Branding articles
Showing page 8 of 11 - There are 303 Branding articles
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- 2007-11-13 22:16:19 - Eye on the pie: branding from an investors p.o.v.
- When building a business as a brand it's important to avoid a myopic view and consider another important aspect of the business game as well-- investing. After any amount of toil and hard work to create a valuable product, service or company the big game is when you go public-- when money-minded people want more, they want a piece of your brand pie.For many entrepreneurs who are just starti...
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- 2007-11-13 22:16:19 - Standing under the umbrella and still getting wet
- Make More Money Making a Name for YourselfCalling all realtors, financial planners, insurance brokers, multi-level & network marketers, and anyone else who works in the precarious and often misunderstood position of operating under a large company brand umbrella yet operating as a separate business unto itself. You may find that you're standing under the umbrella and you're still getting we...
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- 2007-11-13 22:16:19 - Go ask alice
- One of fiction's finest marketing minds, The Cheshire Cat, once told Alice in Wonderland something all business owners and marketers should remember:"If you don't care where you are going, it doesn't make a difference which path you take."For businesses bent upon success, it does matter which path you take. A positioning statement helps you chart your path to success because it lets ...
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- 2007-11-13 22:16:19 - Branding - more than just a statement - a memory scar
- Conjure up in your mind broad rolling meadows with runs of cattle or stock of some type, all discriminate by virtue of a registered brand. That's a most common and accepted understanding of branding.You have just now used your mind to develop a picture that promises easy recall. You may not yet be aware but there's always a new secret marketing aid being developed and made available ... nea...
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- 2007-11-13 22:16:19 - You bored me at hello - top three strategies for networking your brand
- "You had me at hello," those famous words from the movie Jerry McGuire let Tom Cruise know that Rene Zellweger's character was hooked from that point and the rest of his talking was unnecessary. When in networking situations, many small business owners leave people with a slightly different feeling. If questioned for the truth, what would likely be said is, "you bored me at hello!" That is definit...
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- 2007-11-13 22:16:19 - Build customer loyalty by promoting your customers
- Do you want to attract new customers while building greater loyalty among your current customers? Include your customers in your marketing and promotions. By creating greater awareness of your customers (and their businesses) you may help to build their businesses and increase their demand for your products and services. Whether or not using customers in your marketing causes them to buy more from...
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- 2007-11-13 22:16:19 - Setting the right price
- One of the ways people get to know you is by the identity you project. Your company name, the way you present yourself, your business card and brochure, where you work, and other ways you conduct your business create an image that gives your customers information about you.Pricing is a part of your image, too. Many entrepreneurs make the mistake of underpricing. They believe that the only w...
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- 2007-11-13 22:16:19 - Creating powerful names for products, services, and your business
- The name of your business is important--it's one of the first things potential customers know about it. And having unique names for each of your products and services can be a powerful selling tool. One way to make yourself and your business attractive is to have something exclusive and enticing, promising benefits. Good names for your business, products and services can do that. Good names market...
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- 2007-11-13 22:16:19 - Santa - the brand
- Every Christmas Eve, a burglar named Santa busts into homes around the world, but he has never been charged with B&E. He has one of the best, most positive brands around and it continues to inoculate him against any hint of impropriety, as it has for generations.Why does Santa's brand remain so strong? Because Santa is:? Consistent? Unique? Customer-focused? Vira...
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- 2007-11-13 22:16:19 - The secrets of starting business successfully
- Starting Business Secrets will help you to start your own business successfully. The American Dream is, and always will be, to come up with an idea, start a business and become rich from your own efforts. Based upon this motivation, thousands of businesses fail each year, due primarily to not being familiar with the basics involved in running a business. This report will enlighten ...
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- 2007-11-13 22:16:19 - Optimize your mailing list for better results
- A list of customers who have previously bought from you is your most important asset. These are the customers who will provide you with return business, which is more profitable than the first sale. Are you getting the most from your customer list? There are some secrets you should know, so you can squeeze the most benefits out of your mailing list. Most business' customer lists consist of ...
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- 2007-11-13 22:16:19 - Brand your consulting brilliance
- Today's competitive marketplace for consulting services is no longer responsive to the marketing strategies that worked in the past. The services you provide should speak volumes about your consulting business. Think about what happens when you hear phrases such as "the ultimate driving machine," "don't leave home without it," and "just do it." Chances are good that y...
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- 2007-11-13 22:16:19 - Getting started in the mail order business. how much does it cost?
- INTRODUCTION To get any business started successfully takes many ingredients. All requirements fall into one of the following four key categories: 1. Desire, 2. Knowledge, 3. Time, and 4. Available funds. This report deals only with the financial requirements of starting a mail order business. Hopefully it will help the reader to evaluate whether he is financially able to embark upon a busi...
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- 2007-11-13 22:16:19 - My first year in cyber space
- My first year as a Cyberpreneur was a steeplearning-curve. I was an academic beforestarting an online business, so I had a lot to learn.But even if you were in offline-business before goingonline, you may still have to learn some new skills-online business is a whole new ball-game. Here aresome of the things I learnt in my first year in CyberSpace:(1) Be careful who you register your domain...
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- 2007-11-13 22:16:19 - How to create your own mail order products
- Pick up almost any book or report on Mailorder Selling andinvariably you will find the same advice. When you select amailorder product, select one which: - appeals to a large segment of the population- is not readily available in stores- is easy to ship by mail- is worthwhile- and a product that lends itself to repeat orders Most mail order writers will also t...
