Branding articles
Showing page 9 of 11 - There are 303 Branding articles
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- 2007-03-25 22:18:20 - What is branding and why do you want it?
- Talking about branding is like talking about leadership. There are coaches and courses which purport to ?teach? leadership, but as we all sense ? that's why we want so badly to learn it ? leadership comes from character and inner qualities. It's an extension of beliefs and values the person holds and then acts out in their life, an integral part of their personality. You can't pick up ?character? ...
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- 2007-03-25 22:18:20 - What is branding, and why do i need it?
- The most valuable asset a company has is its Brand. You may laugh, but without an established brand or corporate identity you will have to work ten times harder and spend twice as much money to reach the same level of results as your competitor with a strong Brand. A prime example is Nike. Who does not know the "swoosh" Nike logo which appears on everythi...
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- 2007-03-25 22:18:20 - Use your e-mail address as a branding tool
- Even before you launch your website, you can (and should) begin to use your domain name. Why? Because it is the worlds cheapest advertising tool and an excellent way to brand your business. How? By using your domain name in your email address and in your signature file. If your email address reads yourname@aol.com or you@bell...
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- 2007-03-25 22:18:20 - Think beyond today and start branding your future
- One of the subjects that has been thrown around a lot lately is branding. I guess it is something that I have done for years without realizing it. Yet once I really started thinking about it, I realized that it is something too many people spend no time or money doing. The large companies spend millions doing not...
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- 2007-03-25 22:18:20 - The art of successful branding
- Branding: it's a term that carries great weight in the world of advertising. Successful branding is best illustrated by the world's most prominent corporations, but it's no less important to the small business owner. Your Brand is your identity; it's every single puzzle piece, fitted into the big picture of your company. From your name and logo to your business philosophy and corporate mission; fr...
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- 2007-03-25 22:18:20 - The art of self branding
- How executives, salespeople and professional of all types can use personal branding to be more effective and successful. You have permission to publish this article electronically, in print, in your ebook or on your web site, free of charge, as long as the author bylines are included. The Power of a Self Brand By Catherin...
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- 2007-03-25 22:18:20 - The 4c's of branding
- The 4 C's of Personal Branding By Michelle L. Casto, M.Ed. Branding could be defined as a guiding philosophy for building business. The benefits of building a strong brand are tremendous. With a strong name brand, you have instant name recognition, can charge higher fees, get to choose who you work with, and can handle economic changes and challenges with greater ...
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- 2007-03-25 22:18:20 - Tales of the touareg and other adventures in branding
- You're not likely to see a Volkswagen in the winner's circle at Daytona or Indianapolis. But if there were competition called the Brand-Building 500, you would find a Volkswagen in the winner's circle, year after year. Everyone knows the touchstones of branding ? creating value, consistency, visibility and loyalty. However, like auto racing, these fundamentals are easy to talk about, but a little ...
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- 2007-03-25 22:18:20 - Stop branding your products and start branding yourself!
- Branding has power. Real power. A power that you can measure. But for those of us who have the dream of creating our own Internet Empire from our home cubicle or kitchen table, the Real Branding Power comes not from branding your business or product, but from Branding Yourself! Branding "You" (a phrase borrowed from Rick...
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- 2007-03-25 22:18:20 - Small business marketing and advertising: branding vs. direc
- Too often, small business advertising and marketing campaigns prioritize branding at the expense of direct response--i.e., actually getting leads and/or sales right now. That is almost always a foolish and even dangerous proposition. Small Business Branding Advertising and Marketing an Oxymoron? Unless you're a ubiquitous consumer products company, the val...
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- 2007-03-25 22:18:20 - Small business and branding ? why and how?
- When we speak of branding most of the time people try to relate it to big business house, however, the fact is that every business needs to establish their brand in order to survive the competition. This is nothing new; experts and management gurus had been preaching the same sermon for years now but what they have not told is why you need to brand your small business? How is...
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- 2007-03-25 22:18:20 - Side-step the big business branding techniques that'll
- From the e-mail I've been receiving lately, it's clear there is a lot of confusion surrounding the topic of online branding. Nike, Coke-Cola, Budweiser, McDonalds, Levi's, Amazon.com... these are the branding masters. Now the question is, HOW CAN YOU MODEL THEIR SUCCESS? These days, online branding is bei...
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- 2007-03-25 22:18:20 - Shattering the branding myths
- If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good. Branding is not one aspect of your marketing campaign. It is the combinat...
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- 2007-03-25 22:18:20 - Positive company branding
- Company branding is one of the most important components of your marketing plan, particularly when you are making an effort to establish your company's position in the marketplace. Identity, differentiation, and reputation are all part of the company branding package. How people perceive your company largely relates to how effective you brand is and how it is portrayed, recognized, respected and r...
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- 2007-03-25 22:18:20 - Pharmaceutical branding
- Branding is such an important aspect of business that even apparently boring products such as pharmaceutical products, drugs and medicines become interesting and exciting. Pharmaceutical industry branding is immature compared with the consumer and business-to-business segments?but that is largely by choice. For decades, a pharmaceutical company's brand su...
