Emarketing articles
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- 2007-11-13 22:16:19 - Down to the wire
- When you want to win and woo new clients with national publicity -- and don't have an enormous budget to distribute your message -- turn to the news wires. But first, be sure you're telling a story that's worth printing.The best publicity draws on one of a handful of tried-and-true themes. Newsworthy stories have something that hits you as a reader and makes you more interested than "just t...
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- 2007-11-13 22:16:19 - Provacative research works
- If you want to double your business, then you need to get inside your client's head through proprietary research and provocative results.By conducting proprietary research, you obtain special information that prospective clients can't find elsewhere. The foundation of client seduction is to give away useful information that demonstrates to clients you have the expertise to help them. Giving...
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- 2007-11-13 22:16:19 - Lessons learned at the harvard business school
- "If God wanted to create a perfect punishment for a high achiever, then He would have that person manage a professional service firm," says Professor John Gabarro of the Harvard Business School.Gabarro is on the faculty of the Leading Professional Service Firms program, an intensive, one-week executive education program taught twice a year at the Harvard Business School. Designed for leader...
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- 2007-11-13 22:16:19 - Has the internet killed off the direct mail baron?
- Over the past 30 years, direct mail has been responsible for generating vast amounts of money for businesses and individuals alike, but is it still an effective means of marketing?The short answer, in the short term, is yes. But the Internet has without doubt diluted the power of pen on paper and will continue to do so, until only a few die-hard individuals and the glossy brochure brigade, ...
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- 2007-11-13 22:16:19 - Nine must-do positioning steps
- Every professional or consultant knows that clients typically hire people they know, like and trust. But how do you build trust with strangers?As Ralph Waldo Emerson's 150-year-old essay titled "Compensation" teaches, first you must give if you want to receive. The best positioning strategy for professional service firms is to build trust by giving away valuable information. That's why prof...
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- 2007-11-13 22:16:19 - The testimonial writing machine
- Almost every small business marketer knows that they should gather testimonials to use in their marketing materials.The problem though is that getting your clients, the ones who know your greatness, to sit down with a blank sheet of paper and crank out a glowing testimonial can be a bit of a chore. It isn't that they don't want to do it; it's just that there are other priorities calling to ...
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- 2007-11-13 22:16:19 - 2 little words that work marketing magic
- In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation.Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it. How can you encourage customers to say good things abou...
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- 2007-11-13 22:16:19 - Fundraising letters are easier to write with aida
- Learn a lesson from professional direct mail copywriters. They follow a time-tested format in their sales letters, a format that you can also follow when writing direct mail fundraising letters for your non-for-profit organization. All you need to remember is AIDA.AIDA is an acrostic for the four things you need to do, and the order you need to do them in, to write compelling donation reque...
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- 2007-11-13 22:16:19 - Test marketing--how to increase your direct mail marketing response by using the internet to test
- I've discovered a really fantastic way to discover what works best in direct marketing, BEFORE doing traditional direct marketing. Use these internet tools to find what works best, then apply what you've learned to your traditional direct marketing, direct mail, etc. It's fast and less expensive.How to Find What Works in Your Marketplace?Overture provides an excellent tool to ...
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- 2007-11-13 22:16:19 - What to look for in display graphics and trade show graphics
- Display graphics are graphic images used for illustration or "display" purposes. Display Graphics are usually printed on paper, vinyl or fabric using a "large format" printing device. Normally display graphics are over-sized graphics printed on paper or some other material, and then mounted or hung on a graphic display unit of some sort in a conspicuous place.One-off display graphics are us...
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- 2007-11-13 22:16:19 - The importance of business marketing
- Business marketing is one of the most important parts that your business needs to be addressed with careful attention and proactive thoughts. In last decade or so, the importance of business marketing has increased volcanically, as the advent of Internet and online business has ushered a whole new era in business. It should be noted that the competition and urgency among businessmen has increased ...
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- 2007-11-13 22:16:19 - Pay for performance pricing models for search engine optimization
- I do think that it is entirely possible for an SEO and client to work out a pay for performance pricing structure that is fair to both. Logistically, though the tracking involved to this would add additional layers to the total process of ranking and reporting. If both the SEO and the client are willing to take that on and set parameters that are agreeable between them then by all means a fair agr...
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- 2007-11-13 22:16:19 - Marketing in business and commerce in the new consciousness
- The point is what you give to another you give to yourself; the reason being that there is only one of us. You are apart part of the Universal life force just the same as your customer is. If you want to have any experience in your life, just course another to have that experience, and you notice it showing up in your life as well.We have had the industrial revolution; we are now going thro...
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- 2007-11-13 22:16:19 - How to conduct a successful fax marketing campaign
- 1. Focus your fax marketing on one objectiveFax is a flexible medium, and is being used by Adestra clients to sell off-the-page, to conduct research, for broadcasting newsletters, for generating prospects and for database cleaning. Avoid diluting your message by keeping it simple and being clear about what you are trying to achieve.2. Collect clean fax contact data...
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- 2007-11-13 22:16:19 - 10 simple ways to boost your sales immidiately!
- Alright you've got yourself a nice website with a great design and a good steady traffic coming in...After that what are you going to do? Do you really have what it takes to make a website that sells? Or is it just another website?Now what I'm about to give you in this article is the 10 things you can implement in your marketing or business plan, you'll be amazed that changing only a...
