Copywriting articles
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- 2007-11-13 22:16:19 - Five tips for writing eyeball-grabbing headlines
- If you made it this far, the headline for this story has caught your attention. Hot headlines are a hit with readers because they stick out, grab attention and urge them to read the rest of the story.We're all experiencing information overload and have made it a habit to skim pages. According to David Ogilvy, a successful advertising writer, "Five times as many people read the headlines as ...
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- 2007-11-13 22:16:19 - How to become a freelance copywriter in new york
- As a freelance copywriter in New York, your work is never done.What?Do you mean to say that it is hard to find regular freelance writing jobs, even here in New York City?For those looking to succeed, employment is hard to find only because we lack the knowledge of where to find the work we want. However, for a freelance copywriter, New York is an excellent place to start worki...
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- 2007-11-13 22:16:19 - Custom writing services: market overview
- Market identification Custom writing services market is a sector of the e-commerce industry. Custom writing services are fee-based.Market size The precise size of custom writing services market is unknown, though some rough estimate could be made. The number of competitors in the market approaches nearly 200. It is also known that around 30 percent of organizations in ...
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- 2007-11-13 22:16:19 - How to take your freelance writing chances
- Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business. Instead of continually needing new clients or another job to fill your day, why not utilize repea...
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- 2007-11-13 22:16:19 - Copywriting tricks: nailing the voice
- Professional copywriters are well-familiar with what's commonly referred to as "the voice." What is this exactly, and why do you need to master it in your writing?If writing is icecream, then "the voice" is the flavor in your scoop. You may be slurping on mellow vanilla, while I'm over here crunching Rocky Road. Sure, we're bothing having a cold and creamy treat, but our waffle cones are pa...
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- 2007-11-13 22:16:19 - How to get instant attention
- Most of us have seen a heckler at a baseball game. Sure, he's likely to draw attention, both positive and negative. The louder he hollers, the more attention he gets.But do you and I want that kind of attention? Probably not. What most of us want to do ? especially with our writing ? is to make a positive impression that stays with the reader.That's the reason I wrote the little book...
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- 2007-11-13 22:16:19 - The secret to drilling down deep in your target market
- Here's another drill ripped out of the Field Guide for my Red Hot Copywriting Bootcamp. There are 20 drills total which take 15 minutes per day (my "recruits" get weekends off). Each drill stands on its own but put them all together and the impact on your salesmanship is phenomenal! So here is another one for you?Copywriting is a team sport. There is you (the ...
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- 2007-11-13 22:16:19 - Hook your direct mail sales letter readers with good transition sentences
- Anglers in Maine catch trout using dry flies with barbless hooks. Unless they keep tension on the line all the way to the net, they lose the trout. Your sales letters must do the same. But how?One secret to keeping busy business readers hooked is to use irresistible transition sentences. Transition sentences come at the end of one paragraph and the beginning of the next. Good transition sen...
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- 2007-11-13 22:16:19 - Copywriting goldmine: one of 20 insider secrets to great copywriting
- Each weekday during my Red Hot Copywriting Bootcamp, attendees (or recruits) get a daily drill designed to reinforce the training I give on weekly phone calls. The drills are illuminating and fun. Plus these drills build your copy from the ground up. By the end of Bootcamp, you actually have a sales letter that would have cost you anywhere from $3,000 to $15,000 to have written professional...
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- 2007-11-13 22:16:19 - 7 steps you must take before writing a word of copy!
- Copywriting ChecklistOkay, you know you have your product (or service) in front of you. Now it's time to get the word out with an attention-grabbing sales letter. But where do you begin? Whether you hire someone to write your copy, pass it off to a staff member or learn to write it yourself, you need this checklist.The Critical Steps to Take Before Writing Your Sales Letter...
