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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling ? part 6
- How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling ? The Final PartAdditional Lessons from Popcorn MarketingI'm assuming that the movie theatres have tested their price point and figured out what the highest price is that they can charge and get away with - the highest price the market will be willing to pay.And, that's wha...
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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling - part 5
- How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing & The Psychology Of Selling - Part 5Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":6. ExclusivityDuring the few hours that you're in the theatre, they have the market cornered by being the only ones to sell popcorn. They virtually eliminate the comp...
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- 2007-11-13 22:16:19 - Do this one thing and beat 85% of your competition!
- Maybe you don't want to work that hard, or maybe you have been burned by consultants so you are not inclined to listen to one. Or maybe you already have a measure of success and don't think you need to do anything more. No matter what positon you are in, if you Do This One Thing you will beat 85% of your competition every day of the year. If you are in the 15% category already, please email me wit...
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- 2007-11-13 22:16:19 - Private practice marketing: a soaking wet marketing marvel
- Last week I took our two boys on an all guy vacation to the Nickelodeon Family Suites Hotel in Orlando. It's the only one of it's kind in the world, with two separate mini-water parks on site, with a mall in the middle.We had a blast, and I may never be completely dry again!One of the features that really intrigued me was the 400 gallon bucket that was on top of one of the multiple w...
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- 2007-11-13 22:16:19 - Top 7 tips for new businesses
- The marketing decisions you make for your new business are the most important part of making your business a success. Marketing is about building a strong presence, name recognition and credibility through various methods. Here are 7 things you can do to get a new business off the ground.All of the time and money you invest in getting your business off the ground is wasted if you don't make...
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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling - part 3
- To read the beginning of this special report, you can read part two here: http://ezinearticles.com/?id=58712Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":2. Utilizing (and Creating) the Right 'Frame of Mind'Having popcorn on it's own may not mean much to people, but having it while enjoying a movie is something entir...
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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling - part 4
- Let's continue to discuss the various marketing principles that are involved in "popcorn marketing":4. Engaging the "Senses" You may already know that people usually buy for 'emotional' reasons more than 'intellectual' reasons. You can try to sell to a person by appealing to his intellect i.e. by providing dry facts. Or, you can sell to him by stirring up / appealing to his em...
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- 2007-11-13 22:16:19 - Sales resistance on the rise
- Have you noticed it? More and more marketing campaigns are going over the top. They're trying bolder, more in-your-face tactics. And consumers DON'T like it.There's a growing resistance toward advertising. According to a recent study by Yankelovich Partners (a marketing company) 60% of consumers have a much more negative opinion ...
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- 2007-11-13 22:16:19 - Marketing, lead generation, and research: a 3-in-1 solution
- I Hate Cold CallsLong before I started my business, I realized that I wasn't good at telephone sales and that I would need to generate leads in another way. I developed a sure-fire way to generate those leads, interest in me, and my business, through the use of telephone market research.There are many benefits of doing market research including the ability to learn more about ...
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- 2007-11-13 22:16:19 - Lessons from a six year old
- My 6 year old daughter Emily knows exactly what she wants to be when she grows up. Two weeks ago she knew that she wanted to be a teacher. Last week she knew that she wanted to be an Olympic swimmer. This week she knows that she wants to be a professional singer.Emily's not indecisive. In fact, she's a natural born marketer. Here's why:? Emily Has A Laser Focus. Regardless of which c...
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- 2007-11-13 22:16:19 - The day i learned to start saying no
- It was the fall of 1998 when I had just started my first business as a marketing communications writer. Most of my clients hired me for newsletters, brochures, and sales materials, but I would get the occasional request for something different. At the time I was too naive to consider saying "no" to any project that didn't fit me perfectly.A perfect example of this was when a colleague named...
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- 2007-11-13 22:16:19 - The secret to adding credibility to your business ? testimonials!
- You may not realize it, but you already have a gold mine of endorsements waiting to be created. Everyone who is serious about building a business and creating credibility uses this idea. What is it? Testimonials from your satisfied clients.Whether you are just starting out or have been in business for years, testimonials are a proven way to communicate the value your business delivers. Thin...
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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling - part 2
- NB: You can read part one here: http://EzineArticles.com/?id=58690Could buying popcorn in a theatre be a 'conditioned' response? Could it be that people are 'trained' to believe that movies and popcorn go 'hand in hand' - and that one without the other is...."incomplete?" And, therefore, price is just not an issue at all?...
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- 2007-11-13 22:16:19 - 12 lessons i picked up from attending seminars
- So you just dropped a tidy sum to attend a seminar or some other three-day event. Now it's over and you're exhausted. Your client work is backed up. You have a fistful of business cards to connect with. And your family would like some face time. Time to get back into the swing of life, right? Wrong.I go to A LOT of seminars. Rubbing shoulders with my colleagues, talking over dinner and deba...
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- 2007-11-13 22:16:19 - How much is your popcorn worth? powerful lessons in marketing & the psychology of selling - part 1
- In the following 'special report,' I will reveal some very powerful marketing strategies and psychological motivators that can easily help you make more profits from your business, no matter what business you're in.Be sure to read it thoroughly, and take notes as needed so that you can take maximum advantage of the information being covered.Here's how it all began?One day, I n...
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- 2007-11-13 22:16:19 - Massage therapists can now make more money
- As a massage therapist, your income is usually limited by your stamina and the amount of hours there are in a day. Have you considered that there is a way to make extra income that is literally "no sweat off your back?" Adding retail products to your massage business could provide you with the additional income you would like, by doing something that you already do . . . sharing healthy ...
