Emarketing articles
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- 2007-11-13 22:16:19 - Direct marketing: overlooked, underappreciated, and unstoppable
- Every business needs customers, but more importantly every business needs to maintain those customers while constantly retaining new ones. The only successful way of doing this is by learning everything about your customers, including who they are? What do they have in common? Do they share a hobby, an age range, a life stage, or a geographic community? Can you break them down into groups? The ans...
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- 2007-11-13 22:16:19 - Getting your marketing message across with cd business cards
- CD Business cards allows any type of business that dynamic look. Hand out your business card on disc and see the expression on your clients faces. CD Business cards are aimed to provide your prospect with as much information as possible.Perfect for leaving a lasting impression at conferences and trade shows. Imagine handing out your businesses executive summary or PowerPoint presentation in...
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- 2007-11-13 22:16:19 - Marketing operations elevates public relations and communications professionals
- Is your marketing department taking advantage of MOM and MRM? Do you have BAM and DAM systems in place? Do you know how to measure NPV? Do you even know what I'm talking about?If so, you may not be a "Quant" (a marketing scientist or specialist in marketing analytics) but you're certainly ready to seize a leadership role and spur your company into the new world of Marketing Operations....
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- 2007-11-13 22:16:19 - How you can make money from competitors easy
- Are you market products and services using PPCs? PPC Advertising is one of the fastest and easiest ways to get visitors, capture email addresses and make sales. However, I am sure not every campaign you created are profitable. For some keywords, you may need to compete with competitors to bid for the clicks. When there are too many competitors making the cost of a click too high, you will not be a...
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- 2007-11-13 22:16:19 - A complaint? it?s a compliment! - 7 tips for dealing with complaints at trade shows
- A Complaint? It's a Compliment!What made you mad last week?In the past week, how many times were you upset by something? What action did you take? Complain to the neighbors, make a snide remark to a co-worker, post it on a list or email a group? Did you just gossip or did you try to make it into a positive experience? They say we complain to ten people for every one compliment about ...
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- 2007-11-13 22:16:19 - Peek a boo - we see you -- 7 trade show tips for marketing managers
- Peek a Boo - We See YouDoes your company have a description for a full-time job that says "Stand in the booth and hand out brochures."?Doubt it."Working the booth" often falls to the person closest to the show site, or part of a sales team. So, staffing for trade shows might be haphazard, considered a reward for sales performance, or based on corporate marketing criteria....
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- 2007-11-13 22:16:19 - Promotional mugs: become a part of the legendary coffee experience
- When you want someone to like you, associate yourself with something that they love. Take coffee for instance. How much of America, or the world for that matter, would still be asleep if it weren't for this dark, smoky beverage?Now, coffee is messy without a receptacle. You can't have coffee without a mug. Everyone knows that. Every morning a huge number of humans across the world seek sola...
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- 2007-11-13 22:16:19 - Promotional bags: your company details on parade
- The trick to a good promotion is to attach your company details to something useful. Now, there is "private useful" like the promotional toothbrush you use in the privacy of your own bathroom, and there is "public useful" that you use out there where everyone sees you inadvertently parading the promotion.This is where promotional bags come in. Few of us can get people to...
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- 2007-11-13 22:16:19 - Promotional magnets: promotion that sticks
- Some people are happy with just a business card. For others it's not enough to be glanced at once and packed away. They want to be attached to something that you have to open in order to eat and therefore live.This association with survival is what promotional magnets offer. Often attached to the refrigerator, that focal point of the modern home, these little promotional items stick, both l...
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- 2007-11-13 22:16:19 - Promotional pen - a pen by any other name?
- Have you ever been among a group of people exchanging contact details? Notice the scramble for that good old-fashioned instrument, the pen. See the woman upturn her purse searching for one and the impatient expressions on the faces of the people with her. Watch their eyes light up when she finally finds it. The relief is palpable; information can now be taken down for use at a later stage. The pen...