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- 2007-03-25 22:18:20 - Personal branding techniques for real estate agents and brok
- A key principle of marketing is to find something unique about what you offer as the basis of your sales message. Even if what you offer is a commodity, there is always one thing unique in your business -- you. A big error made by many Real Estate Agents and Brokers is to try to develop an institutional image like most big companies. People do not like to do business with ins...
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- 2007-03-25 22:18:20 - Nation branding and place marketing - the place
- IV. The Place Some countries are geographically disadvantaged. Recent studies have demonstrated how being landlocked or having a tropical climate carry a hefty price tag in terms of reduced economic growth. These unfavorable circumstances can be described as "natural discounts" to a country's price. What can be done to overcome such negative factor endowme...
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- 2007-03-25 22:18:20 - Magnetic branding - how to attract vs. acquire customers
- What makes a company brand magnetic -- one that seems to effortlessly attract customers, revenue, media attention and employees alike? It only requires a look at nature itself to discover the answers. Invisible forces such as magnetism and gravity have a constant influence on our lives. They govern us without our awareness of their presence. Their enegies are not overt and go largely unnoticed, ye...
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- 2007-03-25 22:18:20 - Keywords (a waste)! branding comes first!
- Keywords, Keywords, Keywords... establishing an internet presence is said to be all about controling the hot keywords. But the fact of the matter is that establishing your company as an industry leader is much more important. I did a little research on the keywords used by large companies and found that keywords were really secondary to having a great brand identity. ...
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- 2007-03-25 22:18:20 - Internet marketing and keyword search - why branding should
- Online marketers are busy mapping that magical space where the overlap between real life and the internet is at its most poignant. Where else would they be looking than where real people are actually s p e l l i n g out what they are planning to buy - searches on the web? Every online marketer does it. Buying keywords like crazy. But that is just about how much you hear when y...
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- 2007-03-25 22:18:20 - Internet business branding (co-branded)
- Branding Affiliate websites is an area that is creating a lot of money for many larger companies that offer affiliate programs. This is how it works you sign up as an affiliate and choose a template that has the look at feel that you like and your identity is promoted while the hosting company remains virtually invisible and undetectable to the consumer. Consumers wil...
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- 2007-03-25 22:18:20 - Internet branding
- Internet Branding by H. Vanoy Barton In the beginning there was traffic. It was easy to come by in 1993. Publish a web site and the entire web world would know about it and visit within a month. In fact in the days of yore one could visit every site on the Web. I know. I've done it several times. And the offline saw that traffic w...
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- 2007-03-25 22:18:20 - Industry pro interview: branding - turning your customers i
- by Karon Thackston ? 2001 http://www.ktamarketing.com When you say the word "branding", most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for "big boys"? And ...
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- 2007-03-25 22:18:20 - Industry pro interview: branding ? turning your customers in
- by Karon Thackston ? 2001 http://www.ktamarketing.com When you say the word ?branding?, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for ?big boys?? And how the heck do you cr...
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- 2007-03-25 22:18:20 - Industry pro interview: branding ? turning your custome
- by Karon Thackston ? 2001 http://www.ktamarketing.com When you say the word ?branding?, most people think USP (unique selling proposition). However a USP is far from the equivalent of a brand as we're about to find out. What is branding? Is it just for ?big boys?? And how the heck do you cr...
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- 2007-03-25 22:18:20 - Importance of branding: what's in a name?
- Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a ...
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- 2007-03-25 22:18:20 - Immere branding guide vol 2
- BRANDING ACROSS MULTIPLE MEDIUMS The consistent delivery of a brand message is vital to the long term success of any brand, but with so many possible delivery mediums how do companies ensure this is maintained? Print, television, internet, multimedia, cinema, radio, dvd, the potential is endless, without taking into consideration the possibilities of emerging technologies such...
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- 2007-03-25 22:18:20 - Immere branding guide vol 1
- THE BUSINESS OF BRANDING Good branding is vital to the long-term success and growth of your company, however, branding concepts are often poorly understood. For this reason Immere have put together a few simple ideas for consideration when branding is on your company agenda. BRANDING ..... WHAT IS IT? Branding is much more than the creation of a logo or a ...
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- 2007-03-25 22:18:20 - Experience branding" ? how to survive as an online retailer
- "Are You Experienced?" asked guitar player Jimi Hendrix 35 years ago. Jimi wasn?t talking about e-commerce ? but his question is appropriate to today?s economic climate. These days many retailers, including online retailers, are discovering that their business suffers if they do not implement an "Experience Branding" strategy. What is that? "Experience Branding" is a way to de...
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- 2007-03-25 22:18:20 - Ebook rebranding - the new ebook marketing power?
- Well, it is definitely yes! In the early day of internet marketing, giving away ebook free was a very good list-building strategy. It worked extremely well. But it is no longer the case in TODAY scenario. Giving away your ebook free is just not enough for your online business. Youll need to do something different. The net is so satura...
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