had a premonition that someone wouldn't be a good client for you? Tod...
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- 2007-11-13 22:16:19 - Design, design, design
- You need only one card, but make it noticeable. Make sure it says the right thing.I mentioned before that you can make some cards using your computer. However, I would suggest that you take time to have them designed in order to look professional. A good designer will cost at the beginning of the process but, over time, the cost will be negligible compared to the amount of business you can ...
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- 2007-11-13 22:16:19 - The art of the business card
- Use a business card as a note pad for recording important information.I am sometimes asked why I make such use of business cards. My reply is that they are easy to transport and I do not need an extra envelope. I particularly make use of others' business cards for taking notes on our conversation. I am one of the worst when I get home and cannot remember who Gary from XYZ is and what he doe...
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- 2007-11-13 22:16:19 - Coupons that work
- Turn a coupon into a business card (or vice versa).Coupons are seen everywhere; you clip them from the newspaper to save on groceries, you get them in the mail to save on brand name items, you even get packages in the form of booklets delivered to your door. Almost everyone believes in doing coupons. I always look to see if a restaurant I love is having a promotion and if my favorite ice cr...
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- 2007-11-13 22:16:19 - Keeping your business card visible
- Famous quotes that keep you thinking.Have you ever listened to a speaker and they say something that you want to make note of and use later? More than likely, you will write it down and then file it away, never to be uttered again. The saying could be motivational or it can be something that changes your attitude about your work. If you can capture some of these sayings, you could refer to ...
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- 2007-11-13 22:16:19 - The greatest business tips are free
- The best way for someone to hang on to a tip is on a business card.Do you remember seeing the TV commercials of OSH Hardware stores, the ones where they give out time saving tips on things like squeaky floors and a host of other common household problems? The tips are well received and they are getting their name associated with "the answers are out there". Of course, it's not easy to reall...
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- 2007-11-13 22:16:19 - Recipe for success
- Special event and a special recipe- hand it out on a business card.I have seen many real estate people, give out recipes with their newsletter. I find one typed onto a full sheet almost every month. Some of the recipes look absolutely delicious but I find that the extra information and consequent size of the sheet make it not worth keeping (at least for me). A way around getting your...
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- 2007-11-13 22:16:19 - Doing it with class!
- Doctors do it, hair dressers do it, and salespeople can do it too.I have been working with a chiropractor for a few months and when it came time to give me a new appointment, she would use a quarter sheet of paper to check off the appointment time. Inevitably the paper would get lost and not be found when I got home. I suggested to her that she use her business card for a reminder. The pati...
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- 2007-11-13 22:16:19 - Do you know where your email address is today?
- Having people go to your website is not always easy: remind them with a special business card.Whether you understand it nor not, the web is likely here to stay; those businesses that do not yet have a web presence, or at least email addresses, are likely to get left in the dust. All of your correspondence and especially your business card should contain some reference to your website. If yo...
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- 2007-11-13 22:16:19 - Business cards that make them call
- How would you use business cards for gift certificates?I asked at the beginning of this chapter "How many business cards do you need?" and answered that you only need one. Even though this is true when you are trying to form business relationships, it is not true when it comes to promoting your business. Promotion can come in many forms, but using business cards to represent a gift certific...
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- 2007-11-13 22:16:19 - Direct mail offers: eight steps to making them effective
- Every direct mail package you drop in the mail should contain an offer. The offer is the incentive or reward that motivates prospects to respond to your mailing, either with an order or with a request for more information. "Subscribe to Hook, Line and Sinker today and save 45% off the newsstand price" is an example of an offer. To be effective, your offers must pass eight tests.Te...
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- 2007-11-13 22:16:19 - Business to business direct mail offers that say free
- In direct mail, the offer is the incentive or reward that you dangle in front of your prospects to motivate them to respond to your mailing, either with an order or with a request for more information.Offers follow a "you do this and we'll do that" format. For example: "Place your order before June 3 and we'll reduce your price by 40%" or "Phone now and we'll send y...
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