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- 2007-11-13 22:16:19 - How to write classified ads that get results now.
- SELLING DIRECTLY FROM A CLASSIFIED AD Classified ads can be used to sell products directly from the ad.This works best for items costing no more thanapproximately $5. The best use for classified ads is to utilizethem in obtaining inquiries. This is called the two stepapproach. The first step is to get maximum inquiries from theclassified ad, in the second step the promot...
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- 2007-11-13 22:16:19 - 12 ways to reduce postage
- 1. Never send a letter that weighs less than 30 gms. Five size8-1/2x11 circulars can be mailed with a 1st class postage stamp. By using all 10 sides with a variety of offers you have agreater chance of receiving an order. 2. When you advertise, state the price of your product and add PlusPostage e.g. "A DOZEN AND ONE WAYS TO REDUCE POSTAGE" $1 plusstamp or SASE (self...
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- 2007-11-13 22:16:19 - Brand building 201: finding the ideal way
- The strongest and longest lasting brands branch off of an existing category. Branching takes patience and time. There are two speeds for launching a brand, each one with its own pros and cons.Speed A, like a hot air balloon, takes a long time to prepare before the actual launch. PR, media marketing, favors A. Longevity success favors A. A tree grows stronger with a well-established roots. A...
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- 2007-11-13 22:16:19 - Naming names... how to name your business
- Sometimes the best inspiration comes from hearing about the deconstruction of other company's names. For you, I am happy to share how I came up with "Slice A Day :: your slice on marketing"... First the purpose and vision of my site was to have people volunteer some marketing stories...true case studies of business owners and how they promote business. Then gathered the supplies f...
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- 2007-11-13 22:16:19 - Notable news - the branding myth
- How many times have you heard of seen advertising for a graphic design company that states that they do branding?If you think branding is a logo, letterhead, or web design with all the same look, and colours, then it's true...they can "do branding".Let's take a look at one of the world's best-branded companies, McDonalds. You may not like the food, but if someone says "...
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- 2007-11-13 22:16:19 - Too dull? too sharp?
- You work hard getting the right cover message and words for your brochure. Now, you want to give it a look, an image.Why a look? Most consultants see themselves as hard working and pragmatic. They believe the look of their materials is unimportant. After-all, clients are hiring expertise not looks, right? Not so!People buy people first, ideas second and things third. Your brochure re...
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- 2007-11-13 22:16:19 - Don?t get caught in the trap: the big difference between personal and business branding
- When you're all alone in the privacy of your home office, surrounded by your computer, your phone and your business idea, have you ever asked yourself, "Where's the line between me in my business and the business in me"?With hundreds of thousands of home-based businesses starting every year, and few ever flourishing, the topic of branding has become hot, hot, hot. And thanks to experts tout...
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- 2007-11-13 22:16:19 - Branding is not selling out: its selling in
- Ever see an amazing band perform and wonder why you've never heard of them before? Ever see an astonishing artist on the street and wonder why isn't their work isn¹t in a gallery? Ever see an astounding independent film and wonder why people all over the world don't know about it?Me too!It breaks my heart to know that there are musicians, painters, sculptors, and f...
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- 2007-11-13 22:16:19 - Are you brand worthy? are you brand worthy?
- Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.While out speaking on branding, the question that I hear most is "How do I know if my business or service is brand material?" With businesses opening ...
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- 2007-11-13 22:16:19 - Id buy that: getting a brand mindset
- Feel that? The crisp tingle in the air? It's fall. Fall ushers in the promise of eating, seeing, and getting. It's my favorite time of year. By now, kids are settled into school, sweaters set free from mothballs, and it's an amazing time to... BUY.I don't know about you; but for some reason this time of year lowers my normal customer resistance to retail and turns up my desire to buy, buy, ...
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- 2007-11-13 22:16:19 - The brand called you
- The best brands always try to do the right thing, so that their reputations will remain unsullied. But beyond that they grow, evolve and get better with time, while maintaining their special qualities from the past.We all have a personal brand with social, cultural, intellectual, and personal needs that may not necessarily be addressed in our...
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- 2007-11-13 22:16:19 - The positioning of success
- Many businesses of today are often driven to compete striclty on price, quality, and features of their products and services. Companies who prosper over the long term don't simply offer the best deals, the best quality, or the most impressive bells and whistles. If you want to win big in today's cutting edge world of business, you have to begin by thinking differently and by challeng...
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- 2007-11-13 22:16:19 - Its time for some steak
- Recently, I was reviewing our website statistics. One of the sites that had a link to mine caught me by surprise. Since this is a family publication, I won't include the name of the website. But, let's just say it contains a four-letter word that people do not use in most business circles. The website was basically a bulletin board for people to rant about other companies. The posting about...
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- 2007-03-25 22:18:20 - Why branding is vital for your home business success
- On a hot Sunday afternoon when your body fluids have been drained dry by the scorching sun, which would you rather order? Coca Cola, or Jeebejus Sweet Soda? The answer is as clear as it is universal. The more established brand would be chosen almost every time. This is why branding is very important in building a home business. Cyberspace is fueled by information, and informat...
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- 2007-03-25 22:18:20 - Why branding is more than a pretty logo
- Your brand is so much more than that cool little swoosh logo the graphic designer developed for you Remember the dot com boom? Every new company seemed to have some variation of a little ellipse logo and a bold font. It became very difficult to tell them apart. This was a product of rushing to market. There was so much insanity surrounding an...
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