Emarketing articles
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- 2007-11-13 22:16:19 - 5 reasons your marketing communication is falling flat
- One of my associates sent me a promotional email she'd received. "I know this marketing communication doesn't work," she told me, "but why doesn't this make me want to buy?" I took a look, and what I saw was familiar and sad. The promotional piece was for a weekend retreat. I could feel all the good intentions behind it, but the words just lay on the page like tired puppies. Wo...
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- 2007-11-13 22:16:19 - How to turn $100,000 into $1,191,817 in just one year part ii
- Turning a modest $100,000 annual turnover into $1,191,817 may sound outrageous but if you really understand the fundamentals of marketing this becomes quite achievable.Once you realise that just improving every area of your marketing can create a multiplying effect on your turnover it's time to look in more detail at exactly which areas you should target...The Three Main Ways To Incr...
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- 2007-11-13 22:16:19 - How testimonials can put you in the spotlight
- If you need evidence that a testimonial or referral can help you, let me tell you a personal story:My friend Dave raved about his boss all the time. "She knows I'm still in school," he said, "so she always asks about my schedule.""She's really smart, too," he added. "The company wants to promote her, but she keeps telling them she really trained to ...
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- 2007-11-13 22:16:19 - Design direct mail postcards back-to-front to boost response rates
- Conventional wisdom says that the front of a direct mail postcard is for the picture and the back is for the address, stamp and a short message.But some savvy direct marketers design their postcards the other way around-and boost response rates as a result.The goal of the front of the postcard is to grab attention long enough to arouse curiosity and motivate your prospect to turn the...
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- 2007-11-13 22:16:19 - Tipical mistakes in marketing
- To prevent the risks of a promotion campaign for our products or services, I'm talking about email campaigns, it is recommended to study some of the most common mistakes that can be made in this situation:1. The desire of immediate successLaunching a promotion campaign through email can be compared the situation in which we want to reach the top of a hill with our car, starting from ...
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- 2007-11-13 22:16:19 - The power of because...
- "Do it!", "Do it now!", or "Do it because..."Which of these commands is most likely to get the response you want?If you picked the third, the one that includes 'because', you'd be right. Of course, if you're a parent, aunt, or uncle you may know that already.The idea behind 'because...' is to provide an explanation or rationalization for the request you're making. In other wor...
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- 2007-11-13 22:16:19 - Tips for trade show rentals
- Trade show rentals allow you more flexibility and the opportunity to change your booth with every expo if you wish. You can rent nearly any booth components, from portable pop-ups to completely custom looks.Why is it advantageous to change your displays frequently? Your customers will visit you at more than one expo to see what's new. It's important to be able to show new products or servic...
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- 2007-11-13 22:16:19 - What to be successful? marketing makes the difference
- When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they've never done marketing and don't need to because...
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- 2007-11-13 22:16:19 - Marketing 101: the power of marketing
- When you hear the word "marketing" what comes to mind? More business or wasted money? If your experience with marketing or advertising has been less than positive your cynicism may be well founded. Yet, have you ever noticed a competitor with a mediocre product and a healthy business? The difference is often marketing.Some say they've never done marketing and don't need to because...
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- 2007-11-13 22:16:19 - Inform vs. excite
- excite v. 1 a: to call to activity b: to arouse to feeling 2 a: ENERGIZE b: to produce a magnetic field in 3: to increase the activity of 4: to raise to a higher energy level syn see PROVOKEA lot of marketing doesn't do the whole job. It informs, but doesn't excite. The fact is, it doesn't matter if you have the best product if you're not getting prospects excited. If you don't excite your ...
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- 2007-11-13 22:16:19 - No one gives a damn about your business. unless you give em a reason to
- The good news is that there are thousands of people looking for what you offer. The bad news is that those people are extremely tough to attract not to mention that your very livelihood depends on it. It's a scary thought when you think about it. And many don't. Some are simply ignorant to the marketing realities. For others the expense and complexity associated with any kind of formal marketing e...
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- 2007-11-13 22:16:19 - Direct mail response rates soar with dimensional mailers in business-to-business lead generation
- The toughest job you face as a B2B direct marketer is reaching your prospect with your message. Reaching C-level executives is particularly difficult because they employ mailroom staff and executive secretaries who screen their mail, or your mail, depending on how you look at it. So unless your direct mail lead generation letter or postcard or self-mailer stands out from the rest, it won't reach t...
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- 2007-11-13 22:16:19 - Small business pricing: setting a price for your product / service
- The importance of pricing can not be underestimated as incorrect pricing can often result in the failure of a business. New businesses often make the mistake of either charging too little or too much for their product or service. So to help you avoid making one of these mistakes, the following section will outline some of the guiding principles of price determination. Price is a key part of market...
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- 2007-11-13 22:16:19 - Free sample sales letter: example of how to write a persuasive business marketing letter
- Here is an example of a business-to-business sales letter mailed to auto dealers by a firm that markets gift cards that replace paper gift certificates. Anything in brackets [like this] did not appear in the letter but simply appears to describe the mechanics of the letterAuthor: Alan Sharpe Target audience: General managers of auto dealerships Mailer: Sharpe AutoCards [a fictio...
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- 2007-11-13 22:16:19 - Sales and marketing: can one exist without the other?
- Simply put the marketing people and the sales people depend on each other 100%. One cannot say that a marketing department is any more or less important then the guys who are closing the deals in the sales department. Indeed, one would not survive a day without the other which is why in many smaller companies the account manager are responsible for both functions.The very simple axiom of bu...
