Emarketing articles
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- 2007-11-13 22:16:19 - How to turn your promotional products expense into a profit center
- If you use promotional products you probably already know the power of giving away freebies. You may use them to thank current customers, or to give incentives to potential customers.When most people think about promotional products, they tend to think pens, keychains, t-shirts, mugs, caps, etc.Did you know there are products that put pens, mugs and keychains to shame? They can cost ...
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- 2007-11-13 22:16:19 - 10 tips for packaging that sells products to boomers
- Boomers are a prime and growing target audience. Does your product speak to them? Does your product's packaging compel them to buy it? If not, you are missing a very important market segment. According to Rick Adler, founder of The Senior Network: "Simply based on population growth trends, if a product is marketed to the 50-plus audience and maintains its market share, it should increase in sales ...
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- 2007-11-13 22:16:19 - 5 tips on establishing yourself as an expert in your community
- Wondering how to get new patients into your practice? Wondering how to distinguish yourself as unique from the other practitioners in your community? Here are 5 surefire ways to get visibility in your area.5 Tips on Establishing Yourself As An Expert In Your Community1. Get to know your community. In my county there are two very large retirement communities. There is a lake with an a...
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- 2007-11-13 22:16:19 - Calling all carbon-based lifeforms
- Many businesses want to market to all carbon-based life forms. They won't take the time to really understand their audiences from geographic, demographic and psychographic perspectives.Marketers waste a lot of time and money when they consider everyone a prospect. It requires research and a lot of thought, but for my money one of the most important elements to marketing success is clearly d...
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- 2007-11-13 22:16:19 - D.a.n.c.e. with me
- Recently, a client asked what he could do to help my business, but I wasn't ready with the answer. A lot of us probably miss these opportunities because we don't think through what we need and how to respond when someone offers to help promote us.Let's take a look at the D.A.N.C.E., a few simple ways you can enlist your network to help promote your organization.Distribute and Display...
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- 2007-11-13 22:16:19 - Business postcard marketing: 35 ways to use it
- Postcards are an effective way for many business owners and marketing managers to attract new customers and increase sales from existing ones. Postcards are inexpensive to produce and mail. You can produce one in less time than you need for a letter or self-mailer. You can use postcards in dozens of ways to promote your business.attract new customersgenerate leads...
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- 2007-11-13 22:16:19 - Mortgage originator marketing ? differentiate or die
- One of the best ways to attract more clients is to quit marketing the same way your competitors do. Because when all mortgage originator marketing is essentially the same, it becomes nearly impossible to distinguish one loan officer from another. And studies show that consumers will make decisions one of two ways.First, if all competitors appear the same and there are too many to...
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- 2007-11-13 22:16:19 - Mortgage marketing to realtors ? creating a memorable positioning statement
- Mortgage marketing to Realtors involves having a crystal clear position that establishes credibility, so that you can develop a consistent dialogue with prospects and guide them at every stage of the relationship building process.Declaring your position begins with creating a Positioning Statement. It is a no nonsense statement of how you want to be perceived. It provides di...
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- 2007-11-13 22:16:19 - Mortgage marketing and advertising ? the magical ingredient
- Do you offer superior service, consistently close loans on time and overall are more adept than your competitors, yet you're struggling to figure out the mortgage marketing and advertising puzzle?For many loan officers, marketing is a real puzzle. Your expertise is in pricing loans, closing them on time and rendering quality service. You're not necessarily an expert at how t...
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- 2007-11-13 22:16:19 - 5 ways to use your business cards more effectively
- Contrary to popular belief, the best use of business cards is not making origami or collecting dust. But, in this article you will find 5 of the most effective ways to use your business cards on a daily basis!When Joe Girard, the world's greatest salesman, was selling cars he would frequently go to Detroit Lions football games.Even though he could afford more expensive seats, he chos...
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- 2007-11-13 22:16:19 - Demographics for the masses
- Information is the lifeblood of the economy. That's especially true for businesses, because the ability to identify current customers and locate new customers makes the difference between boom and bust. So how do successful companies do it? Through targeted market research, which usually means arcane computer systems, large staffs, and six-figure budgets.That situation is ripe for change, a...
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- 2007-11-13 22:16:19 - Loan officer marketing ? why realtorsãƒâ€šã‚â® don?t read your brochures
- When you place brochures from every mortgage company side by side, you can't help but notice the similarities. Each piece mentions that they have every possible loan program available, proven & experienced professionals, fast & friendly service, a list of documents needed to process the loan, a promise of individualized attention and a commitment to professionally serve the client.Th...
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- 2007-11-13 22:16:19 - Write it and they will come ? 5 ways that written information products can help you build your busin
- Whether it's a downloadable report available from your website, a book sold in the bookstore or a brochure that you hand out at a trade show, an information product is just that ? a product that contains information.A well-written information product is valuable to your potential customers because it offers them insight, tips, solutions or awareness into the issues that most concern them. A...
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- 2007-11-13 22:16:19 - 7 simple marketing tips
- Here are 7 simple marketing tips to help you boost your sales and profits quickly. All are easy to use and work for any business.Tip 1: You can constantly improve the effectiveness of your advertising by allocating 80 percent of your advertising budget to proven promotions and 20 percent to testing new things. When something new works better than your proven promotions, move i...
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- 2007-11-13 22:16:19 - Has the free report had its day?
- For years now we have been inundated with offers of Free Reports. Most promise to tell you how, in a few hours per week, you can make incredibly huge sums of money or achieve some other benefit. And it's not only on the web you find these offers. I subscribe to an informative, inexpensivemagazine called "Australian Business & Money Making Opportunities", ostentibly to keep my finger on the ...
