Branding articles
Showing page 5 of 11 - There are 303 Branding articles
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- 2007-11-13 22:16:19 - Company vehicles have advertising on them; tips on driving in parking lots
- Try to avoid backing up whenever possible. Occasionally some one in a small car will park directly behind you at a gas station or stop sign. They will be parked so evenly that you won't see them. This is why the telephone company and most large cable companies require drivers to put a cone behind their vehicle whenever they park their vehicles. It gets the driver in the habit of checking behind th...
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- 2007-11-13 22:16:19 - Play your position! - the only way to win in business
- Have you ever watched 5-year-olds play soccer? It should be called "Follow the Ball," because that is what happens the entire game. The beginning of the game starts with players in assigned positions. However, as soon as the whistle blows, all the kids form into a big herd guided by a little checkered ball.High school soccer is an entirely different experience. The players start in the same...
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- 2007-11-13 22:16:19 - Fast forwarding your business
- If you think only big corporate names need to think about things like brand names, think again. Your brand says a lot about you and your business, and that's as true for a one person home-based operation as it is for a multinational conglomerate. In this article we look at how creating a strong brand for your business can help you set yourself apart from the pack and lay the right foundation for t...
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- 2007-11-13 22:16:19 - Branding junk removal - he did it, can you?
- What does it mean to be remarkable?Brian Scudamore, CEO and Founder of 1-800-GOT-JUNK?, who in 1996 was operating the million dollar plus company at the age of 26, said it means, "You've got to get out there and be loud and proud... You've got to stand out. You have got to have a brand that is worth remarking about."He learned much about this type of philosophy from the boo...
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- 2007-11-13 22:16:19 - Strategic moves in the branding gamble!
- The so called 'globalisation' has cluttered the world markets with so many products and services that nearly 90% of the marketing managers in competing companies do pretty much the same to sustain in the market. There is not much difference in the way P&G operates as compared to how Unilever gets its products to the market. Coke and Pepsi's operations nearly reflect each other and all that these t...
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- 2007-11-13 22:16:19 - Clouds gather before a storm: utilizing the power of brand
- How brand management can help utility organisations to create a 'difference'.Ever thought why are many consumers willing to pay more for a trusted name brand instead of a store brand, which often is the very same product with a different label and higher price tag? Reputation. A company's reputation can be its greatest asset. Recent scandals such as that of AIG, Enron and WorldCom have seri...
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- 2007-11-13 22:16:19 - Your identity speaks loudly...what are you saying?
- Your corporate identity is a graphic expression of who you are as an organization. It plays a major role in what sells your company and its products. Everything that identifies your business, including your logo, color scheme, and tagline, work together to create an image that your customers remember. Building a corporate identity that bolsters your business objectives is a subtle, yet important p...
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- 2007-11-13 22:16:19 - Brand warfare is more of a war than you think
- We will discuss Brand Marketing for a minute. In this discussion we would like to talk about brand line extension and how to do it correctly. First we are not sure if you have been looking in the grocery stores lately, but you might have been noticing some very interesting things amongst America's top selling brands, this has been increasing for about the last 5-years. For instance look at GE Ligh...
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- 2007-11-13 22:16:19 - Speech on branding from a franchisor founder
- I was asked today by a group of students; What do you feel is the best way to build brand name and why? And what significance do you feel are relevant to a strong corporate identity?Well obviously this is a group of marketing students. And it almost sounded as if I was being tested on an essay question. My answer will differ from those you maybe use to hearing. That is fine, but I am right....
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- 2007-11-13 22:16:19 - Adventures in advertising and the affect on the brand name
- Studying various target-marketing techniques and here is a thought. We have been reviewing companies who cross over into many sectors to identify with their potential customers. We have watched as they attempt to understand their customers buying behavior and how they try to create a desire to purchase. Few companies do this very well, few advertising agencies understand the dynamics of multiple m...
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- 2007-11-13 22:16:19 - Multi-brand franchises in the qsr sector
- Well not everyone is aware that McDonalds also owns several other bands such as Boston Markets; 650 stores in 23 states, Chipotle Mexican Grill; 230 stores in 10 states, Donato's Pizza 200 stores in 10 states, Pret a Manager 140 stores in 4 countries, Fazoli's 400 units in 32 states and two countries. Of this the company derives 2 Billion in annual sales, this is not even counting McDonalds. Many ...
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- 2007-11-13 22:16:19 - Managing the corporate brand - a reputation perspective
- Adored, respected and coveted by customers and organisations alike, corporate brands represent one of the most fascinating phenomena of the business environment in the 21st century. Their importance is unquestionable. Brands, in their various forms, are integral to our everyday existence. This is particularly the case at the organisational level where the concept of the corporate brand now enjoys ...
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- 2007-11-13 22:16:19 - Branding on the web is like mining for fools gold
- I am sick and tired of marketing geeks touting the beauty of branding, brand building and just spouting branding in any context, especially when the term is used with "internet" or "web" or "digital!" You can't have a conversation today for more than five minutes without some marketing type throwing in a line about brand building!Branding doesn't work with the net's warp speed - look at som...
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- 2007-11-13 22:16:19 - Branding your radio or tv campaign with a musical identity (aka audo logo, aka jingle)
- You don't think twice about a business card and letterhead logo for the visual aspect of your campaign, why not an audio logo to brand your broadcast campaign?With the magic of music you can capture the personality of your business, create an emotional connection to your target audience and get recall & branding recognition (in some instances with people tapping their feet and singing your ...
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- 2007-11-13 22:16:19 - Branding advertising agency
- Branding used to be a fancy business word, but it is becoming more and more used in everyday business meetings. Finally! For decades, big corporations have used in-house, very well paid brand managers - someone in charge of managing everything that relates to the brand, including design, package and partnerships. You've heard enthusiastic talks about branding, but you are still not sure if you sho...
