Branding articles
Showing page 2 of 11 - There are 303 Branding articles
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- 2007-11-13 22:16:19 - The importance of branding - can it really make a difference?
- As consumers, we don't really think about the importance of branding. We just seem to go with the flow of brand names that have become synonymous with our daily living. But the impact of a name reinforces the importance of branding when we promote our business. Think about one of the world's most popular athletic shoe companies, Nike. The importance of branding is exemplified by the fact that when...
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- 2007-11-13 22:16:19 - Simple risk reversal formula will send your sales into space (2 of 2)
- Make A Bold Promise Then Back It Up With An Awesome GuaranteeWe finished the last article with a mnemonic...All these extra sales you're going to make are in the B.A.G.A Bold Promise backed up with an Awesome GuaranteeSo today we'll look at what makes a Bold Promise and the three elements of an Awesome Guarantee!A bold promise should be something that your custom...
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- 2007-11-13 22:16:19 - Simple risk reversal formula will send your sales into space (1 of 2)
- Make A Bold Promise Then Back It Up With An Awesome GuaranteeOnce you know what problem you, your service or your business can solve or what genuine benefit you can deliver then guarantee it!A bold promise backed up with an awesome guarantee:* Enables You To Significantly Raise Your Price* Gives You A Genuine Differentiator* Increases Sales and Commitment*...
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- 2007-11-13 22:16:19 - Why having a niche automatically boosts your credibility - become the expert by getting focused
- Yes, yes, we've heard it all before... loads of life coaches, consultants and therapists are struggling to make a decent living but still stick at it because they love their job.Want to know why nearly every coach or consultant out there will always struggle?...if you're one of them then you're not going to like this one little bit...It's a lack of CREDIBILITYBUT before...
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- 2007-11-13 22:16:19 - Intelligent design comes from brand & account planners
- I've been reminded recently, rather forcefully, that not all reality hackers are anti-neoconservatives. Bush endorses teaching 'intelligent design'. I can't help hearing "intelligent design" as emerging from scores of focus group research.There's a war going on. I'm not safe in my own house. Americans are bombarded by 3,000 paid messages each day Media uses militaristic terminolog...
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- 2007-11-13 22:16:19 - Logo design tips
- Logos can be described as visual icons that provide a unique identification element to a business or product. Logos provide quick visual recognition of a Company which in-turn builds branding. Business owners and overly enthusiastic artists can often go astray in their efforts to design the perfect logo. There are too many examples of logo designs that look uninspired, overtly abstract or seem to ...
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- 2007-11-13 22:16:19 - Top eight mistakes to avoid when naming your business
- Naming a business is like laying the cornerstone of a building. Once it's in place, the entire foundation and structure is aligned to that original stone. If it's off, the rest of the building is off, and the misalignment becomes amplified. So if you have that gnawing sense that choosing a name for your new business is vitally important -- you're right. With 18 years in the naming and branding bus...
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- 2007-11-13 22:16:19 - Branding 101: why its critical to business success and how to do it right
- What's Your Brand?A brand is a product/company personality that helps distinguish it from the competition. It evolves out of the product essence. So, what's yours? Quality? Service? Price? Whatever it is it's something your marketing must reinforce across all communication channels, from business card to TV spot. Even your office space. You can't brand yourself as a cutting-edge ad agency i...
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- 2007-11-13 22:16:19 - How a great tagline can help your business
- "Just do it." "We try harder." "The Ultimate Driving Machine." "Be all that you can be." Taglines are one of the best ways of branding a product, service, company, or organization for years. Like these:Please don't squeeze the Charmin. (since 1964)A diamond is forever. (since 1948)All the news that's fit to print. (since 1896)Another classic case is Avis. Wh...
