Copywriting articles
Showing page 8 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - The number one copywriting technique that makes your prospects read every word you write
- How does this sound?Today, I'm going to show you how to get a fifteen page sales letter read from beginning to end and keep your prospect magnetized to *every* paragraph along the way. Impossible?The real magic behind these magnetic sales letters is not some mystical skill or secret formula but rather a simple copywriting concept that has been around longer than most of us have been ...
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- 2007-11-13 22:16:19 - When panic attacks writers
- If you write for a living, you deal with deadlines. Sometimes you will have several jobs on your plate at the same time.On top of that, your clients or editors don't coordinate their demands, so you might even have two or three deadlines all falling within the same day or two.It happens.And being the professional you are, if you think you can do the work well in the time provi...
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- 2007-11-13 22:16:19 - How to negotiate rates with a freelance copywriting expert
- Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I'm a small business owner too, and I know what it is to have that do-it-yourself mindset. (It's exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place. Which is: the terms of the contract and the amount of money spent are totally controlled b...
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- 2007-11-13 22:16:19 - Website advertising: 10 tactics to make your ad copy more impactful
- If your ad is not generating a lot of sales, the reason may be because it is not effective.Here are secret website advertising tactics to make it more impactful and therefore generate more orders:1. You could end your ad copy by telling people what will happen if they buy your product. Use your most powerful benefit as the example.2. You could end your ad copy by telling peopl...
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- 2007-11-13 22:16:19 - Website promotion: 10 secret motivational triggers that make people buy
- Unless you know the secret motivational secrets that make people buy, your efforts in website promotion may not be fruitful.Here are some website promotion triggers to help you:1. People want to make more money. They may want to start their own business, get a higher paying job or invest in the stock market. This will make them feel successful.2. People want to save money. The...
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- 2007-11-13 22:16:19 - Deciding what voice to use in copy
- You have to choose a character or an angle that you, the copywriter plays. Copy is interactive. There's a copywriter and a copy reader. As soon as one is gone, the relationship is over (at least for the time being). Readers don't have to stick around. There's no locked door. And they won't?if you don't keep them interested. So you need to write as if you are talking to that person direct...
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- 2007-11-13 22:16:19 - 5 ways to instantly improve your copy
- 1. Isolation technique It doesn't matter how good your copy is if they don't read it. Put blinders on and read each line (including the headlines and subheads) as if they exist in total isolation. Ask yourself if it makes sense on its own. For example, I was looking through Esquire Magazine and saw an article on a celebrity. The headline was "That Voice." Does...
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- 2007-11-13 22:16:19 - Five sections of your copy guaranteed to get read
- Only about 20% of your copy is going to get read. The rest will simply be scanned. I'm sure you've heard the statistic before. It's nothing new. While it might sound frightening or frustrating, it's a fact of copywriting life. So what do you do next? Give up? What difference does it make if only about 20% will be read anyway?It makes a world of difference. Especially if you understand that ...
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- 2007-11-13 22:16:19 - 16 golden rules of master copywriting
- You could spend thousands of dollars on advertisement and have extremely low or no results in sales because of your poor planed copy. You shouldn't be amazed by the fact that huge corporations all over the world do that mistake and waste millions of dollars on false advertisement campaigns.However, how can you write good sales copy, killer ads that get the attention of people? There are no ...
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- 2007-11-13 22:16:19 - Top 10 ways for copywriters to overcome writers block
- We all know that words have the power to persuade, compel and most importantly, sell.However, many have likened the process to getting the 'right words' to trying to get blood from a stone.When I first started out, writing copy meant slitting my wrist and 'giving blood'.Of course, I've greatly refined my copywriting process, and I'd like to share my methodlogy with you....
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- 2007-11-13 22:16:19 - How to personalize your headlines for increased profits!
- Personalizing your headlines to your target audience can significantly improve your sales response. You can do this by mentioning a person by name, their city, their career field, their job title, or group right in the headline. You will find this has become quite common in email marketing. If you can make the person feel that you are talking directly to them you will normally win their tru...
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- 2007-11-13 22:16:19 - Writing suitable copy for the press
- Summer is finally here and school is out, but learning for the rest of us continues. Whether you're a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.My lesson occurred recently upon reading ...
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- 2007-11-13 22:16:19 - How to write ad copy that sells
- When I write copy for my advertising clients, I always check to make sure the three key elements are in place. 1. psychology, 2. logic, and 3. creativity. These are three very different aspects of ad writing, which, when combined, produce a highly effective message. Master the technique of each, and create ads that really sell!It doesn't matter which part you address when. You can write out...
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- 2007-11-13 22:16:19 - Working on the internet: role of proofreading and copy editing online
- When one is in a creative state, rarely can one also be in a detail state. Thus, mistakes in correct grammar, spelling and continuity of all details, may happen. Also, proofreading our own work can be very difficult, for all of us. This is because the same mental processes that went into composition are the ones we use to correct our work. Hence, so many websites are launched every year but so man...
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- 2007-11-13 22:16:19 - 10 tips for tech-writers
- Tech-writing is a tricky business. It's not a very high profile industry, so there's not much support around. Follow these 10 quick tips, and you'll be well on your way to a satisfying tech-writing career.1) Follow a sensible career path?STEP 1: Start in a teamSTEP 2: Stay only just long enoughSTEP 3: Manage yourselfSTEP 4: Manage a tea...
