Email marketing articles
Showing page 8 of 26 - There are 759 Email marketing articles
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- 2007-11-13 22:16:19 - Will microsoft kill free email on the net?
- Spam has been such a problem that email filters are now widespread on the Net. These filters are a necessary response to the menace of spam. However, will the excuse of spam be used by companies such as Hotmail to charge for email? Disturbing news that Hotmail (owned by Microsoft) is blocking perfectly legitimate emails because they have been caught by their anti-spam filters is increasing these f...
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- 2007-11-13 22:16:19 - Raid your autoresponder attic for content
- Why you need new website content.Finding or creating good content for our websites is a chore. It is, though, a necessary chore, for the following reasons:? Search engines want to provide quality content to their searchers. Your website is likely to get a higher ranking in the major search engines if you can help satisfy that need.? If you can provide relevant content regularl...
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- 2007-11-13 22:16:19 - Autoresponder tips
- An autoresponder is useful for, well, responding to people who send you inquiries through email. They are actually more than just merely useful - they are an essential tool in any webmaster's toolbox. Used properly, they can enhance your visitors experience and virtually guarantee that they will come back time after time. Used improperly, they annoy people and push them away from ever coming back....
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- 2007-11-13 22:16:19 - Taking email marketing to the next level
- How to use the latest e-messaging strategies to increase profits.Many types of Internet advertising don't work as well as they once did. People have gotten used to banners and don't click on them. Some ezines have failed to keep their readers' interest and ads sometimes get less response. Search engines are overflowing with submissions. Getting your site listed high is almost impossible....
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- 2007-11-13 22:16:19 - What good is an autoresponder?
- A term that confuses just about everyone is "autoresponder". When I mention that to friends or associates, they almost always reply with a blank stare, a "what the heck is that", or "I don't like those at all". Even though the concept is very simple, autoresponders are very, very powerful if properly used.Okay, here's the short answer: an autoresponder is an automatic response. More precise...
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- 2007-11-13 22:16:19 - 12 tips for writing winning e-mail
- Learning to write more effective e-mail is a valuable skill when you are trying to build an online business. Here are a few tips to get you started.SUBJECT LINECapitalize The First Letter of each word in your subject line NOT EVERY LETTER. writing in all lower case should also be avoided. You may be trying to make sure your e-mail gets read when using all caps, but it will...
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- 2007-11-13 22:16:19 - The list is the thing
- Many companies begin their online sales ventures with the wrong strategy to build long term success. Thinking that a website is the core of their business leads them to focus on getting website visitors.Making the site "sticky", by using a member-only area or a community feature such as chat or a forum, may get some of your visitors to come back for more. Unfortunately, the large part of yo...
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- 2007-11-13 22:16:19 - A single email is never enough
- "Repetition is the key to advertising (marketing)". Those words were said by a friend of mine, Jason Olson, back in his days of selling radio and direct mail ads.Jason, now the owner of Ultimate Web Designing (http://www.ultimatewebdesigning.com), said that a particular business owner was willing to buy a single month of advertising to see if it would be cost effective to do a ful...
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- 2007-11-13 22:16:19 - To get your email to stand out from all the junk
- We know that email marketing is a cheap method to reach our customers, prospects and subscribers. However, the increasing amount of unsolicited commercial email is clogging up the inboxes of everyone.So how do you improve the chances of making your email stand out from junk mail? (And I'm assuming you're not sending out unsolicited email. If you are, shame on you.)First, you want to ...
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- 2007-11-13 22:16:19 - Analysing autoresponders
- An autoresponder is an automatic or software-mailing program. Why would you want that? Because whoever you are, you don't have enough time, and an autoresponder will maximise your time potential.Go to sleep and have a software servant take care of business. Once configured, it will store, send and reply.That's just great, but is that it? No.Depending on the price and...
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- 2007-11-13 22:16:19 - You must build a customer list
- If you run (or plan to run) an online business, it's especially important that you maintain and add to a customer/prospect list. Unlike a store-front business, which can draw on pedestrian traffic, you're only location is cyberspace.You must constantly let potential customers know you exist. And to remind current customers that you're still in business and have more products and services to...
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- 2007-11-13 22:16:19 - 10 tips for effective email sales letters
- 1. Write Your Objective - Before you write your sales letter, write down your marketing objective. Is it to generate inquiries about your products? Is it attract subscribers to your ezine? Is it to find a joint venture partner? Having an objective will help you focus your copy.2. Make A List Of Your Product's Benefits - How will it improve your prospect's life? How will it save them money o...
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- 2007-11-13 22:16:19 - A lesson in email: the money is in the list... with the back-end sales
- Firstly, back-end sales is eMail Marketing at its best, so for this to work you need to already have a list of customers that have bought from you before.The reason for this is because Back-end sales, are the ultimate way to realize the true 'life-time value' of your customers/list. Once someone buys from you, and if their experience with your product is good, then you will have no problems...
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- 2007-11-13 22:16:19 - Email microtargeting
- Email marketing is undergoing rapid changes. Now, more than ever, both the creative and demographic selection and targeting of a message must be highly relevant and qualified.Microtargeting has become a valued strategy. At VIBEdirect, we have seen the industry withstand incredible changes based on bandwidth, creative, message perception and the fickle marketing factors that affect both open...
