Copywriting articles
Showing page 6 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - Can anyone succeed as a freelance copywriter?
- This is a question that can be answered in a lot of different ways.But let's start with a perfectly simple and honest answer.No.No, in spite of what you might hear or read elsewhere, not everyone can succeed as a copywriter, freelance or otherwise.If someone tells you different, they are not telling you the whole truth.If someone says, "If I did it, anyone can......
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- 2007-11-13 22:16:19 - Impulse writing for better ad headings
- Writing headlines for your ads is the most important part of your online presence.When posting your ad to classified sites, directories, message boards, newsgroups or mailing lists, the only part of your ad that is showing is the heading.So, what your heading says will make the difference between your ad being read or being......................................passed right on ...
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- 2007-11-13 22:16:19 - Hooks, lines & sinkers
- Hands up if the title to this article made you think that you'd strayed into a fishing feature?Perhaps you didn't quite go that far, but hopefully you were puzzled or curious enough to wonder what on earth those three angling associated words have to do with writing. The answer of course is nothing at all if you are thinking of metal barbs, yards of tangled nylon and blobs of lead weights....
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- 2007-11-13 22:16:19 - Its time to start that swipe file
- Just as great fiction is an art, so is great copywriting. Beneath the art, however, there's a foundation of basic knowledge and skills. The craft that goes into your writing.Craft comes first. Art follows.You learn the craft of writing by educating yourself, by the actual process of writing (the doing), and by reading incessantly. Every successful writer will tell you that reading ha...
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- 2007-11-13 22:16:19 - Real estate professionals need you to write for them!
- Ask yourself these questions:Are you an experienced writer?Do you want to stay at home to write?Do you want to work for yourself?Do you learn new things quickly?Are you interested in a broad number of subjects?Do you feel like you're being pigeonholed with your current writing and you want to branch out?Do you ...
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- 2007-11-13 22:16:19 - Is your web copy plain talk?
- It's true, we were all taught in school to express ourselves differently on paper, than the way we speak. To follow rules of grammar, and inject an artificial air of formality.Forgetting about this training when you write web copy is one of the best thing you can possibly do, unless you're selling to the academic community. And forgetting about it may not be as easy as you think.Do y...
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- 2007-11-13 22:16:19 - A quick free n easy content writing course
- I do not pretend that a one-stop shop solution to content writing exists, but my experience has taught me, that working toward a 100% effective writing formula isn't a complete waste of time.At my firm (a content writing business), we find it particularly useful to go through a number of steps before we put pen to paper. We start a web content assignment by determining a number of 'vital fa...
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- 2007-11-13 22:16:19 - Making your purpose your business step #4 - organizing & developing online content
- If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing, and general information to build a platform for your product (your purpose).One of the main items tha...
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- 2007-11-13 22:16:19 - Dissolving buyer scepticisim ... a lesson in copywriting
- When making a purchasing decision, people have their "rip off radars" on high beam. They're wary and so they should be -- after all, they're about to spend money so they want to be sure they're not going to get ripped off, AND they want to be sure they're going to get the absolute best return on their advertising dollar.Anyone can claim something generates great results. And they often do....
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- 2007-11-13 22:16:19 - Some important tips on proposals and price
- Here's a critically important copywriting technique I use when writing sales letters and proposals for our own direct marketing services and for our clients.It's all about "price".I see it all the time. And perhaps you do too. Letters and proposals that bury the price at the very end of the document. By explaining all the benefits in the first few pages and then leaving the price for...
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- 2007-11-13 22:16:19 - Writing effective sales copy
- Whether you run a home-based business or Microsoft, one thing is always true: products do not sell themselves. So what makes customers buy? Words.Marketing gurus learned long ago that it's the words salespeople speak and ads present which are critical to the decision to buy or not to buy. So how can you be sure that they copy on your site, in your sales material, and in your promotions is e...
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- 2007-11-13 22:16:19 - Professional writing: six great reasons to hire a writer
- Most people can write. Some can even write well. But only a few individuals can write as quickly and persuasively as a professional writer. Effective communication requires a well-crafted message that is interesting to your audience. Anything less is a waste of your time and money.Professional writers can develop a wide variety of documents including proposals, advertising and design copy, ...
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- 2007-11-13 22:16:19 - 10 things you should expect from your it copywriter
- Anyone who's ever tried marketing IT products or services knows that it's a specialist field. Your customers in the IT industry have very unique and specific requirements, and that means you do too. In order to write compelling copy around your offering, you need a copywriter with a solid understanding of the IT world ? someone who's not afraid to call themselves an "IT Copywriter&qu...
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- 2007-11-13 22:16:19 - Business writing: when not to be professional
- It's time to write your next ad or brochure. Maybe some web content. You've done all your research, and you're staring at a blank computer screen. You want to look good in print. You want to put your "best foot forward." And, of course, you want to make a barrel full of money.Well, you're going to have to pick one, because you can't do all three.Not, that is, if "looki...
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- 2007-11-13 22:16:19 - Are you losing customers because of typos?
- Overlooking simple steps such as proofreading and grammar can affect the credibility of your website. How are you protecting yourself?A potential customer on the internet has a disadvantage over a customer walking into a brick and mortar store. Whereas the physical store has the credibility of location, physical presence (you can find them if there's a problem) as well as community reputati...
