Branding articles
Showing page 10 of 11 - There are 303 Branding articles
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- 2007-03-25 22:18:20 - Domain branding more important than"new trend shows domain b
- "New Trend Shows Domain Branding More Important Than Ever Before." by Wayne Ford On Feb. 6th, 2003, websidestory Inc., [websidestory.com], a web analyzation company released a report showing that the majority of websites are now visited by direct navigation, instead of using search engines and web links. Direct Web Naviga...
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- 2007-03-25 22:18:20 - Corporate branding ? don?t forget your cds!
- Companies have been branding their collateral materials such as letterhead, envelopes, business cards, etc. for years. In fact, we often identify a company by its familiar logo or special color scheme. Branding works!! At the same time, many companies send customers and vendors large files, proposals and presentations on CD-Rs. Since CD-Rs have become the ?new and more effici...
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- 2007-03-25 22:18:20 - Corporate branding and professional logo design
- Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say ?any business?, I mean it, absolutely any business?even if it's a mom-n-pop shop. ?Corporate image? might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irrespective of the size o...
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- 2007-03-25 22:18:20 - Community branding tip for your mlm business
- was talking to a neighbor and fellow NWMer last year about marketing ideas....while we were both cleaning up our yards after Hurricane Isabel. He shared some pretty neat tips I'd call "community branding". Here's just one "semi" inovative idea for you to chew on: Participating in community charity activities. Just that simple....but with lot's of potential...
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- 2007-03-25 22:18:20 - Co-branding for more traffic
- Co-Branding For More Traffic By Barrett Niehus The opportunity to promote your web site on the internet grows daily. Unfortunately, so do the number of sites that compete for product placement and web traffic. As a response to this increased competition, many savvy marketers are turning to co-branding to provide them with an edge over their competition. By...
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- 2007-03-25 22:18:20 - Cafta drives manufacturing pr branding messages
- TR Cutler, Inc.,(www.trcutlerinc.com), based in Ft. Lauderdale, Florida, specializes in public relations for manufacturers. According to Thomas R. Cutler, President & CEO of the firm, "The Central American Free Trade Agreement is benefiting U.S. manufacturers by eliminating tariffs on many American goods imported by Central American nations. Manufacturers in Central America are initiating PR campa...
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- 2007-03-25 22:18:20 - Britney spears branding
- How would you like to sell as much in one year as Britney sells in one day or in one hour? Have you put much thought into how marketing empires are created? If you're selling anything then you're a marketer and you should study the biggest successes to follow in their footsteps. We've all heard of branding, but do you do it? Have you branded yourself? If you have, are you expa...
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- 2007-03-25 22:18:20 - Branding: do you stand out from the crowd?
- Branding means finding a way to stand out from the crowd. Are you branded? Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching practice. She says she ...
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- 2007-03-25 22:18:20 - Branding: you are the brand
- Copyright 2005 Daniel Sitter What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish thei...
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- 2007-03-25 22:18:20 - Branding - more than just a statement - a memory scar
- Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding. You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made av...
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- 2007-03-25 22:18:20 - Branding ? it?s more than just your usp
- by Karon Thackston ? 2002 http://www.ktamarketing.com When you mention the word ?branding? most people automatically think of USP (unique selling proposition). The overall ? and incorrect ? perception of a brand is that it simply consists of the statement you use to define what you do. Slap...
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- 2007-03-25 22:18:20 - Branding: it's more than a logo
- Branding: It's more than a logo By Julie Chance How clear is your image in the minds of your potential customers? How can you bring that image into focus? Defining, developing and maintaining a brand identity is the key. The word ?branding? is frequently tossed about in the marketing and advertising world by marketing professionals and custome...
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- 2007-03-25 22:18:20 - Branding = focus
- Over the years I've frequently been asked what the secret formula is for successful branding. What people are really asking me is how to make their brand a global leader, like Coca-Cola. Well, sorry guys. There's no magic hidden in the process of building a brand. What successful brand-building is all about is following three simple principles. These form the crucial guideline...
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- 2007-03-25 22:18:20 - Branding: do you stand out from the crowd?
- Bill, one of my clients, is trying to build a coaching practice. When I ask him what he wants to do, what kind of coaching, he says he wants to help people reach their goals and get more in touch with themselves. Mary is also starting a coaching practice. She says she wants to help clients find out who they are, and make great strides in their careers....
