Branding articles
Showing page 3 of 11 - There are 303 Branding articles
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- 2007-11-13 22:16:19 - Why should i do business with you?
- It's the question that is on the minds of all our customers regardless of what products or services we are offering. Potential customers want to know what makes you so different and why should they do business with you as opposed to one of your competitor's.Price at one time use to be a determining factor in the decision-making process when it came to a purchase, now, that is not always the...
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- 2007-11-13 22:16:19 - A lesson in branding from paris hilton
- I have never been a fan of Paris Hilton.I see her parading around in her odd-looking clothing choices, leading her loyal following of giddy anorexic schoolgirls around by their noses, and I think, "Skank."I saw Paris condescend to the working class farmers of America, and I didn't like it at all. So I decided not to watch her show.But I will say one thing about Paris. She's go...
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- 2007-11-13 22:16:19 - Branding: what not to do
- Here's a little story about what not to do as you carve out a name for yourself in the world of internet business.Don't use a miscellaneous email account as your primary web contact address.Some silly copywriter did this when she thought she was going to start working "freelance corporate" for staffing agencies.This copywriter chose the name "seniorcopywriter" fo...
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- 2007-11-13 22:16:19 - Brand boring or brand buzz?
- I heard an advertisement on the radio the other day that surprised me, not because they were saying anything noteworthy, but because it was so banal. It was a national company's ad. They pay an ad agency to write and produce their commercials. There are so many words at their disposal, so many descriptions, so many emotional statements to attract customers, why would they use the trite phrase, &qu...
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- 2007-11-13 22:16:19 - The aim of the name
- Large corporations spend lavish amounts seeking names for their products that grab a consumer, or convey positive feelings. Book authors do the same. As do magazine writers.So, say you are planning something that needs a name: your new company, a speech, an article, your website, your email address.STOP! Stop, and think.Don't go with the first thing that hits you. Think about ...
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- 2007-11-13 22:16:19 - Mascots ? the killer promotional concept
- Mascots are the unique dolls or puppets that help identify a sports team or a company. These carry the unique property of "Stickiness". Your great customer support and product quality sticks only so long. You got to remind folks often that you are there alive and well waiting for the next business transaction. The cheapest and effective way is creating and promoting a mascot for your com...
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- 2007-11-13 22:16:19 - Light up necklaces help promote red doors movie at the 2005 tribeca film festival awards
- June 13, 2005 -- Jane Chen (Producer) of the Red Doors Movie stated, "The necklaces have been a huge hit. Several people have offered to buy them. They are great at parties and at screenings - the red glow looks really cool in a dark room. Everybody asks about them when they see them so it's a great entre into talking about the film".Not only has A&R Designs worked with the promot...
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- 2007-11-13 22:16:19 - Whats in a name? when it comes to your business, plenty!
- Q: How important is the name of a business? Should the name of a business reflect what the business does or is it better to come up with something catchy and easy to remember? -- Randy P.A: What's in a name? When it comes to your business, Randy, a lot more than you might think. In fact, deciding on a business name is one of the most important decisions you will ever make. The right busines...
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- 2007-11-13 22:16:19 - Business case study automotive detailing franchise company
- How do automotive detailing companies start? What makes them work and how do they grow? How do they choose which services they will offer? This is an interesting case study about a test market of a franchise company in the cleaning business and how they went about setting up Auto Detailing Shops. It maybe of interest to your business study and research; I am familiar with this story because it is ...
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- 2007-11-13 22:16:19 - Trade journals in franchising
- As many people know Industry Trade Journals in America have gone through a tough time in recent years due to slowing of advertising dollars. In franchising there is no difference. They use to give away subscriptions to Successful Franchising on franchise web sites; unfortunately that magazine was unable to weather the storm. They stop publishing in October of 2001. Now we see a re-emergence of Fra...
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- 2007-11-13 22:16:19 - The very basics of design
- Design is a very subjective thing, therefore, if you ask me how to come up with a first class design for your marketing collateral or publishing mediums, it would be very unfair for me or anyone else to tell you what is a good design and what is a bad design. But there are certain elements and principles that we should look for in a design to determine whether the design and layout of the material...
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- 2007-11-13 22:16:19 - Corporate logo design ? 6 keys to success
- A corporate logo design should be highly instrumental in building your corporate identity and should successfully exude the company's attitude. The viewers must have some idea about the disposition, character, or fundamental values of your company through your logo.Following certain basic principles can ensure that your corporate logo design is professional easy to remember and creates a gr...
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- 2007-11-13 22:16:19 - Corporate internet branding is only part of a business success
- Gaining new clients that are excited about developing a corporate Web site, and are gung-ho to get started is a dream come true. Trust me - as a creative individual with a keen understanding of what the Web can do for a business - I know what I'm talking about.But oddly enough, I've found that clients falling into this category seem to be missing out on other essential branding fundamentals...
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- 2007-11-13 22:16:19 - Entrepreneur speaks on brand extension in the franchise cleaning business
- On question I have been asked over and over again from prospective franchisees of our companies has been one in which I am very adamant about it; do we require prior experience? No, like many franchise companies we actually frown upon it and think it is such a detriment that we usually disqualify the franchise candidate if they do have prior experience. And we always ask the prospective franchise ...
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- 2007-11-13 22:16:19 - Brand building for profit: the colour behind the brand and why i wear red ties!
- Colour is essential to building a strong brand.Many of you know my passion for wearing red ties. I believe congruency with your personal and corporate brand is essential for professionals in the services-based industries, especially consultants, coaches, speakers and trainers.A Special Report by Mairi Macleod in the New Scientist Magazine on 18 May 2005 argues red is the colour if wi...
