Email marketing articles
Showing page 13 of 26 - There are 759 Email marketing articles
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- 2007-11-13 22:16:19 - Should you publish a paid e-zine?
- Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends." First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear. If you want to promote your current business and sell more of your products and services, a free e-zine is your ...
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- 2007-11-13 22:16:19 - 15 ways to manage your e-mail more effectively
- ? Are you tired of searching for e-mail messages you know are somewhere? ? Is your electronic "In Box" full of outdated messages? ? Do you frequently get ultimatums from your IS department to "clean up your act?"Love it or hate it ? or both! ? e-mail is increasingly the primary method for communicating in today's digital world ? at work and at home. Research show...
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- 2007-11-13 22:16:19 - How to set up an ezine encyclopedia
- Do you read all your Ezines? Or do you file them away in special folders and then forget about them?I used to be like that.When I first started subscribing to ezines I was amazed at the quantity of valuable information that was available for free.But I soon became complacent about it. If anything, the 60-odd newsletters I was receiving each month became a burden. I was sufferi...
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- 2007-11-13 22:16:19 - How to do an e-mail interview in 9 easy steps
- Need a fresh idea for your e-zine content? Do an interview! One of the many benefits of being an e-zine publisher is that you'll have no trouble finding experts who will take a few minutes to talk with you. People love free publicity and are generally delighted to get in front of your readers. But don't assume doing an interview requires an in-person meeting or even a phone date. Whi...
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- 2007-11-13 22:16:19 - Save time by creating email signature templates
- If you're like me, there are certain types of email that you send out regularly that follow a set form (client follow up notes, meeting notes, email article submission, etc). These can be irritating to have to recreate from scratch every time, but the tried and true method of creating a seperate document-file template, then sending that out as an attachment, may not always be appropriate. For exam...
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- 2007-11-13 22:16:19 - 5 things you need to know about your aol 9.0 subscribers
- In Fall 2003, America Online (AOL) released its brand new AOL Version 9. (Have you noticed all the TV ads?) AOL estimates that up to 50% of their users were using the new version by the end of December 2003. The biggest new feature with AOL 9 is its aggressive method of reducing unsolicited e-mail (sp^m) for its users. Basically, AOL wants users to customize their own inboxes and view or re...
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- 2007-11-13 22:16:19 - Whats on your subscriber thank-you page?
- When I coach my clients on how to get more business from their e-zines, I'm delighted to see that they spend time on creating content that builds a relationship with their readers. But I see many of these publishers overlooking the very beginning of their valuable relationship with their subscribers. For example, the "thank-you" page. If I sign up for your e-zine at your site, wher...
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- 2007-11-13 22:16:19 - 11 extraordinary ways to expand your subscriber list
- Here are 11 ways to expand your subscriber list: 1. Use a conversational writing tone. It makes a connection. Yet, don't get lax on the grammar and spelling. Use personal pronouns (I, me, you and your). Limit the percentage of I's to half or less of the yous. 2. Spread the knowledge even further by asking your readership to forward a copy of your ezine to family members, friends, col...
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- 2007-11-13 22:16:19 - How to use a message sequence to increase your sales
- If there's one thing I've learnt in over 3 years of web marketing, it is this: you *must* follow up with your visitors.The statistics are very clear about this: the 1st contact produces 2% of sales, the 5th to12th contacts produce 80% of sales.I knew about this for years but didn't act on it. Then, about 8 months ago I wrote a 5 Day Email Course about my eBook (Ezine Writer) and offe...
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- 2007-11-13 22:16:19 - Could this be the end of sp^am?
- The war on sp^am has so far been waged on two fronts: legislation to make sp^am illegal and filters that prevent sp^am reaching its destination.But neither approach has worked.Even if US anti-sp^am laws succeeded, they would not stop sp^am that originates outside the US.As for sp^am filters, the sp^ammers are constantly devising new ways to defeat them. The people who are real...
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- 2007-11-13 22:16:19 - How effective is your email? how can you tell?
- Is your email getting to your list members? If so, how many of them are opening your message? If the email isn't getting through, how many of your messages are "undeliverable" because of a bad email address? And how do you find out what these numbers are? In order to test the effectiveness of an email campaign, you need to use html email. Although I have fought against it for several years,...
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- 2007-11-13 22:16:19 - Build credibility with an email course
- When you are an expert, you sometimes forget that others don't know as much as you do. Not only do you understand your topic at a higher level, but you also know what's important for a novice to know. By providing your insight to those at a basic level, you can save them time in learning and applying their newly acquired knowledge. So how do you share your expert information with prospects ...
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- 2007-11-13 22:16:19 - Reach out and slap someone
- I got my first email account way too many years ago. I was working for a large Chicago bank in the 1980s, when they introduced an electronic message service for internal communications. The only electronic mail that seemed to flow for the longest time were all those official HR notification of vacation time policies, etc., and of course, the ALL CAPS messages from th...
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- 2007-11-13 22:16:19 - 20 ways to increase your traffic and sales using free follow-up autoresponder courses
- An autoresponder course is a group of articles or information set up to be sent out separately over a set period of time by e-mail. People just e-mail your autoresponder to receive the free course and it is sent out automatically over time. You can find free follow-up autoresponders to use by typing it into any search engine. Below are ten ways to use them to increase your traffic and sales. ...
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- 2007-11-13 22:16:19 - Heres why you dont need a blog
- The word "blog" seems to be everywhere, and what an ugly word it is! Short for "web log," a blog is a Web page made up of typically short, frequently updated postings that are listed chronologically. It's similar to an online journal. Different blog publishers have different types of content and objectives, just like e-zine publishers do. Content can vary greatly, but most blogs I see are u...
