Copywriting articles
Showing page 9 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - Boost your conversion rate in three steps
- When I critique, edit or rewrite sales copy, I discover that many clients commit common errors. Granted, not all of them are writers. But most of them fail to drive customer actions not because they lack writing skills but because they fail to look at their copy from their readers' perspective.Although unintentional, they're so involved with their business or product that they tend to forge...
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- 2007-11-13 22:16:19 - Want a sticky site that sells? forget content!
- An interesting debate is currently raging among copywriters, web designers and content developers about the differences, if any, between writing copy for the web versus writing content.According to prolific copywriter Nick Usborne of ClickZ.com fame, a recent survey conducted among the readers of his email newsletter "Excess Voice," which is available at NickUsborne.com, offers some interes...
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- 2007-11-13 22:16:19 - Headlines that pull, persuade and propel!
- When writing direct response copy, there are a few things that can maximize the responsiveness of your message. The first and most important element that can turn any website, salesletter or ad into an action-generating mechanism is the headline.A headline is meant to do two vital things.First, it needs to grab your reader's attention. Realize that people surfing the web are click-ha...
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- 2007-11-13 22:16:19 - How to write carrot-wielding copy!
- A significant reason behind websites that fail is the lack of an effective direct response sales message. Such a message is comprised of three elements (it must be):Captivating (it captures the reader's attention) Riveting (it pulls her into reading further) Engaging (it calls her to act)How can you incorporate those three vital elements? If I were to answe...
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- 2007-11-13 22:16:19 - The biggest mistake copywriters make
- Most of the sales pieces people ask me to rewrite seem to offer great products and services. In fact, some of their offers are so good, prospects would be crazy to turn them down. But they do. And these sales pieces end up falling in my lap because they're desperately unproductive.One of the biggest problems I see in these pieces is the fact that the copy is stale, limp and anemic. Copywrit...
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- 2007-11-13 22:16:19 - Its not what you say but how you say it
- Copy is all about words. Or is it?Copy is about using words to describe the benefits of your offer. About using words to paint vivid mental imagery. About using words to stir the senses, press all the "hot buttons" and push the reader to take some kind of action.But is it really ALL about words? I mean, just words? No.Some copywriters claim that graphics, formatting and photog...
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- 2007-11-13 22:16:19 - Prevent procrastination with positive pressure
- My wife and I recently bought a house.It's currently being built and moving day is slated for December. So we decided to buy some furniture in order to fill some of the "extra space." (Our new home is double the size of our current one.)Now, something really interesting happened.The story is a little long, and almost unbelievable, but let me cut to the heart of the matter. (I'...
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- 2007-11-13 22:16:19 - Are long copy salesletters scams?
- A passionate debate is currently raging in the Copywriters Forum about long versus short copy. (If you haven't joined, do so. Click the "register" link the top. It's free. There are tons of tips from other very successful copywriters.)The debate was originally sparked by a comment a very well-known Fortune 500 "guru" made about Armand Morin's AudioGenerator.com.I love it, because deb...
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- 2007-11-13 22:16:19 - Three tips for magnetizing your copy
- The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this: "Yes" or "No."That's it.Now, what makes great copy nudge peop...
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- 2007-11-13 22:16:19 - Freelance writers: double your income
- Freelance writers are a strange group of people when it comes to running their own businesses.They are outspoken and enthusiastic while selling their clients' products and services, but are hopelessly shy and reticent about blowing their own horns.They grumble and gripe about their clients being disorganized and unfocused, but are terminally disorganized and unfocused themselves....
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- 2007-11-13 22:16:19 - No-holds-barred conversation with dan lok - part 1
- Question: If you were starting out and had no references or a substantial resume, how would you go about finding paying customers for your services?To answer your question, I'll assume you're a junior copywriter or marketing consultant.When I first started out and didn't know a soul, I'd open the yellow pages and cold-call the business owners. I'd go to networking events and t...
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- 2007-11-13 22:16:19 - Memorable sales copy -- how to write it
- Want to know the secret of creating MEMORABLE promotional copy? Sales copy that actually stays with your customers long after they've finished reading it?Then master the art of using words to create pictures in your customers' heads.If you can describe your products or services in such a way that it forms images in your customers' heads, well, then you've just created something that ...
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- 2007-11-13 22:16:19 - Top 7 things to do before you hire a copywriter
- Now that you've decided to hire a copywriter, how do you go about finding one? Here are seven things to look for to make sure the match is a good one.#1 ? Define your expectations. Are you looking for a copywriter or a technical writer? Do you need a writer that can take a project and run with it or do you need someone who will follow strict guidelines? Do you want a writer with the ability...
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- 2007-11-13 22:16:19 - Want to make more money as a freelance writer? here are 10 reasons to consider copywriting
- Looking to chuck that full-time job for a life of full-time writing? Or maybe you've already dumped the day job but aren't quite as busy as you'd like to be. Why not take a closer look at copywriting?Copywriting, also known as business or promotional writing, can do more than put a few extra bucks in your wallet ? it can also help you develop as a writer. Here are ten reasons why:1. ...
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- 2007-11-13 22:16:19 - Top 8 techniques - secrets - create ad copy for your business to sky rocket
- Perhaps the most important benefit in the material that follows is its ability to provide you with the necessary concepts and constructs which are critical for becomingsuccessful by utilizing many of the high-tech, high-touch capabilities offered by the use of online marketing. Building your home business "Internet-Style" is not only exciting and challenging, it can also be very beneficial in more...