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- 2007-11-13 22:16:19 - To swag or not to swag: tip to brand your tchotchkes on a shoestring
- It's interesting to see how resourceful people become when starting their own business. Especially when budget is tight, creative juices go into high gear. I recall my days in corporate marketing when every event, whether it be a sales conference, partner summit or tradeshow had to have tchotchkes. ("Tchotchke" is Yiddish for those corporate giveaways you see at tradeshows, usually small...
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- 2007-11-13 22:16:19 - The seven vital steps you must know to ensure direct mail success
- 1. Your Most Valuable AssetA mailing list of valued customers is the single most important asset you have. Loyal customers will spend an average of five times more in your business than new customers. Plus it costs ten times more to acquire a new customer.When choosing a mailing list, first identify your best customer. What is their age, income level, and geography?Then identi...
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- 2007-11-13 22:16:19 - The easiest small business direct marketing tip you?ll ever get
- This really and truly is the easiest (and most profitable) small business direct marketing tip you'll ever get. And when I say easy? I really mean EASY.It's a no-brainer.Once I tell you what it is you're probably going to say, "Oh that? I already knew that."But if you own a small business and are doing this I can tell you right now you're an exception. "If this ...
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- 2007-11-13 22:16:19 - Radio ads that get results
- Radio advertising can be a small business's best friend. It's relatively inexpensive, very effective, and allows you to target your audience pretty specifically. It's also a level playing field -- your commercials can sound just as good as those of a corporate giant.But not all radio ads are created equal. Too often, they're wasted on "name recognition" spots that have to be run over and ov...
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- 2007-11-13 22:16:19 - Can message board marketing work for you?
- One of the things that makes the Internet fun is all the message boards and forums. You can sound off about nearly anything, get and give advice, and even build a relationship or two.But message boards can be great for another reason: They're a free, effective place to market your business. You spend nothing but your time, but you make valuable connections with potential customers, and get ...
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- 2007-11-13 22:16:19 - Are your brochures worth the paper theyre printed on?
- Brochures are one of the oldest marketing weapons in the business arsenal. And for good reason. A well done brochure lends an air of credibility while laying out a persuasive sales message. It conveys a lot of information and moves the customer along in the sales process. When it's done right.When done wrong, a brochure is an exercise in futility. It bores the reader and makes a beeline to ...
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- 2007-11-13 22:16:19 - The value of a good sales letter!
- Regardless of how many forms of promotional material you create, the simple yet very important sales letter never goes out of style. As a matter of fact a good sales letter should definitely be included as part of your marketing strategy for it can be the most effective tool over any other promotional material. A good sales letter gives you an opportunity to make a smashing impression right out of...
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- 2007-11-13 22:16:19 - Postcard direct mail marketing: 15 ways to grab attention
- If you use direct mail postcards to generate leads or sell a product or service, you need to create postcards that grab your prospect's attention. The place to do that is Side A, the side that doesn't have the stamp and address on it. Here are some creative ways to get the attention of your potential buyers, some of which have worked extremely for well for my clients. feature a wacky ph...
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- 2007-11-13 22:16:19 - Loan officer websites: your marketing hub to magnetize realtors
- Too many loan officer websites look like congested intersections, information running every which way. Fancy gadgets, like calculators, online application submission forms and loan programs filled with jargon that customers don't understand.You can't tell the difference from one loan officer web site to the next. Take any two sites and swap logos with each one. Still, you can...
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- 2007-11-13 22:16:19 - Mortgage broker marketing - sell problems, not solutions
- Are your marketing messages to Realtors® guilty of these promises?- To render great customer service? - To close loans on time? - To offer the best competitive rates? - To help them make more money? - To deliver referrals or free leads? - To co-market services? - To qualify all buyers through a diversity of programs?Guess what?Real...
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- 2007-11-13 22:16:19 - Arts marketing : suggestions for students and beginners
- Many artists create art but when it comes to marketing and selling their work, well, that is another story. It may seem daunting at first but artists can do marketing easily if they just think logically and commit time to the effort.First of all, marketing is not selling, at least not a particular work. It is about selling yourself and the quality of your work, however. If you can develop a...
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- 2007-11-13 22:16:19 - Buzz word
- Offline, it's called word-of-mouth advertising. Online, it's known as viral marketing. Semantics aside, one fact is perfectly clear: make your customers happy and they'll do the advertising for you.Let's illustrate this principle by citing a real life example. Joey Vasquez is a loyal subscriber of a certain telecommunications company based in New York. He has been a solid supporter of the s...
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- 2007-11-13 22:16:19 - Trigger button marketing
- Sometimes, experiencing bleak sales is a matter of failing to find your prospective customers' trigger buttons.By trigger buttons, we mean anything that the customer would find of peculiar value. It may be the quality of the product, the promptness of the delivery, the added perks in the offer, the after-sales service involved, or any combination of these factors. There is no doubt that dis...
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- 2007-11-13 22:16:19 - The name game
- Pop quiz! If you have to say goodbye to your hard earned money to purchase something you've always wanted, who would you rather trust: an unknown provider or one who has an established name in the industry?The answer to that question shows how important branding has become in recent years. And consequently, brand building has taken an equal significance.Brand building consists of all...
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- 2007-11-13 22:16:19 - Advertising your private practice: 6 tips for maximizing your results-part 2
- As discussed in part 1 of this article, "Your Private Practice: Beware of the Problems," I usually don't recommend advertising as a main method of marketing a practice for new coaches, counselors and healing professionals. There are often more cost-effective ways to get the word out and attract clients.However, if you are convinced you need to advertise or have a reason to believe th...
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