Book marketing articles
Showing page 3 of 9 - There are 255 Book marketing articles
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- 2007-11-13 22:16:19 - Are you ready for the publishing revolution?
- Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work. You can throw up a Blog, hook up to an RSS feed and syndicate your writing.You can form online ...
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- 2007-11-13 22:16:19 - Self publishing success starts with marketing
- Self-publishing is not for the faint of heart. The publication process is lengthy, involves a considerable number of detailed, administrative tasks and can be expensive. This is the easy part; the real challenge involves "S & M" ? sales and marketing.For an author to become a successful self-publisher, he or she must make a paradigm shift in consciousness from author to entreprene...
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- 2007-11-13 22:16:19 - Book marketing 101- book publicity for authors -- creating a book publicity campaign
- Publicity is that elusive thing that can make or break your book - in all sorts of ways! Learning to promote you and your book is something that can take a bit of "re-training" for most new authors (and many old-timers too). Publicity is really all about selling your idea (and you), but all too often the word "selling" brings up images of polyester clad used-car salesmen, telemarketers, and strong...
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- 2007-11-13 22:16:19 - Book marketing 101 - setting up author events and book signings -- get the most from book publicity
- We all have at one time or another had the fantasy of our books being absolutely indispensable to readers - and that our genius is immediately recognizable even without the benefit of creating awareness or self-promotion. Well, for some very famous authors this may be true - but then again, publishers still spend millions of dollars promoting even the greatest writers' books. Having your book reco...
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- 2007-11-13 22:16:19 - How to get the most from your free ebooks marketing campaign
- First, your ebook needs to have an attractive title. The title should grab the attention of your intended target audience. The more appealing the title, the more your ebook will be downloaded.Your ebook needs to have quality content. You can write your own content or ask permission to use another author's content. Your ebook will be read more if the content is original.You will want ...
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- 2007-11-13 22:16:19 - Speaking for a publication
- Why write a book and get attention and loads of contacts?Expertise can sometimes be defined by the articles, columns, responses and books you write. It does not take a lot of effort to write the articles and columns but it does take effort to write a book. Having a book behind your name shows your expertise. After all, you were able to write 300 pages on what it is you do and make reference...
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- 2007-11-13 22:16:19 - Plain speaking ? 4 secrets for getting your book purchased
- What can be more infuriating to a potential purchaser of a non-fiction book than chapter headings which give no clue as to their contents? After all, if someone is looking in the non-fiction section of a book store, it implies they want facts, not a fancy and "clever" table of contents! Here are 4 sure-fire ways to make your text grab the reader's attention:1. Make sure the text o...
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- 2007-11-13 22:16:19 - How to grab the no.2 spot on amazon for advance book sales
- When my first book was published way back ten years ago, I thought that was it.I reckoned I'd never write another one.But I was wrong.It has enjoyed many reprints, multiple editions, and proceeded over the years to generate another seven disparate titles from the same topic.And now to mark a decade in print the 4th edition of 'Starting Your Own Business' - How To Books ...
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- 2007-11-13 22:16:19 - Marketing for writers when writing just isnt enough
- Many writers write for the experience. Others dream of having a number one best seller. Both are wonderful reasons for writing. What many fail to realize is that these two do not have to be mutually exclusive. With a little research, you can enjoy writing incredible stories and see to it that they generate a profit.The first thing that is needed is a business like attitude toward the proces...
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- 2007-11-13 22:16:19 - Ready, set, go sell your book in the real world!
- We hear a lot these days about more books actually being sold 'outside' the traditional bookstore. Think about it. When was the last time you actually took time to linger and explore the bookshelves? When did you last impulsively grab a book, flip it over, read the blurbs, and finger through a few chapters? Let's face it, most of us are too hurried.So What's The Point?If you don't ta...
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- 2007-11-13 22:16:19 - Your book marketing plan - winning strategies and tips
- Many authors hit a roadblock when it comes to putting together and implementing a book marketing plan. You know you need to have one, you have a vague idea of what it needs to include, but pulling it all together into a step-by-step plan of attack is not nearly as easy as it sounds.A good starting point is to break your plan up into major categories. From there, you can further define and s...
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- 2007-11-13 22:16:19 - Five tips to consider when choosing a publisher
- Choosing a publisher probably seems like a complicated task, however, you may find the process somewhat less challenging if you consider the following five suggestions.Research the legitimacy of your prospective publishers. Consider factors like: how long they've been in business; how many books they've published; what types of books they seek; how successful their published books are. e...
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- 2007-11-13 22:16:19 - Colour and book covers - what you should know if youre self-publishing
- Color is tricky at the best of times. If you want exact color management (such as a particular shade of blue for a university logo) you really should use something called spot color. Spot colors are specially mixed ink colors. Like the paint you purchase for your walls, the spot colors, or PMS colors (PMS stands for Pantone Matching System), are mixed according to pre-determined recipes. Each colo...
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- 2007-11-13 22:16:19 - Authors should be optimistic
- A client wrote me recently and asked what I thought of his using a publicist to promote his book - to the tune of $4,000 per month. In my usual blunt fashion, I responded by telling him most self-published books never sell more than 100 copies, that 2000 sales is considered excellent in the industry and that the number of people who sell between 50,000 and 100,000 can probably be counted on one ha...
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- 2007-11-13 22:16:19 - Book signings are pure gold
- So you've written a book, had it published by a publishing company and you are now facing the dreaded book signing or book launch. Your palms sweat at the thought of facing droves of people and actually having to talk to them. You are a writer, not a salesperson, right? Wrong! If you do not have the guts and determination to sell your own work, then why should anyone else do it for you?Book...