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- 2007-11-13 22:16:19 - A business in one sentence
- Marketing expert and author, Geoffrey Moore, has a useful fill-in-the-blank method for creating a theme and positioning statement for your business. I prefer to use his same system for creating clarity for myself in what I'm selling, creating an elevator or introduction speech, and also material for my website, brochures and business card.Using this same method for each niche I have also ke...
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- 2007-11-13 22:16:19 - Limited time only (shh! its a secret)
- Under normal circumstances, you'd shout it from the rooftops. After all, when you have something urgent to say, you want others to know about it, right? But when it comes to "limited time only" offers, lately I've noticed a disturbing trend. Copywriters seem to actually be hiding the phrase! Let me give you some examples.I received a fabulous email from a ladies clothing site at w...
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- 2007-11-13 22:16:19 - Where to look for new donors for your fundraising letter appeals
- Have you ever studied your best donors and wished you could clone them all? Maybe you can, with a bit of creative thinking.1. Friends of current supportersThe first place to look is friends, family and colleagues of your current supporters. The odds are good that your most generous and faithful donors have friends or co-workers or family members who will want to support your cause as...
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- 2007-11-13 22:16:19 - Unique marketing ideas that generate cash!
- First of all - keep in touch with your customers! One of the best ways to do this is with a newsletter. Today it's easier than ever to have a newsletter ? use email. If you don't have your customer's email addresses already, start asking for them when they pay for something at the cash register. Give them an incentive for signing up for your free newsletter ? maybe a free gift or a small discount ...
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- 2007-11-13 22:16:19 - Four simple ways to cut your trade show marketing budget in half
- Many times when a trade show is planned for there isn't someone who watches the budget and tracks where the money goes. But, if you do want to know where your trade show marketing dollar goes and want to do better, this article is for you.You should track each expense and when you show is over hold a quick review to discover how much you spent. You might be surprised at how things add up....
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- 2007-11-13 22:16:19 - Stop searching - joint ventures are the solution to doubling your business
- First, define the end user (or ideal client) of your product. Many times when I ask people who their ideal client is they will tell me "oh everyone can use my product!". Actually the only two things that EVERYONE uses are air and water, SO narrow your focus ? really key into WHO your customers are. What are their age, gender, hobbies, interests, etc. By refining your focus you can better...
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- 2007-11-13 22:16:19 - Terrific titles, happenin headlines
- You've probably heard the slogan, "You never get a second chance to make a first impression." It may be a sales pitch, but in the world of advertising and promotion, it's right on the nose.Believe it or not, a bad title or headline will turn your prospects away quicker than bad breath. When you're trying to promote a business, product, or yourself, you need people to stick around long enoug...
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- 2007-11-13 22:16:19 - 3 high-impact fixes for your marketing woes
- How many times has your competitor gotten one over on you? The feeling of being left behind just eats away, until you do something about. The problem is that we often feel that we've got to come up with some grand plan in order to get our business skyrocketing again. Don't be fooled! Getting back on top of the market isn't as tough as it seems with these high-impact, easy-to-use fixes.1. Th...
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- 2007-11-13 22:16:19 - The use of bar code sms in mobile marketing, advertising, crm
- Anybody that frequents shopping malls are familiar with the bar coding systems used by retailers to ease the line at the pay points. No more long lines at the till as the operator just pulls the product past the scanner and voila ? the buyer pays and are on their way.What most people do not realize is that the bar coding systems entails more than just the code being scanned with the scanner...
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- 2007-11-13 22:16:19 - Successful non-for-profit fundraising letters share eight qualities
- You'll be encouraged to know that the art of writing effective fundraising letters can be learned. I learned it. So can you.Successful fundraising letters share a number of things in common. Once you know what these things are, your letter is already half-way written. Before I share what they are, let me explain what I mean by a "successful" or "effective" fundraising le...
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- 2007-11-13 22:16:19 - Trade show promotions that are memorable
- If you have been to expos and trade shows as an attendee like me you would be familiar with the exciting prospect of carrying home a heavy plastic bag of trade show promotions, the end result though is usually the trade show promotions end up down the back of the couch, on the floor or in the bottom dusty drawer of your desk, hopefully reading this article on tradeshow promotions, your gift to cli...
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- 2007-11-13 22:16:19 - Private practice marketing: 3 more things i wish i knew when i first started
- 1) Create systemsCreate systems for everything you do, especially those things you do on a regular basis.My members and mentees ask me all the time how do I manage to get so much done. There are many reasons, and one of the biggest reasons is creating systems for things you do regularly.Think of it in this way: SYSTEM stand forSaves You Some Time Energy...
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- 2007-11-13 22:16:19 - Advertising campaigns that get results
- "Advertising doesn't work." I hear it from my clients all the time. One client was about to file for bankruptcy because she wasn't getting a good response to her radio ads, and the cost was killing her. But she knew her target market was listening; she knew she needed to get her name out there to generate more business. What should she do?Owners of small businesses and professionals like yo...
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- 2007-11-13 22:16:19 - Aida from a different view - i call it the 5 ws
- My childhood was my foundation for how I write and how I think. I caught on at an early age that writing is an art and it has a very distinct way of reaching out to people depending on how you apply it. I used my own method of writing and applied it to the criteria my teachers needed. You see, the criteria is always changing from teacher to teacher or professor to professor but the method that is ...
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