Book marketing articles
Showing page 7 of 9 - There are 255 Book marketing articles
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- 2007-03-25 22:10:26 - The 3 secrets of high traffic sites
- It seems to be in vogue these days to downplay the importance of web traffic. It's popular (and perfectly valid) to say things like: "Traffic is worthless if you don't turn it into money." Excellent point, but this assumes that you actually have some traffic to begin with. Each step of the Internet Marketing Process is not just important - it's req...
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- 2007-03-25 22:10:26 - Story of a bestseller: the power of a postcard
- A recent article in Publisher's Weekly reported about an author who shot their book up to the #1 spot on Amazon.com where it remained for two days. This new marketing tactic (called "permission marketing") is becoming very popular. Unfortunately, it's not inexpensive and you must also have access to a large database of email addresses. This database is blasted with persuasive emails...
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- 2007-03-25 22:10:26 - Sick of the traditional publishing path?
- Sick of the Traditional Publishing Path? Judy Cullins ?2004 All Rights Reserved. A book coaching client recently emailed me that she was getting sick of traditional publishing because of so many costly requirements and so little payoff. Do you feel the same way? Fifteen years ago, I worked hard on a 60-page proposal for a top agent and after a year got "approva...
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- 2007-03-25 22:10:26 - Seven secrets to writing a book that sells
- It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor a...
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- 2007-03-25 22:10:26 - Seven secrets of writing a book that sells
- It's one thing to write a book, it's an entirely different thing to write one that's a saleable, viable, marketable product. Ensuring the success of a book is something even the biggest publishers have never been able to guarantee. Mitigating circumstances, flash trends, and world events will all affect buyer preferences. That said, there are still ways to leverage the sales-factor in your favor a...
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- 2007-03-25 22:10:26 - Senior authors give back
- As editor/publisher of Book Promotion Newsletter, I am fortunate in having an eclectic group of subscribers who number in the thousands. The ezine is interactive and subscribers are encouraged to share their innovative marketing techniques. What has impressed me most, however, is the tenacity and good heartedness of the over-50 members of my list. Dr. Ted ?Gorgeous? Borgeas ...
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- 2007-03-25 22:10:26 - Selling your book to book clubs - increasing the odds
- What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to ?borrow? your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members. You allow the book club to reprint your book in a specific language, in a specific format, for a specific pe...
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- 2007-03-25 22:10:26 - Refining your elevator pitch
- Imagine this: You're in the elevator with the producer of your favorite show. The program you've been trying to get on for years. What would you say to this person? Would you comment on the weather? Perhaps lament about the price of gas? Or would you take the opportunity to pitch your story as you glide up three floors? Now, this might not actually ever happen but it's still a good idea to be prep...
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- 2007-03-25 22:10:26 - Publish a bestseller!
- Many of us have heard the term ?residual income? many times before. It simply means getting paid over and over for the effort you have put forth one time. In sales, I may sell a product that a customer will need over and over for many years. I can expect to earn residual commissions for that one time effort. Imagine now, writing your own book and earning on-going royalties for many ...
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- 2007-03-25 22:10:26 - Publicity through philanthropy for writers
- I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire backgro...
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- 2007-03-25 22:10:26 - Publicity from thirty-thousand feet
- We all know that marketing a book is a process. But sometimes the process takes longer than we'd anticipated. That's why it's nice every now and again to hop aboard the publicity jet and get a look-see at what you've been doing from the thirty-thousand foot level. Why? Well, first off this birds-eye view will revel to you areas you might be overlooking or other options for marketing you hadn't con...
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- 2007-03-25 22:10:26 - Protect your e-book files from theft
- Hi, I am the author of the following article. Please feel free to publish it on your website, in your e-zines or newsletters. Feel free in include it in any of your print publications as well. All I ask is that you include the 4 line author resource box at the bottom of the page Thank you, Wayne Perkins "The E-book Marketing King" ...
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- 2007-03-25 22:10:26 - Protect your e-book files!
- Title: Protect Your E-books Files! Perkins Failsafe System for Protecting Your Fame and Fortune Three years ago I was giving my first E-book keynote speech before the Arizona Book Publishing Association, when one of the esteemed publisher members asked me a very pointed question. "What happens if someone steals your file and sells it or gives it away all over t...
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- 2007-03-25 22:10:26 - Promotional content... it's the little things that count
- Promotional content is the invisible content in the various recesses of a Web page. This type of content is used by search engines and directories to properly categorize your site and its pages during indexing. --- Site Title --- The title is the first thing a search engine displays as a result of a search. This makes it imperative that the title ...
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- 2007-03-25 22:10:26 - Promotional content... it';s the little things that count
- Promotional content is the invisible content in the various recesses of a Web page. This type of content is used by search engines and directories to properly categorize your site and its pages during indexing. --- Site Title --- The title is the first thing a search engine displays as a result of a search. This makes it imperative that the title ...
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- 2007-03-25 22:10:26 - Planning an exceptional book signing from start to finish
- So what do you do when you have a book signing and no one shows up? Sure that may sound like the beginning of a great joke but for many of us, it's our worst nightmare. One of the scariest moments in my life was my first book signing. Even more frightening than having my first signing was the fact that I was doing it out of town and wouldn't have my support group of friends to stop ...