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- 2007-11-13 22:16:19 - What a ghostwriter needs to do to earn top dollar
- The huge demand for writers online is really for ghostwriters. A vast majority of the available online writing jobs for an online writer are for ghost writing projects.When a website or blog requires content, they will want a ghostwriter to churn out the content for them. In fact the demand for good ghostwriters online is so huge that it is unlikely to be met any time soon.Note that ...
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- 2007-11-13 22:16:19 - Long copy versus short copy
- When I show some people my advertisements, I sometimes get the feedback: "I'd never read that. There's too much writing. It needs to be simpler, and cleaner."But when the ads run? they invariably work.Here's why?Imagine you were stranded on a desert island? and the man upstairs came down to speak with you. And said?Due to unforeseen circumstances there's no wa...
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- 2007-11-13 22:16:19 - How to hold peoples interest throughout those long copy sales letters
- People tend to read your ads and sales letters in 2 different ways:1. Word For Word2. Skim through it and see if anything catches their eyeWhich is the exact reason why you should incorporate at least 2 sub-headlines per page.You see, many people will skim through your ad or sales letter because they may be short on time. But if something catches their eye, it will hook...
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- 2007-11-13 22:16:19 - Stop chasing away customers! bad copy is your worst enemy
- Every day, more and more of us begin new online business ventures, hoping to make a better living or just a little extra on the side. And every day, more and more of us fail.This may seem like a negative attitude, but unfortunately, it's the truth. The Internet is a great place to do business, but finding real success is like finding a needle in a virtual haystack. So what's the problem?...
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- 2007-11-13 22:16:19 - Writing for people and search engines
- Writing for the search engines is much different than writing in any other medium. Search engines are finicky, but they love text, so you're talking their language. When writing your web content, it's important to keep the following three things in mind.1. What You Want the Reader to Do: While writing your content, keep the overall objective of the page in view. Think about what you want th...
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- 2007-11-13 22:16:19 - Is your content provider selling you ripped content?
- Ripped content: well the term itself is self explanatory. Content that has been copied from some other site, without any official authority to do so. Although sounds like an extremely trivial issue but is not so, considering the strict copy right laws governing intellectual properties in various countries. Careless usage of such content can thus lead you in some seriously troubled waters and at ti...
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- 2007-11-13 22:16:19 - Discover your creativity
- You have a choice. Do you want to be constructive and positive in a unique way? Or do you want to be destructive and negative in a unique way? History has proven the futility of the latter goal. So let's focus on your unique capacity to better yourself and those around you.In western music there are 12 notes per each octave on the keyboard. Only 12 notes. From these simple 12 notes come the...
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- 2007-11-13 22:16:19 - Why copywriting is the secret to your online success
- Over the last decade, the number of companies selling their products and services on the Web or sharing information online with their target market has exploded.It's no longer frowned upon to conduct your business on the Web, and huge numbers of people are making a healthy living doing just that. Others, however, are not. For every great website out there that grabs its customer's attention...
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- 2007-11-13 22:16:19 - Killer business headline templates - so how do you write killer headlines in minutes? you cheat!
- According to Branding and Advertising legend, David Ogilvy: 5 times as many people read the headline than they do the body copy in a sales message. This means that unless your headline actually helps sell what you've got to offer, you'll have wasted 90% of your time, money and energy.Now, you don't need me to tell you 90% waste isn't lean! So here are some quick and dirty headline templates...
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- 2007-11-13 22:16:19 - Beyond once upon a time: fairy tales arent the only thing needing catchy openings
- Once a upon a recent time in a galaxy not so far away, I received an e-newsletter that provided valuable dos and don'ts for email newsletter publication. Ah, something about this newsletter didn't pull me in to read its tales nor did I take out the sword to slash my name from the e-newsletter distribution list. Happens to all who inhabit the Kingdom of the Internet; we sign up for an e-newsletter,...
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- 2007-11-13 22:16:19 - Do you make these 5 mistakes when writing sales copy?
