Copywriting articles
Showing page 3 of 19 - There are 553 Copywriting articles
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- 2007-11-13 22:16:19 - How to write a direct mail fundraising letter (four tips for fund raising success)
- 1. Address your reader as a friend, not as "Friend."When was the last time you received a letter from someone dear to you, addressing you as "Dear Friend?" Never, right? The days of the Dear Friend letter are dead. I heard recently of a chairman of the board of a national charity who has given his charity millions of dollars and hundreds of hours of his time, yet he stil...
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- 2007-11-13 22:16:19 - How your $2-an-article ghostwriter is like a cheap pair of pants
- Web marketers: have you figured out that article marketing is the secret to your success on the web?And did you realize that the more web articles you put into circulation, the more of a web celebrity you'll become, and the more money will come pouring in?So what did you do after you figured this out? Let me guess: You went on Elance.com searching from someone to write your web artic...
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- 2007-11-13 22:16:19 - The secret to web copywriting gurudom
- Have you seen those copywriting gurus, working it on the web? How'd they get so darned famous? How can YOU get what THEY have? Here are some creative ideas for you to kick around and use in your copywriting escapades.1. Get a theme.First and foremost, to be screamingly successful as a web copywriter, you must have a HOOK. Copywriters are a dime a dozen, but the standout...
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- 2007-11-13 22:16:19 - Copywriting for the web: do you have what it takes?
- In the world of web copywriters, many will try, but few will succeed. What category will you be classified as? Hopeless failure, or smashing success?Well, that's a foolish question, right? You want to be successful, of course! You know that you can razzle-dazzle 'em with your knock-'em-out, drag-'em-down copywriting skills. You even have a power-packed portfolio to prove it. So: what's the ...
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- 2007-11-13 22:16:19 - Health and fitness: a huge industry in need of writers
- Think about how much you read about and spend on health and fitness.Do you ever exercise? Take supplements? Go on a diet? Visit the doctor sometimes? Most of us do all four. And how many books, magazines, tapes of videos related to health and fitness do you have in your home?This is a colossal industry, and seems to be growing bigger all the time. This is particularly true right now,...
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- 2007-11-13 22:16:19 - Yale university researchers reveal the 12 most powerful words in the human language...
- In this article, I am going to reveal a dozen words, which could change your life. Why? Because Yale University researches have identified the 12 most powerful words in the human language? proven to attract attention and stir emotion within their readers. Here they are...? You? Save? Results? Health? Love? Proven? Money? New? Easy...
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- 2007-11-13 22:16:19 - How to write a sizzling sales letter, part 1
- When you sit down to write a sales letter to your prospects, it can be difficult to know just where to start. Regardless of the purpose of your letter, it has to accomplish several things: capture the attention of the reader speak to the reader's individual needs give good reasons why your prospect can trust you communicate your offer succinctly and clearl...
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- 2007-11-13 22:16:19 - Is freelance hiring right for you?
- Assume you were faced with the task of hiring a new group of talented individuals to handle a huge account you just landed. Are you up for the task? Or perhaps you have a small job that needs completing but no one on staff can handle the project. When you consider the process of linking a project with talented professionals it can be quite daunting, leaving a business owner or manager with a major...
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- 2007-11-13 22:16:19 - How to ethically use a swipe file for your ad copy
- Did you ever wish you could afford to hire one of those professional copy writers who charge $5000 or more to write a simple sales letter? Or worse, have you laid down your hard-earned cash for a self-proclaimed "professional" writer, and gotten back something your 3rd grader could have written?If you spend countless hours staring at a blank page trying to come up with compelling ad copy fo...
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- 2007-11-13 22:16:19 - Long copy vs. short copy? if you?re still debating this, you?re missing the point!
- I've seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can't help but laugh. It's not a new debate? Ever since the long copy masters of the early 1900's, people have been arguing for or against the practice.As a copywriter and conversion specialist, convincing my clients to test longer copy on their websites is often a very difficult task. Afte...