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- 2007-11-13 22:16:19 - A first time authors publicity kit materials
- If you're a new author that has been requested to send publicist materials, you may feel left in the dark on what to send. Here's a list of the usual items.1. Author Bio This is no place for modesty. You're competing with many other authors out there and need to show how your hot and worth it. Remember to include your accomplishments and give a little background information. Often reade...
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- 2007-11-13 22:16:19 - Book marketing 101
- Francine Silverman. Book Marketing from A-Z (InfinityPublishing.com, 2005). Trade paperback. 400 pages. $18.95 US.For beginning authors, book promotion is the key to success. Whether an author self-publishes or is published by a major house, most often that author needs to market her book herself if she wants there to be any chance at all of it being successful. Large publishing houses are ...
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- 2007-11-13 22:16:19 - Does your book cover pass the ?ignore? test?
- Your book cover is the first impression a potential client has with your book. The book cover design and message will determine if your book will be ignored or bought.Go to your website and have a look at your current cover. Ovi Dogar has put together the ultimate book cover test. Learn if your book cover will pass or be ignored.Color Test: Colorful covers can add to your professiona...
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- 2007-11-13 22:16:19 - Book club sales -- increasing the odds
- What is a book club sale? It is actually a rights sale or a licensing agreement: you are granting permission to a book club the right to "borrow" your work. You have written a book, and now you are allowing a book club to print and distribute your book to its members.You allow the book club to reprint your book in a specific language, in a specific format, for a specific period of...
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- 2007-11-13 22:16:19 - Plays well with others to become an instant author
- You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets.What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of the production, and gives you ideas for marketing it. Each colleague share...
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- 2007-11-13 22:16:19 - Five secrets of winning book proposals
- Working in the publishing industry comes with a high expectation, especially from complete strangers. After the causal 'hello' progresses to 'what do you do,' and my answer is 'I am a publisher,' the words, like fairy dust, work magic; and in the eyes of my conversation partner, I'm transformed into a glamorous Advice Goddess-would I mind reading this stranger's book proposal?Cornered in fr...
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- 2007-11-13 22:16:19 - 19 ways to secure non-returnable book sales and sell more books
- Surprisingly, book stores are not always your greatest source of book sales. Most authors and publishers do want their books to be available in all of the book stores, and rightly so. You want your book to be there, too, but you want to sell more books. You want your book to be a "household name" ? a topic of conversation in coffee rooms and at dinner tables everywhere. Your publicity ca...
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- 2007-11-13 22:16:19 - How many ways can you license your tips booklet?
- You've been thinking about writing a tips booklet. After all, it's shorter, faster, and easier than writing an entire book. A single tips booklet manuscript can be recycled over and over again, developing a new income stream with each deal you make. The booklet can be distilled from a book you've already written, a newsletter you distribute, or from sound bites you continually share with clients, ...
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- 2007-11-13 22:16:19 - 4 questions to answer before contacting a book agent
- Obtaining agency representation is your first step toward getting profitably published. Most publishers won't even look at unsolicited manuscripts.But, before approaching an agent to represent you, you should finalize the presentation of your book.Agents don't have time to waste dealing with publishing 'wannabees' who don't have, and may never have, a concrete project to represent. T...
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- 2007-11-13 22:16:19 - Writing a book?s marketing plan for maximum profit
- Much has been written about book proposals. But less has been written about book marketing plans. This is wrong!What happens after your book is published has a great deal to do with whether you become published and profitable? or just published.A book proposal is a direct-marketing document intended to persuade publishers to edit, print and distribute your book. It's a sales piece in...
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- 2007-11-13 22:16:19 - Marketing virus ? every writer needs to catch it
- For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.So how do you get this virus, and how do you make it work? Simple, the virus comes with marketing ? the kind of marketing that you need to do yourself. You can't rely on publishers or publi...
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- 2007-11-13 22:16:19 - What?s wrong with the internet? it must be broken!
- After months of scouring the internet, I could not put my hands on the 2 million links various search engines said were available to do my book promotions. First, let me say I perceive myself as an intermediate user of the internet, but maybe my perception was misguided as I searched and realized I couldn't put my pointer on the links I wanted.The promotion of my book began with submitting ...
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- 2007-11-13 22:16:19 - Creating a book poster
- Posters can be a great and inexpensive way to promote your book. But don't rush right out until you know the key items to include on your poster.The Title and Author's nameMake sure to have a bigger font than the rest of your poster to bring attention to the title and author of the book. This may be the only aspect of the poster they remember.ISBN, Where to Purchase, Price, Pa...
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- 2007-11-13 22:16:19 - The booklet journey opening a new world
- 1991 was a pivotal year in my life. My professional organizing business was 8 years old.The sales cycle was getting longer and longer for workshop and consulting work. I had formed these crazy habits called eating and paying the rent and was not eager to break either of them.That's when I spotted an offer for a free copy of a booklet called "117 Ideas For Better Business Presentation...
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- 2007-11-13 22:16:19 - Book marketing 101 for the self-published author -- getting started
- No matter what any publisher or marketing company tells you (even the traditional publishing houses), you, the author, are almost 100% the reason your book will sell.It is your belief, excitement, enthusiasm, and energy that will get a reader excited about buying your book.Publishers are certainly a vehicle by which you can communicate your passion to the rest of the world, but, for ...
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