Emarketing articles
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- 2007-11-13 22:16:19 - 10 start up marketing tips
- This list has been compiled as a result of years of working with business owners who didn't quite lay the right groundwork when they started up, and ended up paying for it later. Sometimes, what seems like a means of saving money actually ends up costing more in the long run. Some of these tips work for all different kinds of businesses, while others are more relevant to consultancies.1....
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- 2007-11-13 22:16:19 - Your ideal client
- A lot of small businesses make the mistake of thinking that their product or service is good for just about anyone. The logic is "why should I limit my market to a smaller segment of the whole and sacrifice a sale." The problem with that logic is that for most products and services you simply cannot expect consumers of vastly different segments to view you as valuable. Teens have a different lifes...
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- 2007-11-13 22:16:19 - Always on stage - 3 quick tips for trade show exhibitors
- Do you feel uncomfortable when you're in the trade show booth? Like folks are looking at you? Like you're on stage? Got as little stage fright?Well, folks are looking at you. Yes, it's like you are on stage.Here are three quick tips to make you comfortable when in the booth.1. Always face the aisle. You need to be able to see who else is coming down the aisle. At most turn to a 45 an...
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- 2007-11-13 22:16:19 - Be a smarter marketer - learn the l-a-w for trade shows
- People attend trade shows because they are in a specific industry and want to learn more. They want to know what's new and how you will help them.So, you print up lots of fancy brochures, develop demonstrations, have unique gifts or hand-outs - and want to get rid of it all before the end of the show, so you don't have to ship it home.If you think your only job as an exhibitor is to ...
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- 2007-11-13 22:16:19 - 4 alternative ways to gain lifetime customers
- You will always have more people that turn down your offer than actually buy. They might not have bought because of your price, payment options, or any other possible reason. You will just end up loosing all these potential lifetime customers. However, there are many ways you can minimize the loss of these prospects.One way is to accept barter offers for your product. Maybe the person can't...
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- 2007-11-13 22:16:19 - Listen to what the marketing experts say
- But more importantly, watch what they do. If you do much online shopping, you're sure to have seen some great, and not so great, sales letters urging you to get that oh-so-fabulous product that will solve all your problems right now.Some of those letters probably make you want to whip out that credit card from the moment you start reading. Others -- well your card never sees the light of da...
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- 2007-11-13 22:16:19 - Small business marketing tip - focus on a niche or target market
- I think selling and marketing today often feels a bit like talking to a brick wall and that in interesting metaphor to help grasp the importance of niche marketing especially when it comes to small business marketing. Imagine for a moment that you are attacking that brick wall with a hammer, randomly hitting it everywhere. What would be the effect? Practically no effect at all. You might knock off...
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- 2007-11-13 22:16:19 - Eleven reasons donors stop responding to fundraising letter appeals
- Donors will stop responding to your fundraising letter appeals for many reasons. Some of which you can manage, but many of which you cannot. Use these findings to retain as many of your donors as you can.1. They forget I suppose you could call this a case of "poor institutional memory." Donors simply forget your institution. They read your letter, decide to give, put your lett...
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- 2007-11-13 22:16:19 - Why pay for online press release distribution?
- We've all heard that "free advice is worth what you pay for it..."Shakespeare put it a little more eloquently in King Lear, when the aging monarch admonished his daughter Cordelia, "Nothing shall come of nothing..."And when it comes to distributing press releases online, I now know from first hand personal experience that "if you're going to play, it's best to pay."But the goo...
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- 2007-11-13 22:16:19 - Promotional lanyards to market your products and services
- It has become fairly common place to see Id badges dangling from a persons neck on a short cord, and on the cord or small rope itself, is printed the name of a company, or a school or an event on it. When you spot one of these, you can be sure you're looking at a lanyard.Why is that? Well - a promotional lanyard belongs to that bag of tricks a marketing person uses to promote their business...
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- 2007-11-13 22:16:19 - Does your marketing plan need changing?
- Change is good, right? Not always. But when is it bad? Is it a question of good or bad? Sounds philosophical. Maybe it is.Philosophize on this?why would one take something that is going good ? no.. great ? and change it? Obvious answer is to make it better. Not!In business or in marketing, change is not always good. When you have certain promotional actions that are in place making t...
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- 2007-11-13 22:16:19 - Eight advantages of fundraising letters over other methods
- 1. Personal Fundraising letters are about as personal as you can get with a donor without meeting face to face or talking on the phone. Unlike special events, fundraising letters let you have a one-on-one "meeting" with each donor.2. Can be passed along Unlike personal visits, phone calls and special events, fundraising letters can reproduce themselves. Your appeal on pape...
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- 2007-11-13 22:16:19 - Direct mail still works!
- Direct Mail CampaignsDespite the proliferation of communication facilitators--mobile phones, faxes, emails, PDAs--the mail still plays a vital role in successful marketing. Direct mail marketing continues to be one of the leading methods for effectively reaching prospective customers because it can be focused, predictable and economical.Direct mail is effective and efficient because ...
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- 2007-11-13 22:16:19 - Optimizing your email marketing
- Email CampaignsEmail marketing can be a tremendously valuable tool for web businesses. Because it is so fast, cheap and easy, and because it is everywhere, email lends itself ideally to direct marketing. In this day and age, to say that the whole world is on the Web is not a stretch. Hundreds of millions of people plug into the Web on a regular basis.Most regular internet users have ...
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- 2007-11-13 22:16:19 - Small business marketing tip - get attention and be remembered
- We live in a world of noise ? not just auditory noise but total sensory overload. Everywhere we go marketing messages are shouting at us day and night. Hundreds of TV and radio stations, thousands of newspapers, magazines and books, millions of ezines, brochures, and leaflets, billions of emails and web pages. And unfortunately much of it is junk so it's hard to find the important stuff.You...