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- 2007-11-13 22:16:19 - Logo-ize for instant identification & increased awareness
- The task of creating an indelible impact on the memory of your target market is arduous but can be made much easier with a well thought out logo. The word comes from the ancient Greek where it was used in philosophy and theology to mean "the divine reason implicit in the cosmos, ordering it and giving it form and meaning." The function of a logo in today's business world is much the same...
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- 2007-11-13 22:16:19 - Wealthiest 10% of americans name top quality brands for 8 products in new survey
- The seventh in a continuing series of twice-yearly surveys by The American Affluence Research Center (AARC) reveals the brands considered to have the highest quality, regardless of price, by the wealthiest 10% of Americans, the 11 million households representing about half of all consumer income and spending, a third of the total US economy, and 70% of the personal wealth of Americans.Just ...
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- 2007-11-13 22:16:19 - Internet branding
- Having been in the franchising business all my life and understanding how hard it is to build a brand, I have probably read every other popular book on the subject. Some are good and most are excellent, as each one helps give you ideas on setting the stage for your brand marketing objectives. Branding on the Internet is somewhat new as before 1995 there was little if any Internet to speak of. One ...
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- 2007-11-13 22:16:19 - A good logo vs. a fabulous logo
- If you had a choice, which one would you choose, a good logo or a fabulous logo? Think about it for a second here, although I know the answer is crystal clear. Because many of us settle for a good logo created by a credible logo designer just because he or she is a credible logo designer who charges low prices. For example, I had a client who paid $500 for a normal-looking logo which looked like s...
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- 2007-11-13 22:16:19 - The new branding awareness - a value based concept
- The new branding awareness is about when you take ownership of a commodity, a special talent, concept or product. What is it that you stand for? What you stand for is an experience that your customers feel from you.Don't be ShyWhen it becomes for you to take a stand, you cannot be shy about it, you need to back it up totally, no matter what other people think of you, say about you, y...
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- 2007-11-13 22:16:19 - Business image
- One of the most important things in a business is a clean image. I started a small business when I was twelve years old and built it up in a very large small business and then franchised the business. I retired at age 40 after setting up franchises in 23 states and four countries. It is an automotive and cleaning franchise. We always believed in image and cleanliness. How can you sell cleaning ser...
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- 2007-11-13 22:16:19 - Blonds have more fun!
- In the book, The Blond Knight of Germany, American authors Toliver and Constable detail the life of the greatest fighter pilot to ever fly, Germany's Erich Hartmann. During WWII, Hartmann recorded 352 confirmed in-flight victories. To put it into perspective, very few American fighter pilots reached 100 in-flight victories. Simply put, Erich Hartmann reached levels of greatness most fighter pilots...
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- 2007-11-13 22:16:19 - Nike / sears / kmart
- The Sears-Kmart merger hopes to fabricate some sort of silver lining for both retailers but instead seems to embody the inevitable philosophy of "going down together." Kmart, an already sinking ship, certainly worsens conditions for Sears, and Sears does not have a strong enough current to keep Kmart afloat when there are enterprises like Wal*Mart and Target constantly blasting holes in the stern ...
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- 2007-11-13 22:16:19 - Co-branding in automotive service businesses
- In a world of co-branding, point of destination strategies and co-op marketing; all industries are evolving and diversifying to capture greater profits within a single brick and mortar location. The same strategies are used on the Internet only you can see it happen faster in real time on Internet web sites. In general much of the new thinking has been customer driven due to lifestyle changes, low...
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- 2007-11-13 22:16:19 - Brand name identity in the oil business
- I submit to you that Brand Name Identity in the Oil Business is just a important today as it was when Mobil Oil and McDonalds were building their brands. Perhaps in the future it may even be more so. I have often seen others using our business name and sought either injunction or stern warning. As a matter of fact I am preparing a lawsuit against the Federal Trade Commission for using one of his B...
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- 2007-11-13 22:16:19 - Trademark issues in the mobil auto business
- There have always been trademark issues and lawsuits in the mobile auto service business. I know this because I own several such businesses. We first noticed a competitor in the Mobile Auto Detailing Business, which had a name "Mobile Auto Services" another "Mobile Oil Change" and still another "Mobile Car Care". Mobil Oil Company was marketing at the time their Gas Station Service Centers as "Mob...
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- 2007-11-13 22:16:19 - Quality and service - yeah, right!
- One of the critical drivers of business success is having a unique competitive advantage. Most managers understand that to attract a larger share of the market, or find enough customers prepared to pay a premium price, they must provide something of greater value than their competition. For most managers, competitive advantage boils down to providing superior quality and service. Think about it. I...
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- 2007-11-13 22:16:19 - A successful failure
- A successfully positioned business sometimes doesn't win a new client. And that, my friend, is the point. Let me illustrate with an anecdote.Recently I was making a new business pitch to a Charlotte area professional services firm. The second meeting took place after I had provided a detailed proposal to the company on how I work. From the two meetings and the proposal it was made abundantl...
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- 2007-11-13 22:16:19 - Why you? -- professional identity branding
- You can have first-rate products and services, but if you can't establish the need, communicate the benefits and differentiate yourself from the competition in ways that make people want to do business with you, you'll forever be selling up hill.As Robert Krumroy, Identity Branding, Inc. says: "Branding is about the customer--who has never met you--being able to answer the question: 'W...
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- 2007-11-13 22:16:19 - Logo files: versions of your logo that you should own
- Your logo is the most important graphic element in which you will invest for your business. You should own the logo in many file formats. Having a library of logo files will enable you to send vendors the types of files they need (for example, other designers, printers, or other service providers).There are two major categories that I will cover in this article - color variations and file-t...
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