Copywriting articles
Showing page 10 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - Help, help, help, sell
- Here's a fundamental difference between copywriting offline and copywriting for the web... - Give or take, my job as a copywriter offline was to sell, sell, sell, sell. - Online, I think, my job is best described as help, help, help, sell. How come? Because web sites are a pain for buyers and searchers. Much harder to 'use' than a physical store or library, a brochure o...
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- 2007-11-13 22:16:19 - 10 keys to copy that sells!
- Whether you're selling a product or service, the 10 tips below are your keys to writing great copy that communicates and persuades ... to get results! These guidelines can apply to most any form of consumer marketing communications: sales letters, brochures, web copy, or direct mail. As long as your goal is to elicit a reaction from your reader, you've come to the right place. Be reader...
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- 2007-11-13 22:16:19 - How to write profitable ads
- Regardless of how you look at it, the most important aspect ofany successful business is its advertising. In fact,the success of any business is largely dependent on good advertising. First of all, you've got to have a dynamic, spectacular ad thatattracts the eye and grabs the interest of the people you'retrying to sell to. Thus, unless your ad really "jumps out" at ther...
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- 2007-11-13 22:16:19 - 3 ways to increase conversion rates
- In a previous article I talked about a few similarities between writing direct mail packages and writing web sites. In short, I concluded that as online writers we could learn a lot from direct marketers. In this article I'm going to take a look at just one of those similarities: both direct mail packages and web sites lose almost all of their readers before the 'task' is completed. Both me...
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- 2007-11-13 22:16:19 - Four things every web site headline must do
- As you know, I'm constantly making the point that the text on web sites is not given enough attention. Which is unfortunate, because the headlines on site pages make huge demands on the skills of any writer. If you're writing a headline or heading for a site page, here are four things you need to keep in mind, four elements that demand your attention, four separate 'audiences' you need to s...
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- 2007-11-13 22:16:19 - Dont be satisfied with your first draft
- Sometimes it's a struggle to figure out what's the best thing to say. You're writing a heading, the first sentence of an email, the introduction to a newsletter, a short description on a homepage. But what should you say? When you have just a few words, what's the best message? One of the ways I employ to help me with this task is to first weed out what I DON'T want to say....
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- 2007-11-13 22:16:19 - Welcome informed criticism of your work
- When you come to 'know' something, there is a temptation to stop thinking about it. You put it in a box as 'known' and are happy to argue with anyone who disagrees. This is both a good and a bad thing. It is good to hold firm to your beliefs, to be true to yourself, to stand your ground over knowledge or a belief that is fundamental to your character and values. That said, hol...
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- 2007-11-13 22:16:19 - Step one for copywriters: understand what to say
- Find a passage of poorly written copy, and chances are you will have found a copywriter who never figured out what it was that he or she was trying to say. Whenever I have trouble with some copy, I stop, sit back and then write at the very top of the page... "What is it that I am really trying to say?" With that question, I force myself to take a much more disciplined approach...
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- 2007-11-13 22:16:19 - The write way to grow your business
- Hone your writing skills to project a more professional business image.The sales letter you can't put down?the advertising copy that makes you want the product?the resume that prompts you to call the job candidate this second?All these are examples of exceptional business writing. While you certainly know good writing when you see it, can you write with the same pizzazz the professionals us...
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- 2007-11-13 22:16:19 - Fill your readers with confidence
- Site visitors generally stay with you for as long as they feel confident that they will succeed in achieving their goal. It's a simple truth, but important. For me, it helps explain some sites I know that perform extremely well, but appear quite amateur in their design and architecture. Some shortcomings in appearance and structure are amply compensated for by the high level of confidence ...
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- 2007-11-13 22:16:19 - 3 reasons why content is still king
- Back in the late nineties, the phrase 'Content is King' was repeated and repeated and repeated by site owners and marketers alike. The belief was that the more content you had, the greater the number of visitors you would attract. Of course, the content had to be well written, relevant and easy to find. Many sites built very successful businesses as a result. And then something happened....
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- 2007-11-13 22:16:19 - Can honest copywriting succeed?
- I confess--I'm a marketing heretic! I've built my career on breaking all the rules--and one of the rules I break is that I don't hype.Do I put the best possible "spin" on the truth? Of course! But I refuse to deceive my readers into action.What are some of the common copywriter tricks that I *leave on the table?*Here are a few to start: * If you order in the next 24 ho...
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- 2007-11-13 22:16:19 - Kick-start your juices
- Listen, consider this scenario.You have a deadline to honour. Time is pressing, tighter and tighter. You are hoping to come up with some topic for your project.....However, ideas on what to write about keep eluding you.What are you going to do in situations like these?Today there are various software and information to start you off when finding yourself in such a rut. ...
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- 2007-11-13 22:16:19 - 11 things you must know before hiring a copywriter!
- If you're considering hiring copywriting help for your next brochure, Web site, or marketing project. Congratulations! You should get great results if you hire a pro to do it right. Many business owners and marketing professionals have valid concerns about letting an outsider develop their content. After all - it's your business, you know it best, and your image is critical. However, you're...
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- 2007-03-26 12:55:48 - Zany ideas that increase writing productivity and quality
- Welcome to the zany ideas of a productive writer. My students keep reminding me of my unusual tools and how helpful they have been for them. I also thank my students for their concept testing and refinement. Now, I feel much more confidant about sending them out into the world. For the next few minutes let your imagination run amuck. Okay, amuck is a little too far out there, so wha...
