Copywriting articles
Showing page 7 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - Are you asking the right questions in your copy?
- It's a common approach to writing copy. You begin by asking questions. Why? To evoke thoughts in your readers' minds, to stir up emotions, and to get customers thinking in the way you want them to think. But have you ever thought about how you phrase your questions? Are you doing it in a way that will have the greatest impact on your readers or are you just throwing questions on a page?Beha...
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- 2007-11-13 22:16:19 - 9 tips for great design of your marketing materials
- 1) Don't just hire a good designer. Hire someone who has had plenty of experience designing business collateral. Your designer needs to ask you the right questions about the project. And he/ she needs to be able to turn the design round reasonably fast too.2) Write the copy first. I believe the copy drives the project. (Unless this is a print ad, in which case the visual and headline will o...
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- 2007-11-13 22:16:19 - Finding your clients business problem leads to better copy
- WHAT'S THEIR PROBLEM?How do you begin a dialogue with a prospect, be it in person, on your website or in print?You talk about your client's business problem.What IS your client's business problem?Answering this question is the hardest part of marketing. What we all do instead, is focus on our solution, i.e. "what we do.""We sell network management ...
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- 2007-11-13 22:16:19 - Cleaning up your copy
- When you are beginning to write, you gather as much data as you can. You continually add allied thoughts. . You use your right brain, the creative side.So when you have an idea and your mind says, "not relevant to my core subject," you ignore the doubt. You don't cross anything out. You behave as magpie.To polish your copy, you do the opposite.Here's how: shut the door and ...
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- 2007-11-13 22:16:19 - Organizing your data to write better copy
- Last quarter I talked about interviewing / gathering data. So now you've got several thousand words of notes, hopefully digitally recorded. What comes next?GETTING ORGANIZEDI suggested organizing your interview questions into 4 groups. I'm going to label them for you A, B, C, D.·what is the business problem? = A·what is the high lev...
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- 2007-11-13 22:16:19 - Better copy: the interview is the key
- Most of us spend our days persuading others to buy our service, product or idea. Here is how to create powerful marketing copy to make your job easier: INTERVIEW YOURSELF.If you hired a writer to create the copy for you, he/she would likely start by interviewing you. He would ask every question he could think of about your subject and keep probing until he found illuminating answers. You co...
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- 2007-11-13 22:16:19 - Five keys to leaner and meaner copywriting
- Grab 'em and don't lose 'em. Every marketer knows that one. Human beings have very short attention spans, so you can't afford to waste your prospect's time - give them the good stuff and then let them go as soon as you can. Writing effective marketing material is all about writing crisply with just a handful of words.Clean writing isn't an accident, but is instead the result of the careful ...
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- 2007-11-13 22:16:19 - Segmenting your target audience through your copywriting
- Ask any copywriter what the first commandment of copywriting is and they'll quickly tell you "Know Thy Target Audience." In order to write effectively you have to know this one group of people and know them well. I guess that's why many people get so frustrated when it seems they have more than one preferred customer base. One of the most frequent questions I get asked is, "What if ...
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- 2007-11-13 22:16:19 - Keeping it real: the only copywriting trick that works
- Much of today's accepted copywriting wisdom comes from old books written for a different, quieter world.For most of the twentieth century, widely promoting a successful message was expensive and difficult, requiring control of significant resources and substantial time commitments. Though the general public was more trusting and open to suggestion, more effort was required to reach them. Un...
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- 2007-11-13 22:16:19 - Top 3 rules for writing effective copy
- One thing all successful Internet marketers have in common is that they're good copywriters. If you want to have a profitable online business, you need to know how to write a copy that motivates people to buy your product... a copy that sells!In this article, I'm going to reveal 3 important rules that you should follow to write persuasive copy. Put these tips into practice, and watch your s...
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- 2007-11-13 22:16:19 - Copywriting makeover: making an emotional connection - part 1 of 2
- One statistic shows that over 80% of all buying decisions are emotional. That means your copywriting should be, too. This is something I firmly believe in and have preached for most of my copywriting career. However, all too often, I find people skipping the vital step of making an emotional connection with their customers. That can be a tragic, and costly, mistake.Thats why I was excited w...
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- 2007-11-13 22:16:19 - Copywriting makeover: making an emotional connection - part 2 of 2
- In part one of this article series we began looking at the Cruise Vacation Center site: a travel site whose copy was sorely lacking in emotional appeal and visual imagry. (You can see the previous version of the copy here: http://www.copywritingcourse.com/CruiseVacationCenter-Original.pdf.) In the conclu...
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- 2007-11-13 22:16:19 - Copywriting and your five senses
- In its most basic form, copywriting is, among other things, the art of conveying a message in writing for the purpose of persuading someone to do something. This is especially true when writing descriptive copy. Why? Because your customer's five senses don't work on paper? they only work in person. That's why we, as copywriters, have to create a sensory experience for our customers through our wor...
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- 2007-11-13 22:16:19 - The five rules of influential web writing
- Building a professional reputation requires a campaign founded on your words: the positions you endorse, the motions you advocate, the accuracy of your vision. Writing for the Web can either establish your expert credibility or destroy it.When your business requires powerful words online, follow these five rules for promoting the message that will serve you well in the digital world:...
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- 2007-11-13 22:16:19 - 10 eye popping, jaw dropping ad copy secrets
- 1. Use a hand written letter on your ad copy instead of text. Write the ad on a piece of paper, scan it and publish the ad on your web page. Adding a personal touch will always increase your sales.2. Publish a list of famous and respected customers who have bought from you on your a copy. People will think that if these people bought from you, they should also trust your business and purcha...
