Emarketing articles
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- 2007-11-13 22:16:19 - Reinventing the wheel
- Revolutionary ideas have always been the mark of mankind. It's what made us superior to animals and prove that we are the dominant species of this planet. Invention and innovation made life easier yet more complicated. Ironic as it may seem technology is making each generation culturally different.There is an old adage not to reinvent the wheel. Fairly implying some inventions are perfect a...
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- 2007-11-13 22:16:19 - Budget marketing: managing your marketing money wisely!
- There's a saying that half of all marketing efforts are wasted, but it's impossible to tell which half!I know from hard won experience how easy it is to waste money on marketing.When I first set up my own business in 1998, I spent tens of thousands of dollars employing the best graphic designer and printing a great glossy brochure.The feedback was 'Tom, that's one of the best ...
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- 2007-11-13 22:16:19 - Integrity and marketing - finding the right balance
- When marketing themselves to leads and prospects there are five common mistakes people make, all which can be easily avoided by finding the right balance to maintain your personal and professional integrity in all pursuits.Five common mistakes many people make are;1. Talking too much.Enthusiasm sells! But don't talk too much about yourself - focus on your prospects needs and w...
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- 2007-11-13 22:16:19 - What is the difference between marketing and sales?
- There seems to be a never ending argument among marketing and sales professionals as to what really is the difference between marketing and sales functions. More often than not, both business activity terms are used to describe any business activity that is involved in increasing revenues. For small businesses, with limited resources, there often is no practical difference in marketing and sales f...
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- 2007-11-13 22:16:19 - The exiler
- THE EXILER (your search for true brand attributes ends here!)With the advent of new marketing strategies and techniques, many theories have sprouted up telling you many ways to impress your target customers and make them buy your product. But when it comes to practical implementation of the theories, most of them fail, or give partial results because they are based either on buying behavior...
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- 2007-11-13 22:16:19 - Free and easy school fundraisers | elementary and high school fund raising ideas
- Parents are always looking for free and easy ways to improve their child's education. School funding plays a big part in the education that your child receives, especially if you are in a smaller school such as a church school or private, independently owned school. There are several school fundraising and fund raiser programs that a parent can participate in that will help with the goal of raisin...
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- 2007-11-13 22:16:19 - 7 great ways to market yourself and your business to help increase sales
- Do you own a business and need ideas on how to market your products or services to your customers? Well, the one thing that every business owner needs to know is that in order to survive, you need customers willing to spend their hard earned money for your products or services. The only way to drive customers to your business is to market yourself and your business in a way that customers believe ...
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- 2007-11-13 22:16:19 - Direct mail personalization
- A colleague who does work for a nonprofit organization contacted me asking if I could do research on the success rate of personalized direct mail letters (Dear Joe) versus generically addressed letters (Dear Friend). Surprisingly, I didn't find as many statistics as expected, but I found information stating that personalized letters outperform generic letters.The Digital Printing Council co...
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- 2007-11-13 22:16:19 - Two methods of marketing using joint ventures
- Whether you're a contractor a local merchant with 150 employees, whichever, however or whatever, you've got to know how to keep your business alive during rough economic times. Anytime the cash flow in a business, large or small, starts to tighten up, the money management of that business has to be run as a "tight ship."This is where an Honest Joint Venture will help increase, not only busi...
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- 2007-11-13 22:16:19 - How to recognize your niche marketing agenda
- Starting a business, whether it's retail products or services, must establish their own "niche". It doesn't matter how great your products or services is, how great your sales letter is or your headlines, offers or what a great price you're offering. If you try to sell your products or services to the wrong market, there's a strong guarantee it's not going to work.What is a niche? A niche i...
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- 2007-11-13 22:16:19 - 4 steps to increase your job sign marketing
- It's no secret that using a job site sign can be an effective way to market your company's services to neighborhood homeowners. But most job sign marketing isn't done as effectively as it could be. Here are four tips for getting the most out of your job sign marketing:Do It. Most home improvement contractors post a sign when they've got them, when they remember, or when working on a really ...
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- 2007-11-13 22:16:19 - Is it time to kill your marketing program?
- Ouch . . . sounds pretty drastic I know, but . . .If you've been in business for any length of time, you've no doubt been faced with the question, "Should I dump this marketing program or should I wait a little longer for it to start producing results?"Even if you're new in business, you may have tried a new way to market your business and with lukewarm results found yourself wonderi...
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- 2007-11-13 22:16:19 - Tracking your way to the top!
- I often wonder how people without a plan know where they're going. Or, how they know when they've arrived at their destination.Think about it.If you never specify what your goal is, how do you go about achieving it? And how do you know when to celebrate?Step OneHaving a clearly defined, and written goal is the first step in creating a successful business.How Will...
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- 2007-11-13 22:16:19 - The power of a survey
- How many times have you been asked to participate in a survey? If you are anything like me then the answer is probably hundreds. I am often being stopped in the street and invited to take part in a survey that will only take a few minutes. I do feel sorry for these marketers as I usually decline and say that I am too busy. More often than not the survey is in relation to something that I am not in...
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- 2007-11-13 22:16:19 - Print marketing campaign, whats important and whats not!
- Every company searches to lure customers to their product. Unless you have a monopoly or unique product your marketing goal is to fulfill your customers needs with your products. Today finding that monopoly or unique program is virtually impossible, and even if you do find it chances are someone will copy it very quickly.Wouldn't it be great if your marketing budget was unlimited and you co...
