Branding articles
Showing page 1 of 11 - There are 303 Branding articles
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- 2011-07-13 14:16:31 - Fashionable louis vuitton damier canvas handbags for men
- Handbags have become an important factor in the daily lives, and they are closely interlinked to our lives, especially the fashionable handbags, which could play an important part to complete the own styles. We all know that women are fond of fashion, but for today’s men, they are more and more interested in fashion too. Regarding bags, they could be used to carry the daily essentials...
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- 2011-07-02 17:03:01 - Branding is about building relationships that last
- Today, organizations are paying more attention to branding and recognition as they realize that strong brands improve business. However, there are still misunderstandings about branding.
Branding is commonly perceived just merely an aesthetic and superficial undertaking that involves a lot of money or it is just logo or slogan for a named product or service.
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- 2010-12-30 16:08:14 - The drawbacks of riding a bike
- Bicycle is a common and convenient traffic tools in China. A lot of people make use of it go to work or go for an outing. The great majority of students ride bicycle to go to school in china. People can ride a bicycle freely in side pavement. It is safe. Riding bicycles can relieve the pressure of traffic and reduce the air pollution and sound pollution. The buses, motors and cars let out a lot of...
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- 2009-11-10 12:08:36 - Corporate gift - a fine promotional tool
- For many years only the big companies would use corporate gifts to promote themselves – but now with the affordability and range of products available, there’s no reason why even the smallest organisations shouldn’t take advantage of them.
Corporate gifts can play a crucial role in marketing a brand and creating a positive ima...
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- 2008-04-09 22:36:50 - Marketing tips from the legends - coca-cola and starbucks case studies
- Marketing Tips From The Legends - Coca-Cola And Starbucks Case StudiesBy Adrienne Markovic
Analysis of the histories of both Coca-Cola and Starbucks offer us commoners a treasure trove of tips for our own marketing and branding campaigns. So, you area startup company, mom & pop job, and/or small business that cannot ...
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- 2007-11-13 22:16:19 - Choosing the right business name
- Sometimes, new entrepreneurs are in such a rush to get started at their businesses that they jump right into working with customers without giving much thought to their BUSINESS NAME. "I'll just do business under my own name for a while, until I find something I like." While it seems easy at the time, you might want to re-think the plan to change business names down the road. You will fi...
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- 2007-11-13 22:16:19 - Branding your business to make more money
- Branding your comapny should be the first thing a company does. You have to convince potential customers to buy from you. Very few people have a monopoly like Microsoft or Ebay, Everyone else need to steer business to their company or product. When people think about your company, what is their impression. For my company, Solutions Ink, I wanted to portray a fresh, professional, ease of use type o...
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- 2007-11-13 22:16:19 - Strategy and tips for a successful logo design
- Visual processing is the most important way for gathering information for all human beings. A good design or graphics work is remembered for ages and that is what drives the multinational companies to spend millions of dollars on developing their logo and other branding material. They would go to any extent to create a solid visual impact and leave a permanent impression on their customer's mind....
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- 2007-11-13 22:16:19 - Your small business name -- important?
- You bet a name is important. Many small business owners try to come up with a clever name for their business rather than one that explains what they do. And, nine times out of ten, that is a mistake. Your business name should give your prospects some idea of what your business is about.One of the most useful processes you can use to come up with a good name is to turn it around. Rather than...
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- 2007-11-13 22:16:19 - Do what works
- "Can you hear me now?"You'd be hard pressed to find someone in the US who doesn't know the company behind that question.So why do big companies, like Verizon, hammer us with the same message over and over? Because it works. And it can work for your company too. But it takes time and repetition to get your message out and heard by your target market.Most small business owners w...
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- 2007-11-13 22:16:19 - I hate my logo! what you should get for your money and why
- This is not a how-to design a logo. This is a guide to educate you on how an experienced designer can help you through a project whose outcome you will need to live with for years. Learn how greatly the symbolic significance of your corporate identity can impact your business. To say anyone can design a logo is to say anyone can design a 53 story high rise. Here are some key lessons that will tell...
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- 2007-11-13 22:16:19 - Self-marketing: the i focus
- Ever had one of those conversations where you wondered what the topic was and the only word you could identify was "I"?As a marketer, I often recommend marketing yourself. However, there comes a point, rather quickly in any conversation when the other person tires of hearing "I". So, the problem is?How's the weather over there? Is there life after "I"? C...
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- 2007-11-13 22:16:19 - Profitable partnering
- Become your customers top-of-mind choice.Some of these snapshots of real life SmartPartnership success stories can be adapted to help your kind of business (or non-profit or government agency) thrive?1. *Offer Special Touches That Your Competition Doesn't*That's how guests at the Holiday Inn Express enjoy the opportunity to try Kohler's new multi-function showerhead and spa ba...
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- 2007-11-13 22:16:19 - Personal branding: characteristics of a strong personal brand
- How many times have you been at a networking function and been lost for words when asked "what do you do"?We all have. But do you see this as a threat or an opportunity?Developing a Personal Branding Statement or PBS can be a powerful way to help market yourself to prospects, clients or potential employers.Here are 8 characteristics of a strong personal brand:1. WOW fac...
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- 2007-11-13 22:16:19 - Business branding - how character affects customers and your business image
- The public buys far more than just your products, services and so-called image promotions. Whenever they interact with anyone or anything associated with your business, they are automatically branded emotionally, good or bad, by the totality of your business character.Whether you are a small business or a large operation, it is immaterial. If that brand is found lacking at any time in the c...
