Copywriting articles
Showing page 1 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - Sales headline copywriting ? two quick steps to success
- Get a Good Start for Sales SuccessThe headline to a sales letter is like the doorway to a store. The purpose of both is to draw people in. To get people in the store, a doorway has to be both attractive and inviting. To get people to read the letter, the headline has to both make the prospect take notice and make them want to know more.When you write a headline to sell something, mak...
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- 2007-11-13 22:16:19 - The one word every prospect craves
- It's arguably the most important word in the copywriter's arsenal. It ranks right at the top with words like "free," "new" and "savings."I'm talking about "you.""You" is the word that gets your prospect's attention and keeps them involved. As Herschell Gordon Lewis says in "The Art of Writing Copy," "Unless the reader regards himself as the target of your message, benefit can't exist...
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- 2007-11-13 22:16:19 - A copywriting lesson from dr. seuss
- Looking for inspiration for your next marketing communication? Try the children's bookshelf.Dr. Seuss has entertained young (and old) audiences for nearly 50 years with titles such as "The Cat in the Hat," "Hop on Pop" and "Green Eggs and Ham."The reason why his books remain so popular says something about what makes for good writing (and reading), no matter who the audience is....
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- 2007-11-13 22:16:19 - 7 essential tips for reviewing and approving copy
- Nothing can turn strong copy into a 97-pound weakling faster than a flawed review process. The result is severely handicapped marketing efforts and, alas, fewer sales.How can you avoid this dire marketing situation?By having a smart and consistent review process that preserves the selling power of your marketing communications. Following are 7 essential tips for reviewing and approvi...
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- 2007-11-13 22:16:19 - 7 powerful sales copy writing techniques!
- Your sales letter is the most important component in your web site or marketing campaign. It will introduces your products or services to your visitors and how people react (buy, bookmark, leave) is 80% entirely depends on your sales letter.Below, I will show you how to make you sales letter a Compelling, Non-stop, 24/7 cash generating machine!1. Tell a good story in your sales lette...
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- 2007-11-13 22:16:19 - Five steps to online copywriting success
- One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a "must have" for anyone who is thinking about real success with their online business.It doesn't matter if you're marketing a product, a service, a network marketing opportunity, or if you're an affiliate selling someone else's products; you need to know a little bit abou...
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- 2007-11-13 22:16:19 - Crank out more articles more often with an article swipe file
- If you write copy you need a swipe file. A good swipe file can save you lot's of work and enable you to crank out more articles more oftenEvery good copywriter has a swipe file. A Swipe file contains Headlines, Articles and Article paragraphs you have previously written. Your Typical article will consist of the Following 3 Parts Introduction Body Wrap up By mixing and ...
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- 2007-11-13 22:16:19 - Cause and effect
- "Shallow men believe in luck. Strong men believe in cause and effect." Ralph Waldo EmersonWhat is the "unique selling position" in your market? Luck will not propel you to success. Understand the "cause" of your market's problem by knowing your target. Solving their problem is the "effect" they are looking for. Corporations have entire departments dedicated to finding out who buys fr...
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- 2007-11-13 22:16:19 - What is persuasive copywriting and how can it help your business?
- Persuasive copywriting is what draws the attention of prospective customers. They see your product and are drawn it. But what makes this happen? What words can win a customer over without having them laugh at overstatements and hype? Persuasive copywriting is the style of writing that every business needs in order to get customers to purchase something.Online, there is a large market for in...
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- 2007-11-13 22:16:19 - How to develop a killer news hook
- When you are going to write a press release probably the most important thing you can do is create a killer news hook. A press release without a news hook is just blatant advertising, plain and simple. There is nothing that turns off journalists more than a press release that's just advertising, and when you turn them off, they're often off for good.So, with this in mind, creating a news ho...
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- 2007-11-13 22:16:19 - Ghostwriting: your questions answered
- Many people feel they have a story to tell or an experience to share. But time is precious and not everyone can make the words sing on the page. But there are people who can make the whole experience hassle-free. A ghostwriter will do all the work while you get all the credit. Some common questions about the ghostwriting process are answered below. What does a ghostwriter do? A...
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- 2007-11-13 22:16:19 - Common mistakes that can kill your web copy
- Sometimes learning what not to do is as important as learning what to do. Copywriting is no exception. I oftentimes see copy that is well written, but obviously created by an amateur. How do I know? One or more of the following five mistakes was made and that killed the copy? dead.Once you understand why these mistakes are, in fact, mistakes, you can easily avoid them. It isn't like they ar...
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- 2007-11-13 22:16:19 - More insider secrets to great copywriting - judging your target market
- This week we're going to reinforce the training that Recruits of my Red Hot Copywriting Bootcamp are drilled on. In case you didn't read my last article we covered what you MUST do before you write a single word of copy. Each weekday we build on your skills of creating your copy from the ground up following my Field Guide. By the end of this copywriting Bootcamp you won't believe tha...
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- 2007-11-13 22:16:19 - Copywriter trick unveiled: how to write better copy faster
- "Talent alone cannot make a writer. There must be a man behind the book." Ralph Waldo Emerson's GoetheI'm going to share with you a method guaranteed to get your copy razor sharp in a hurry. It's an old trick I learned in journalism school, and it works great to get those creative juices flowing. Since I've been using it regularly again, I write circles around my former output times....
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- 2007-11-13 22:16:19 - How cliffhanger paragraphs capture readers
- About 50 years ago, movie serials kept theater crowds coming back week after week. Each episode ended with a "cliffhanger," a suspenseful unresolved problem. Audience members had to return the next week to see what happened.Surprisingly, this narrative form isn't new. Even in the Middle Ages, storytellers journeyed from castle to castle spinning suspenseful yarns without end. (Wha...