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- 2007-11-13 22:16:19 - Quotations as expressions in life
- Quotations are expressions, usually in the spoken form or in literature, which are referenced to by others. Usually, quotations are written within quotation marks, as a verbum dicendi, to indicate that it was an expression given by a particular person. Nowadays, quotations are usually referenced from sources such as literature, speeches, movie dialogues, interviews or even song lyrics.Where...
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- 2007-11-13 22:16:19 - Are you making these press release mistakes?
- You've done it. Gotten that press release written. Now you're ready to send it out to your carefully chosen list of media contacts.But before you hit that "send" button, take a moment and run your press release through this checklist. Remember, you only have a few seconds to catch the attention of busy journalists and editors -- don't blow it over an easily corrected mistake.Some of ...
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- 2007-11-13 22:16:19 - Getting paid for your articles
- If you've been writing web articles to help promote your business, you may also wonder if you can write articles and get paid for it. What type of articles will land you some extra cash, and what control do you have over the resubmission of your content once you hand it over to the editors?Type 1. Magazine and Journal Articles.These articles are at least twice the length of a ...
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- 2007-11-13 22:16:19 - Making a living as a copywriter; freelancing versus agency
- So You Want To be A Copywriter?Wannabe copywriters often check out my site for information relating to my services and fees. And quite right too! I still give my competitor's websites a 'gander' every now and then, in case they're doing something that I should be doing.I receive many emails from students working towards their marketing or other media degrees, asking for a few ...
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- 2007-11-13 22:16:19 - Can you become a freelance copywriter in los angeles?
- Is it out there? The chance to be a freelance copywriter in Los Angeles? For those looking to become a copy writer, finding employment in various cities can be difficult. In fact, most freelance writers around the world struggle to find employment or jobs that are within their own cities and home towns. But, if you want to become a freelance copywriter, Los Angeles can add several benefits....
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- 2007-11-13 22:16:19 - How you can find freelance copy editing jobs
- Even for those with the skills needed, finding copy editing jobs can seem next to impossible. The simple fact of the matter is, though, that through quality and building relationships, these jobs can be found and employment can lead to a career in the field. For those who are struggling to start out, finding those first copyediting positions is the most difficult part of the challenge. But, with t...
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- 2007-11-13 22:16:19 - Six reasons you don?t need a technical writer (and why they?re dead wrong!)
- I know, I know. Times are tough. You have to make due with the staff you have. It's a common and valid lament in today's workplace. You've got to do more with less, so an obvious place to cut costs is in your documentation efforts. After all, writers and editors are a luxury in lean times. You're a small company and you can produce your documentation in-house, right? Think again. Hiring the right ...
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- 2007-11-13 22:16:19 - Copywriting: drafting rules for professionals
- As a professional contractor who wears many hats, you owe it to yourself and your clients to be as organized as possible. In a previous article, I discussed the importance of delivering an organized draft that your co-creators can easily work from. Following are some suggestions for freelance copywriters who wish to streamline their copy submission process and ensure a crisp, clean draft every tim...
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- 2007-11-13 22:16:19 - Be that copywriter everyone wants to work with
- So many copywriters think that it's enough to be a stellar writer and grammatical genius. Oh, but this is so far from true. One of the most important aspects of copywriting is project management. When you're tight and together, you can deliver a perfect draft BEFORE the anticipated deadline, that the client can easily decipher and that whomever is designing the project will absolutely love ...
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- 2007-11-13 22:16:19 - Copywriting 101: exclamation point, friend or foe?
- My name is Ann and I'm a grammar geek. There, it's out and I'm relieved. Does this mean my writing is perfect and consistently conforms to grammar rules? Heck, no. It does mean that I spend hours perseverating about serial commas, dangling participles, and feeling guilty if I end a sentence with a preposition. I worry endlessly about what I call the PowerPointification of America (i.e., the trend ...