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- 2007-03-25 22:18:20 - Branding your business
- If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for t...
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- 2007-03-25 22:18:20 - Branding yourself to increased profitability"
- Successful Realtors know the importance of branding their identities into the consciousness of the communities in which they live, like the big boys; Pepsi, McDonald's, Burger King, and other companies we know and have come to trust. Why is branding important? Think about it! When you want a soda do you buy an un...
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- 2007-03-25 22:18:20 - Branding vs. direct response in small business marketing and
- Branding vs. Direct Response in Small Business Marketing and Advertising by Joel Walsh Think your small business's advertising and marketing need to build your brand? Have you considered these important reasons why you should get some direct responses to pay the bills before dedicating resources to branding? ...
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- 2007-03-25 22:18:20 - Branding versus seo
- Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states that 1.3 million visitors per mont...
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- 2007-03-25 22:18:20 - Branding versus search engine optimization
- Branding versus search engine optimization is a marketing dilemma that larger companies will need to come to grips with on the Internet. Often companies will need to decide whether to promote their own brand name as their main keyword phrase or optimize for a more generic keyword phrase. For instance, one search engine report states that 1.3 million visitors per month search for the term "B...
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- 2007-03-25 22:18:20 - Branding that sells
- Selling at a given perspective can be viewed as tedious and meticulous. If you include the overall process, that will make the subject a little complex. Selling, according to a poem, is everyone's business. Selling is knowing who's your competition, market and what is important. It is knowing your service, idea, product and your market needs. It is knowing what are accepted and what...
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- 2007-03-25 22:18:20 - Branding on the web is like mining for fools gold
- I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building! Branding doesn't work wi...
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- 2007-03-25 22:18:20 - Branding in printing
- When you encounter the term branding in printing, the logos, designs and styles that are inherent are the first things that come to mind. Branding, if you dig deeper are not just these things. A more concrete definition of branding is the response that people have when they think about your business or company. The response may be in terms of emotional or intellectual aspect, depending on how the ...
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- 2007-03-25 22:18:20 - Branding for profits
- Branding for Profits copyright 2002 Pavel Lenshin General meaning of the Brand is quite abstract. In short, brand is the image of your product, if we speak about product branding and/or the image of your company if we deal with corporate branding or, in case with one man business, brand of personality. Since the majority of online ve...
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- 2007-03-25 22:18:20 - Branding fiasco -- better be who you say you are!
- Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation: I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another numb...
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- 2007-03-25 22:18:20 - Branding concepts
- "Branding" is the process by which a company employs marketing strategies to get people to easily remember their business and products over anothers...essentially, it's applied psychology. As a child, I was introduced to a relatively new hamburger chain that had begun in Australia. I still visit that burger chain regularly 25 years later. Not a lot has changed over those yea...
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- 2007-03-25 22:18:20 - Branding basics
- Branding is the process by which you try to become the first business a person thinks of when they consider buying goods or services in your category. If you can "own" a word in the public's mind, you have a huge competitive advantage. Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to b...
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- 2007-03-25 22:18:20 - Branding and internal communication
- In the I-HR newsletter, moderator Beth N. Carvin asked if the idea of branding could be used, effectively, to improve productivity and retention. This is an expanded version of my response to her question: Yes, I think you can use the idea of branding as a tool for improving employee productivity and retention. Let's approach it from the perspective of...
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- 2007-03-25 22:18:20 - Branding
- Branding Often the more a thing is discussed the less it is understood. Words have a point of diminishing return. That point is crossed when the effort to be clear and precise counts every tree standing, but misses the proverbial forest. Such is the case with branding. Because the idea of branding is all the rage, people are tempted to think that it is a new idea. It ...
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- 2007-03-25 22:18:20 - Branding, sloganizing and search engine marketing
- The descriptions search engines offer when displaying search results are generally retrieved from two sources: a) the displayed page's title tag; b) the displayed page's description meta tag or, in default of same, the first characters of the page's body text; the number of characters displayed is limited, with some engines picking u...
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- 2007-03-25 22:18:20 - Articles and internet branding: 5 steps to success
- Are you ready to become an internet marketing expert? Are you ready for a massive conversion rate plus unlimited residual streams of income for your web-based business? Excellent! I'm here to focus your mind on the job at hand. Today you will learn how article marketing is the means to the end, and that end is PROFIT. Web marketing success happens one project...
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