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- 2007-11-13 22:16:19 - Small business marketing tip ? putting the customer first.
- I am a great believer in the keeping to the basics ? the totally obvious things that we all learn in Running Your Business 101, and then promptly forget. I often have people come up to me after a speech and say, "This is all blindingly obvious, just common sense." And they are right, but my immediate response is always the say, "So are you doing it??"This question is usu...
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- 2007-11-13 22:16:19 - Devious and deceptive packaging
- Have you read anything in the news lately about childhood obesity, Jose Canseco and steroids, or fat free foods? Where is the truth in any of that?If only we lived and shopped in a pure world where labels told the whole truth and nothing but the truth. But while consumers rely on labels to make wise nutritional choices, food manufacturers use labels to sell their product. Remember when we u...
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- 2007-11-13 22:16:19 - Five marketing tips to double profits
- It's a startling fact: almost all entrepreneurs aren't marketing their businesses effectively. Marketing goes much deeper than advertising. It begins with having the proper mindset. These five ideas will send you on the right path to building a solid marketing foundation for your business.1. Start with yourselfAsk yourself this: are you passionate about the product you're selling? If yo...
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- 2007-11-13 22:16:19 - How to magnetize your business
- Do you ever wonder how some businesses always seem to be doing so much business? And how they seem to do all that business without really trying that hard? Most of us would like to have business come to us, rather than chasing it. Think of a magnet ? pulling business towards your company, effortlessly and naturally. Sounds good, right? But how do you actually become a company like that? Here are s...
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- 2007-11-13 22:16:19 - Full color postcard marketing: 7 reasons why they?ve become the new direct mail
- The most crucial aspect of having a high response rate to any direct mail marketing list is to keep your business' name in everyone's mind, constantly. But how do you do that without annoying your business customers, or divvying up a lot of time and money?A full color postcard can easily fit the bill if you send one every month or so. It keeps you at the forefront of their thoughts so that ...
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- 2007-11-13 22:16:19 - The advantage and consequences of new economy marketing
- Some of the research that has been done today gives us a lot of information on the values of today's society. What I'm referring to is a lifestyle in which there is more to do in generally less time in which to accomplish it. There's more to spend money on so there's less disposable income. Quite often there's just one parent instead of the traditional two parents. Safety and security is important...
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- 2007-11-13 22:16:19 - 25 ways to make your next direct mail campaign work
- This list contains 25 powerful strategies to improve your direct mail results. It would be wise to use this as a checklist to ensure you've included as many as possible in your advertising. Any one of these strategies could measurably boost your response. How many of these are you using?Have a strong, powerful headline that promises a benefit.Offer a strong guarantee or warranty....
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- 2007-11-13 22:16:19 - Radio advertising works with these tips!
- Advertising on the radio can be an effective lead generation strategy. But like all marketing tactics, success or failure lies in its implementation. Here are 15 important tips to help make your radio advertising more profitable.1. Make sure you match the station to your intended target market. For instance, if most of your projects are sold to an affluent middle-aged clientele, it's best t...
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- 2007-11-13 22:16:19 - Help! what happened?
- Let's be honest, when you're writing sales material for a product, there are a frightening number of things that can go wrong, aren't there?Remember Murphy's Law: what can go wrong will, and at the worst possible moment. Well, we're going to try to gain some control over events and the best way to gain control is to know what makes things tick ...The Communication ProcessThere...
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- 2007-11-13 22:16:19 - Create free internet buzz with your workforce
- There are many different ways to increase your traffic on the web. Just as there are get rich quick schemes, there are get traffic quick schemes. These can backfire on you just like any other shortcut to results.As part of your overall strategy, it is possible to create a plan that will get your steadily increasing traffic, increasing visibility and results. The more employees you have that...
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- 2007-11-13 22:16:19 - Package your products for thunder thigh women - big butts too
- Wake up women (and you men too). I think we are seeing light at the end of the tunnel. Madison Avenue is getting real about advertising campaigns for women. Following the unparalleled success of Dove line of personal-care products sold by Unilever, the company introduced what it calls a "campaign for real beauty." I predict others will follow suit.This week Nike unveiled a campaign using wo...
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- 2007-11-13 22:16:19 - There are benefits... and then there are benefits
- Not all benefits are created equal. Knowing which ones to use when can make a big difference in the credibility -- and success -- of your marketing campaigns.There are three basic levels of benefit to any product or service. The first is just one step away from a feature, and is generally called a "Product Benefit" (because it is still centered on the product). Peanut Butter is made with na...
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- 2007-11-13 22:16:19 - Discovering the benefits that hook your prospect
- Benefits! They're what marketing is all about. No doubt you've heard the mantra over and over: "Benefits, not features.. Benefits, not features."So how do you tell the difference, anyway? And how do you choose which ones will get your prospect's heart pumping?First, let's set the parameters: A feature is a raw fact about your product or service. You're open from 9 a.m. to 9 p.m. Your...
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- 2007-11-13 22:16:19 - How to get your prospect to take action
- There's really only one thing that separates Image advertising from Direct Response. Image advertising just wants you to think about a product in a certain way. Direct Response wants you to do something about it. Now.Direct Response can be entertaining. It doesn't have to sound like a used car salesman on steroids. But it will have one element that sets it apart from it's "pretty"...
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- 2007-11-13 22:16:19 - Work backward and make more sales!
- It goes against the grain, especially for those of us used to "business at the speed of light." But bear with me. I'm not trying to teach you Zen philosophy. But I am going to show you how working backward can move your business forward.Let's start with a purchase. That's a great place to be, isn't it? The moment when your prospect has become your customer. When money changes hand...
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