Emarketing articles
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- 2007-11-13 22:16:19 - 3 quick robotic online and offline marketing strategies to help you work less and make more money
- What is Marketing? There are many text book answers to this but I like these two definitions the most.To be successful, you have to understand what marketing is, and how to advertise.Marketing can be defined a number of ways.Val Smyth, founder of Mentors In Motion taught me that Marketing is the art and science of empowering, strengthening and developing real relationships wit...
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- 2007-11-13 22:16:19 - How to choose a qualitative research market
- Qualitative research, whether individual interviews, in-homes, focus groups, ethnographies and the like are conducted all over the world, as everyone knows. But how are the markets to be studied selected in the first place?New York, London, Paris, Chicago, Los Angeles, San Francisco, Toronto, Boston and Dallas are all great places to see first rate entertainment, dine out and by their size,...
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- 2007-11-13 22:16:19 - Wise man marketing
- It's a sunny morning and you're sitting in your office. With a cup of hot coffee by your side and memories of your last holiday still fresh in your mind, even if you say so yourself, today at least, life is sweet.You take a sip of new blend coffee and then feel a rush of cool air and a movement catches the corner of your eye. As if from nowhere there is now an impeccably dressed stranger si...
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- 2007-11-13 22:16:19 - Fundraising letters should raise donors, not donations, when mailed to strangers
- Are you willing to spend $1.25 to raise $1? To lose money to make money? You should be. Most donor acquisition mailings never pay for themselves. They lose money. And rightly so.Acquisition letters (letters designed to acquire new donors) should be a vital part of your development program. Current donors fall away. Some lose interest in your mission. Some lose their jobs. Other leave the co...
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- 2007-11-13 22:16:19 - Non products exist in this world
- "Both the market and the distributive channel are often more crucial than the product. Products are within the business as the accountants define it. They are within its legal boundaries. Economically the other two areas are as much part of business." - Peter Drucker, Managing for Results.According to Peter Drucker product actually does not exist at all, economically speaking, exc...
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- 2007-11-13 22:16:19 - Its not all about the cleavage! or is it?
- Times are a changin'! More women today work outside the home, earn (and control) significant amounts of money, and make large, important purchases like houses, automobiles and computers. In the past, advertising portrayed such independence as being primarily characteristic of men. But there has been an interesting role reversal where more men are involved with cooking, cleaning, laundry and childc...
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- 2007-11-13 22:16:19 - Tricks of the trade: design your booth for maximum impact
- The fight for your customer's attention at a tradeshow has never been so intense. Budget cutbacks in the travel sector means that buyers spend less time than ever at shows. To make the most of their time, they pre-plan their agendas and do their best to stick to them. The rules of the game are forever changed.Since so many buyers are on a tight schedule ? frequently, they're only at the sho...
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- 2007-11-13 22:16:19 - Tradeshow booth cures - knick-knack knockouts
- Okay, we were kidding about the smoke, but not about the mirrors. Mirrors are exceptionally useful Feng Shui devices, especially in regards to manipulating the flow of energy. In addition to their reflective qualities which help brighten up your booth, they are capable of deflecting negative energy. Strategically positioned mirrors can also be used to reflect your product, and this is an effective...
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- 2007-11-13 22:16:19 - Tradeshow booth cures - living color
- Feng Shui is the Ancient Chinese practice of configuring home or work environments to promote health, happiness, and prosperity. By utilizing elements such as light and color, Feng Shui Masters used their skill to promote the flow of "chi", or vital energy , to protect and enhance the prosperity of the Imperial Dynasties. Widely practiced today, Feng Shui theory focuses on methods to man...
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- 2007-11-13 22:16:19 - Tradeshow booth cures - ancient cures for modern day problems
- At first glance, nothing seems more chaotic than a trade show floor. Jaded buyers rush by, hell bent on seeing the people on "their list", while the newcomers seem a little bewildered by it all. The noise from the crowd rises and falls in a steady drone while flashing lights and other cheap tricks add to the confusion. But in this apparent disorder, a simple truth exists. The tradeshow f...