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- 2007-11-13 22:16:19 - 5 critical mistakes most freelance copywriters make
- Think you have what it takes to be a freelance copywriter? I wasn't so sure I knew when I first started in 1999. All I knew was I desperately wanted to work from home to raise my two sons after my divorce. It took a lot of trial and error to get to the stabile and profitable business I am running now in 2005. There are some things I learned along the way I wish I knew much earlier in the game....
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- 2007-11-13 22:16:19 - Dont forget the copywriting
- Copywriting And Content CreationOne of the most important, but often overlooked aspects of marketing is copywriting. Businesses afford much attention, time and money, on graphics, mail formats and all of the website bells and whistles. But the copy--what is said about the businesses product--is often left to the end, receiving little focus or refinement.Whether your marketing plan in...
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- 2007-11-13 22:16:19 - Who is your customer?
- When you want to sell something?anything? you need to first know who is going to buy it. Why? Because your ad copy has to be written to that person.You should actually picture a real person and write to them. It might be someone you know or someone you know about. But it is someone. Give your person a body and a face you can visualize as you begin to write. If you have a photo, tape it up w...
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- 2007-11-13 22:16:19 - Four simple steps to improve your sales copy
- You know what it's like, you're reading the sales material about a product you're considering buying, but, as you read, all these questions seem to pop into your mind, but there's no-one there to answer them, so you shelve your plans to purchase.If it happens to you, you can guarantee it also happens to your customers when they read your sales copy. So, what's the answer? You don't have to ...
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- 2007-11-13 22:16:19 - Copywriting: engage prospects by involving their senses
- Imagine a bland, colorless existence. Where food had no taste, silence surrounded you and everything smelled the same.Not very appealing, is it?Now imagine a crisp, fall morning. The sun is burning away the last of a lazy fog. Robins are singing sweetly on branches covered with bright yellow leaves. You swing gently on a creaky porch swing, sipping your Chocolate Caramel Latte and th...
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- 2007-11-13 22:16:19 - Fundraising letters: where to find creative ideas for your appeals
- How do you make your fundraising letters creative and fresh year after year when your needs don't change all that much? I am not talking about new initiatives. I'm talking about the programs that you run year after year. The membership drive that you run year after year. The funds that you must raise to cover administrative expenses and salaries year after year. How can you request funds for these...
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- 2007-11-13 22:16:19 - Copyright, copyrighting, and online copyright abuse - save yourself the headache by reading this!
- Lets start with copyright infringement.It is easily explained as copying someone else's work without gaining permission first. This includes publishing other peoples work to your web site, newspaper, magazine or even just downloading it to your computer can be seen as copyright infringement. The last is known as a grey area.Other peoples work means anything created by a person. It ca...
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- 2007-11-13 22:16:19 - How to write for a paper or magazine
- l. Introduce yourself to the editor of your local newspaper. (Or, if you do business within a certain neighborhood, talk to the editor of the neighborhood paper or shopper.)Tell him/her about your profession. Express your availability to serve as that paper's free-lance "expert" for that profession.2. Invite the editor to call you anytime the paper is doing a story on your field....
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- 2007-11-13 22:16:19 - Freelance technical writers - how much are you worth?
- Where can you find out about freelance technical writing pay? Is there a place where you can go and find out where you stand? As with any field, pay is determined by several things, not just because you can do the work. Instead, it is about how you work, what type of work you do and how well you work with other people. It is often said that you cannot get experience without experience. That is tru...
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- 2007-11-13 22:16:19 - Steps to a writing an effective press releases
- Want to get the most media attention and spotlight for your business? Then the first place to start is with a GREAT press release. Now I can almost see half of you leaving now, dreading the thought of having to write one of these. But wait!! I'm going to show you easy methods to make your press release work for you and get the attention it deserves. Ready? Let's go.We'll briefly go over the...
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- 2007-11-13 22:16:19 - Direct mail sales letters flow better with subheads
- A subscriber to my newsletter asks: "Got any good pointers on writing great sub-heads?" Yes, I do. Here they are.Use subheads to draw attention to your copy Why do we use subheads anyway? Because you can't just cover the important points in your copy. You've got to highlight key points using graphic devices, such as bold type, italics, underlining, bullets and subheads. If a key point i...
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- 2007-11-13 22:16:19 - Lapsed donors: how to write a fundraising letter that wins them back
- Your definition may differ, but I define a lapsed donor as someone who has not donated to your organization within the last year, two years or three years. Donors who have not sent you a gift in over three years are not lapsed donors. They are former donors.Lapsed donors are valuable. Unlike strangers, they have supported you before. And they believe in your mission enough to have sent you ...
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- 2007-11-13 22:16:19 - How to find freelance jobs - writing about food
- Did you know that jobs writing about food are available? These opportunities are available in a variety of areas. Employment in these fields is an exciting concept. For many, getting their foot in the door is the most important and most challenging first step. In order to succeed, a wide range of knowledge is needed as well as a good base of experience.These jobs are available in all sorts ...
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- 2007-11-13 22:16:19 - How to find freelance copywriting jobs
- Your goal is to land a few nice, secure freelance copywriting jobs, but how do you get them? The most important factor in finding these jobs is that you pursue the job you are looking for with all of your ducks in a row, so to speak. Here are a few things you need to do in order to get the freelance copywriting jobs that you have been looking for.Prepare yourself through schooling. Most peo...
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- 2007-11-13 22:16:19 - Copywriting for astrology, numerology, tarot, and the mystic audience
- These days, you don't have to traverse the dark forest on the eve of the Full Moon to find a gypsy, psychic or "intuitive" as many now call themselves. Chances are, the local astrologist or tarot reader is making more than a comfortable living for herself in a corporate complex near you. She's probably dressed in proper business attire, scheduling consultations from her art-deco office right now....