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- 2007-11-13 22:16:19 - Articles: the perfect branding tool
- If you own a web-based business, you're probably aware of the need for things like link exchanges, lead-purchasing, SEO copy, banner ads and all of the "traditional" ways to get exposure on the World Wide Web.But did you know that article marketing is by far the best way to build your brand while at the same time increasing your exposure?Web articles. They're hot. Why? Because...
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- 2007-11-13 22:16:19 - Branding: you are the brand
- What's in a brand name? Everything! Think of these brands: Coke, Barbie, Hershey, McDonalds, Madonna, Pepsi, Bono, Microsoft, Kleenex, Xerox, Steven Spielberg, Dell and GM. Did you notice that brands can be things, replicas of people and actual people? Brands are the public perception of a thing or person. Companies work very hard to establish their brand, sometimes failing when they attempt to ti...
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- 2007-11-13 22:16:19 - Acquire, then rebrand
- Acquiring another corporation usually means that the acquiring company's name will be the name of the newly merged entity. There is one factor that can change that -- one that is stronger than anything else. What is it? It is you, the consumer.There is nothing that stirs fear in corporate boards of directors more than negative consumer feedback. The way a company is perceived -- through mar...
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- 2007-11-13 22:16:19 - Corporate branding and professional logo design
- Any business with the minimum interest to be successful should concentrate on developing their corporate image and when I say "any business", I mean it, absolutely any business-even if it's a mom-n-pop shop. "Corporate image" might be a big word for such small ventures, however, what I meant by that is how the business wants themselves to be perceived by their customers. Irresp...
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- 2007-11-13 22:16:19 - How much is a great business logo really worth?
- A great logo can help a business project a positive image while a bad logo can bring a negative impression about a company. For many companies, a logo is the only identifiable mark a potential customer may ever see, so it needs to be memorable, descriptive and easily recognizable. If a logo is the company spokesman, how much is it really worth?Cheap logo designs are all over the Internet - ...
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- 2007-11-13 22:16:19 - Importance of business branding
- Branding is very important to a business, whether it is an online or offline business. Your brand will be the first impression the public has of your business and could very well be the most important one. The goal in business branding is to give consumers a visual image of your company. Business branding is very important to a business because it allows the public to identify your company name on...
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- 2007-11-13 22:16:19 - How to work with your graphic designer
- As a graphic designer, I can tell you something right here, right now, right off the bat without blinking?.the graphic design process is a pain in the butt. From the graphic designer point of view, here's what it looks like.1. Client meets graphic designer to discuss elaborate plans to market, advertise or promote their products. Potentially, there's a chance that the client wants (n...
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- 2007-11-13 22:16:19 - The most expensive mistake you can make
- Most people who own a small business have a huge passion and talent for the product or service they provide. Some people have a business degree. Some even have MBA's or PhD's. But, most who own their own business just have a passion for what they do.So, they try to make a difference...and a profit.But, running your own business is very hard. We all hear the statistics...one in five d...
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- 2007-11-13 22:16:19 - Image is everything
- The absolute foundation of your small business is your image. The way potential clients and/or customers perceive your business sets the stage for the way your product or service is recognized and ultimately judged. Image is everything and it will affect your business either positively or negatively.What do you want people to think about when they see your image? When they see your logo, bu...
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- 2007-11-13 22:16:19 - Extreme makeover ? small business edition
- Have you ever watched one of those home makeover shows? You know the scenario. The homeowners have decorated or remodeled their house all by themselves. After awhile, they realize that what they did is unprofessional, it doesn't work, it's not what they want, it's not what they need, it's ugly, or they just flat out despise it. So, they hire an expert designer to help.After meeting with the...
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- 2007-11-13 22:16:19 - Creative branding increases sales through company recognition
- The one thing that everyone has in common is that we are all consumers; we all buy. Every day, from daily small purchases, like your morning coffee and newspaper, to big monthly or yearly purchases, like a television or a car. But what influences your decision on what and where to buy. Surely, you have tastes and preferences but with all the competition for your purchasing power it is often small ...