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- 2007-11-13 22:16:19 - The benefits of a marketing plan
- What is a Marketing Plan? Marketing is to do with matching the features and benefits that your products and services are able to provide with specific customers and then telling those customers why they should buy them from you. Your marketing plan details how to do this. A Marketing Plan is a document that supplements your business plan and brings together all your market research so t...
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- 2007-11-13 22:16:19 - Sleigh bells ring...and cash registers, too
- During the holidays, folks everywhere shop many long hours to buy gifts for the important people in their lives. Spending at this time of year is one of the driving forces of our economy, and retailers go to great lengths to make the frenetic experience a festive one. Macy's Thanksgiving Day Parade, the NeimanMarcus catalog, FAO Schwarz toy decorations and Saks Fifth Avenue window displays are all...
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- 2007-11-13 22:16:19 - Why do they buy?
- A recent issue of Entrepreneur magazine included a marketing story with five important questions all business owners should be able to answer about themselves and their competition.Understanding these five critical areas will help you better develop and implement your marketing plan, and sell more to your customers and prospects.1) What does my customer buy?My clients know I a...
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- 2007-11-13 22:16:19 - Is your 4x4 trail rated?
- "Traction. Articulation. Ground Clearance. Maneuverability. Water Fording. We've put your new Jeep vehicle through extreme tests on the most extreme off-road terrain we could find. Trail Rated means your Jeep vehicle is designed to surmount any obstacle you're likely to encounter and some you may never see." ? Statement on Jeep Web siteJeep's marketing campaign for its Grand Chero...
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- 2007-11-13 22:16:19 - The surprise inside!
- Think about all those Cracker Jacks you ate as a kid. What's your lasting memory? I'm guessing it's not the taste, but the surprise inside ? that tiny package that contained a simple puzzle, brain teaser or temporary tattoo. Today, I still glance over my kids' shoulders reliving fond memories every time they open one.The goal of promotional marketing for your small business is to put a smil...
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- 2007-11-13 22:16:19 - Take my commitment (to your biz) quiz!
- Starting and managing a successful small business takes time, energy, money and a HUGE commitment. But the payoff can also be HUGE, in terms of personal accomplishment, satisfaction, happiness, and M0NEY! So just how committed are you?Here's 10 questions to help you find out:(1) Have you taken the time to create a business plan?A business plan ensures you have a well-thought-o...
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- 2007-11-13 22:16:19 - Ready, fire, aim!
- You probably read my headline and thought, wait a minute, isn't that backwards? Isn't it supposed to be "Ready, Aim, Fire?"Well, a year ago I might have agreed with you. But not anymore. What changed? I did! And boy am I glad I did.Let me tell you a little story. Up until last year, I was one of those people who planned everything down to the smallest detail. I guess you could say I ...
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- 2007-11-13 22:16:19 - 5 steps to success: a surefire way to achieve your goals
- No doubt you started this year with some big ideas about what you wanted to accomplish. I know I did!Maybe it was how many new clients you wanted to get, or how much money you wanted to make, or how many products you wanted to sell.In the world of marketing, these "big ideas" are called goals and objectives. And, they are what dictate your every move, when it comes to marketing, that...
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- 2007-11-13 22:16:19 - Dont think like a package designer - think like a customer
- Some of the most successful package introductions have come from people who knew nothing about package design. How can that make sense? Designers are creative. They get paid to design packaging, which may or may not necessarily be what the customer wants or needs. Good designers keep up with the latest design trends and technologies. What's hot and what is not in might be the perfect answer to a p...
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- 2007-11-13 22:16:19 - Another commercial? dont touch that dial! watch & learn
- When commercials come on the television do you get up and head for the kitchen to get a snack? Do you tune out the radio when commercials start? Do you skip over advertisements in newspapers and magazines?If you do, you're missing a golden opportunity for increasing your business.When you pay attention to ads, you can very quickly pick out ads that are effective. How do you know?...