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- 2007-11-13 22:16:19 - Wife?s marketing prowess helped edison see the light
- It is well known that Thomas Edison was an inventor, a genius, and he never slept. Did you know that Mrs. Edison was a genius and never slept too? She was the marketing guru behind his engineering success. True, Tom had discovered what is today known as the light bulb. When he showed it to the Mrs. Mina Edison, his second wife, she asked "what are you going to call it?"Tom said. &...
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- 2007-11-13 22:16:19 - Judge rules in consultant?s favor with 80-20 rule
- I opened the registered letter and was shocked. My best clients were joining together in a class-action suit against me. The letter stated that I had promulgated a false illusion of success by having them follow the 80-20 rule. It alleged that I brainwashed them into thinking that the 80-20 rule was a basic law of business and nature. They followed my advice and many of them had gone bankrupt....
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- 2007-11-13 22:16:19 - How to convey trustworthiness in direct mail marketing sales letter
- A person or business that might buy from you is called a prospect. But they might just as accurately be called a skeptic. We live in the age of the spam filter. And call-display. We live in what fellow-copywriter Herschell Gordon Lewis calls, "The Age of Skepticism."Your sales letters must overcome your reader's built-in baloney detector. Your prospective customers are on their gu...
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- 2007-11-13 22:16:19 - Trade show videos need to be planned
- A few months ago, we attended the recent Austech 2005 Expo. It was a large trade show that showcased over 500 manufacturers selling machines, equipment and systems.The good news was that around 40% of the exhibitors had a trade show video running. It was inspiring that many exhibitors understood the power of video to quickly convey how their products work. Made us feel warm and fuzzy inside...
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- 2007-11-13 22:16:19 - Is your company a member of the community?
- One particularly hot south Texas day, I was making a routine sales call to a family Mexican restaurant. Angela, with whom I had an appointment, is a real "hands on" lady. She can't sit still in her restaurant and let others do all the work. Therefore, it's always a bit of a wait to talk to her, but this place has great iced tea, so I didn't mind the wait. I finally got some of her time, ...
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- 2007-11-13 22:16:19 - Make out marketing
- What is the single biggest fear of teenagers, business owners and CEO's alike?The answer is simple. Making out for the first time, with an attractive partner or customer you really want to be with.The jitters, the butterflies, that welling excitement building in the brain, are eerily similar whether you are talking about business or that first make out session.All goes well an...
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- 2007-11-13 22:16:19 - Marketing your franchise online
- Do you want to successfully market your business franchise online? Here's an internet strategy you can use for your franchise opportunity.1. Design a very simple web site.I've visited quite a number of company web sites, and their franchise page is sometimes hidden under layers of beautiful flash pages. If you insist on having a visually attractive web site, go ahead and maint...
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- 2007-11-13 22:16:19 - 5 ways to upgrade your existing marketing materials for practically nothing!
- In addition to direct marketing strategies you want to be sure your existing passive, or indirect, marketing activities are as effective as possible. When is the last time you took a good look at your existing marketing activities?Here are some fast, easy (and free to inexpensive) ways to update and upgrade your existing marketing activities.YOUR VOICE MAIL MESSAGEDoes your vo...
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- 2007-11-13 22:16:19 - How to get a 100% return on your marketing investment guaranteed!
- One of the most effective ways to market your products/services is to create strategic alliances. Strategic alliances are partnerships with companies who sell to a client base similar to yours but they sell different products/services. The idea is to find partners whose clients may also be interested in your products/services.Many times people will casually agree to spread the word about ea...
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- 2007-11-13 22:16:19 - If you can?t answer this question your business is doomed!
- How do you answer the seemingly easy question, "What do you do?" Do you talk about YOU? Do you talk about your products/services? Do you talk about your industry? Do you explain the process of how your products/services work? If you answered yes to any of these questions you are missing an enormous opportunity.Every time someone asks you "What do you do?" and every time ...