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- 2007-11-13 22:16:19 - Writing newsletters online: how to get it right
- A strange thing has been happening to newsletters online. They have been turning into either a) promotional emails or b) web pages delivered by email. I'm sure you know what I mean. Go back a couple of years and you could look forward to receiving your favorite newsletter in the knowledge that the newsletter itself would contain some great content...something you could read and enjoy...
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- 2007-11-13 22:16:19 - Attract new subscribers with magnetic ads
- One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines! There are many reasons why, but the top three are: you're advertising to other readers whom you know are already interested in e-zines you can finely target other e-zines whose readers would likely be interested in YOUR topic it's easy and inexpensive First, you'll...
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- 2007-11-13 22:16:19 - What?s the value of an e-mail address?
- Although it may not be practical to put a dollar-sign value on an e-mail address there are many financially-savvy reasons to start collecting e-mail addresses if you haven't already begun. If you have, keep reading for a few more tips on e-mail address collection at the end of this article. Communicating by e-mail has a number of benefits:1. Quick response ?- You'll be able to measu...
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- 2007-11-13 22:16:19 - Ncoa for email - is your email address list clean and up-to-date?
- Introduction Shrewd marketers devote a great amount of attention to crafting their email messaging campaign. They scrutinize the subject line, fuss over the content, and carefully monitor the timing of delivery. Once the perfect message has been created, it is just as important to focus on its successful delivery to the intended recipients. Unfortunately, it is likely that your curr...
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- 2007-11-13 22:16:19 - Tips to build your email address database
- WHY BUILD YOUR EMAIL ADDRESS DATABASE? Gaining your customers' email addresses will: Provide an additional channel for reaching your customers Increase the ROI of your marketing investments Significantly reduce your customer acquisition and marketing costs Allow you to easily measure the impact of your marketing campaigns Increase your customer participation and...
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- 2007-11-13 22:16:19 - Tips to bounce-proof your email list
- Keeping your email lists fresh is critical to the success of your online marketing and e-commerce efforts. In the early days of the Internet, the novelty of web sites and free e-newsletters made acquiring customers online all too easy. With customers signing up in droves to hear your latest offers, there was no need to worry about email address attrition rates or errors during registration. ...
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- 2007-11-13 22:16:19 - 9 tips to help you write more powerful emails
- 1. Make the effort to learn about the etiquette (these days known as "netiquette") involved in writing emails. There are loads of good reference websites and books about the internet which will tell you the basics. I know it might seem a bit precious to attach so much importance to social niceties when the internet is basically very informal. However, whether we like it or not many people do take ...
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- 2007-11-13 22:16:19 - Lost: 200 emails gone missing. last seen on the 25.10.2003
- Sound familiar? Ever wondered what happens to those unopened emails that you see in your stats from your latest email campaign/newsletter? Yep, you guessed it-their mail servers are doing it for them. This is what is referred to as a "False Positive". It means that although the recipient has opted in to receive your newsletter, for some reason or another, the mail server's filters have deem...
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- 2007-11-13 22:16:19 - What is gmail?
- Like most other prime search engines, the ability to freely giveaway an email account is a positive tool that signals to the user community that this search engine is here to stay! Google is no different in this approach. Recently, Google has been beta testing Gmail. Google's very own email services repository. Best of all, it's free! Well, it's going to be free, its currently available only in Be...
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- 2007-11-13 22:16:19 - Are you backing up your biggest asset?
- Have you ever accidentally lost an important file on your computer? Perhaps your computer crashed (again) or your cat sauntered over a dooming sequence of keys. Remember that little pang in your stomach you felt when you realized that file was gone for good? OK, now imagine losing your entire e-zine subscriber list. Did that pang just get a bit more intense? (Ouch!) Sev...
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- 2007-11-13 22:16:19 - The benefits of interactive online characters
- This Stanford University study surveyed the leading research on virtual agents and suggests that "social intelligence in automated interactions is good business. Research about interactive characters suggests substantial opportunities for them toenhance online experiences. The Major Points:(1) Human-Media Interactions Are Fundamentally Social(2) Character Interfaces Brin...
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- 2007-11-13 22:16:19 - Top 10 business e-mail basics
- When it comes to your business e-mail communications, you need to make an impression that can lend to the determination that you are someone that will be a pleasure to do business with.For your consideration below are the "Top 10 e-mail issues targeted at business men and women. These are the issues business owners and their employees minimally need to be aware of in their day-to-day online...
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- 2007-11-13 22:16:19 - Like a chicken to water... your first steps on a boat
- Some people step onto a boat and are straight at home. For them the challenge, the mechanics, the simple joy of sailing all combine to make the sport less of a pastime and more of a necessity. These people ? let's call them fanatics ? come alive on board a boat, forgetting the pressures of work and home in the sheer exhilaration of surfing down a wave on a tight reach, or coaxing the yach...
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- 2007-11-13 22:16:19 - Mexico: going native
- If you want to expatriate to Mexico to find an affordable cost of living then there is one thing you must do--Go Native!Now, this is not as scary as you might think. I am not talking about living in the jungles of Puerto Vallarta and hoping the locals will show you how to beat your clothes clean on the rocks "down to the river", (I've seen some Mexicans still doing this).Wh...
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- 2007-11-13 22:16:19 - Luxury cruise line vacations for your romantic getaways!
- Every cruise vacation offers passengers a luxurious cruising experience. Some of the cruise lines raise the bar so high that they are referred to as Luxury Cruise Lines by going "above and beyond" what one might expect in a great cruise experience. Taking cruise getaways aboard their ships is really considered a Luxury Cruise Line Vacation!This type of luxury cruise line includes such compa...
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