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- 2007-11-13 22:16:19 - Direct marketing strategies for holiday email promotions
- Tis the season to leverage customer interest data for successful email marketing.All of the information gathered throughout the year from customer purchases, customer feedback surveys, and other behavior offers direct marketers necessary direction for conceptualizing a successful email campaign.Further, these customer data strengthen email promotions, ensuring the best possible messa...
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- 2007-11-13 22:16:19 - The fastest list growing secret
- Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity.First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the...
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- 2007-11-13 22:16:19 - How to build your greatest opt-in list
- I get e-mails all the time from people on my list asking about how to build their lists. This is the most important part of your business. The more subscribers you have, the more joint venture offers you'll get, the more money you'll make, and the more people you'll connect with. The best tip I have on this is at: http:...
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- 2007-11-13 22:16:19 - Do you ponder the automatic responder?
- * The Automatic Responder is generally referred to as an Autoresponder.What is an Autoresponder?Autoresponder - An automated system that sends out a prewritten email to a person who has requested information.Autoresponders are essential for doing business online!Here's why:Instead of having to respond to each individual that requests information about your produc...
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- 2007-11-13 22:16:19 - Make all your mailing lists double opt-in
- Accusations of spam can be so harmful to your business that every effort should be made to prevent it.However, simply requesting a surfer to enter an e-mail address into an online form on your website is not a guarantee of not being accused of spam.Here's what could happenOne of your competitors could visit your website and enter the name of a well-known anti-spammer. When you...
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- 2007-11-13 22:16:19 - Ten tips to building your opt-in list.
- To build and maintain your opt-in list requires constant attention.As either a bricks and mortar or a cyber space business it is always easier and more cost effective to promote to your warm market.Many shops and department stores provide debit-cards and even membership cards for their regular customers.These return customers are classed as your warm market. It is far cheaper ...
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- 2007-11-13 22:16:19 - Taking care of busines... e-mail
- In this digital day and age, communicating through email is getting more and more important. This is of course also true for customer service and help desks.Looking at the incoming stream of calls I see a growing trend of email communication.Most companies have a protocol for handling telephone calls, but taking care of business email is clearly underestimated. I have assembled 12 va...
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- 2007-11-13 22:16:19 - 10 netiquette new years resolutions
- Happy New Year! New attitude? New habits? How about 10 Little New Year's Netiquette Resolutions?Yep! Almost every New Year's resolution is based in improved attitude and habit changes. From loosing weight to getting out of debt to trying to live a happier life, almost each of us does have some sort of conversation with ourselves in regard to the New Year and changes we have the control to m...
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- 2007-11-13 22:16:19 - The lazy mans way to building a massive list in minimum time
- As you read every word of this article, you'll be stunned by how quickly and easily you can build a massive list of opt- in subscribers without spending a fortune. (The idea is to make money, not spend money. Right?)I'll get right to the point...It can be a real pain in the butt trying to build an opt-in list using the "old school" methods of list building that every Internet marketi...
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- 2007-11-13 22:16:19 - Email etiquette ii
- I had great feedback from my last article, and was asked to write further on the subject; hence my title.This month I'll share on Email Etiquette in discussion groups. For those who are not yet aware, on the Internet there are hundreds of thousands of discussion groups available in any topic imaginable. The most popular group systems used are YahooGroups.com, Topica.com and SmartGroups.com ...
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- 2007-11-13 22:16:19 - Email etiquette iii
- Further to my previous issues this subject continues - part III.This month I'll share on Topic Changes and Read Receipts. Both can give you some trouble if you're not careful.Topic changesThis applies particularly to discussion groups, but could also take place in normal everyday exchange of emails between two or more people.It is common that subject matter in emails ch...
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- 2007-11-13 22:16:19 - Email etiquette iv
- Further to my previous issues this subject continues - part IV. This month I'll share on Blind Carbon Copy (BCC) field and the use of backgrounds for your emails. The use of Bad language in emails will also be mentioned.Many people do not understand the function of the BCC field in their email programs. When you set up a new message, if you cannot view the BCC field after TO: and CC: then c...
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- 2007-11-13 22:16:19 - Email etiquette v
- Further to my previous issues this subject continues ? as per request from a reader.This month I'll share on Setting up Mail groups and creating signatures for your email.Creating a mail group might differ, depending on the program you use, but for this exercise we'll use Outlook as the program as it is a widely used email program. Why would you use a mail group? So that you don't ha...
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- 2007-11-13 22:16:19 - 7 wise ways to collect email addresses and build your mailing list
- => Wise Way #1 - OFFER A FREEBIEYou have to give in order to get. If you want people to offer up their email address, you`re going to have to offer up an incentive. Nothing works better than something that`s complimentary (you spell that F-R-E-E). You can give away no-cost reports, books, software, or even sample pages of a book.-Word to the Wise: Our Empowerism subscribers use compl...
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- 2007-11-13 22:16:19 - Single or double opt--in?
- You heard the message before. Your e-mail list is the most important key to your future online success. The best list is a highly targeted and responsive opt--in list. At present, the single opt--in method is the preferred approach to building a list. However, Internet promoting considerations suggest the list owner should use the double opt--in or confirmation method to build a list. What is the ...
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- 2007-11-13 22:16:19 - E-newsletter layout: add white space to improve readability
- White space in newsletters is like pausing in conversation. Take a breath now and then to avoid overwhelming the reader.It's tempting to pack a business e-newsletter tight with content. After all, goes the rationale, the piece appears more substantial, more authoritative.However, in the audio book, "Sound Advice on Publishing E-Newsletters," author Michael Katz says that la...
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