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- 2007-11-13 22:16:19 - Getting more from your customer
- We are all customers of one product or another. How is it we always seem to buy or shop from the same place? What is it that these businesses do to keep us coming back and buying from them? A large portion of the selection process that a customer goes through is done through advertising ? attracting and reminding customers through promotions.Without doubt, the most effective strategy for re...
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- 2007-11-13 22:16:19 - Mark twain?s great marketing idea
- To tell you the truth (and about 53% of this article is true), I don't know where I heard this story about Mark Twain. But I've heard it enough times to verify that it's either (a) at least half true, or (b) a credible lie.Anyway, it's seems that in the early 1850's Twain ? then known as Samuel Clemens ? found himself in San Francisco without a job. The reason he was there, I believe, had s...
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- 2007-11-13 22:16:19 - Newsletters are marketing machines!
- Is your business publishing a print or e-newsletter? An informative publication is a great way to stay in touch with your customers and leads. It also reinforces your expertise in your industry. You can give your readers tips and advice. You can also give them updates about company news and information about your products or services. Both can help drive repeat business to your website. It also re...
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- 2007-11-13 22:16:19 - Corporate cleavage
- I enjoy cleavage as much or even more than the next guy. However, after reading my latest issue of Men's Health magazine, I checked my Encarta dictionary and looked up the word "cleavage".There is business science in "them der hills", namely the division or splitting of something, and last but not least, "the hollow visible between the breasts of a woman wearing a l...
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- 2007-11-13 22:16:19 - Private practice marketing: 3 more secrets i wish i knew when i first started out
- Secret #4 - Get very comfortable asking for paymentOne of the easiest ways to set this up is to have very clear explanations in your intake forms about how payment works.It's your job to train your clients how to pay you promptly. You can adopt the saying I use, that"no one leaves without leaving their payment."A significant part of this is having the words to say....
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- 2007-11-13 22:16:19 - Private practice marketing: 3 secrets i wish i knew when i first started out
- I don't know about you, but I am still waiting for my first class in graduate school about how to develop, market, and run a private practice.I'm also still waiting for my father to have a discussion with me about the facts of life.My wife and I have 2 kids, so I guess I figured it out for myself. Just like I had to figure out for myself how to market and build a practice.So h...
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- 2007-11-13 22:16:19 - Always sell to new eyes and new ears
- One of the hardest things for you to do as an advertiser to do is to step into your prospect's shoes and really understand what makes him buy, and to find out how the prospect reacts to your marketing and advertising efforts. It's easy to get caught up in thinking that just because you spent $14,000 -- or $140,000 -- on your latest batch of ads that every person on Earth saw the ads and paid reall...
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- 2007-11-13 22:16:19 - Everything youve ever learned about marketing is wrong
- Everything you've ever learned about marketing and advertising is WRONG. Everything you've ever heard everything you've ever tried, everything you've ever done, it's all WRONG.Hello, my name is Rich Harshaw; I'm the CEO of Y2Marketing, the nation's leading marketing consulting and fulfillment agency. What I want to do in this series of articles is teach you a system for innovating and marke...
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- 2007-11-13 22:16:19 - Have something good to say
- If you don't get this right, you can just forget about everything else...your advertising will fail miserably if you don't have something good to say. The great business philosopher Jim Rohn probably summed it up best in his lecture about communications. He was talking about personal communications, not about advertising, but I think the principle holds true. He says to be a master communicator, a...
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- 2007-11-13 22:16:19 - Make your marketing solve a problem
- You may be engaged in a marketing activities that are working against you. Or, at the very least, are making sales more difficult. It's a common problem - marketing that focuses on what your company can DO and what your company KNOWS and how much experience you HAVE.Surprise! This doesn't work.Instead of focusing on YOU, market yourself as an innovative problem solver. You'll be plea...
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