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- 2007-11-13 22:16:19 - How to protect yourself against the hidden cost of shipping to trade shows
- Trade Shows are lots of work, but they can generate lots of new business for their participants. In addition to the expense of staffing your booth, food, lodging, display, travel, etc. you need to consider how will you transport your equipment to and from the event. This sounds like a simple task, but few freight carriers deliver to trade shows. Why don't many carriers ship to trade shows? Anytime...
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- 2007-11-13 22:16:19 - 6 article marketing smarts: how to get more reprints and exposure
- Article marketing is the latest buzzword for marketers looking to promote their sites and products online. But how do you measure the success of your article marketing campaign? It probably depends on what you expect your article to achieve for you - better branding, more sales, or more publicity. One way to measure article performance is to check how many times your article has...
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- 2007-11-13 22:16:19 - Practice marketing: how to answer what do you do? to increase prospects, publicity and profits
- "What do you do?""I'm a CPA. What do you do?""I'm a stockbroker."End of conversation.And the end of an opportunity to promote you and what you do in a way that will increase your prospects, publicity and profits.Some like to call it The Elevator Speech" as in something you can say in the time it takes to ride on an elevator.What I found is that many many p...
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- 2007-11-13 22:16:19 - Direct mail response rates low? eliminate these mistakes
- Are your direct mail response rates lower than you expect? Check your sales letter or direct mail package against this checklist to uncover the reasons for your poor response.LIST You are mailing to people who are never likely to buy You are not mailing to others in the same business who influence the buying decision Your list is out of date Your names and addresses are not ...
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- 2007-11-13 22:16:19 - Your realtorãƒâ€šã‚â® marketing plan
- The steps to creating an effective marketing plan begin with identifying who you are going to be targeting, what you are going to spend, and how many sales you are going to receive as a result of your efforts. By identifying this information in the initial stages of your market plan development, you will significantly increase your return on investment and substantially increase your sales. Below ...
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- 2007-11-13 22:16:19 - Direct mail response rate boosters (12 tips and ideas)
- 1. Mail to a different list Your list is the most important part of your direct mail campaign. Who you mail to is more important than what you mail. So if you are persuaded that your offer is attractive, your creative is compelling and your timing is spot on, mail to a different group of people and see what happens2. Change your offer The offer is the most important part of your dir...
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- 2007-11-13 22:16:19 - Your marketing ? from the couch to the cash register
- When you put time or money into any marketing plan, your only objective is to MAKE A SALE. Are you sure your marketing is going to get your customer from their couch to your cash register?When somebody hears your message or sees your logo from some medium you have created, what does the path from that first 'touch' to your cash register look like?We call this path the yellow brick ro...
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- 2007-11-13 22:16:19 - Direct mail response rates mislead if you are careless
- I could tell you that the average temperature in the world is 60 degrees Fahrenheit. But that fact wouldn't keep you from getting sunstroke in Cairo. Or frostbite in Tuktoyaktuk. Averages tell you only so much.Direct mail results only tell you part of what you need to know. They tell you the percentage of people on your list who responded. That's it. They don't tell you if you broke even. I...
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- 2007-11-13 22:16:19 - Loan officer marketing ? how branding shapes your prospects perceptions
- Social scientists have proven that people experience what they come to expect. It's like the first time you watched your favorite movie. Before you saw it maybe you read a favorable movie critic's review, or a friend told you it was a great, or your favorite filmmaker directed the movie.But before you purchased the movie ticket, you had a perception that it was going to be good...
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- 2007-11-13 22:16:19 - Marketing - the one marketeer
- I'm regularly asked to speak to people, that have either just started a business or have been going for some time. So many of these people are absolutely brilliant at working "in their business" but not so good at working "on their business" In other words; they're good at making the product or providing the service but they're not so good at finding new customers and generating more sales....
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- 2007-11-13 22:16:19 - To all internet marketers - how to get my business?
- More and more people are realizing that the Internet offers great potential to set up a healthy business for pennies on the dollar. This is good news for internet marketers - but it also means that they need to lift their game.Why? Because the would-be "netpreneur" has access to way more training than ever before. It's possible to get up to speed very quickly on what is needed to get starte...
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- 2007-11-13 22:16:19 - Creative online marketing for salespeople and business professionals
- New to a sales career? Want to market yourself but don't have the money to do so? Tired of cold calling and prospecting? Wish there were an easier way to get the word out about your services?Does this sound like you? This was what I felt like when I got my first sales job selling copiers ten years ago. My sales manager back then was into the traditional methods of getting new business; that...
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- 2007-11-13 22:16:19 - Keeping pace with business marketing
- Today's business marketing rules are different than they were in years past. Those rules that once focused predominantly on local and regional business marketing have now gone global, thanks in large part to the creation of the Internet. Internet technology has brought the business world closer together and nowadays, it's just as easy to conduct business across the globe as it is to conduct busine...
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- 2007-11-13 22:16:19 - The x factor
- So you've invested more time than you ever believed possible on your website and in optimizing the pages for the search engines. Having sacrificed weekends and holidays, you've ensured that your site ranks in the Top 10.Eagerly, you monitor your site's progress as it slowly makes its way up the rankings. Day after day, you run searches on Google, Yahoo, MSN & other major engines to locate y...
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- 2007-11-13 22:16:19 - Motivating your target
- There's just no time to waste in a cyber day; competition for your target's attention has always been stiff, but now it's just killer. There's less time and more to do, more to see, more to read--ad infinitum. What can you do to attract attention to your clients' message? Here are a few tips and techniques that motivate your audience to want to know more about your product or service."The f...
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