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- 2007-11-13 22:16:19 - Tech-writers: a necessary evil
- New to tech-writing, or thinking about starting? The key to success is recognising that tech-writers are a necessary evil.Tech-writers are necessary because someone has to write the user doco. The programmers and managers sure as hell don't want to. This is actually part of the reason that you're evil, too. In my experience, most programmers and managers think that they could write the manu...
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- 2007-11-13 22:16:19 - How to make the most of your website copywriter
- Many people feel uncertain when dealing with copywriters. Like any artform, writing is subjective; instead of black and white, most business owners and marketing managers see indistinguishable shades of grey. But copywriting possesses one key element that most other forms of art don't ? a commercial imperative.Because the copywriter's audience is driven by the realities of the business mark...
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- 2007-11-13 22:16:19 - Web copy ? how much is enough?
- These days, there's widespread acceptance that a website is an integral part of the marketing plan of any business. Likewise, it's commonly accepted that web copy is a vital component of any website. But how much web copy is enough?The pure volume of information available on the Internet is daunting ? often counterproductive. There are approximately 550 billion documents on the web, and eve...
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- 2007-11-13 22:16:19 - Online promotion beats traditional ten-one
- While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not?The Press ReleaseSure, press releases can bring yo...
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- 2007-11-13 22:16:19 - Revealed: the $12,500 copywriting formula
- Have you heard of Brian Keith Voiles? Probably not, but if you have eyes you've seen his ad campaigns and you probably even bought products that he created ad campaigns for. Would you like to have the formula he gets paid $12,500 to put into use for Fortune 500 Companies?Well then, today's your lucky day, isn't it? If you follow this formula whenever you write a sales letter or an ad you'll...
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- 2007-11-13 22:16:19 - Writing copy for voiceovers
- As with any of the performing arts, an effective voiceover begins with a well-crafted script. You don't have to have many years of writing experience to create copy that is both effective and a pleasure for the voice actor to perform. Here are some ideas to consider before you put your pen to paper or fingers to keyboard.Commericals: Radio and TVDetermine the purpose of the ad...
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- 2007-11-13 22:16:19 - 11 reasons not to hire a freelance copywriter (and why theyre all poor excuses)
- Think you can take the Copywriting Challenge on your own? Allow me to convince you otherwise! Here are eleven reasons why business owners typically choose not to hire a writer, and my argument for each.Excuse 1. "Why pay someone else when I can do the writing myself?" Next time you sit down with a writing project, pay attention to how you feel. Mentally, are you quickly and effortles...
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- 2007-11-13 22:16:19 - Advice for copywriters: how to win the freelance bidding war
- Are you a freelance copywriter working from home? If so, you've probably been on the project bidding war sites, like elance.com. You've probably seen ads like this:"Need 50 Articles Ghostwritten. 500-800 Words. Budget: $250-$500. Timeframe: one month.""How insulting!" you think to yourself, and yet sheer curiosity lures you to the bidding area. What do you see? Lowbrow bidders losing...
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- 2007-11-13 22:16:19 - Can 97% of netpreneurs be wrong?
- Why Some People's Ads Almost Always Make MoneyDiscover the Master Copywriter's Little-Known Secret of Locking in Profits! You don't know it yet, but in the next 5 minutes you are going to learn two things that will enable you to command someone to do something anything ? and that person will do it without question. What's more, they'll think it was their idea, not yours. Hypnotic Selling: M...
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- 2007-11-13 22:16:19 - Power keys to writing power-packed marketing copy
- In order to maximize your sales efforts and fully seize your greatest profit potential, these essential elements are a "must-have" and "must-apply" in all of your action-driven marketing communications.Value-Added, Benefit-Rich Headlines Make The DifferenceA bold, mouth-watering headline is considered by many a marketer to be the most important element of any super-effective marketin...
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- 2007-11-13 22:16:19 - Power words and phrases
- I like to use power phrases when writing sales material. These power phrases add punch to a line or a paragraph and I usually use them to start off a sentence.You can generally find alot of "power phrases" when reading good sales copy. I usually keep a notebook nearby so that whenever I come across a line or a phrase that I Iike in sales material, I write it down for possible future use....
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- 2007-11-13 22:16:19 - How to write powerful headlines
- I want to tell you how I go about writing headlines. I like to keep swap files of headlines around for future use. And how I go about doing it goes something like this...I'll find a headline I like, wherever it may be, and then I don't copy it word for word, instead I'll use a "fill in the blank" approach. That way I get a generic headline that I can apply to almost any business.For ...
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- 2007-11-13 22:16:19 - How writing radio can help you become a better writer
- Knowing how to write, and write well, is a skill that will come in handy in all sorts of situations. And if you combine good writing skills with the persuasive selling tactics found in, say, copywriting, you'll be that much more ahead of your competition.Of all the different types of writing I've done in my life (and believe me, I've tried practically all of them) writing radio has made one...
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- 2007-11-13 22:16:19 - Traffics nice... but whos driving?
- In the competitive marketplace of the new millennium, the demand for specialized products or services will increase. If your site sells everything or to everyone, chances are that your audience will not perceive a value in shopping from you any greater than from anyone else. Keep in mind that price is *never* an issue -- it is the value behind the price that is.Price is an arbitrary figure ...
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- 2007-11-13 22:16:19 - Be contagious... spread the word!
- "Melissa" invaded our computers in late 1999, then "I Love You" in 2000. A year later, the "homepage.htm" attachment virus is wreaking havoc online. And now, in 2002, we have not been spared. A fury of Klez.Gen worms as they spread like wildfire has brought the web to a crawl at times.Of course, we should never open any attachments from unknown sources. It's a warning we are told again and ...