Copywriting articles
Showing page 12 of 19 - There are 553 Copywriting articles
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- 2007-03-26 12:55:48 - Titles sell books
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Judy Cullins ? 2004 All Rights Reserved
A clever title is great if it is clear, but a clear title is always preferable. The best? A clear and clever title. A shorter title is better than a longer one. Your reader will spend only four seconds on the cover. While some long titles have succeeded, usually the shorter, the better.
A title is part of your book's fro...
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- 2007-03-26 12:55:48 - Tight lines, writers!
- ?Tight lines? is a good luck wish among fishermen. When you've hooked a fish, your line tightens up.
I was musing on this expression as my husband critiqued my lousy casting skills on our latest fishing expedition. Anthony's as accurate a caster as they come. He can pinpoint a particular far-away reed and cast an inch in front of it.
We were going for bass, and he exp...
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- 2007-03-26 12:55:48 - The writing is in the rewriting. seven steps to getting it right
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Writers who are so fluent, facile and sure-footed that they can write their stuff down and that's the way it runs are rare.
Ernest Hemingway rewrote the last paragraph of THE SUN ALSO RISES 28
times before he got it right. David Ogilvy confessed that he'd done as many as
19 drafts on a single piece of copy before presenting it to anyone.
What we'...
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- 2007-03-26 12:55:48 - The writing game
- There are a lot of tapes and books and CD and even videos out there that claim they teach you how to write, but how many actually offer a full 4 part course included in their manual. A course that is offered in London as part of a creative writing school?
This one does. And more importantly, it works. But if you are stuck in the box mind-set that it takes years and years of torture ...
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- 2007-03-26 12:55:48 - The writer and the web
- If your dream is to get published, the chance is before you.The web has opened the portals of opportunity to all aspiring writers and freelance writers. It's a whole new world with unlimited access to ideas and subjects for writers. Endless resources and information are available at the click of your mouse to help you get started and keep you going.
It's up to you to exercise due di...
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- 2007-03-26 12:55:48 - The write way to market
- The internet has always being fuelled by an adrenaline rush of
information. All this content means more traffic for webmasters
and this is the lifeline of any website.
Many of the newbies that are being exposed to the internet on a
daily basis have dreams of running a website and making it
successful. For some, this is a grueling task and leaves them...
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- 2007-03-26 12:55:48 - The truth behind musician press kits
- The Truth Behind Press Kits, Bios, and Controlling Your Image
A lot of what you have been told about creating your image is false. This article is meant to be a simple list of things that might surprise you as a musician. Some of you have had ?managers? misguide you. You know the drill. Your guitar player's girlfriend has a connection at some local club so now she thinks she is fit ...
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- 2007-03-26 12:55:48 - The truth about bunker
- Addressed by friends and family as just "Eddie," Edward Bunker lead a life of crime and did not even realize it - so he says - until his mid-twenties and then continued on only to gain more material for his novels.
What many may not know is that No Beast This Fierce was not actually his first novel. It was his sixth, but Bunker doesn't like to talk about the others because they were...
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- 2007-03-26 12:55:48 - The truth about article marketing
- It seems as though article marketing is the biggest thing in Internet marketing right now. How do you get your name out there? Articles. How do you become an expert in your niche? Articles. How do you [insert money making phrase here]? Articles. But why? And how?
?You Should Believe Me Because I Know All?
Well written articles are powerful things - they demonstrate yo...
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- 2007-03-26 12:55:48 - The top ten secrets of successful authors
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Judy Cullins ?2005 All Rights Reserved.
If you are not a successful author yet, incorporate the following ten secrets:
1. Treat your book as a business.
You spend many hours creating a masterpiece to help your audience. It follows then, you need to set up a regular time schedule to market and promote it.
2. Create a flyer for each...
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- 2007-03-26 12:55:48 - The storyteller, volume i
- The Storyteller
New Book Offers Supernatural Tales Involving Everyday People
Martha Whittington invites readers to take a break from the doldrums of daily routine and delve into a world where ordinary lives are blindsided by the bizarre. The Storyteller: Volume I (now available through AuthorHouse) provides a feast of paranormal delights that satisfy the imagination.
C...
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- 2007-03-26 12:55:48 - The secret to writing a captivating speech for any occasion
- You're going to write a speech. And you're scared to death. Sure, I know you're not afraid of the speechmaking. Spouting it out is comparatively easy. In fact, it may be fun. But writing-ah! That is another story.
At the start let's write this speech to Joe. We'll pick out a typical Joe from your audience, a fellow who is a fairly good composite of the group. Then we'll write our sp...
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- 2007-03-26 12:55:48 - The secret source of clear content
- You can do anything in four easy steps!
An outrageous claim, no? But I can prove it. Because you're doing it now.
Imagine your laundry basket. What are you going to wash today? Ah, socks. How will you wash them? In the machine. Now you do the wash and when the socks come out of the dryer, you wonder, "are they done?" Are they really clean and dry? Are they both there?...
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- 2007-03-26 12:55:48 - The search for the story: one writer's approach to fiction
- The process of writing a book starts, for me, with a place in time that I find intriguing. I begin to do a little research -- if possible, with novels written at the time -- and then, if all goes well, I experience a kind of flash of complete understanding a few weeks later. Every character, every setting, every moment of tension, choice, betrayal, and resolution comes into perfect focus. But only...
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- 2007-03-26 12:55:48 - The purpose of custom writing
- Have you ever thought why university professors require only custom papers? If your teachers just wanted you to get more knowledge about the subject and learn about various viewpoints they would not ask you to write a custom essay. Copying of someone's theories would give you enough information about your topic. Custom essays are required because your professors assume that you'll not simply resta...