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- 2007-03-25 22:10:26 - Online promotion beats traditional seven-one (part 1)
- While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales. Ask yourself right now, what is working for me? What is not? Traditional Book Marketing Method One: The Press...
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- 2007-03-25 22:10:26 - One of the biggest and deadliest mistakes affiliates make on
- Being the affiliate marketing director for one of the nets most popular affiliate programs I tend to see just about every type of problem an affiliate could run into. One of the biggest problems if not THE biggest problem I see again and again is what we refer to as "Affiliate Gluttony" And no, were not talking donuts here! All jokes...
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- 2007-03-25 22:10:26 - One minute marketing
- So, you say you're too busy to market your book? Well, welcome to the club. Most of the authors I work with or coach work day jobs and try to cram in as much marketing as they can after they come home from an exhausting day at the office. Working this way can be completely overwhelming. It's no wonder mot authors only market their books for ninety days. Who could stand to keep up this pace any lon...
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- 2007-03-25 22:10:26 - Oblivious webmasters and e-zine publishers sitting on a 24 c
- It continues to amaze me that everyday I see more and more webmasters and e-zine publishers still worrying about the high costs of online advertising and promotion when all this time they have been sitting on a 24 carat goldmine. A goldmine so valuable that it promises to end their worries for months if not years to come. As the webmaster of Carver...
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- 2007-03-25 22:10:26 - Never (ever) sell your book
- So you're all ready to promote your book. You've got a great press kit, a polished bio, and a letter-perfect press release. Now you're ready to sell, sell, sell, right? Wrong. One of the biggest mistakes authors make is selling their books. Remember it's not about the book, it's about what the book can do for the reader. Finding the benefits to your book might seem like a pretty sim...
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- 2007-03-25 22:10:26 - Networking gold
- Whether you're trying to find an editor for your book, or a producer to pitch your story to, sometimes it's all about networking. If you still have 999 of the 1,000 business cards you ordered, you're not getting out there enough. It's time to step out from behind that computer and strike networking gold. One of the first laws of networking is that you want to get to know the people ...
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- 2007-03-25 22:10:26 - Micro-genres: the next big thing in publishing
- Welcome to the world of publishing, an ever- changing dynamic that seems to reinvent itself nearly every season, some might even say everyday. The latest of these reinventions is what I call the "micro- genre." It's a way of niching a book in such a finite way that it feeds into a category within a category. An example of this is the micro-genre of chick-lit. Now we have hen-lit, mommy-lit and a f...
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- 2007-03-25 22:10:26 - Media training magic
- Whether you're doing your first interview or your fiftieth, you can never prepare enough for a radio or TV appearance. If you've never been media trained or coached before and you're seeking a steady stream of broadcast media, then you might want to consider this valuable component. AME talks with producers across the US regularly, and they reveal that authors are not typically the ...
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- 2007-03-25 22:10:26 - Maximizing your book?s earning potential
- Everything in life is worth writing about if you have the guts to do it and the imagination to improvise. The worst enemy to creativity is self-doubt. - Sylvia Plath If you're going to put out tons of effort writing a book, you should also invest the extra time and energy into creating some strategic components that can really help leverage your promotional options. Building ...
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- 2007-03-25 22:10:26 - Marketing & home business secrets
- PlugInNetProefit.com NewsLetter Marketing & Home Business Secrets weekly via mailto:pluginnetproefit@getresponse.com PlugInNetProefit.com NewsLetter Marketing & Home Business Secrets gives you powerfull concepts for maximizing cashflow throughout the complete step -by-step process of internet marketing Here is you'll discover internet marketing co...
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- 2007-03-25 22:10:26 - Making the most of amazon.com
- Besides being a great place to shop, Amazon also offers considerable marketing opportunities for anyone willing to take the time to explore them. Here are just a few you might want to consider. Keep in mind that Amazon's site is not static, meaning that they are in a constant state of change. If any of these items aren't available on the site, keep checking back because Amazon will often shuffle f...
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- 2007-03-25 22:10:26 - Looking to sell your book for a good price?
- Many self-publishing authors plan on eventually selling their book to a large publisher at a good price. The fast track way to achieve this goal is to push up the market value of a book with a push v. pull strategy. This article shows you how to do exactly that, using a simple Internet strategy that any self-publisher can afford. PUSH v. PULL EXPLAINED Books with push...
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- 2007-03-25 22:10:26 - Large or small businesses profit through ad tracking
- ------------------------------------------------------------ Large or Small Businesses Profit Through Ad Tracking By Jeffrey Jordan, Copyright 2002 ------------------------------------------------------------ What do Sprint and Net Marketing Results have in common? Hum...one is a Fortune 500 company the other is a small company (under $100 ...
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- 2007-03-25 22:10:26 - Interview with a writer
- How and when did you get started as a writer? I always wrote as a child ? letters to friends and poems, but never thought of myself as a writer until receiving an A on an essay in college. I'm a late bloomer and didn't become a newspaper reporter until almost age 40. How do you usually find your ideas? Truthfully, I always had trouble co...
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