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- 2007-11-13 22:16:19 - How to write a fundraising thank-you letter for example (includes a free sample)
- Thank-you letters are one of the most important letters that your non-profit mails to donors. They remind donors that they made the right decision in supporting your organization. They show that you are grateful for the donors gift. As a bonus, thank-you letters increase donor loyalty, strengthen relationships with your donors and increase your chances of receiving more gifts in the future. So her...
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- 2007-11-13 22:16:19 - Six secrets to creating successful tourism marketing, websites, ads, tradeshow booths, & more
- If you want to substantially increase your tourism prospects and sales without a lot of effort and expense, then read on and prosper. You are going to learn the power and impact of the written word.Today's tourism prospects are very busy. Decisions that influence purchasing decisions can be made in seconds - based on how your marketing materials are written. Your best prospects are choosing...
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- 2007-11-13 22:16:19 - Secrets of trade show success
- The ropers at Annie Oakley's Real Western Dudette Ranch were all riding high in the saddle. It was just before their first ecotourism and adventure travel trade show in Chicago, and they just knew they would rope in big sales.Annie and her all-woman cowpoke staff were confident thousands of American working women were just itchin to pay $1995 or more to learn the fine art of cattle roping a...
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- 2007-11-13 22:16:19 - These four things will make your direct marketing successful
- Direct marketing is built on four things. The other way to look at it is that when you think direct marketing is not working only one of four things can be wrong. Let's look at each.1. The Target ? This is who you are sending your marketing to. The target is your list and the list is your market. These are the people most interested in what you have to say, what you have to offer and what y...
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- 2007-11-13 22:16:19 - Medias dirty little secret
- I'm constantly amazed by all of the media reps from all of the different media outlets that can help your advertising to "reach the right people."Why am I amazed?Because they all reach the same people.Don't believe me? Start with radio - there's more information available, and the radio reps are eager to share it.Ask 'em for exclusive cume figures. (Cume is th...
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- 2007-11-13 22:16:19 - Why doubling your fees can increase business: how pricing affects buyers decision making process
- Want to know the simple way to get all the business you could ever handle? Charge almost nothing.That's the approach employed by busy fools anyway.Are you a busy fool? Here's a test... If nobody has ever complained about your price then you probably are.High Prices Are A Sign of High Value... This absolutely defies logic but we nearly all fall for it.If everyone else ch...
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- 2007-11-13 22:16:19 - Moving a business relationship from free to fee: power of freebies - part 2
- In the last issue we looked at 5 reasons why giving stuff away is a great tactic for filling your pipeline.Now let's take a look at the kind of things you may want to give.What Kind Of F'reebie Should You Offer?You should aim to offer something tantalising to spark the relationship but that doesn't necessarily mean giving something that costs you in a big way. You need to put ...
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- 2007-11-13 22:16:19 - Packaging made frozen tv dinners possible
- I was saddened to hear of the passing of one of the food industry pioneers Gerry Thomas, One of our unsung heroes credited with invented a "package" the frozen TV dinner that literally changed the way we eat. Never mind that it was considered by nutritionists as a step backwards, his invention still made a major shift in the food and food services industries. In fact foodservice was in the early s...
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- 2007-11-13 22:16:19 - Knowing your customer is the key
- Without doubt, understanding what a customer's wants and needs are is one of the most important aspects of running a business. You must know your customer. For the most part your customer will buy on emotion, especially for products or services that are not a necessity and where there are a number of suppliers for the same item. Understanding and defining why your customer shops the way they do is...
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- 2007-11-13 22:16:19 - Fax marketing : reaching a new niche of customers
- Traditional marketing and advertising assumes that all of your customers are traditional people. Even newer technologies like email assume that the best way to reach people is when they are at their computers. But think about it ? there are plenty of people who move around and work on the go. Checking email may be a lower priority, and may be a task they only tend to once a day, once a week, or wh...
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