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- 2007-03-26 12:55:48 - Your writing anxiety - 10 ways to bring relief
- Anxiety, apprehension, cold feet, consternation, dismay, distress, dread, fear, fright, horror, nervousness, panic, scare, strain, stress, tension, terror, trepidation, unease or uneasiness: whatever it's called, you've got it. And the reason is ... you've got to write an article! Writing anxiety or 'writer's block' happens to all writers at some point in their writin...
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- 2007-03-26 12:55:48 - Your article headlines will make or break your business
- Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it. The power of a headline ...
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- 2007-03-26 12:55:48 - You don't need inspiration!
- Or do you? Writers write. You shouldn't wait around for inspiration to come. But sometimes, there are days you can't get anything written down. Or you're at a loss for words. You can't think of anything to write. You don't have any idea what to write about. And then you end up believing you're having writer's block. You end up believing it too much, you...
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- 2007-03-26 12:55:48 - You can write poetry today
- Have you ever sat there staring at the paper, ready to write, but unsure where to begin? Want a solution that will overcome even the worst writer's block? Anyone can start writing poetry today using a few simple techniques. One, two, ...? Did you say or think three when you saw the above? If not, you certainly would when I asked you to fill in the blank. Your mind is ...
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- 2007-03-26 12:55:48 - Writing your life story - some common obstacles and how to overcome them
- "When the storyteller tells the truth, she reminds us that human beings are more alike than unalike... A story is what it's like to be a human being - to be knocked down and to miraculously arise. Each one of us has arisen, awakened." - Maya Angelou Many people who consult with me regarding their family histories are also adamant that they want to do the work themselv...
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- 2007-03-26 12:55:48 - Writing your articles: an organized framework for success!
- Writing articles for an ezine, newsletter or as content for your web site can often be a daunting prospect. There you sit, looking at a blank page and saying to yourself "Where do I start?". The first step is easy. Don't start with a blank page - try using a graphic organizer instead. The article you plan to write is probably an informative one, giving your reader rel...
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- 2007-03-26 12:55:48 - Writing with power: 5 snappy rules for success
- Almost everyone could profit from enhancing their writing skills. From writing more crisp meta-tags ? which search engine bots find quite sexy ? to turbo-charging your blog readership by writing with punch, a skilled pen can propel any online effort in the right direction. But who has the time, money or know-how to tackle this daunting task, right? On the contrary, I have just the ...
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- 2007-03-26 12:55:48 - Writing tips for article writing
- 3 Tips when Writing Articles Do you love to write? Do you want to put those writing skills to good use? Perhaps you want to see your name published whether it be in a newspaper, magazine, e-zine or other forms of publication. Here's 3 tips to start off your New Year. 1. Brainstorm Once you'...
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- 2007-03-26 12:55:48 - Writing tips - is the conflict able to be resolved?
- Now that you??ve made the conflict so bad it can??t be resolved easily, you??ll have to make sure it can be resolved ultimately. So what you need is a way out. When you can??t find a way out, what you do is keep on making things harder for your character until you see a light at the end of the tunnel, so to speak. A way out could be?K ?? ...
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- 2007-03-26 12:55:48 - Writing tip - is your conflict interesting?
- Some clashes are more interesting than others and some decisions are more important that others. Two people clashing because they both saw that parking space and believe they are entitled to it, is not as interesting a conflict as one between a couple who have to decide whether to pull the plug on the life support machine which has been keeping their child alive. And ...
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- 2007-03-26 12:55:48 - Writing tip - do you look for the easiest way out when building conflict?
- Until the writer understands that building conflict is very important, she will go about treating her characters kindly, throwing them the minimum of problems. We care about our characters but we also care that our stories are the best they can be. When we first attempt to build conflict, we find it difficult because it's a natural reaction. We don't like conflict; we...
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- 2007-03-26 12:55:48 - Writing tip - can we see from where the conflict arises?
- The conflict in your story will run through your story's length, till it's time resolves it. In the duration of the story, you will show what the conflict is, what is happening because of the conflict and how it came about to be a conflict. If the conflict is between two characters, you will show both sides of the story and when you do this, we will see why they clash. ...
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- 2007-03-26 12:55:48 - Writing tip - can the conflict be resolved immediately?
- To sustain you through your story, however many words that may be, the conflict has to be pretty strong. By strong, I mean that there shouldn't be an easy way out of it. From wherever the conflict may arise, from the character's mind, or from something or someone else, there should be too much at stake for the character - Which doesn't allow him to reach a decision or can't perform ...
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- 2007-03-26 12:55:48 - Writing tip - have you established the conflict in your story immediately?
- In essence, your story will be about the conflict??s history. Where it began, how it began, how it will unravel, how it will end. And because the conflict is our story, it will need to be established pretty much in the beginning. You probably would??ve gathered by now that in short stories, things have to start happening immediately. So introduce the conflict and begi...
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- 2007-03-26 12:55:48 - Writing the knockout query letter: how to catch a book editor's attention
- You've done it. You've achieved a lifelong dream and penned a book certain to be lauded through the ages as a literary masterpiece. Yet one last obstacle stands between you and publishing success ? attracting the attention of someone who can get your book into print. In reality, catching an editor's attention is not difficult. All you have to do is follow the rules by sending what i...
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