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- 2007-11-13 22:16:19 - How to write headlines that get attention
- No doubt, the headline is the most important part of any advertisement or sales letter. The reason is very simple. The headline is the first thing your prospect sees when he or she looks at your advertisement.It's an advertisement for your advertisement.The only purpose of your headline is to get your prospect to continue reading your ad or sales letter. It must get your reader's att...
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- 2007-11-13 22:16:19 - How to start and sustain a career as a freelance writer
- Have you wondered how you can make a career writing books or articles for various publications? Or are you seeking a viable second income opportunity but do not know where to start? Well, freelance writing may be the right career for you and it can open a world of lucrative opportunities for you.You do not need to have special qualifications to be a freelance writer and make money. What you...
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- 2007-11-13 22:16:19 - Increase freelance sales with an online resume!
- Freelancing is a competitive business, especially in today's fast-paced, e-focused world.Often there are hundreds of writers competing for the same, limited number of assignments, and the writer who can best showcase his or her abilities is the one who lands the job.Editors, however, are very busy people, and don't have the time nor the inclination to sift through the hundreds of res...
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- 2007-11-13 22:16:19 - The truth about negative commands (dont read this!)
- Everyday when I read promotional emails and advertisements, or listen to television commercials and dialogue in shows and movies, or hear people around me in everyday life use commands such as the following examples, I feel dismayed for them.This is because I understand something that many others do NOT!And, since learning what I now understand, while I am BOMBARDED every day from al...
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- 2007-11-13 22:16:19 - How to be creative
- Network marketing is an art as much as it is an applied science. To take a blank sheet of paper or canvas and draw or paint an interesting picture, you've got to have an imagination and creativity.The other day, I was watching some video tapes I had made of my son when he was between 2 and 6 years old. One thing that impressed me was the total freedom he had to express his imagination and c...
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- 2007-11-13 22:16:19 - A writers secrets
- Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer should explore in his or her writing.These secrets can be an important part of any writer's self-e...
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- 2007-11-13 22:16:19 - 7 big ticket copywriting secrets i learned from ted nicholas
- I recently sponsored and attended Joel Christopher and Ted Nicholas's Double Birthday Bash and Interactive Marketing Summit in beautiful San Antonio, Texas. There was a fantastic lineup of speakers including John Assaraf, Joe Vitale, Brad Fallon, George McKenzie, Shawn Casey, Alan Bechtold, Tom "Big Al" Schreiter, Brian Keith Voiles, Rosalind Gardner, and Sydney Johnson...
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- 2007-11-13 22:16:19 - Headline writing can lead to fortunes: here are the basics of writing headlines
- Headlines attract attention. Headlines generate interest. The time spent writing headlines can pay you back many times over.Do you have a product or service to sell? How do you attract new customers, clients, prospects, leads or patients?Most likely you attract them through the written word in some sort of advertising, articles, or press release. In each case you need a headline....
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- 2007-11-13 22:16:19 - 10 tips for writing web copy
- One of the most important aspects of a website today is the webcopy - sometimes called the sales letter.In days gone bye, banners and graphics were all important but now it's the words that do the selling.This short article will give you some pointers about writing good webcopy.You must know your target audience. How old are they? are they married? single? professio...
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- 2007-11-13 22:16:19 - On copying and stealing designs
- The notion on the great artist, Pablo Picasso's quote, "Bad artists copy. Good artists steal" is lost on many. And revolving around the graphic designer circles is the quote "Good artists copy, great artists steal" known as Picasso's quote, still. Anyway, it might just be safe to assume that Picasso have not quoted this words exactly but he did have an "expert's assessment and state...
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- 2007-11-13 22:16:19 - Designing for a non-english audience
- Having worked as a digital publishing specialist at a large corporation at my previous job, I did not think being in charge of foreign language typesetting would be too difficult. After all, the layout and the images are already prepared and I only need to flow in the text - how hard could that be? I was sure that a simple Copy and Paste, or text importation, would do everything. This was my point...
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- 2007-11-13 22:16:19 - Hey, client, this is me! sell with your writing voice
- In a crowded market, clients will be seeking personality as they read what you've written -- they'll click right past pages that feel "been there, read that." They're looking for a voice that says, "Hey, client, this is me!"They want to know not just what you deliver -- but how. Will you be funny or serious? A perky cheerleader or a sardonic commentator? Will your view of life be based on "...
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- 2007-11-13 22:16:19 - Writing tips for your website
- Now that your website is up and running, it's time to add content. Fresh content will make your site interesting and keep people (and search engine crawlers) coming back. In order to achieve optimal web success, your site must be informative, relevant and written the way that people read the web. Here's a few tips to get you started.Get to the point--FAST. Just ask internet usability consul...
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- 2007-11-13 22:16:19 - Art of writing profitable classified ads
- The art of writing profitable classified adsEverybody wants to make money. In fact most people would like to hit upon something that makes them instantly rich! And seemingly, one of the easiest to the fulfillment of these dreams of wealth is mail order or within the profession of the business, direct mail selling.Hardly anyone gives much real though to the basic guide for selling by ...
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- 2007-11-13 22:16:19 - Why you should write to inform and not to sell
- Advertising is key! Unfortunately most people waste their money on advertising unless they can play by the numbers. Playing by the numbers is simply spending enough money on advertising and saturating the market so much, that percentage wise, enough people will want to see what you have to offer. In the long run your ad will pay for itself. Although costly, it may just be the best investment you m...