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- 2007-11-13 22:16:19 - Calls-to-action: making them fit makes all the difference
- It was going so well, so what happened? Many copywriters get off to a wonderful start: The headline is compelling, the body copy is benefit-filled, but then comes the call-to-action and the whole thing falls apart. Why? It could be a dozen different reasons, but one of the most common I've seen is that the call-to-action doesn't fit the target audience.Call-to-action statements (those final...
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- 2007-11-13 22:16:19 - 3 steps to better sales copywriting
- Whether you're wet-behind-the-ears or a seasoned copywriter, your craft will benefit by remembering one thing:You're nothing more than a salesperson.There's an old saying in the "business" that, "a copywriter is a salesperson sitting in front of a typewriter." True, few of us are using typewriters these days. The principal, however, remains unchanged.We're ...
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- 2007-11-13 22:16:19 - How to write adverts that forces people to respond
- Think for a moment some day and consider the kind of advertising you see in your post box, on the TV, on your computer, on the radio, etc. Then ask yourself this question, "Would I buy this or not?" If you say "No," then ask yourself why. If you say "Yes," then ask yourself why.Consider what is it that makes this advert attractive or what is it that this person's offer is deemed to be unatt...
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- 2007-11-13 22:16:19 - Progressive headlines guide customers to buy
- Headlines are, without a doubt, one of the most important elements in copywriting. As has been said countless times before, if you don't get your readers' attention with the headline, the chance of them reading your copy is virtually none. But headlines (and sub-headlines) play a vital part in the copywriting process for other reasons, too.Whether we, as copywriters, like it or not, the fac...
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- 2007-11-13 22:16:19 - Your usp is useless
- One of the keys to writing good marketing copy is to differentiate your product or service from the competition with an effective selling point. And it is on precisely this element that many otherwise competent writers flounder and flop ? and so does their copy.Because the key word here is "effective" not "different" or "unique"."But wait!", yo...
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- 2007-11-13 22:16:19 - ?super adjectives? boost the power of your copy
- Pretty or elegant? Good or scrumptious? Nice or delightful? There is power in the adjectives you choose. Just like Clark Kent and Superman or Bruce Wayne and Batman, some adjectives are plain, ordinary, everyday words. Others are alter-ego Super Adjectives that leap into your customers' minds in a single bound. Adjectives are boring, but Super Adjectives impress, inspire, and convince your custome...
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- 2007-11-13 22:16:19 - Kick-starting body copy
- Several correspondents to our newsletter, AdBriefing, say that they are having trouble writing body copy for ads. Their problem seems to be the age-old one of how to kick things off ? how to make a start. Can I help? Of course, I can.When you have been writing copy as long as I have, you will come to understand that there is an unwritten formula for writing copy. While I shudder at the thou...
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- 2007-11-13 22:16:19 - The lost art of fundamental copywriting
- What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can't even write a simple headline are trying to "hypnotize" readers with "psychological copywriting," because that's what a few of today's copywriting experts are telling them they should do!...
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- 2007-11-13 22:16:19 - The formulas freelance copywriters employ when creating web content
- What is it exactly that copywriters DO when they produce new text for a site makeover? You often see the advertisements; a designer is looking for a freelance web writer who is going to create content around a number of keywords. There's not a lot more information about the process. What are the tricks of the trade and how do you get value for money when hiring a freelance writer?When you d...
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- 2007-11-13 22:16:19 - 10 tips for aspiring freelance copywriters
- Every week I receive a couple of emails from people seeking advice on how to get into freelance copywriting. While there's no simple answer, and no answer which applies to everyone, there are a few tips which I believe will help most people make the move into freelance copywriting, and survive the first few months at least.1) Invest in a websiteThe best place for any freelance advert...
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- 2007-11-13 22:16:19 - Writing benefit-driven web copy ? 4 steps to more sales
- You've identified the benefits you offer your customers, but how do you turn a list of benefits into engaging web copy which converts visitors into customers?Recently I wrote an article explaining how to identify the benefits you offer your customers (http://www.divinewrite.com/benefits.htm). That article challenged business owners and marketing managers to think in terms of benefits rather...
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- 2007-11-13 22:16:19 - Engage your customer ? write about benefits
- Think quick. In 10 seconds, can you list the 5 key benefits you offer your customers?I bet you said "Yes". But are you sure you listed benefits? If you'll bear with me for another 10 seconds, I'd like to test out a theory on you.Recap your answers ? maybe even write them down. Now list the 5 main things your business does. In other words, what are your 5 core services? What...
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- 2007-11-13 22:16:19 - 10 things you should expect from your website copywriter
- As websites and electronic commerce are becoming more and more common, business owners and marketing managers are realising that quality web copy is every bit as important as impressive design. And with the ever increasing importance of search engine presence, the role of web copy has never been more critical.But in such a relatively new field, customers are still coming to grips with what ...
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- 2007-11-13 22:16:19 - How to write direct mail that really, really works!
- So, you have something you want to sell. It may be a product, a service, or a cause. It could be a membership, a subscription, or a motor car. It might be paper, health products or the idea that the humane society or the Alzheimer's association is worth giving money to. It could be computer equipment, hand-sewn dolls clothes or garden gnomes.Whatever it is you are selling, you need to let t...
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- 2007-11-13 22:16:19 - Does your copy look fake to the search engines?
- From the early days of search engine optimization, keywords and content have always been vital to achieving your goals. Starting back in the days when we used to shove every slightly relevant keyword into our Meta tags, it has been obvious that search engines love text. The more advanced the engines have gotten over the years, the more complex and sophisticated many writers have gotten with their ...
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