Branding articles
Showing page 4 of 11 - There are 303 Branding articles
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- 2007-11-13 22:16:19 - The role of a visual vocabulary in brand identity design
- Visual elements are a major part of your business's brand identity design. The keystone of that design is the logo, but in many cases, the logo isn't enough to convey all of your brand attributes. A visual vocabulary is a way to reinforce and add to the messaging that is contained in your logo.A company's visual vocabulary consists of the secondary design elements that are used in conjuncti...
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- 2007-11-13 22:16:19 - Franchisor policies for unlicensed or sold territories
- Franchisors often have issues when they own a brand which has service vehicles; where franchisees wish to operate in non-franchise assigned territories. We had this as a re-occurring issue in our franchise system. We came up with this policy, which is also in our Confidential Operations Manuals. Here is a sample policy for our franchisees:"Unlicensed Areas""If you are ...
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- 2007-11-13 22:16:19 - Corporate internet branding ? branding your business online
- Let me tell you a story about Pete and a pizza. After a long day of fighting uncooperative pipes and fixtures, Pete P. Lumber, of Pete's DuperRooter, was looking forward to a nice, hot, decidedly Atkins-disapproved pizza - the stuff of which dreams are made. The week before, Pete was doing a bathroom remodel at Bob's historical Chicago bungalow. The house had only one bathroom, so Pete had to comp...
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- 2007-11-13 22:16:19 - Why branding?
- Having a concise, clear image that you project to your clients and customers is important in today's market. More and more people are leaving the job market and creating their own business, whether by choice or necessity, so the competition continues to expand. Therefore it is increasingly important to stand out among your competition. You want your business to be memorable!Customers rememb...
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- 2007-11-13 22:16:19 - When search engine marketing and trademarks collide
- In the world of marketing, branding issues are always an important part of any campaign. Companies work hard for their name to be recognized as a quality organization and a leader in their field. Companies will defend any action they see as a negative to their brand. They do not want unauthorized third parties to advertise their products, because they may do it in a poor manner which will generate...
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- 2007-11-13 22:16:19 - Differentiate and dominate
- Quite often small business owners will ask me to reveal the most powerful marketing strategy I have seen. I can say without hesitation that the most powerful marketing strategy has little to do with advertising, direct mail, web sites, referrals or blogs.No, before any of those things will really have any impact on your business you've got to uncover and communicate a way in which your busi...
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- 2007-11-13 22:16:19 - Planning ahead with your designer: tips for design consistency with your logo and brand elements
- While we recommend that you contract with the same designer or design team while creating your brand identity materials as possible, we know that this scenario is not always possible.Whenever you work with a designer other than the original who created your logo, stationery and marketing materials, we suggest a few practices that will prove invaluable for ensuring a consistent look and feel...
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- 2007-11-13 22:16:19 - Types of logos
- There are three basic types of logos: text, symbol, and combination logos. The type of logo that will work best for your company depends on a number of considerations, such as the size of your company, the uniqueness of your name, and a variety of other factors.Text logoA text logo (also sometimes called a logotype or word mark) is a logo largely made up of the text of the company's ...
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- 2007-11-13 22:16:19 - Choosing the right color palette
- Color is a highly personal experience ? everyone has favorite colors, and other colors that they absolutely don't like. So, how do you determine which colors that will work for your business identity, and that will send the right message to?We have developed several methods and approaches for determining successful color palettes. For your corporate identity, you should choose colors that:...
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- 2007-11-13 22:16:19 - Attract more clients with a brand identity
- You've probably heard that people buy products and services from people they know, like and trust. And, as I have done, you've probably wondered how you can foster more of this "Know-Like-Trust" factor in your business relationships. Pictures are tied to our emotions in powerful ways, so strategically using your logo and brand identity materials (business cards, letterhead, brochures, we...
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- 2007-11-13 22:16:19 - 7 branding secrets: ready or not?
- Every company has a brand (how people think of them) whether they created it through design or accident. By creating your brand through design, you shape the way you wish your company to be viewed by customers and potential customers. This will remove some of the uncertainty concerning what others will expect from you and say about you. The power of a brand can't be over-estimated. The Golden Arch...
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- 2007-11-13 22:16:19 - Brand your name!
- Have you ever thought about branding your name? Does the idea sound too egotistical for you or does it make good business sense? Let's examine personal name branding and how it can help you achieve the recognition you need for your business and put you quickly on the path to success!Promptly upon receiving my layoff notice from my position of nearly eleven years, I decided I needed to ventu...
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- 2007-11-13 22:16:19 - Ftc reviews the franchise rule
- After more than a decade since the last attempt to update the 1970's Franchise Rule The Federal Trade Commission is at it again. May I ask why we are looking at reviewing these rules for franchising, where no problems exist? Why we are looking to tighten up ambiguities, which over time have occurred in this sector, when we should be dismantling the over regulations choking the industry? Why we are...
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- 2007-11-13 22:16:19 - Could ray kroc have founded mcdonalds in the era of sarbaines oxley?
- Over regulation of our free markets is stifling our growth in America and killing the next superstar Entrepreneurs. Let's discuss just how bad it really is. Let's us discuss Ray Kroc, founder of McDonalds and the Father of Franchising. In this philosophical discussion let us look at history for a moment shall we? If Ray Kroc had to pay $45,000 to create disclosure documents to franchise right out ...
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- 2007-11-13 22:16:19 - What is private franchising? it is nothing someone made it up
- The Federal Trade Commission has an obligation to the general public, their stated consumer education mission and to the over regulated franchising industry and the small business operators running Biz Ops to separate the two business models by way of legal definition. Any failure to completely separate them will trigger additional problems down the road and cause the current on-going process of r...