- Writing copy has sometimes been compared to an "art." While it does take creative skill to write great copy that generates results, there are some mistakes that you should avoid to make sure that your copy is read and acted upon.1.The copy is boring. Great copy will never be boring and will always get the reader to read the entire message. It is engaging and written in a co...
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- 2007-11-13 22:16:19 - How to build benefits from features fast and easy with the solution approach
- Every salesperson and fledgling copywriter hears the harangue: DON'T SELL the FEATURES of a product ? SELL the BENEFITS those features bring!!!The concept's important but it confuses a lot of people. Many sellers don't understand how to build a benefit from a feature. Back when I was first learning to write sales copy, I didn't know how myself. I just knew it was critical I figure it out....
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- 2007-11-13 22:16:19 - Write benefits in your headlines to deliver the dream!
- When you create headlines, do you put benefits into your headlines to deliver the dream? Do you create headlines that draw your reader deeper into the rest of copy?Let me ask you a simple question. "Why do people read any printed material beyond the headline?"The answer, because there was something in the headline that attracted their attention, raised their interest and curiosity, o...
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- 2007-11-13 22:16:19 - Write hard-hitting headlines with magic words that sell
- Writing a killer headline for your copy is simple! You just need to follow simple dos and donts that make or break a headline respectively. If you think you have tried them all, check this out....TOP 9 POINTS TO FOLLOW:1. Stress on ADVANTAGE, RESULT, BENEFIT, PLEASURE, or VALUE2. EMOTIONAL headlines that make people excited, scared or curious yield BETTER results3. Your...
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- 2007-11-13 22:16:19 - The second most important element of your ad... after the headline
- Hi {FIRSTNAME Friend},Next time you're flicking through your local newspaper, take a good hard look at the ads. And notice how many of them give you a compelling reason to pick up the phone and get in touch with them now. You'll need to look closely because?FINDING AN AD WITH A POWERFUL, KNOCK-EM DEAD OFFER IS LIKE LOOKING FOR A NEEDLE IN A HAYSTACKBut why is a powerful offer ...
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- 2007-11-13 22:16:19 - Why your advertising copy is not the most important part of your ad
- If you own a shop in the middle of the desert, and nobody walks past... obviously you're not going to attract many customers.If you own a vegetarian café in the middle of a meat-eating suburb? you could get very skinny... very fast.And if you run ads where either:a) The wrong people see themOrb) Not enough people see themYour phones aren't...
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- 2007-11-13 22:16:19 - 8 tips for writing headlines that grab attention (and keep prospects reading!)
- Effective headlines make all the difference in whether your prospect reads your marketing materials or simply tosses them to the side. You don't even have a chance for a sale if the audience won't read what you write. One way to keep prospects reading is to give your copy attention-grabbing headlines. Here are eight tips to make sure your headlines get the message across:1. Turn each headli...
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- 2007-11-13 22:16:19 - 11 ways to get an editors attention
- I worked as a business magazine editor for about 20 years. During that time, thousands of news stories and press releases crossed my desk.How does an editor decide what stories to run, and which ones to throw away? If you know what an editor looks for, you've got a better chance to see your work in print.Not all editors are like me. But the following items attracted my attention:...
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- 2007-11-13 22:16:19 - 5 deadly copywriting mistakes that kill sales
- Chances are that you are making many, if not all, of these 5 copywriting mistakes. I call them "deadly" because theyre killing your sales and your profits.Let me make you a bold promise: examine your own sales copy and eliminate these copywriting mistakes, and you will see an instant improvement in your sales.Lets get started:Deadly Mistake #1: Being Focused On Yo...
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- 2007-11-13 22:16:19 - Your article headlines will make or break your business
- Most people with an online presence will have to regularly deal with the issue of coming up with an appropriate headline. The problem is that most people do not take it seriously enough. Many do not realize that the headline is so important that no matter how good the content is, it will never get read if the headline does not beckon surfers to it.The power of a headline In the offline worl...
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