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- 2007-11-13 22:16:19 - A little-known secret to writing sales copy, for serious copywriters only!
- Have you ever wondered how your copy sounds to your prospects when they're reading it?If you have, here's a little-known trick to making your copy sound as clear as a bell, and feel as comforting as a warm fireplace in the winter.The very best way to figure out how your copy sounds to your prospects, is NOT to read it, but to read it out loud. And actually, if you can have someone re...
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- 2007-11-13 22:16:19 - Internet marketing 102: copy what works
- Internet Marketing- Forget the experts, latest software program or even that book that someone is selling to get on the "best seller list" and the 200 free ebooks they are offering you. Here is what REALLY works, and it's something that you learned in kindergarden.Although less than 2% of you reading this will ever "get it", every once in awhile we like to step into the lime-light if you wi...
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- 2007-11-13 22:16:19 - How you can find freelance children?s writing positions that will last
- Freelance children's writing positions are always advertised. Rather, the schooling to learn how to write for these jobs is advertised. But, there is often a large lack of employment vacancies actually available. Many of these companies offering to train individuals in these positions claim that there are quite a few companies offering employment or that will publish their work. In fact, it is up ...
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- 2007-11-13 22:16:19 - 12 copywriting tips to make your advertising more profitable
- Year after year people make the same mistakes in direct-response copy and advertising. You can avoid the most common and costly blunders by following these profit-enhancing tips...1. WRITE IN DIRECT RESPONSE LANGUAGE:* Use short paragraphs and short words. This article has 68% short words-five letters or less. Strive for at least 65%-75%. Never go under 50% unless you are writing to ...
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- 2007-11-13 22:16:19 - Touching the prospect?s emotions in your sales letter
- Your prospect has emotions? and you MUST touch these emotions in your sales letter. Your copy has to excite. Stir curiosity. Generate fear. Create deep desire.If it doesn't your copy will fail.The reason is simple. By and large... it's emotions that move us. Your prospect might be a man who seems completely unmoved by anything other than cold logic.Not true.Even this ki...
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- 2007-11-13 22:16:19 - Web writing - dont lose your visitors attention!
- Did you know that your writing can have a huge impact on how successful your site will be? If you're trying to sell a product or a service, what you say and how you say it is extremely important because you don't want to lose your visitor's interest before they get to your order form.Here are some tips to help you improve your writing skills in order to keep your visitor's attention....
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- 2007-11-13 22:16:19 - The lead: sinking the hook into your prospect
- You only have an instant to capture your prospect's attention. No matter the medium ? a sales letter, print ad, or commercial ? she's going to make an almost instantaneous decision about whether you are worth her time or not. So you'd better start off with a bang.Hopefully, you already have a good headline. The words that come after it are your lead, and it's their job to sink the hook into...
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- 2007-11-13 22:16:19 - How to write headlines that grab your prospects attention
- It doesn't matter if you're writing an article, a newspaper or magazine ad, a web page, or even a Yellow Page ad. If it has a headline, that headline is the most important component of the entire package. Waste it, and you've wasted your time.Your headline is like an ad for your ad. It is responsible for getting the attention of your prospect and enticing her to read what you have to say. I...
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- 2007-11-13 22:16:19 - Freelance business writers - how to get the best from your writer
- At times, it can be frustrating to find freelance business writers that are of good quality, dependable, and within your budget. The good news is that there are many people who can perform at the level you need. The question is, though, how do you find the best freelance business writers? To answer this, we need to learn what good expectations are for them first.Jobs and employment availabi...
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- 2007-11-13 22:16:19 - How you can become a freelance business plan writer
- As with any business, becoming a freelance business plan writer can be a challenge. The first challenges involve factors such as cash flow, getting clients, and maintaining some sort of order. Later, challenges will involve getting new clients, insuring return business and referrals, and making a profit. But, like any good business, it is up to the individual to do whatever it takes to make it hap...