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- 2007-11-13 22:16:19 - Give me $1 and ill have a powerful marketing weapon
- One of my most powerful marketing weapons costs me less than $1. I buy it once and it lasts me a lifetime. I use it over and over again and it never leaves my side. What on earth could it be?Well, it's my trusty notebook! It is where I store all of my ideas.Let me give you some examples. If I come across an email, even if it's sp*am, and the headline made me open up that email then b...
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- 2007-11-13 22:16:19 - Ad copy - your 12 point inspection!
- You're ready to launch that new product or promotion, & you're really counting on a piece of advertising copy to come through for you.You're looking for stellar results! And, you're determined to do everything in your power to get them. Which means surveys, thorough testing, and ongoing refinement of your ad copy.Hold the phone!When you've got your draft, run it through this 1...
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- 2007-11-13 22:16:19 - Sticky homepage copy in 30 seconds
- Yes indeed, that's all you've got, 30 seconds to make your website visitors decide to stick around...The internet has changed how we think about the customer, the product and the competition. I'm going to take you on a journey through these new ideas and show you what has changed and how you now can approach your marketing.You have to put yourself in the customer's shoes and talk directly t...
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- 2007-11-13 22:16:19 - How to write an effective ad
- A letter or postcard allows you to "talk" one-on-one to your prospect. That means you should use "I" and "me" and "you" in your sales letter. Don't use the corporate sounding "we".Remember just one person is reading your letter or postcard at once. So don't write in the plural, even if your mailing is going out to thousands of individuals. Just write the same way you'd talk to a friend expl...
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- 2007-11-13 22:16:19 - Copywriting secrets of indias mystics
- Hi everyone,Been ruminating on this one for a little while now but it's probably one of the most profound discoveries of my life. It all began with a little book about music and it's had such a deep influence on my copywriting and small business, indeed my whole outlook on life, I'd like to share it with you all now.Here's what happened?About 8 years ago I bought the book &quo...
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- 2007-11-13 22:16:19 - 13 steps to a slippery slope online sales letter
- Many of the solo professionals whom I coach are people who offer services. They're coaches, consultants, creatives. And many of them are also beginning to sell information products on their Web sites. They're smart to offer a lower-priced alternative to hiring them, and to sell a product that can gain them passive income.But here's the problem: I see many of them trying to sell their e-book...
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- 2007-11-13 22:16:19 - 7 formulas for articles that get read!
- Many of us have been asked to write an article at one time or another. Maybe it's a contribution to the company newsletter. Or a promotional article to gain publicity for ourselves or our companies. Some of us write articles regularly for clients.No matter why you're writing an article, it's your responsibility to make it be interesting - otherwise no one will read it. (Except you.)S...
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- 2007-11-13 22:16:19 - Its the headline, stupid! - writing powerful headlines
- "It's the headline, stupid," is the sign that hangs over my computer screen. It reminds me that to write effective articles, press releases, sales letters--whatever I want people to read--I need a powerful, grabber headline or title.You are competing with a lot of others to get the attention of potential readers and customers, and you have only a few seconds to grab them. By using the tips ...
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- 2007-11-13 22:16:19 - Tomorrow?s clichãƒæ’ã‚â©s today
- I went to Google and entered a couple of different search terms.The first was, to my mind, the cliché of all cliché's: "Tomorrow's Solutions Today".And yes, there are a few companies out there that feel this is the most useful way to describe their services.To broaden my search, I tried: "Tomorrow's * Today".Here is ...
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- 2007-11-13 22:16:19 - 3 steps to great copy
- Nothing irritates me more than being told that there are '3 Secrets' to great copy. Worst still are those marketing promises that say something like, "3 Secrets that the copy gurus don't want you to know".Here's an example I received just the other day..."Just imagine... a report with the *exact* words to use to maximize your influence and communication effectiveness..."For me...
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- 2007-11-13 22:16:19 - The power of saying you can
- If you have children, you will doubtless remember saying to them, "You can do it."It's what we say when our toddlers first struggle to their feet.It's what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.Children face the challenges of early life with greater confidence when they are supported by the belief...
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- 2007-11-13 22:16:19 - Ten eye popping, jaw dropping ad copy secrets
- In order to make more sales and get more profits for your business, fist of all, you should have a good ad copy. Once you master the knowlege for how to get traffic, you will get a lot of visitors to your site. If your ad copy does not sell, your advertising and traffic are wasted. Here are a few tips for your reference. 1. Use positive words, not negative words. Positive words arose positi...
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- 2007-11-13 22:16:19 - Some copy tips from an old hand
- I have been in the ad game for a long, long time. I have trained hundreds of writers, and I've been responsible for moving of millions £ & $ in product worldwide. Here are just a few tips that I hope will help you do a better job, and make a bigger name for yourself.One.Whatever copy job you are working on ? brochure, mailer, sales letter, press ad, website ? alway...
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- 2007-11-13 22:16:19 - Grammatical mistakes dont sell
- When you receive a sales letter with typos or grammar mistakes in it, do you take it seriously? Probably not. As soon as I see a few eighth-grade English blunders in any marketing effort, I quickly decide the author's product or service is not deserving of my time. E-mail is so quick and easy to write and send, that we don't give it the same attention as we would a printed letter. It's VERY...
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- 2007-11-13 22:16:19 - Writing online in two syllables or less
- About once a month I fly off somewhere to give a one-day workshop on writing for the web. For part of the day, I invite the group to take part in a series of short tasks. In one of these I ask people to write or rewrite a web page headline, using words of two syllables or less. What's the point? Well, the idea is to make people think. It's often tempting to write with long, complex w...
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