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- 2007-11-13 22:16:19 - Franchising is virtually fraud free
- The number of complaints to the Federal Trade Commission on Franchising do not indicate ramped fraud in the franchising sector. The FTC before Congress gave a report showing that the number of complaints was fewer than one tenth of one percent, lower than any other industry. Nearly all the franchising cases the Federal Trade Commission filed, were gray, crying wolf area of law and most settled as ...
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- 2007-11-13 22:16:19 - Importance of branding - whats in a name?
- Branding is perhaps the most important facet of any business--beyond product, distribution, pricing, or location. A company's brand is its definition in the world, the name that identifies it to itself and the marketplace. A model may be beautiful, but without a name, she's just "that girl in that picture." Where would Norma Jean be without Marilyn Monroe, or who would imagine Coca-Cola as just a ...
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- 2007-11-13 22:16:19 - Mcdonalds supply chain of potatoes
- McDonald's buys its potatoes from corporate farmers in Idaho not the commodities market; therefore it limits its exposure to price gouging that might have occurred by using the commodity exchange to get those potatoes. Starbucks is doing the same thing, but instead of having partnerships and coffee beans, they are all of in-house. Its Starbucks owns the partnerships they grew the coffee then they ...
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- 2007-11-13 22:16:19 - Trademark: do i need one for my business name and logo?
- Wondering if a trademark is important to you as a business owner? Let's start with the basics. A trademark is a word, phrase, symbol, or logo that distinguishes and identifies the source of goods of one company or person from another. For example, the name Kraft is trademarked, as is Nike's "swoosh" logo.The list of what constitutes a trademark is long. A trademark can also be granted to un...
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- 2007-11-13 22:16:19 - Branding fiasco -- better be who you say you are!
- Our experience as customers offers great instruction into the concept of branding. Come with me on a recent "experience" and you'll see what I mean. Here's the situation:I want to order an 800 number. On my AT&T bill is a customer services number. I call it. A voice mail gives four options. None of which I want. Just TRY to get a representative. I am instructed to dial another num...
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- 2007-11-13 22:16:19 - Effective branding...whats in a name!
- Ask any marketing executive and they will tell you that a company's name is golden. There are certain associations that people have with a name, one that invokes emotions -- good or bad. Let's examine three case studies of branding involving companies that have merged and where the buyer kept the name of the company they bought or are considering purchasing.In the late 1990s with bank merge...
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- 2007-11-13 22:16:19 - Time to revamp your visual identity?
- Look at your company logo. Does it fade into the background against other images you use to promote your company? Has it become dated? Does it still fit with your company vision? Is your message connecting with the customers you want?Your visual identity is a vital tool in communicating the essence of your business. Before someone even buys a product or service from you, they formulate idea...
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- 2007-11-13 22:16:19 - Shattering the branding myths
- If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.Branding is not one aspect of your marketing campaign. It is the combination of everythi...
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- 2007-11-13 22:16:19 - Don?t overlook your email when considering your brand identity
- You wouldn't skip letterhead when sending out a sales letter - Or would you?How many emails do you send each day? If you are anything like me, you probably send hundreds of emails for every one print letter. Most businesses use letterhead for their print correspondence but miss out on extending their branding to virtual communications. Shouldn't you use each email as an opportunity to promo...
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- 2007-11-13 22:16:19 - Is your logo helping or hurting your business?
- The quality of your logo can mean the difference between success or failure. It can be that simple!Trademarks and Logos make up the most international language in the world. An excellent logo can cross many barriers and provide your organization with a means of delivering to your customers an unequivocal and uniform message.Every successful company has its own "personality," and just...
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- 2007-11-13 22:16:19 - John deere and nascar; excellent use of brand
- We should all recognize the marketing efforts of John Deere especially as we have spoken before with regards to their TOYS. They have a complete line of nearly every tractor or agricultural attachment they make available in small, micro size.http://www.johndeeregifts.com/category-category_id/236946By instilling brand name with kids they are creating a culture of future customers and ...
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- 2007-11-13 22:16:19 - Hummer is an excellent brand
- What size is your Hummer? Hummers Come in All Sizes; Tiny, small, medium and large and of course the most popular of all; The Oh My God Size. They make matchbox size Hummers, Tonka Toy size and adult size. Are you quite sure you know your hummer sizes. Marketers of the Hummer Brand want to be omni present in your life and it is working. For instance here is a toy hummer you can buy onlineht...
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- 2007-11-13 22:16:19 - Counterfeit branding - representing true globalisation!
- From cigarettes to fashion accessories to food products to medicines, more than 50% of the global market are filled with counterfeited products. Do you realise that the Nike t-shirt that you are probably wearing right now may not even exist in the design portfolio of Nike Inc. It may have been produced by a small time designer who sits in the busy lanes of New Delhi in India and charges less than ...
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- 2007-11-13 22:16:19 - Brand extension; going from consumer to commercial
- As more and more home pressure washers are sold at leading retailers such as Wal-Mart, Sears, Home Depot, Cosco, etc. We are seeing companies offer products in brand line extension to service this niche. Armor All is the newest company to offer it's brand name customer loyalty to sell these products. They of course have been heavy into the Car Wash Industry with National Networks of Distributors i...
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- 2007-11-13 22:16:19 - Brilliant branding builds business
- Branding is more than product recognition or a simple logo. It is the overall intellectual and emotional impression people have when they think of your company and its product. It is a strong and consistent message about the value of your business.A memorable and trustworthy brand reinforces customer loyalty. It helps them remember that your business provides the perfect solution to their p...
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