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- 2007-11-13 22:16:19 - How price gouging can hurt your business
- "Price gouging" is an emotional, inflammatory term. Everyone is against it, but only buyers, angry over excessive profit-taking, proclaim it. As a seller, how can you reap the profit rewards you deserve without being accused of price gouging?From a marketer's perspective, attaching a price tag to a product or service is always an agonizing experience. What is the right price? This question ...
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- 2007-11-13 22:16:19 - Ditch coupons before customers ditch you
- Everyone wants to feel like they're getting a good deal. Merchants often attempt to capitalize on this desire through coupon offers, rebates, and "special discounts." Coupons have become the promotional drug of choice to woo more business from new and old customers alike. Unfortunately, coupons can destroy customer relationships almost as fast as they are made.The worst coupon abusers are m...
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- 2007-11-13 22:16:19 - Top 5 kick butt marketing requirements
- Cinch your success with 8-second leaders! Step into the saddle and ride to the buzzer ? but first, get outfitted for success. Some things are necessary to have on hand in order to be prepared for coming out of the chute. No cowboy worth his chaps would step onto a horse without the right attire. Nor should you step into the marketing arena without the right 'stuff'.1. Confidence.Neve...
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- 2007-11-13 22:16:19 - Have you tried cause marketing?
- To help promote your small business or professional practice, consider tearing a page out of the corporate marketing playbook. For years big companies have partnered with nonprofits to co-promote their brands. And it has worked well because they keep doing it.In fact, since 1990, cause related marketing (also called corporate partnering) has grown 800%, according the Cause Marketing Forum. ...
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- 2007-11-13 22:16:19 - Wooing women with packaging
- In just one month three California vineyards have introduced new wine product lines specifically targeted to women. The product offerings are intriguing with names such as "White Lie" and "Mad Housewife" to the latest introduction "Working Girl White." These wine companies are responding to the message: A wine just for women. Interestingly, all three wines have different product approach...
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- 2007-11-13 22:16:19 - What are focus groups & how do they work?
- Businesses and other organizations use focus groups to research consumer and public opinion concerning a variety of issues. Corporations look to focus groups for general help in selling their products to the world at large instead of any type of direct marketing efforts.Focus groups are usually conducted by Market Research companies. Market research companies are hired by the big corporatio...
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- 2007-11-13 22:16:19 - Dear friend: dont start your non-for-profit fundraising letters as a stranger
- Dear Friend:Don't do it.Don't start your fundraising letters with "Dear Friend."After all, when was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. So let's bury the Dear Friend letter together.I heard recently of a chairman of the board of a nat...
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- 2007-11-13 22:16:19 - Creating your future with a marketing plan
- Almost everyone who dreams of starting their own business is familiar with the fact that they should create a business plan. However, often that's where many people stop. When you created your business plan, what did you do with it? You actually have the base for the next step, which is creating your marketing plan. Without the plan of how you are going to market your business, the business plan i...
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- 2007-11-13 22:16:19 - Why surveying matters
- What is the single most important thing you can do as a business owner? That is a question that this week I think I have found an answer to. The answer? Keep your ear to the marketplace by listening to your customers.Ford's MistakeIn the early 1920's Henry Ford launched his assembly-line produced Model T. The car was relatively inexpensive, yet of good quality for the time. In...
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- 2007-11-13 22:16:19 - Want to increase your business? first you need to understand where you are at!
- Are you having trouble understanding basic situational marekting concepts? Then this article is for you.Alex Margarit shows you a simple step by step way on how to put together a basic situational analysis. Before developing any given marketing strategy it is important to conduct some form of analysis. This should form an essential part o...
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- 2007-11-13 22:16:19 - Online advertising versus traditional media advertising
- Before I compare today's online advertising with traditional media advertising I will make an analogy.If you've been on the Internet for as long as I have, you probably noticed that things have changed dramatically. About 6, 7 years if you were using online dating sites it was a lot easier to connect with people that were genuinely interested in chatting with you and then meeting you if thi...
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- 2007-11-13 22:16:19 - Think creatively while reinventing your marketing and selling -- its for your survival!
- We live in a world that for many has become technology advantaged in business and life. Imagine, for a moment, just how communication, science, art, medicine, automation, supply chain and products have all been reinvented.Even consumers' behaviors have been unearthed and changed beyond recognition. Consumers have become more assertive, demanding, highly skeptical, and more cynical, less tru...
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- 2007-11-13 22:16:19 - The battle of positioning -- altruism or paranoia?
- Competition in the past has embodied such beliefs of "kill or get killed" which has fostered paranoia with many individuals and companies. Our competitive thinking has been to: defend, hoard, knock off competition, defame and win at any cost. A view propagated by Intel's Andy Grove that, "only the paranoid survive."Do we prosper more from paranoia or can we actually pros...
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- 2007-11-13 22:16:19 - Loyalty cards systems ? beware, some should be avoided
- Recently, I discussed a loyalty card system with a vendor who was selling quite a number of his systems to restaurants. I was shocked to discover the lack of detailed information that this vendor catered for, and the opportunities the system he provided squandered.The way their scheme works is that whenever a restaurant customer is presented with a bill, they provide their loyalty card to t...
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- 2007-11-13 22:16:19 - Loyalty cards ? tips to consider before committing to one
- Loyalty marketing has been around for as long as retailing ? attractive stores, good service, and a quality product line all contribute to building up a loyal customer base.With the growth of larger stores, a relatively new marketing component ? the loyalty card - has been added by many retail outlets. This is in an attempt to offset the lack of personal contact in the larger stores, and wi...
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