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- 2007-11-13 22:16:19 - How will your visitors remember you and your business? brand yourself from the crowd...
- Big and Yellow 'M' reminds you McDonalds... 'DELL' with oblique E reminds you famous 'Dell' computers...No matter somebody is a beginner or a well established business person, they need to make their products familiar to the people. With so many products and services in the marketplace, what makes your product so unique and familiar?More simply 'How will your potential prospect remem...
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- 2007-11-13 22:16:19 - Living your brand on the web - part 2
- Now that everyone has conformed to Living Your Brand on the Web, Part 1, it's time to add a couple of tweaks that will further reinforce your brand.Tweak #1: Your Signature FileA signature file is the simple text that, once activated is attached to your email automatically. It is the simplest and the most effective way to get a message across. Some are funny, some are serious and som...
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- 2007-11-13 22:16:19 - Living your brand on the web - part 1
- OK, so you took the plunge and purchased your internet domain. Good for you! Now what? According to Google.com there are about 8,058,044,651 current web pages. That's billion with a "B"! So how do you stand out?The first thing you should do is stop using a free email service. More often than not, a potential client will delete your email if they are not familiar with whom it is coming from....
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- 2007-11-13 22:16:19 - Quick tactics to brand your business and make more sales
- This may come as a surprise... to you, but Branding is more than just Logo and Business or Product Name recognition.Branding is "The total emotional and intellectual involvement your prospects and customers have with your business and products."This article addresses 5 basic problems and questions about Branding:How Are Brands Created ?=> Branding by "Personal Experienc...
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- 2007-11-13 22:16:19 - Good logos make great sales tools
- Every day, the average person is exposed to millions of visual stimuli including hundreds of company logos.A logo is a unique visual image that represents a company or its products. It aims to create a positive and memorable impression in the minds of the people who see it. In addition, a good logo can make a sale by saying something about the company to customers when there is no sales per...
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- 2007-11-13 22:16:19 - Does your message pass the test?
- Develop an effective benefit message and you're well on your way to building your company's entire marketing program. After all, you need focus to create success. Without it you can wind up expending effort without getting the reward (income, that is) you're looking for.Start with these three ingredients:Understanding of what the customer needs and wantsKnow...
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- 2007-11-13 22:16:19 - Brand awareness - brand identity
- About once a month a few of us at the office get together during lunch for what has become known as a SWAP meeting. We share thoughts, stories and sometimes play Pictionary. It's a great way to relieve stress and learn interesting tidbits about the people we work with.One afternoon our conversation turned, as all conversations eventually do, to the topic of The Lord of the Rings. Our discus...
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- 2007-11-13 22:16:19 - Build brand value big time
- Ask your self this question, In which business are we really in? And stay far from the dark world of commodities...I am astonished!!! I just witness how in three days a clan of marketers ? brand managers, advertisers, researchers - drove a brand into the huge world of commodities, these people approach the brand building process as a conjunction of ideas- do not matter if the ideas were goo...
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- 2007-11-13 22:16:19 - Brand identity and the ceo
- This week I spent a few hours with a highly successful CEO discussing his brand identity questions and concerns. "What do the most successful brand initiatives have in common?" he asked. I shared an observation with him based on many years of having similar conversations and being involved in successful (and not so successful) branding programs.There are a lot of reasons to embark...
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- 2007-11-13 22:16:19 - Branding strategy - brand identity
- Today, in many organizations around the world, branding is treated as a cosmetic exercise only, and regarded merely as a new name, logo, stationary and possibly a new advertising campaign. But, to associate your "brand" with such superficial cosmetics is like saying that people are really only the sum of their name, face and sometimes their clothingBut branding is a thoughtful dis...
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- 2007-11-13 22:16:19 - Brand positioning - brand image
- That cross-trainer you're wearing -- one look at the distinctive swoosh on the side tells everyone who's got you branded. That coffee travel mug you're carrying -- ah, you're a Starbucks woman! Your T-shirt with the distinctive Champion "C" on the sleeve, the blue jeans with the prominent Levi's rivets, the watch with the hey-this-certifies-I-made-it icon on the face, your fountain pen with the ma...
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- 2007-11-13 22:16:19 - Build brand identity through product branding
- Building a product into a brand leader is not easy, but I truly believe that you can improve your branding impression if you follow these 2 rules; Passion & Consistency as well as the 4P's of Branding that I have developed, PRODUCT ? PLACEMENT ? PROMOTION ? PEOPLE. These 4 P's will enable you to check the way your brand is interpreted. Each of these very distinct headings has an impact on your bra...
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- 2007-11-13 22:16:19 - Brand building 101
- Building your brand into a brand leader isn't easy. There are 2 areas that can really help you grow your brand, passion and consistency. Passion is incredibly important. You have to understand that even if you are a start up or a one-man operation, or are well on your way, you are still a brand. You have to care passionately about the way your brand is nurtured, developed and presented to your tar...
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- 2007-11-13 22:16:19 - Brand identity - corporate identity and brand value
- Companies work hard building the strength of their brands - it is critical to the ongoing brand management process to have meaningful and actionable data-driven measures of these efforts.Building a brand, cultivating its strengths, pruning its weaknesses, and making it more valuable to its owners is the bottom line job of marketing. Everything marketing does should ultimately work in concer...
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- 2007-11-13 22:16:19 - Brand equity
- Brand equity can be defined in many different ways. I have developed a simple, yet powerful, definition of brand equity. For a brand to be strong it must accomplish two things over time: retain current customers and attract new ones. To the extent a brand does these things well, it grows stronger versus competition, and delivers more profits to its owners.Breaking down the definition of "br...
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