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- 2007-03-26 12:55:48 - The published novelist: nine essential qualities
- So what does it actually take to make it as a selling writer? And beyond that, what does it take to ride out the tough spots in a highly competitive field?
These are questions I get asked on a regular basis from readers, as well as people who are just plain curious about someone who chooses to sit alone for hours at a time, creating characters and whole lives out of thin air. Admitt...
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- 2007-03-26 12:55:48 - The psychology of effortless writing
- I love writing. I love the swirl and swing of words as they tangle with human emotions. ~James Michener
Writing has always been a highly pleasurable form of art for me. I find it surprising that many people view it as something to avoid as much as possible. The most baffling thing to me is how people complain of "writer's block." I've also heard of metaphors like "squeezing blood fr...
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- 2007-03-26 12:55:48 - The proof is in the proofing: 7 tips to develop great proofreading skills
- In many professions, especially writing and internet marketing, the primary form of contact with customers is via the written word: website content, display ads, Spam-compliant emails, not to mention forum posts and even responses to queries, etc. The list is endless. And all of them have one thing in common: They are based on the written word.
Because of this, the importance of pro...
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- 2007-03-26 12:55:48 - The importance of content ? adding a weblog to your site
- Continuing my theme of how as a small business you can improve your search engine results. In a previous article I extolled the virtues of article writing and in this one I shall consider the practicalities and usefulness of adding a weblog to your site in order to drive more traffic to your web pages.
I am presuming that you have optimised your site, added numerous pages of content...
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- 2007-03-26 12:55:48 - The difference between critiquing and criticism
- A work in progress is susceptible to immediate extermination from the most unlikely sources: A spouse, parent, child or close friend can often be the worst people with whom to share your work in progress. Let me give you an example from my own experience. I was working on my novel Petersburg, which was a great joy in my life. I wrote the novel in eighteen months and was hopelessly, madly in love w...
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- 2007-03-26 12:55:48 - The bottomless notebook
- Reading through a writer's notebook or journal is like discovering pearls, rubies and diamonds amidst a pile of rubble.
That little notebook is a powerhouse of ideas for every writer: The more you write down bits and pieces of your thoughts and observations, the more you are adding into the well of ideas for future works.
Here are a few things you can record in your n...
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- 2007-03-26 12:55:48 - The benefits of journal writing
- Everyday we experience many different events. Some good, some bad, some memorable and some that can be forgotten the next day. For writers, these events of our lives are a treasure trove of material that could be very valuable to us.
You just had a fight with your mother? Why not write it down?
You just broke your leg? Why not sit down and scribble a few lines describing how ...
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- 2007-03-26 12:55:48 - The benefits of freewriting
- It's 2 am and you're sitting at your desk, no ideas and no thoughts. The cup of coffee to your side is the sixth. But still, the same blank sheet of paper from an hour ago taunts you, there is nothing to show for your effort but a back cramp and a feeling of inferiority.
We've all faced it. The loss of ideas and the lack of drive. When we are left wondering why we can't seem to find...
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- 2007-03-26 12:55:48 - The 10 laws for writing letters that get results
- The following is a letter in response to a question about how to write sales letters. This is something you could model in layout, tone, and ideas, to write your own letters. By the way, this is where your letterhead should go.
Dear Fellow Chicago Seminar Attendees,
Jerry Jenkins asked me to tell you how to write letters that get read and get results. That's a tall or...
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- 2007-03-26 12:55:48 - Ten tips on writing and creativity
- 1. Don't think. Creating a story or book has little to do with the intellect or language when we first begin. Our best ideas will emerge as a spark or image. Like dreams, they will make little sense. Followed, they will hold the key to the creative unconscious.
2. Creativity is cyclical. You cannot and will not be creative all the time. What is full must empty and what is empty will...
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- 2007-03-26 12:55:48 - Telepathy
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By
Kenneth J. McCormick
Webmaster
http://aboutfacts.net
What is Telepathy? It used to be said that it was the ability of a person to send or receive a message from one person to another using only his or her mental powers. Today with the addition of remote viewing, a better defi...
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- 2007-03-26 12:55:48 - Tap the creative inside you
- Imagination is the source of creativity. It's a place where unlimited possibilities reside. It's where pure energy lives.
People are innately imaginative and creative. However, most people are simply not conscious of their imaginative and creative selves.
Creativity is the cognitive process of developing a novel idea or concept.
Teresa M. Amabile, a cre...
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- 2007-03-26 12:55:48 - Taming the book proposal
- : The Basics
Oh, that most maddening of documents! For so many of us eager to move forward with our nonfiction projects, it looms large like a guard at the queen's castle, blocking the path to publication. Its perfection eludes us yet it stands there teasing, ?Complete me, or your manuscript will never see the light of day, mwahahahaha!?
In truth, that's a lie. Every ...
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- 2007-03-26 12:55:48 - Take baby steps in your writing to yield a book
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by Shery Ma Belle Arrieta-Russ (mailto:shery@writesparks.com)
The thought of writing a book is usually daunting for many writers. After all, how and where do you begin writing a book that's anywhere from 25,000 to 100,000 words?
Big numbers can be pretty intimidating. But there's a way to get around this. And it's by taking baby steps -- writing one ch...
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- 2007-03-26 12:55:48 - Tag, you're it! (or, how to write slogans)
- Some call them "tag lines"; others refer to them as"catch lines" or "tie-in-slogans." Whatever the words used to refer to them, they are perhaps the most important part of your promotional writing.
Do you recognize any of these? :
"Like a rock..."
"Fly the friendly skies..."
"It's the real thing !"
"Quality is job number one"
"The quicker-p...