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- 2007-11-13 22:16:19 - The fundraising letter ps: 25 powerful things to say there (includes examples & samples)
- Donors read postscripts. This is a sad but important reality in fundraising. Sad because the PS is stupid and belongs in another millennium. In this age of word processors, no one needs to add a PS anymore. But important because a donor reading a PS is a donor looking for information. And that's your opportunity.According to direct mail consultant Allyn Kramer, there are five "hot spot...
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- 2007-11-13 22:16:19 - Custom lanyards - the perfect solution for promotion, branding, and marketing
- Lanyards are fast becoming the new "must have" promotional item.Events organisers in the UK are realising the potential that custom printed lanyards can have in brand awareness. Lanyards are cheap to source, and can be customised to a client's particular requirements, with Pantone colour matching for material and print, and a host of optional features and fittings - such as safety br...
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- 2007-11-13 22:16:19 - Budget your branding
- It is very important to regularly monitor your advertising activities in the process of brand building, to realize how much they are contributing to the bottom line. Expediting marketing expenses wouldn't generally lead to a stronger brand name. Neither is it necessary that they will give you voluminous sales nor a good market name. Though, when the communication is hay wired it might get ruined!...
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- 2007-11-13 22:16:19 - 10 reasons why businesses fail at marketing.
- 1) They don't fully understand it.Perception: Marketing is advertising. Reality: Marketing may not even include advertising. Perception: Marketing is an expense. Reality: Marketing is an investment. _______________________________________________________________________ 2) They rely almost exclusively on Word-of-Mouth.Word-of-mouth is the best way to get business...
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- 2007-11-13 22:16:19 - Where to find cheap brochure printing
- Whether it is for is a real estate listing, a trade show handout, a data sheet, or another application, brochures can be a great promotional tool. They can be very expensive or surprisingly affordable, depending on your needs and where you look. Two of the easiest ways to find good prices is to search online or to call printing companies for quotes. There are so many competing printing companies ?...
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- 2007-11-13 22:16:19 - Receiving a brochure printing quote
- Brochures are a great way to get your message across. While having a brochure can be extremely useful, it is sometimes hard to know whether it is affordable. The price for brochures can vary widely, with many variables contributing to the final quote.There are two basic ways to arrive at a price for your brochure. Many people find an online quote form to be the most convenient. After you cl...
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- 2007-11-13 22:16:19 - Finding a brochure printing company
- A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or some other application, but sometimes it's hard to know where to start. Brochure printing companies can provide their expertise as well as a wide range of printing and marketing services.Most brochure printing companies do other types of printing as well. The range ...
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- 2007-11-13 22:16:19 - A look at color brochure printing
- Brochures have become vital in today's workplace, serving a wide variety of purposes. Some are quite complex and others are simpler; color brochure printing is one of the simpler options. It usually refers to printing using only a single color. Because brochures are extremely versatile in both content and use, a process that uses only one color for both text and images is a popular choice for unco...
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- 2007-11-13 22:16:19 - The advantages of full color brochure printing
- A brochure can be a great promotional tool, whether it is for is a real estate listing, a trade show handout, a data sheet, or another application. The most professional and eye-catching brochures are usually those that are full color.Full color brochure printing usually means standard four-color printing, and is now offered at almost every brochure printing company. Four-color printing is ...
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- 2007-11-13 22:16:19 - A look at brochure printing services
- A brochure can be a wonderful promotional tool for a wide range of professionals, but getting them set up can be daunting. There are many brochure-printing services available that cater to both the amateur and professional. You can find them in a number of ways, including the phone book, the Internet, graphic design and advertising journals, or word of mouth.Some companies will provide type...
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- 2007-11-13 22:16:19 - Fundraising letter envelopes: how to make them irresistible
- Readers spend only a few seconds deciding the fate of your direct mail fundraising appeals. Either they open them on the spot, set them aside for later, or chuck them in the waste paper basket. Here are some creative ways to tease your donors into opening your envelopes.Hint at the contentsA #10 envelope from Covenant House is covered in retro 1960s flowers, with the headline, "...
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- 2007-11-13 22:16:19 - How to write fundraising letters that motivate donors to make donations to your non-profit
- Motivating strangers to give their money away is one of the hardest jobs around. It's difficult to do face to face. And it's even tougher to do in a letter. But it can be done. And your chances of receiving gifts in the mail increase once you employ some of the tested methods that are used by leading non-profit organizations around the world.Make your message relevantYour appeal lett...
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- 2007-11-13 22:16:19 - How to avoid the line extension trap
- If you follow the prevailing logic of most modern companies, you will inevitably fall into this trap. Line extension is using an existing brand name or image and extending it to new products. Sounds like a good idea, right? Why not use the equity of your known brand to draw attention to a new product? The reason is that you tend to confuse customers as to what your brand means, and in the long run...
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- 2007-11-13 22:16:19 - Funnel your way to marketing success
- A funnel is a good way to think of the marketing process. The top is very broad and consists of using mass marketing techniques. Mass marketing includes items like mass mailings, national advertising, billboards, and airing commercials during the Super Bowl. The marketing message is sent to a broad audience with little or no discretion. Mass marketing is very expensive, difficult to evaluate, and ...
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- 2007-11-13 22:16:19 - The seven keys to marketing genius: the complete guide to increasing your marketing iq
- How smart is your marketing? Do you follow the crowd or set your own standards? People are attracted to innovative leaders, not copycats. Besides, most companies throw thousands of dollars down the drain on ineffective advertising- can your budget afford such waste? Start your education today- follow these seven keys to increase your marketing IQ and outwit your competition.Key 1: Find Your...
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