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- 2007-11-13 22:16:19 - Putting you and your company in position to own your market
- Americans have always liked their coffee hot. But then Starbucks made hot coffee desirable, in demand, and extraordinarily profitable. And then Starbucks made coffee "cool" with its super-popular iced Frappucino drink -- just as trendy, fashionable, and universally appealing. Starbucks is no doubt one of the greatest marketing stories of recent history. How this company turned an unassumi...
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- 2007-11-13 22:16:19 - Brand to sell well
- Branding is an application of appropriate marketing techniques in the right proportion to a product. Brand management is to manage the forces in a market suitably to win favors for the product.Branding essentially has to work on both mind and heart of consumers so that the product's perceived value to the customer increases and thereby increase brand equity.Marketers see a brand as a...
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- 2007-11-13 22:16:19 - Your brand is your promise! (so what are you promising?)
- When people mention the word "brand" they usually mean a well known, well defined company. That's why consumers frequently mention names such as Target, Rolex, Apple, BMW and others who have done an excellent job in crafting an image and sticking with it. Buyers know what to expect from these companies, and as long as these companies meet that expectation, they will continue to imprint their brand...
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- 2007-11-13 22:16:19 - Create a niche: stoke your market with affiliate branding
- Propose success, demand performance, and brand your market with appeal. In a world of costly business start-ups, expensive design tools, and rugged competition you can still beat the system. Success reins the process as our instructional tools are put to use building websites centered on content with focused keywords and performance.Slam-dunk your affiliate market goals with personalized br...
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- 2007-11-13 22:16:19 - New uniforms could be the gold charm for the golden arches
- New designer uniforms could be the gold charm McDonald's needs to connect their new hip marketing campaign to their fast-food restaurants. This possible gold charm for the fast-food chain has the ability to let the actual fast-food restaurants reflect the image they are portraying in their advertisement campaign. The new "I'm lovin' it" marketing campaign has attracted a youthful audienc...
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- 2007-11-13 22:16:19 - Branding yourself to increased profitability
- Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust.Why is branding important? Think about it! When you want a soda do you buy an unknown off-brand just because it's cheap?Or, do you reach for a Coke? I'm ...
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- 2007-11-13 22:16:19 - Im just starting, why do i need a logo design?
- Businesses eager to open often give little thought to their identity. With so much to get done, designing an appropriate logo hardly seems like a top priority. However, this oversight can prove to be a costly error in the long run.While it's admirable to let your uncle's wife's cousin take a crack at designing your logo, it might not be very wise - especially if it's not what they do profes...
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- 2007-11-13 22:16:19 - All about branding
- In this article i will explain how you can make your brand an succes.Corporate branding...does not start at your logo and stops at your products. The corporate brand is more than the visible parts, but is very deeply rooted in your company and encapsulates all the customer's interaction with your company.The holistic perspective ensures consistency in the manifestation of your brand ...
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- 2007-11-13 22:16:19 - Power your word for profit
- Discovering and owning a powerful word that reflects you and your business is the true key of successful branding.Some organisations invest fortunes in this endeavour but there's nothing stopping any of us from doing the same at a fraction of the cost.Today I'll introduce you to a simple, low-cost, branding process that will magnetise your business without breaking the bank.Ou...
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- 2007-11-13 22:16:19 - Jan verhoeff: brand your market
- Marketing potential of any product is based on recognition and quality. Name based recognition happens with a variety of products. We have Paul Newman salad dressings, Robert Redford productions, George W. Bush policies, and Oprah Magazines; the list goes on. Each of these has a unique emblem of success, their name and face. No other product can compare; no other is similar.Brand your marke...
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- 2007-11-13 22:16:19 - Corporate branding ? dont forget your cds!
- Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the "new and more efficient" way of ...
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- 2007-11-13 22:16:19 - How a crazy branding stunt can bring results for years
- As a beginner, you would be forgiven for thinking that marketing is simply advertising your product or service, how wrong you are.Marketing is the art of allowing people to know that your business exists. You could be selling brand new BMW's at $1 each, but if nobody ever got to hear of your amazing deals then nobody could ever buy into the bargain. You would be left, scratching your head, ...
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- 2007-11-13 22:16:19 - Your business logo and color scheme
- My business logo and color scheme started one lovely spring day in my office, after two years of working with words and images. I purchased some rubber stamps and played with them. A logo emerged: simple, elegant, with the right feeling for my business. I took the ideas from the stamps and played with Photoshop on the computer until I had created an original business logo that felt totally right....
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- 2007-11-13 22:16:19 - Tips for creating brilliant business names
- Imagine if Yahoo! had been named TheInternetDirectoy. Or StarBucks was christened "Premier Coffees". The names would be far more descriptive than their current ones. But they wouldn't embody the essence or spirit of the companies they represent. Even if they offered the exact same goods and services, it's unlikely Yahoo! or StarBucks would enjoy the same market share they now possess if ...
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- 2007-11-13 22:16:19 - What about me? what you need to know about me-marketing
- What about me? Are you asking yourself this question? If not you should be. Don't wait until you are in crisis mode when you are losing your job or your business before you think "what about me?"Here are a few points to consider.No one is indispensable. What's your best option to make yourself essential? What would happen if you lost your job? Are you expecting a raise this y...
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