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- 2007-11-13 22:16:19 - Branding: all my exs live in...
- ...my senses. I know, you were thinking 'Texas'. Well, if they do live in Texas, then it's a good thing that I live in Virginia (dodged that bullet - swish!). In fact, most of my experiences, good and bad, nestle deep in the base of my subconscious until 'something' wakes them up. It could be the ocean air, a certain perfume, the sound of fireworks or a song, the touch, the feel of cotton, or even...
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- 2007-11-13 22:16:19 - Branding article: pepsis missed brand opportunity
- I love Pepsi. It's that slightly sweeter taste and the all-American logo combined with the non-conformist statement that, well, it's not Coke.Yet Pepsi has been consistently #2, and there's nothing wrong with being #2 if that's your goal. But Pepsi's goal is to be the #1 preferred brand (notice I didn't say 'taste' ? we all took the Pepsi taste test and they're still #2) with members of the...
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- 2007-11-13 22:16:19 - Pressure washing companies and co-branding
- Pressure washing companies often miss what we call 'super niche' markets, those industries which very much need pressure washing services and are willing to pay top dollar for them. One such industry is the signage business. For a pressure washing company with no relatives or friends in that industry it is hard to break in and get work there, however if you con-brand with an existing company you m...
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- 2007-11-13 22:16:19 - Hiring the right graphic designer for your small business
- Every small business needs it, but not many have it. I am not talking about cash flow, clients or even your product or services to sell. Yes, all of these things are absolutely necessary. But, what I am talking about is something most small business owners overlook. It is the need to hire an expert graphic designer.In a highly competitive marketplace, hiring an expert graphic designer can m...
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- 2007-11-13 22:16:19 - How brand as an intellectual property has led to corporate globalisation?
- IntroductionGlobalisation is referred to as a set of profound material changes that have an impact on relations between societies in the past few decades. The identifiable features of these material changes are witnessed in the development and growth of web, satellite transmission, fibre-optic technology, broadband operations, transnational corporations and the emergence of World Trade Orga...
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- 2007-11-13 22:16:19 - Branded email: email branding is the next generation of email
- All You Need is Branded Email Or Always Branded Email There to Remind MeFor the past 75 years, almost every form of popular communication has transformed from black and white to color. Newspapers, television, and computers are only a few examples. (Well, some computers went from green and white to color?)That leaves this question: Why hasn't everyday email communic...
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- 2007-11-13 22:16:19 - What the heck is branding and why should i care?
- There's been a lot of buzz lately about branding. But what exactly is it, and who needs to do it? Simply put, a brand is what makes your business uniquely YOU! It's the way you present your business and how the world perceives it. And, importantly, it's the way your clients remember you when it comes time to make another purchase. Branding encompasses your key marketing messages and tagline, logo,...
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- 2007-11-13 22:16:19 - Branding: bring back the jingle!
- Did you grow up in the '70s and '80s? If so, you probably have a slew of campy jingles from various TV commercials filed away in your brain. Today, advertisers still use jingles to help identify their brand, but not nearly as much as they did "back in the day." Why is this?Part of it is probably that in the digital age, there are so many more options. Companies spend money on electronic cam...
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- 2007-11-13 22:16:19 - Picking the design company which is right for you
- So you've decided to go for it-you're ready to choose a design company to create your logo and other marketing materials. It seems easy enough. After all, when you make a purchase online of, say, a book, you simply go to an online bookstore. You already know what you're buying. But now it's not so clear. You do a search for "design companies" and hundreds of names pop up, all claiming th...
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- 2007-11-13 22:16:19 - Product positioning for enterprise software and information technology companies
- Good marketing positioning is like good lying. No, we're not suggesting that you lie when creating your company and product positioning. Anything but, in fact. But, it's remarkable how much the properties of good positioning resemble the properties of a good lie.Like an effective lie, an effective positioning statement should be:1. Believable. A lie that no one believes is rat...
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